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Salesfusion

4.3
(111)

Salesfusion provides the only enterprise-grade marketing automation platform purpose-built for the the mid-market. Engage audiences, measure marketing success, and get unlimited support with Salesfusion.

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Salesfusion review by Administrator in Staffing and Recruiting
Administrator in Staffing and Recruiting
Validated Reviewer
Review Source

"A product is only as good as the people behind it"

What do you like best?

As a professional in the recruiting industry, I put a high value on talent. Our company selected Salesfusion over other marketing automation platforms because we were looking to build a strong relationship with a local vendor. Over the years, Salesfusion has done a great job of becoming what I consider an extension of our marketing department. From onboarding, to my monthly touch point calls with my client success manager, I have always felt that the team at Salesfusion is flexible and genuinely wants to help us succeed with our business goals.

What do you dislike?

This is more of a wish than a dislike, but I hope that they develop a user certification program or a university track for more advanced users.

Recommendations to others considering the product

I recommend cleaning your data and having a discussion internally about business goals and priorities. It's really easy to get off track using a blank slate software that can be customized for your business needs.

What business problems are you solving with the product? What benefits have you realized?

Salesfusion is an incredibly expansive tool to implement and utilize. There are various areas of our business where Salesfusion has assisted us, including our email campaigns and contributing to the alignment of our sales and marketing teams.

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Salesfusion review by Chris B.
Chris B.
Validated Reviewer
Verified Current User
Review Source

"GOOD core marketing automation capabilities GREAT support"

What do you like best?

Platform is relatively easy to use and navigate. It provides the core functionality for marketing automation and allowed us to expand beyond basic email marketing with lead scoring, event management, landing pages, etc. Also liked their business model a lot. Other vendors we evaluated were looking to charge per user (marketing and sales users) which would have limited our adoption and use of the product. Salesfusion unlimited user price model allowed us to get the functionality we needed and have the freedom to scale it throughout the company as we grew. New folks who come from using other solutions are always surprised that we can 'just add a user' when needed.

During our initial evaluation, their native CRM integrations were a big plus as well. Other vendors were relying on 3rd party solutions or had limited access to the underlying CRM data. Connecting our marketing data to CRM was key for us to be effective and allows for easy targeting based on our full set of CRM data. CRM connection is clearly an area of investment for them as they continue to improve with dynamic lists and the upcoming campaign object support which will further allow us to leverage CRM data to drive our campaigns and effectively measure ROI.

Finally, the item that has been the biggest positive for us is the support the Salesfusion team provides. The program is not without its issues and learning curve, but having the support team there to help makes us confident we can solve our problems quickly. Everyone I have interacted with in support has always been courteous and out to help us solve our issues as fast as possible. The support model and team Salesfusion has is definitely a huge asset for them.

What do you dislike?

They are in the middle of updating the platform which leads to some UI inconsistencies and confusion on which version of a feature to use when. They are cleaning things up steadily and the new capabilities are much improved just hope the transition will be completed soon. Also, wish Salesfusion integrated with more 3rd party platforms and services. We can and have worked around this through custom API connections (with their support teams help) but sponsored/managed integrations would be very helpful. We need to capture a holistic view of our customers and prospects. For our marketing automation system to be the true hub of that data we need to be able to collect and interact with all our customer touchpoints effectively. They recently updated their API which I am told will open things up for continued integration.

Recommendations to others considering the product

If you are looking for a tool that is on the rise and geared towards ease of use while still providing a lot of marketing horsepower Salesfusion is something you should consider. They may not be as well known as other competitors but their pricing (when we looked) was very favorable compared to other options and the capabilities were at least on par. Our experience with their support team has also been very positive which has been a huge plus for us.

What business problems are you solving with the product? What benefits have you realized?

We wanted an easy to use scalable platform that we could grow with. Our previous solution was solely email marketing focused and we wanted to move beyond that to encompass the full customer journey which Salesfusion helps us do through its capabilities and CRM integration. Using Salesfusion we have seen increases in leads, better conversion rates due to nurturing programs and effective segmentation as well as reduced manual labor and improved quality as we were able to automate significant portions of our lead entry process using built in lead routing and assignment functions in the tool.

