Salesfusion

Salesfusion

(95)
4.4 out of 5 stars

Salesfusion solves the divide between sales and marketing by offering a unique SaaS marketing automation solution that empowers both teams, unites them around common data and maximizes lead conversion.

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Salesfusion review by <span>Julie F.</span>
Julie F.
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Verified Current User
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" IMPROVED MAP AND CRM INTEGRATION & SAVINGS OF OVER $500 PER QUARTER "

What do you like best?

The tight, direct integration of Salesfusion with Sugar makes it very easy for us to sync our database, campaigns, and all other relevant information. It's very easy to send and track email campaigns, and setup webinars. We multiple webinars per week, and Salesfusion makes it easy for us to manage internally, and for people to register for our events. The email builder is very easy to use and we can customize our messages without having to code HTML from scratch.

What do you dislike?

The only real compliant I have is that you cannot have multiple windows open simultaneously. So if I'm building a report and need to know the ID of a campaign, I need to close the report, navigate to campaigns, then come back again.

Recommendations to others considering the product

We love Jana F. in training!

What business problems are you solving with the product? What benefits have you realized?

Communication between sales and marketing is key for us. Before, we had so much manual entry of data, it was hard to consistently ensure nothing fell through the cracks. Additionally, our reporting was not accurate as our systems were never in sync. We now have accurate (easy) reporting, and have even been able to retire a few of our systems, saving upwards of $500 per quarter.

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Salesfusion review by <span>Jørgen N.</span>
Jørgen N.
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Verified Current User
Review Source

"Great implementation and support, but sorta e-mail focused"

What do you like best?

The onboarding was good and hands-on, and customer support has been very responsive. The application itself has an intuitive layout and fairly easy to use. Great e-mail builder.

What do you dislike?

The landing page builder is outdated and not mobile friendly (new coming in Q2 they say). I'd like if I could set up sales campaigns with landing pages and emails in one dashboard, but I have to go back and forth a lot in the software. Would also like more help on improving email open rate (a lot of mine remains unopened despite being delivered), and using the system in more inbound marketing efforts beyond e-mails. New landing page builder and BI tool may improve that.

Recommendations to others considering the product

If you, like us, do not have a large marketing dept, then the hands-on onboarding and support is a big plus for Salesfusion. It is also fairly easy to get going fast, get emails out, users cookied, and get value. Pricing and payment terms are favorable, compared to HubSpot, Pardot and Marketo.

What business problems are you solving with the product? What benefits have you realized?

Getting more leads from website, reach out to more people with targeted messaging, structure follow-up of leads, establish inbound marketing culture in company. Have gotten to get a few more leads through online ads to landing pages, and catch leads from existing website forms. Also get use of the user stats from website. Biggest challenge to realizing more value is probably on our end - creating content.

What Marketing Automation solution do you use?

Thanks for letting us know!
Salesfusion review by User
User
Validated Reviewer
Verified Current User
Review Source

"usable interface, fairly complete marketing automation, built-in CRM is limited but acceptable."

What do you like best?

the scope of the application at an affordable price, support is responsive, they heed user suggestions and they keep improving the software

What do you dislike?

disjointed interface across the platform. Old legacy sections with limited function and archaic interface remain in place alongside new interface and functions; deprecated features remain in place but are not marked as such and can be used unwittingly resulting wasted time getting support to tell you it's deprecated.

Recommendations to others considering the product

Salesfusion is a very good all-around marketing automation tool that is very usable. The integrated CRM is good but not great due to it's limitations, but suffices for a company that contracts all sales to outside sales representatives and only needs sales managers to access it. It allows you to effective build up your database, qualify leads into contacts, and track their journey. The "Opportunities" feature in the CRM is the weakest part of the CRM with very little flexibility. These things have inhibited sales manager adoption. If you need robust CRM capability, Salesfusion has multiple integrations with major CRM resources including Salesforce, Dynamics, Sage, SugarCRM and Infor. Other integrations include Google Adwords, event integrations including Webex with excellent API connectivity for connecting to any source using that method. Support is among the best in my experience, but still has some weaknesses, namely reliance upon email which is not sufficient when a complex problem emerges.

What business problems are you solving with the product? What benefits have you realized?

Acquiring and qualifying leads, delivering to sales, continued marketing to potentials for future or additional business. Making leads and contacts available to sales management through one cloud-accessible database, while delivering lead/contact journey. It has made our contact list much more accessible to sales, and enabled us to find potential opportunities within. Automated follow-up marketing emails have uncovered more opportunities.

Salesfusion review by Administrator in Consumer Goods
Administrator in Consumer Goods
Validated Reviewer
Verified Current User
Review Source

"Great product, and an even great company"

What do you like best?

Salesfusion is a great company with a product that may not be perfect, but gets significantly better with each upgrade. Whenever we have an issue they are so quick to fix it, and alleviate any issues we had.

What do you dislike?

At times, the lack of integrations can be a bit of a hinderance. But, they own up to this very well and are very willing to hear your suggestions and adjust the platform to meet your needs!

What business problems are you solving with the product? What benefits have you realized?

Our company relies on our email marketing & CRM services, but one of the downsides of using Sugar as our CRM is our integrations between email marketing & our customer base are limited. Salesfusion is the best option when you want a great connection to Sugar, and has allowed us to utilize custom information and behaviors more than we ever have before to increase our email productivity by up to 400%

Salesfusion review by <span>Matthew S.</span>
Matthew S.
Validated Reviewer
Verified Current User
Review Source

"You need to know code to use this product."

What do you like best?

Support service and training is clear and consistent.

What do you dislike?

Events builder - you need HTML / CSS knowledge. (May as well use Dreamweaver)

Need to use HTML / CSS to create Landing pages.

There is no delete function within the nurture campaign - if you make a mistake you need to start over.

Lack of information when analyzing an event - i.e. You can't see who has specifically declined an event in comparison to who just hasn't seen the email.

When testing an email - the test email doesn't always come through.

The HTML of the email temples causes most spam filters to block your emails (unless you know how to hard code you can't fix this).

Recommendations to others considering the product

Look at Mail Chimp. Much cheaper, no coding skills needed, social media integration and spam testing all included. (None of this is included in SF)

What business problems are you solving with the product? What benefits have you realized?

Campaigns are now all localized.

Salesfusion review by User in Graphic Design
User in Graphic Design
Validated Reviewer
Verified Current User
Review Source

"The obvious choice for marketing automation"

What do you like best?

A "secret sauce" for the marketer finally! Salesfusion makes me look like a rockstar! I love how the interface is geared toward a marketing brain. It was actually an easy choice to choose Salesfusion after many demos of other automation tools. Not only was our experience on point from the very first chat with SF, but they always take the time to answer every single question we may have and keep up that service level. I also appreciate them enhancing features constantly so I can do my job better.

What do you dislike?

Training is a lot to take in. We were eager to get moving quickly, but I believe it went too fast. This may have been due to our deadline. Still today, they answer questions and record calls to go back to.

What business problems are you solving with the product? What benefits have you realized?

Aligning marketing and sales is always something you are working on. Sales Fusion has helped button our buttons when it comes to automation. We are able to create successful campaigns and for our business, saw immediate results after implementation. We are tracking weekly dashboards and now have a clearer picture into our industry.

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