What do you like best?
If you're used to other management platforms, you'll feel comfortable using Social Studio. It's pretty user friendly and doesn't take much to get up and running. I trained multiple groups of people with varying levels of technology experience and they all understood the platform quite quickly.
Being able to see the analytics within the analyze tab is GREAT! No longer do you need to go our to Radian6 for basic listening data.
Shared content is an email inbox life saver! It allows me to share photos, links, quotes, etc with many different users across our organization AND I get to see who used it and when, what site they posted it on, and what the engagement rate was with each shared post.
What do you dislike?
They're behind on functionality (as of 10/5/15 - still can't retweet with quote within the platform, can't see check ins, mentions, can't tag other Facebook pages or see a drop down of Twitter pages when you start typing their handle, or shares on Facebook, and can't connect LinkedIn University)
Don't trust the sentiment rating (although it's rumored this is going to be updated soon so you can train it). People tweet "I would kill to go to Pepperdine" and sentiment robot rates that as a negative. Or anything with the words "shot" (think how many tweets from sports teams have that included...) are all listed as negative. When/if they is updated to be trainable it will be a great tool. Right now, it's just a data set I don't look at.
I'm noticing as I complete this review, the Social Analytics Features portion of this review, Social Studio doesn't have those options available... yet.
Recommendations to others considering the product
When you're talking to Salesforce, ask for a conversation (or two) with current Social Studio users. I am more than happy to provide demos for Salesforce and I'm honest about what I like and don't like. Also remember, this product is VERY new to Salesforce and the marketing cloud in general is pretty new. That's a good and bad thing. Bad in that the product needs to be purchased on vision and the hope/knowledge they will be improving the product. It's a good thing because you're in on the ground floor of this soon to be HUGE social media player and can help influence the changes and product offerings. That's exciting.
What business problems are you solving with the product? What benefits have you realized?
We are able to listen much more effectively across multiple platforms. When monitoring a crisis, the word cloud gave us insight into what words we should also be monitoring that we hadn't thought of yet. It's an invaluable tool for keeping up with what is happening around the internet regarding our brand.