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Salesfusion review by Courtney S.
Courtney S.
Validated Reviewer
Verified Current User
Review Source

"Very user friendly"

What do you like best?

I like that salesfusion has a clean design and is very intuitive for users that may not have experience with marketing automation software. The customer service is also AMAZING!

What do you dislike?

I'm more familiar with other advanced software that has stronger reporting capabilities and this is an area that Salesfusion is definitely lacking in.

Recommendations to others considering the product

If you're looking for an easy software to send out HTML emails, this is your solution. The reporting for landing pages isn't as intricate as I would like, but the Salesfusion support team is fantastic and will help you build custom reports and pull metrics if you can't find what you're looking for.

What business problems are you solving with the product? What benefits have you realized?

We use Salesfusion to create events and send out basic HTML emails and integrate with Salesforce. We haven't done any nurture campaigns yet, but are definitely interested in doing those!

What Marketing Automation solution do you use?

Thanks for letting us know!
Salesfusion review by Jessica S.
Jessica S.
Validated Reviewer
Verified Current User
Review Source

"Good experience with current platform!"

What do you like best?

SalesFusion is a rather intuitive platform and user-friendly tools. Their customer service is also very helpful, and they are making constant strides to improve their product.

What do you dislike?

There is room for it to become more customizable, with limitations on the drag and drop tool, as well as the ability to recall campaigns at different steps of the journey and the like. Some of the customer experience can be optimized, but once you find where certain tools live, they are quite helpful.

What business problems are you solving with the product? What benefits have you realized?

SalesFusion has a lot of benefits that we have to utilize. Currently they are a good tool for e-marketing efforts, and there is also room for it it make up for some of the shortcomings of our "CRM" tool, which is great.

Salesfusion review by User in Consumer Goods
User in Consumer Goods
Validated Reviewer
Verified Current User
Review Source

"Ideal for Small to Mid Size Businesses"

What do you like best?

It is fairly intuitive to use and the pricing is not to prohibitive. Some of the features are a bit clunky and as of late we have been having issues with email sends. Overall though, the platform offers everything you would want. The email setup is simple, creating forms/landing pages is easy and reporting could be improved on their end.

What do you dislike?

I dislike that our emails have been having issues sending as of late, even test emails are having trouble. The support though is for the most part on top of it and helpful but at times can seem like they just escalate things to get them off their plate but nothing gets done. Creating a report could be an easier process and really creating anything new could be easier.

What business problems are you solving with the product? What benefits have you realized?

It provides a platform that can be connected with many CRMs and allows for customization in that sense. It has allowed our very custom CRM to work pretty well with the email platform.

Salesfusion review by Administrator in Computer Software
Administrator in Computer Software
Validated Reviewer
Verified Current User
Review Source

"Great Marketing Automation system for B2b"

What do you like best?

I like the dashboards that show activities on our web site and responses to our email campaigns. It has a built in CRM that we can use and it has built in integration with many of the 3rd party CRM systems, including SAGE. We have only just started to scratch the surface since the product has a broad range of functionality

What do you dislike?

Since the product has a lot of functionality it will take us a while to learn, but it is worth the results we are getting.

Recommendations to others considering the product

Take the Salesfusion University 2 day class after your initial On-boarding Training. Send out a few emails and get started and then sign up for the class. Also they have frequent online webinars, which are either free or fairly inexpensive

What business problems are you solving with the product? What benefits have you realized?

Better tracking on leads from out web site lead generation. We have been able to create, track and improve on our email campaigns and associated landing pages. The reporting is all in one place so our reporting has improved, which makes managements happy.

Salesfusion review by Julie F.
Julie F.
Validated Reviewer
Verified Current User
Review Source

" IMPROVED MAP AND CRM INTEGRATION & SAVINGS OF OVER $500 PER QUARTER "

What do you like best?

The tight, direct integration of Salesfusion with Sugar makes it very easy for us to sync our database, campaigns, and all other relevant information. It's very easy to send and track email campaigns, and setup webinars. We multiple webinars per week, and Salesfusion makes it easy for us to manage internally, and for people to register for our events. The email builder is very easy to use and we can customize our messages without having to code HTML from scratch.

What do you dislike?

The only real compliant I have is that you cannot have multiple windows open simultaneously. So if I'm building a report and need to know the ID of a campaign, I need to close the report, navigate to campaigns, then come back again.

