Salesforce Social Studio

(243)
3.5 out of 5 stars

Social Studio allows you to tap into the power of social media in your marketing, customer service, and sales organizations.

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Salesforce Social Studio Features

Social Media Monitoring
Social Reporting

Access custom reports and dashboards to measure social activity and engagement opportunities. Allows users to export data and graphs into Powerpoints.

71%
(Based on 143 reviews)
Sentiment Scoring

Determines whether mentions of your brand are positive, negative or neutral.

n/a
Influencer Identification

Identifies who is talking about your brand along with their influence over social communities.

n/a
Social Measurement

Measure campaigns, brands and products for quantitative metrics such as conversation volume, when conversations are happening and your brand's share of voice.

73%
(Based on 146 reviews)
Social Listening

78%
(Based on 148 reviews)
Social Management
Social Analytics

Uncovers customer sentiment identify trends in order to accommodate the customer better.

70%
(Based on 133 reviews)
Social Sharing

Allows the creation, management, and scheduling of content to be shared across social media channels

74%
(Based on 129 reviews)
Social Campaigns

Identifies trends in customer sentiment in response to social media campaigns for the benefit of future campaigns

72%
(Based on 111 reviews)
Social Engagement

Centrally manages social media marketing efforts across all utilized platforms

77%
(Based on 142 reviews)
Social Ads

Manage and optimize ads across social channels

60%
(Based on 62 reviews)
Brand Safety

Monitors and reports on social media activity pertaining to brand names or campaigns in order to identify fraudulent, misleading, or compromising mentions

84%
(Based on 11 reviews)
Posting
Scheduling

Optimizes scheduling and posting of content across social media channels

83%
(Based on 25 reviews)
Automation

Automates publishing of and responses to social media content

77%
(Based on 25 reviews)
Reports & Dashboards
Competitor Analysis

Gathers and compares social data from competitors to help keep tabs on competition and benchmark progess in the social sphere.

n/a
Follower Analysis

Analyzes and illustrates follower information such as demographics, location, purchase intent, etc.

63%
(Based on 96 reviews)
Content Engagement Analysis

Tracks how much engagement (views, likes, favorites, retweets, comments, etc.) each piece of content receives to highlight which types of content resonate best with the target audience.

n/a
Influencer Identification

Finds and highlights the followers with the largest and most influential followings of their own to tap into as potential brand advocates.

n/a
Paid Campaign Tracking

Tracks and measures the success of paid advertising initiatives run on social media sites.

n/a
Attribution

Able to track click path of users that come to your site via social campaigns and if they convert to customers.

n/a
Report Customizability

Allows user flexibility into manipulating and digging deeper into the data that is provided through the tool.

58%
(Based on 107 reviews)
Report Exporting

Allows users to export reports from the product into an .xsl, .csv, or .pdf file.

64%
(Based on 108 reviews)
Analysis
Business Intelligence

Correlates social media data with business intelligence to better business operations

68%
(Based on 24 reviews)
Customizable Dashboards

Customizes dashboards to report the most necessary social media metrics

75%
(Based on 24 reviews)
Platform
API / Integrations

Application Programming Interface—Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.

69%
(Based on 72 reviews)
Internationalization

Allows marketer to use platform in different langauges and includes ad units on websites from around the world

n/a
User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

80%
(Based on 100 reviews)
Scalability

Allows marketer to add, track, and measure a multitude of social media accounts.

76%
(Based on 98 reviews)
Performance and Reliability

Software is consistently available (up-time) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.

76%
(Based on 114 reviews)
Reporting
Monitoring

Monitors a variety of social media channels to uncover relevant content

80%
(Based on 28 reviews)
Reporting

Reports and measures campaign efforts across a variety of social media channels

76%
(Based on 26 reviews)
Analytics Filters

Offers filters to sift through published and promoted data

71%
(Based on 26 reviews)
Competitive Intelligence

Uncovers social media performance and insights of other businesses

71%
(Based on 23 reviews)
Keyword Setup

Allows user to search for specific keywords to measure social impact

73%
(Based on 24 reviews)