Business partner of the vendor or vendor's competitor, not included in G2 Crowd scores.
What do you like best?
Email Studio is a very powerful, robust digital marketing tool. I use it as part of the Salesforce Marketing Cloud AND connected through the Salesforce CRM -- so, I can send emails from either platform. It's a nice way to connect both Sales and Marketing platforms and be able to share data and creatives between the two. You can also set up automated and triggered emails, from basic one-time triggers to complex multi-step customer journeys.
What do you dislike?
There is a learning curve with Email Studio, so training of internal staff is definitely advised. I've done training that lasted anywhere from 1 hour to 20 hours (broken up, of course). Since it's such a powerful platform, the more complexity you add to your marketing initiatives, the more training will be required or you will need to hire a Salesforce services partner to work alongside your team. It's also not the cheapest platform out there. Someone who is used to Constant Contact or Mailchimp will probably have sticker shock if they move to SFMC Email Studio.
Recommendations to others considering the product
Make sure you're comparing apples to apples when you're scoping out email platforms. Email Studio is not the same as Mailchimp, for instance. Ask for a demonstration of the platform - either from Salesforce directly or from one of their Services Partners. In addition to the platform cost, consider allocating some dollars for onboarding, implementation, training and support. Salesforce has different support options, and you can also contract with a SF Partner to provide services and support. Make sure to map out your immediate and long term digital marketing needs BEFORE you decide on a platform. And, make sure the plan spans all departments - Marketing, Sales, Operations, IT, Customer Service, etc. That way, you can judge its scalability and ability to meet your needs ongoing. For instance, you might just need simple email marketing now, but two years from now, you decided to add a CRM and connect Sales data to your marketing efforts. Or, you may decide to give Customer Service the ability to add a caller to a particular customer journey. Or, you incorporate social media marketing into the mix and realize, after the fact, that the platform you chose can't integrate with it. I am a Marketing Consultant and this is part of what I help businesses do - scope out needs and match up the technology.
What business problems are you solving with the product? What benefits have you realized?
My company is an email marketing company and a Salesforce services provider. We have worked with more than 900 customers on the Salesforce Marketing Cloud and Email Studio. We handle onboarding and implementation of new accounts, custom mobile responsive email template design, email automation, Journey Builder, third-party platform integration, API, data modeling and segmentation, reporting and analytics, and much more. What I like about the Marketing Cloud is that it can handle all of this and more - from basic to very complex. We have solved business problems for a wide variety of clients from very small businesses to corporate giants in all industries. The scalability of this product is very good. There's something for everyone. And, I like the way it integrates with all the other Salesforce Studios (Automation, Mobile, Social, etc.).