Recommendations to others considering the product

We love Jana F. in training!

What business problems are you solving with the product? What benefits have you realized?

Communication between sales and marketing is key for us. Before, we had so much manual entry of data, it was hard to consistently ensure nothing fell through the cracks. Additionally, our reporting was not accurate as our systems were never in sync. We now have accurate (easy) reporting, and have even been able to retire a few of our systems, saving upwards of $500 per quarter.

Salesfusion review by Jørgen N.
Jørgen N.
Validated Reviewer
Verified Current User
Review Source

"Great implementation and support, but sorta e-mail focused"

What do you like best?

The onboarding was good and hands-on, and customer support has been very responsive. The application itself has an intuitive layout and fairly easy to use. Great e-mail builder.

What do you dislike?

The landing page builder is outdated and not mobile friendly (new coming in Q2 they say). I'd like if I could set up sales campaigns with landing pages and emails in one dashboard, but I have to go back and forth a lot in the software. Would also like more help on improving email open rate (a lot of mine remains unopened despite being delivered), and using the system in more inbound marketing efforts beyond e-mails. New landing page builder and BI tool may improve that.

Recommendations to others considering the product

If you, like us, do not have a large marketing dept, then the hands-on onboarding and support is a big plus for Salesfusion. It is also fairly easy to get going fast, get emails out, users cookied, and get value. Pricing and payment terms are favorable, compared to HubSpot, Pardot and Marketo.

What business problems are you solving with the product? What benefits have you realized?

Getting more leads from website, reach out to more people with targeted messaging, structure follow-up of leads, establish inbound marketing culture in company. Have gotten to get a few more leads through online ads to landing pages, and catch leads from existing website forms. Also get use of the user stats from website. Biggest challenge to realizing more value is probably on our end - creating content.

Salesfusion review by User
User
Validated Reviewer
Verified Current User
Review Source

"usable interface, fairly complete marketing automation, built-in CRM is limited but acceptable."

What do you like best?

the scope of the application at an affordable price, support is responsive, they heed user suggestions and they keep improving the software

What do you dislike?

disjointed interface across the platform. Old legacy sections with limited function and archaic interface remain in place alongside new interface and functions; deprecated features remain in place but are not marked as such and can be used unwittingly resulting wasted time getting support to tell you it's deprecated.

Recommendations to others considering the product

Salesfusion is a very good all-around marketing automation tool that is very usable. The integrated CRM is good but not great due to it's limitations, but suffices for a company that contracts all sales to outside sales representatives and only needs sales managers to access it. It allows you to effective build up your database, qualify leads into contacts, and track their journey. The "Opportunities" feature in the CRM is the weakest part of the CRM with very little flexibility. These things have inhibited sales manager adoption. If you need robust CRM capability, Salesfusion has multiple integrations with major CRM resources including Salesforce, Dynamics, Sage, SugarCRM and Infor. Other integrations include Google Adwords, event integrations including Webex with excellent API connectivity for connecting to any source using that method. Support is among the best in my experience, but still has some weaknesses, namely reliance upon email which is not sufficient when a complex problem emerges.

What business problems are you solving with the product? What benefits have you realized?

Acquiring and qualifying leads, delivering to sales, continued marketing to potentials for future or additional business. Making leads and contacts available to sales management through one cloud-accessible database, while delivering lead/contact journey. It has made our contact list much more accessible to sales, and enabled us to find potential opportunities within. Automated follow-up marketing emails have uncovered more opportunities.

Salesfusion review by Jason G.
Jason G.
Validated Reviewer
Verified Current User
Review Source

"SalesFusion offers great flexibility and is easy to use!"

What do you like best?

SalesFusion is easy to use, I can create and send a message to my audience very quickly and without difficulty, and whenever I have a problem or a question, the response from customer service is always very fast and extremely helpful.

What do you dislike?

It would be helpful to have better reporting options, and it can be difficult sometimes to find old messages when I need to find and refer to them.

What business problems are you solving with the product? What benefits have you realized?

We reach a large audience of clients with regular communications via SalesFusion, keeping them informed of all the necessary news and information they need to be aware of.

Salesfusion review by Barry M.
Barry M.
Validated Reviewer
Verified Current User
Review Source

"A bit of a learning curve but a very powerful platform"

What do you like best?

