Salesfusion

Salesfusion

(94)
4.4 out of 5 stars

Salesfusion solves the divide between sales and marketing by offering a unique SaaS marketing automation solution that empowers both teams, unites them around common data and maximizes lead conversion.

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Salesfusion review by <span>Julie F.</span>
Julie F.
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What do you like best?

The tight, direct integration of Salesfusion with Sugar makes it very easy for us to sync our database, campaigns, and all other relevant information. It's very easy to send and track email campaigns, and setup webinars. We multiple webinars per week, and Salesfusion makes it easy for us to manage internally, and for people to register for our events. The email builder is very easy to use and we can customize our messages without having to code HTML from scratch.

What do you dislike?

The only real compliant I have is that you cannot have multiple windows open simultaneously. So if I'm building a report and need to know the ID of a campaign, I need to close the report, navigate to campaigns, then come back again.

Recommendations to others considering the product

We love Jana F. in training!

What business problems are you solving with the product? What benefits have you realized?

Communication between sales and marketing is key for us. Before, we had so much manual entry of data, it was hard to consistently ensure nothing fell through the cracks. Additionally, our reporting was not accurate as our systems were never in sync. We now have accurate (easy) reporting, and have even been able to retire a few of our systems, saving upwards of $500 per quarter.

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Salesfusion review by <span>Jørgen N.</span>
Jørgen N.
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What do you like best?

The onboarding was good and hands-on, and customer support has been very responsive. The application itself has an intuitive layout and fairly easy to use. Great e-mail builder.

What do you dislike?

The landing page builder is outdated and not mobile friendly (new coming in Q2 they say). I'd like if I could set up sales campaigns with landing pages and emails in one dashboard, but I have to go back and forth a lot in the software. Would also like more help on improving email open rate (a lot of mine remains unopened despite being delivered), and using the system in more inbound marketing efforts beyond e-mails. New landing page builder and BI tool may improve that.

Recommendations to others considering the product

If you, like us, do not have a large marketing dept, then the hands-on onboarding and support is a big plus for Salesfusion. It is also fairly easy to get going fast, get emails out, users cookied, and get value. Pricing and payment terms are favorable, compared to HubSpot, Pardot and Marketo.

What business problems are you solving with the product? What benefits have you realized?

Getting more leads from website, reach out to more people with targeted messaging, structure follow-up of leads, establish inbound marketing culture in company. Have gotten to get a few more leads through online ads to landing pages, and catch leads from existing website forms. Also get use of the user stats from website. Biggest challenge to realizing more value is probably on our end - creating content.

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Salesfusion review by Administrator in Consumer Goods
Administrator in Consumer Goods
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Great product, and an even great company

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What do you like best?

Salesfusion is a great company with a product that may not be perfect, but gets significantly better with each upgrade. Whenever we have an issue they are so quick to fix it, and alleviate any issues we had.

What do you dislike?

At times, the lack of integrations can be a bit of a hinderance. But, they own up to this very well and are very willing to hear your suggestions and adjust the platform to meet your needs!

What business problems are you solving with the product? What benefits have you realized?

Our company relies on our email marketing & CRM services, but one of the downsides of using Sugar as our CRM is our integrations between email marketing & our customer base are limited. Salesfusion is the best option when you want a great connection to Sugar, and has allowed us to utilize custom information and behaviors more than we ever have before to increase our email productivity by up to 400%

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Salesfusion review by <span>Matthew S.</span>
Matthew S.
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What do you like best?

Support service and training is clear and consistent.

What do you dislike?

Events builder - you need HTML / CSS knowledge. (May as well use Dreamweaver)

Need to use HTML / CSS to create Landing pages.

There is no delete function within the nurture campaign - if you make a mistake you need to start over.

Lack of information when analyzing an event - i.e. You can't see who has specifically declined an event in comparison to who just hasn't seen the email.

When testing an email - the test email doesn't always come through.

The HTML of the email temples causes most spam filters to block your emails (unless you know how to hard code you can't fix this).

Recommendations to others considering the product

Look at Mail Chimp. Much cheaper, no coding skills needed, social media integration and spam testing all included. (None of this is included in SF)

What business problems are you solving with the product? What benefits have you realized?

Campaigns are now all localized.

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Salesfusion review by User in Graphic Design
User in Graphic Design
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The obvious choice for marketing automation

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What do you like best?

A "secret sauce" for the marketer finally! Salesfusion makes me look like a rockstar! I love how the interface is geared toward a marketing brain. It was actually an easy choice to choose Salesfusion after many demos of other automation tools. Not only was our experience on point from the very first chat with SF, but they always take the time to answer every single question we may have and keep up that service level. I also appreciate them enhancing features constantly so I can do my job better.

What do you dislike?

Training is a lot to take in. We were eager to get moving quickly, but I believe it went too fast. This may have been due to our deadline. Still today, they answer questions and record calls to go back to.

What business problems are you solving with the product? What benefits have you realized?

Aligning marketing and sales is always something you are working on. Sales Fusion has helped button our buttons when it comes to automation. We are able to create successful campaigns and for our business, saw immediate results after implementation. We are tracking weekly dashboards and now have a clearer picture into our industry.

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Salesfusion review by <span>Eric B.</span>
Eric B.
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Great people that take care of you

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What do you like best?

The customer service is remarkable. Any email or phone call on my end elicits an immediate response from Salesfusion. Although we have particular reps accountable for our success, I can call up anyone at Salesfusion and be taken care of. They work seamlessly as a team through the course of solving my problems. I also love how they write a ticket for every little thing, even if it gets resolved on the call. They are definitely thinking from the customer perspective, thinking and working together alongside us, and it makes a big difference.

What do you dislike?

The company is clearly growing fast, and making constant updates to their user interface. As a result, some functionality gets lost in translation. It is sometimes hard to navigate through their modules, or know where to go to find things. Creating reports for my leaders can be tough.

Given the complexity of emarketing and the needs of clients in a fast-changing tech world, Salesfusion is still the best option we've seen to satisfy our complex needs. As a customer, they are very open to my suggestions to improve their site, and like I said, they are constantly making things better.

Recommendations to others considering the product

Do it.

What business problems are you solving with the product? What benefits have you realized?

We were able to solve many issues we couldn't before for a number of our complex email campaigns. One campaign requires thousands of emails sent from hundreds of different users at once, and the ability to create many customized fields, including hard-coded fields. A process that used to take us months took us days. Another is our first real nurture campaign, which we could never before execute with such complexity and care.

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