Salesforce DMP

(12)
4.0 out of 5 stars

Salesforce DMP is a global leader in cloud-based Data Management Platform (DMP) for marketers & publishers.

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Salesforce DMP review by Internal Consultant in Telecommunications
Internal Consultant in Telecommunications
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Best of breed DMP

What do you like best?

Much better data collection capabilities than competition

Great service team

Better monetization and data protection with Link feature

What do you dislike?

Integration within Salesforce shows signs of still being a bit clunky

Pricey

Service team has a hard time adapting their pace, being creative and flexible

Recommendations to others considering the product

This applies to any DMP really.

Have a clear vision.

Make sure to validate all business requirements.

Have a clear go-to market plan

Meet suppliers, more than once, before the RFP; ask them questions you got from being exposed to other platforms.

Make sure your data-in is standardized

Make sure your stack is compatible

Make sure that the project is led by multiple tech-business-marketing savvy people

Don't rush

What business problems are you solving with the product? What benefits have you realized?

Big data is not about breaking silos, it's about connecting them intelligently. Krux provides great data-in features, good segmentation capabilities, and many ways to push data-out

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Salesforce DMP review by User in Publishing
User in Publishing
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Novice User

What do you like best?

It's fairly intuitive to use, especially after the redesign of the new Konsole. I like the search on attributes when building a segment, although I do wish it was a bit more forgiving and exact words were not needed. Building a segment is pretty easy and the option for grouping is vital.

What do you dislike?

When building segments, it would be better if the left hand portion of the tool scrolled down we move through the attributes vs. users needing to click at a lower placed attribute and then having to scroll up to see if it's got the relevant data elements.

It does no hold the sort I like from session to session.

The coloring and highlighting don't have enough contrast.

Recommendations to others considering the product

Be sure to have a segment building strategy in place within your organization. Krux does allow for pretty good organization; teams just need to have a strategy. This will be of critical assistance once the number of segments starts getting into the 100's.

What business problems are you solving with the product? What benefits have you realized?

Being able to build very pinpointed audience segments is a key benefit for our business purposes and also being able to integrate our first party offline data.

What Data Management Platform (DMP) solution do you use?

Thanks for letting us know!
Salesforce DMP review by Administrator in Entertainment
Administrator in Entertainment
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Good Independent DMP Product

What do you like best?

The Krux platform emphasizes data protection, organization, and learning. There is no pressure to use an associated DSP.

What do you dislike?

The dashboard not great but getting better. As the company has grown, the support for smaller customers has suffered.

Recommendations to others considering the product

I would review your main objectives for using a DMP. Krux is geared toward multi-platform customers that need to join disparate data.

What business problems are you solving with the product? What benefits have you realized?

We have unique first party data that we use for targeting. Krux helps us to use that data across networks in a safe way.

Salesforce DMP review by User in Higher Education
User in Higher Education
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Krux is great

What do you like best?

I like how easy it is for me to use the data that Kruz has gathered for our marketing purposes. We are able to get even more detailed information about our subscribers than we ever have before. Krux allows us to really hone in on our subscribers and target certain groups specifically.

What do you dislike?

Honestly, I'm a huge fan and I can't think of anything specific that I don't like about Krux.

What business problems are you solving with the product? What benefits have you realized?

We are able to target our marketing a lot more because of Krux. This is important because our subscribers vary in age and gender, and we are working very hard to hit the younger demographic.

Salesforce DMP review by User in Publishing
User in Publishing
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Audience Targeting Team

What do you like best?

After training, the tool is fairly simple to use and navigate. There are many options for complex segment building and reporting.

What do you dislike?

There are some parts of the tool that could be a little more user friendly. For instance, when building a segment the side navigation scrolls with the middle interface, and if they were separate there would be less scrolling back and forth. Also, the search function in segment building does not work well.

What business problems are you solving with the product? What benefits have you realized?

We provide audience targeting recommendations for our clients to use on our O&O sites. The benefit of Krux is our DMP to enable us to house the data, analyze and create segments for targeting.

Salesforce DMP review by User in Marketing and Advertising
User in Marketing and Advertising
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The power of Krux is segmentation

What do you like best?

1. The power to segment and activate 100% of first-party data in real time.

2. Having a tag management solution as part of the DMP package

What do you dislike?

Krux does not include 3rd party data products while BlueKai and Lotame, for example, offer unique 3rd party data products.

Recommendations to others considering the product

If you are not happy with your current DMP segmentation, consider switching to Krux.

What business problems are you solving with the product? What benefits have you realized?

Since we partner with eCommerce sites, we are interested in building precise data-driven audience segments based on first-party behavioral data. Krux helped improve ROAS for multiple advertisers.

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