The features of salesfusion are everything you'd want in a marketing automation platform.

What do you dislike?

We're still learning how to use the system and the documentation is a bit weaker than I would like. Now that we've had a year under our belts of using it I add it is a great platform but has a big learning curve.

Recommendations to others considering the product

Look at your overall needs for marketing automation and email campaigns and see if you can find a better value. I couldn't!

What business problems are you solving with the product? What benefits have you realized?

Mass, yet personalized emails. Easier reporting vs. manual methods, person-level data vs. summary data.

Salesfusion review by Administrator in Consumer Goods
Administrator in Consumer Goods
Validated Reviewer
Verified Current User
Review Source

"Great product, and an even great company"

What do you like best?

Salesfusion is a great company with a product that may not be perfect, but gets significantly better with each upgrade. Whenever we have an issue they are so quick to fix it, and alleviate any issues we had.

What do you dislike?

At times, the lack of integrations can be a bit of a hinderance. But, they own up to this very well and are very willing to hear your suggestions and adjust the platform to meet your needs!

What business problems are you solving with the product? What benefits have you realized?

Our company relies on our email marketing & CRM services, but one of the downsides of using Sugar as our CRM is our integrations between email marketing & our customer base are limited. Salesfusion is the best option when you want a great connection to Sugar, and has allowed us to utilize custom information and behaviors more than we ever have before to increase our email productivity by up to 400%

Salesfusion review by Matthew S.
Matthew S.
Validated Reviewer
Verified Current User
Review Source

"You need to know code to use this product."

What do you like best?

Support service and training is clear and consistent.

What do you dislike?

Events builder - you need HTML / CSS knowledge. (May as well use Dreamweaver)

Need to use HTML / CSS to create Landing pages.

There is no delete function within the nurture campaign - if you make a mistake you need to start over.

Lack of information when analyzing an event - i.e. You can't see who has specifically declined an event in comparison to who just hasn't seen the email.

When testing an email - the test email doesn't always come through.

The HTML of the email temples causes most spam filters to block your emails (unless you know how to hard code you can't fix this).

Recommendations to others considering the product

Look at Mail Chimp. Much cheaper, no coding skills needed, social media integration and spam testing all included. (None of this is included in SF)

What business problems are you solving with the product? What benefits have you realized?

Campaigns are now all localized.

Salesfusion review by Nicholas E.
Nicholas E.
Validated Reviewer
Verified Current User
Review Source

"Business Development Manager"

What do you like best?

Native integration with our CRM (SLX, Infor), top-notch customer support(they almost always find a satisfying resolution for us), actually implement ideas you suggest as product updates, tons of reporting features.

What do you dislike?

Anything besides out of the box reporting features may require assistance from support.

Recommendations to others considering the product

Great company for a medium to small sized companies, and likely scales well for large size companies.

What business problems are you solving with the product? What benefits have you realized?

We are a medium sized business and Salesfusion goes above and beyond our requirements for Marketing Automation.

Salesfusion review by User
User
Validated Reviewer
Review Source

"Very Intuitive. Affordable. Easily Integrated. And a Managed Services Option That Changes the Game!"

What do you like best?

Salesfusion is designed by marketers who, no doubt, have experienced the perils that many of us face with Marketing Automation. They have built a platform that is intuitive, affordable and easily integrated. The result? You are able to ramp up quickly. The native integration with most major CRMs alone is fantastic. Salesfusion truly delivers "enterprise grade" capabilities without the "complexity" of other marketing automation solutions. Their secret sauce? Their marketing concierge services - which literally "saves the day" for me. This enables me to consistently move the needle in my quest to deliver demand generation results. Did I mention unlimited phone and email support? I guess you can say - I'm a Salesfusion super-fan.

What do you dislike?

I'm sure there's something. I just haven't encountered it yet! They have a good handle on their roadmap and keep me informed about upcoming feature / capabilities improvements. That's all I ask for.

Recommendations to others considering the product

Give Salesfusion a try. You'll be glad you did.

What business problems are you solving with the product? What benefits have you realized?

