Marketers can use Email Studio, part of Salesforce Marketing Cloud, to quickly build and send personalized email — everything from basic newsletters to complex campaigns. Salesforce delivers promotional, transactional, and triggered messages with robust real-time reporting to track and optimize performance.
Email Studio has features and capabilities for any email marketing strategy. With native predictive intelligence and behavior, robust first-party data, marketers can create timely and highly relevant messages to engage — and re-engage — customers. Drag-and-drop tools make it easy to create emails using simple content blocks. Personalize email content quickly with prebuilt mobile-optimized templates. With custom content blocks, create reusable blocks, including text, HTML, images, buttons, dynamic content, and A/B testing, to ensure relevant messaging reaches the right person every time. Use drag-and-drop segmentation for audience targeting and subscriber segmentation. With profile and behavioral targeting, send emails to customers that reflect their demographics and behaviors — combining location, gender, purchase history, and recent web browsing activity. Boost marketing efficiency by automating everything — from data imports, to email-marketing sends, to scheduled customer reports — using an intuitive workflow to send with confidence, whether on desktop or mobile with the Marketing Cloud Mobile App.