Much better data collection capabilities than competition
Great service team
Better monetization and data protection with Link feature
Integration within Salesforce shows signs of still being a bit clunky
Service team has a hard time adapting their pace, being creative and flexible
This applies to any DMP really.
Have a clear vision.
Make sure to validate all business requirements.
Have a clear go-to market plan
Meet suppliers, more than once, before the RFP; ask them questions you got from being exposed to other platforms.
Make sure your data-in is standardized
Make sure your stack is compatible
Make sure that the project is led by multiple tech-business-marketing savvy people
Big data is not about breaking silos, it's about connecting them intelligently. Krux provides great data-in features, good segmentation capabilities, and many ways to push data-out