I deliver against an "aggressive" marketing plan - ongoing weekly campaigns. A primary responsibility of mine is to deliver qualified MQLS that ultimately convert into Sales opportunities. We are now able to keep the funnel full (MQLS) and are adding advanced capabilities into our marketing practice to increase conversions. Senior management is more than satisfied that we are doing our jobs.

Salesfusion review by Administrator in Information Technology and Services
Administrator in Information Technology and Services
Validated Reviewer
Review Source

"From an IT Perspective"

What do you like best?

I thought the implementation was smooth. Their implementation team seemed to be knowledgeable and provided the proper support. Setting up the product on our end was flawless. It works with on-premise CRM as well as cloud base.

What do you dislike?

I am not a huge fan of their support team. We've had repeated issues with syncing between our on-premise CRM and the Salesfusion cloud. Our system is configured properly and up-to-date on the latest patches. However, their team continues to state that our server is causing the failures.

Recommendations to others considering the product

Just be aware that their support can be a hit or miss. I recommend taking a look at other vendors as well before going with Salesfusion.

What business problems are you solving with the product? What benefits have you realized?

We've always had challenges with users sending mass emails from their local Outlook email software. This is no longer the case since the user can now upload their lists to Salesfusions and have them be sent on their behalf. It's reduced the probability of our domain being blacklisted unnecessarily.

Salesfusion review by User
User
Validated Reviewer
Review Source

"Great platform that is always improving"

What do you like best?

Salesfusion listen to their customers needs and are always making improvements. I also like their native integration with NetSuite and oktopost social platform for a full business solution for building relationships and marketing your business. Tools I like most are the form builder and email maker. I haven’t really gotten into the guts of it yet I feel by using the scoring tool which has huge power when getting into prioritising and measuring customer behaviours.

What do you dislike?

The load speed can be slow at times. The events section needs updating but they are always updating things, I’m sure that won’t be too far away from being worked on. The neuture tool is good but is designed for email marketing and list marketing and not for use on econmerce ‘if this then that’ statements.

What business problems are you solving with the product? What benefits have you realized?

I can now send reliable and great looking emails and measure them well. I can make landing pages when needed for contests and add salesfusion powerful forms on our website. I can also see a customers full history on clicks on the emails and website as well as an integrated powerful social media platform for our technology wholesale business.

Salesfusion review by User in Graphic Design
User in Graphic Design
Validated Reviewer
Verified Current User
Review Source

"The obvious choice for marketing automation"

What do you like best?

A "secret sauce" for the marketer finally! Salesfusion makes me look like a rockstar! I love how the interface is geared toward a marketing brain. It was actually an easy choice to choose Salesfusion after many demos of other automation tools. Not only was our experience on point from the very first chat with SF, but they always take the time to answer every single question we may have and keep up that service level. I also appreciate them enhancing features constantly so I can do my job better.

What do you dislike?

Training is a lot to take in. We were eager to get moving quickly, but I believe it went too fast. This may have been due to our deadline. Still today, they answer questions and record calls to go back to.

What business problems are you solving with the product? What benefits have you realized?

Aligning marketing and sales is always something you are working on. Sales Fusion has helped button our buttons when it comes to automation. We are able to create successful campaigns and for our business, saw immediate results after implementation. We are tracking weekly dashboards and now have a clearer picture into our industry.

Salesfusion review by Eric B.
Eric B.
Validated Reviewer
Verified Current User
Review Source

"Great people that take care of you"

What do you like best?

The customer service is remarkable. Any email or phone call on my end elicits an immediate response from Salesfusion. Although we have particular reps accountable for our success, I can call up anyone at Salesfusion and be taken care of. They work seamlessly as a team through the course of solving my problems. I also love how they write a ticket for every little thing, even if it gets resolved on the call. They are definitely thinking from the customer perspective, thinking and working together alongside us, and it makes a big difference.

What do you dislike?

The company is clearly growing fast, and making constant updates to their user interface. As a result, some functionality gets lost in translation. It is sometimes hard to navigate through their modules, or know where to go to find things. Creating reports for my leaders can be tough.

Given the complexity of emarketing and the needs of clients in a fast-changing tech world, Salesfusion is still the best option we've seen to satisfy our complex needs. As a customer, they are very open to my suggestions to improve their site, and like I said, they are constantly making things better.

Recommendations to others considering the product

Do it.

