- CRM Integration - This product (Manticore) is extremely easy to integrate with Microsoft CRM and with Saleforce.com. It takes mere minutes to set up the integration and does not require IT support to integrate. Other systems I looked at required a days work for integration and an extra fee for integration and/or support.
- Marketing Automation - It is very easy to drag and drop actions for workflow development. Once an automated process is activated, it also shows you how many people are at what stage of the process and allows you to download these people at that particular step.
- Email Creation - Manticore gives you a variety of email creation options, Templates, WYSIWYG editor, and HTML code options. The tabs when creating an email are simple to follow and take you through each step to test and launch a campaign.
List segmentation is very difficult, it is basically a manual process to create resend lists. You can segment by "if sent email" but not by if opened email, which I use a lot for resends.
If you don't use segmented lists very often, and want a product that easily integrates with your CRM, this is the product for you. Integration literally takes minutes, costs nothing to integrate, and doesn't require any build out to support it.