What business problems are you solving with the product? What benefits have you realized?

We were able to solve many issues we couldn't before for a number of our complex email campaigns. One campaign requires thousands of emails sent from hundreds of different users at once, and the ability to create many customized fields, including hard-coded fields. A process that used to take us months took us days. Another is our first real nurture campaign, which we could never before execute with such complexity and care.

Salesfusion review by Administrator in Business Supplies and Equipment
Administrator in Business Supplies and Equipment
Validated Reviewer
Verified Current User
Review Source

"It's been a great year with Salesfusion"

What do you like best?

The onboarding process with Salesfusion was outstanding with recorded training sessions that I've been glad to look back on throughout the year. There are many features we've not yet tested but the core product is very sound and it's super useful to have so much information pushing all the way through to our CRM.

What do you dislike?

I'd like to see Salesfusion improve on the ease of creating custom reporting. That said, I've been very successful with support for building out the custom reports I've needed.

Recommendations to others considering the product

Be prepared to have your campaigns lined out to take advantage of the automated drip marketing features. The system will do it, but it takes time to plan that far in advance!

What business problems are you solving with the product? What benefits have you realized?

Visibility of contact activity on our web site has been very useful. Push through to CRM a huge benefit. The difference between this and our old one-way email platform is tremendous.

Salesfusion review by Administrator in Staffing and Recruiting
Administrator in Staffing and Recruiting
Validated Reviewer
Verified Current User
Review Source

"good so far, only been using since march"

What do you like best?

email customization, and how easy it is for our staff to log on and create their campaigns

I just learned about the lead scoring tool and this helps our recruiters know who best to reach out to.

What do you dislike?

The analytics I do not find very user friendly. Maybe if it was a little more straight forward

Recommendations to others considering the product

Making analytics more straight forward.

Easier way to calculate ROI

What business problems are you solving with the product? What benefits have you realized?

We are reaching a lot of our clients and candidates regularly with tracking benefits.

Our clients and candidates have been staying in formed regularly now.

Salesfusion review by Jon G.
Jon G.
Validated Reviewer
Verified Current User
Review Source

"Off to a great start!"

What do you like best?

Customer service is outstanding! Anytime I have a question or a request, I get a very timely response. Communicating with them could not be easier. We are at the very beginning of our implementation and I have to say the email builder is incredibly intuitive and looks great.

What do you dislike?

There's a bit of a learning curve when creating landing pages and forms. It's not quite as user friendly if you don't have much experience in HTML. That being said, I'm under the impression that this is something that will be overhauled soon.

What business problems are you solving with the product? What benefits have you realized?

We currently are sending monthly newsletters to individuals in a very manual process without much segmentation. Salesfusion is giving us the ability to send segmented emails, alert sales of lead activity and gather and track the lead process through our site.

Salesfusion review by Administrator in Information Technology and Services
Administrator in Information Technology and Services
Validated Reviewer
Verified Current User
Review Source

"Overall an average provider if you don't use Salesforce as a CRM"

What do you like best?

I like the new drag and drop email builder. It's more up-to-date with what you'd expect from a marketing technology provider.

I also like the add-in to MS Dynamics CRM and how it allows you to see the customer journey, add or remove them to lists and nutures and email a contact straight from the CRM. An added benefit if you don't want your sales team to have full access to your Salesfusion portal.

What do you dislike?

Reporting is limited to say the least. There's no easy way to track link clicks or downloads, unless they are gated by a form. Also, most reports require tables or multiple tables to be pulled in- almost always requires help from their professional services team at an extra fee.

Recommendations to others considering the product

Ask a ton of questions and talk to customers. Do you report a lot? Look at that feature closely. If you are also using it as a CRM- keep in mind the limitations and benefits there.

What business problems are you solving with the product? What benefits have you realized?

Marketing automation is a must- but it's only beneficial if the provider chosen syncs with your CRM. Salesfusion is one of the better alternatives if you aren't using the popular Salesforce as your CRM, however, if you are used to one of the "top players" in the automation game- there are several frustrations you'll gain from Salesfusion. The benefit of the software entirely depends on your companies needs- landing pages, email, CRM connections, reporting,etc.

We use Salesfusion to solve the problem of getting data into the CRM, that works-most of the time. The biggest benefit we've gained is that now our sales team can see what customers and prospects are doing to interact with our data also.

Salesfusion review by Daniel S.
Daniel S.
Validated Reviewer
Review Source

"An easy to use tool"

What do you like best?

The drag and drop builder for landing pages is easy to use, and the templates available give you a lot of stylish options.

What do you dislike?

Sometimes reporting can be a little bit difficult, but support is very responsive.

What business problems are you solving with the product? What benefits have you realized?

We use it mostly as an email marketing tool. It's been a great way to reach our customers en masse. We are now exploring using more landing pages and forms for events and products.

Salesfusion review by User in Computer Software
User in Computer Software
Validated Reviewer
Verified Current User
Review Source

"Over satisfied with product, although I see areas where product can be improved"

What do you like best?

-new email builder

-working relationship with salesfusion support

-event and email dashboards

-integration with Sugar

-new combined asset library

What do you dislike?

-too many different places to create an email (nurture, trigger, email, template, etc.)

-less control of HTML in new email builder

-no capability to use dynamic fields in text only email builder

-email image editor is cool but not enough

-saves too many copies of images when i make edits in the builder

-inconsistent access to merge tags and assets throughout different email builders

-web activity alerts are automatically assigned out

Recommendations to others considering the product

Salesfusion has a learning curve but once you learn it, it is an incredible tool. It offers a lot of power to marketers like myself who really like to be in control, but also the ability to be hands-off in the places that I want to.

What business problems are you solving with the product? What benefits have you realized?

-keep sales alerted when their contacts hit a marketing content piece (keep them in the loop)

-

Salesfusion review by Tina E.
Tina E.
Validated Reviewer
Verified Current User
Review Source

"My salesfusion experience. "

What do you like best?

The best feature of Salesfusion, is how easy it is to use.

What do you dislike?

Sometimes there are delays in setting up distribution lists.

What business problems are you solving with the product? What benefits have you realized?

Bulk email campaigns.

Salesfusion review by Aubyn S.
Aubyn S.
Validated Reviewer
Review Source

"Great product, looking forward to the improvements!"

What do you like best?

So far my experience with SalesFusion has been positive! The interface is very easy to navigate, they have a ton of support available to get really good at the tool, and there are a lot of metrics to measure the success of your campaigns! Working with the sales rep and onboarding staff has been very enjoyable.

What do you dislike?

There are bugs, especially surrounding the WYSIWYG tool, but our rep has told us they know about the issues and are working to get it to be better. It's functional and does what it needs to do, but it could be a lot more responsive and robust.

What business problems are you solving with the product? What benefits have you realized?

We are trying to get some campaigns off the ground and are really starting at ground zero with our marketing automation. I'm looking forward to seeing what we can really get out of this!

Salesfusion review by Agency
Agency
Validated Reviewer
Review Source

"Incredible Support"

What do you like best?

The platform is very effective and the analytics are great. What I value the most is the support team though. As someone that is not a programmer, it is vital to our success to have instant access and assistance when needed

What do you dislike?

It can sometimes read more like a coding language, so for us that are not programmers it sometimes get confusing

What business problems are you solving with the product? What benefits have you realized?

We mostly utilize it for mass emails, and follow up after. We utilize the analytics to see who has opened and clicked links to see who is a hot lead so we can call them.

Salesfusion review by Debbie P.
Debbie P.
Validated Reviewer
Verified Current User
Review Source

"Excellent Customer Support and New Features with End User in Mind"

What do you like best?

SalesFusion is easy to use, provides all the tools to successfully market and drive new business. The Customer Support team is always friendly and helpful and respond in a timely manner. They also provide lots of access to self paced or online training.

What do you dislike?

We a very satisfied customer and continue to be pleased with the product and service we receive.

Recommendations to others considering the product

Be sure to attend their training sessions to pick up the best practice tips and tricks.

What business problems are you solving with the product? What benefits have you realized?

Greater visibility of the success of our email marketing campaigns and web tracking.

Salesfusion review by Stephanie N. B.
Stephanie N. B.
Validated Reviewer
Verified Current User
Review Source

"Sales and Marketing in Sync with Salesfusion"

What do you like best?

Best features: lead scoring, nurture automation, event management, CRM integration and reporting.

The event management feature is worth the subscription price. It's basically "mission control" for a webinar or live event. Fantastic!

What do you dislike?

Needs improvement: ease of creating landing pages, emails, etc. We've struggled with our external lead forms--both the creation and website deployment.

I've also encountered some quirks, which the SF team is addressing.

Recommendations to others considering the product

Build a plan/process before implementing a tool. The process you build will help identify the right tool to automate your marketing campaigns. It will also help you identify your approach once onboarding is complete.

The Salesfusion team is highly-approachable. They are very knowledgeable and are a great resource. I can depend on their prompt responses to my questions.

What business problems are you solving with the product? What benefits have you realized?

Business problems: marketing and sales alignment, automation of lead capture/scoring, consistent campaign communication and providing a 360 degree view of the prospect.

Benefits realized: increased efficiency (less time spent manually adding information); seamless tracking and displaying of prospect interactions within the CRM; and increased ability to deliver excellent content to prospects/clients. Although it may be considered a "soft" benefit, our sales and marketing team is working together to maximize our results from Salesfusion. We discuss and define sales qualified leads, and collaborate on scoring thresholds. We work together to plan our campaigns and events; as well as the follow-up strategy. Increased collaboration and better sales and marketing alignment.

Salesfusion review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Review Source

"Robust System, Lots of Features"

What do you like best?

Well suited for businesses that rely heavily on email marketing or who are likely to have users visit their website on multiple occasions. Great integration with CRMs for sales team engagement and data sharing.

What do you dislike?

- Additional user education available through downloads for existing customers rather than scheduled webinars would be helpful.

- User interface was somewhat cumbersome, but they've recently updated and it's much better now.

Recommendations to others considering the product

Robust system with lots of great features. Their reps and support staff will help you through the initial learning curve. You'll be glad you invested the time in learning the features of the system.

What business problems are you solving with the product? What benefits have you realized?

We currently use Salesfusion as one part of overall marketing strategy for our clients. Some use the service to communicate with existing clients, others use the system as a platform to attract new customers based on website interaction.

Salesfusion review by Tuomas M.
Tuomas M.
Validated Reviewer
Verified Current User
Review Source

"Best tool from sales view."

What do you like best?

With SalesFusion I like most the approach from result side. This is serious solution for companies who want to achieve real results, instead just having some marketing automation system.

Full control on detailed process flows, predictive lead scoring, possibility to automate practically everything and being able to manage and produce all needed contents and process flows.

Personallly I don't like solutions that are just easy to use and not able to produce wanted outcome.

Overall very comprehensive package including possibility to integrate practically with any CRM.

Customer service is outstanding and I have received answer and solution to any issues I've encountered this far.

What do you dislike?

Learning curve is of course much steeper than with some widely used entry level solutions, only thing that I somehow dislike, is that orange color is used everywhere instead changing colors slightly within different categories.

Recommendations to others considering the product

It is important to evaluate level and goals that you want to achieve, if you need to go as professional as possible - go with SalesFusion. And if you have limited time and skill resources and you just need some basic features,

then it would be better to choose some simpler solution.

What business problems are you solving with the product? What benefits have you realized?

Being able to produce 150 times more qualified leads than before, rise of sales hit rates with 50% by better quality leads.

Salesfusion review by Jon H.
Jon H.
Validated Reviewer
Verified Current User
Review Source

"Fanatical support and customer focus"

What do you like best?

Salesfusion has a very solid marketing automation platform, but what truly sets them apart is their focus on their customers' success. They have shown from the first contact through our entire relationship with them that they deeply care about their customers and want to make sure that we are successful with the platform. The onboarding process is quite comprehensive as well. We've been a salesforce customer for 10 years, so the integration with Salesforce was a critical aspect of our decision making criteria.

They do releases on a fairly regular basis, and have a customer idea wall where they collect comments, ideas and more from their customers to help improve the product. Their training area, in addition to SalesFusion University (on-site training) are excellent.

I love their responsive templates, as well. :)

What do you dislike?

There are a couple of features that are lacking, but there is a new version of some of these coming out soon so hopefully this will get remedied.

What business problems are you solving with the product? What benefits have you realized?

We needed to replace a vendor who was underperforming, implement new marketing automation processes, and most of all, start lead scoring and running nurture campaigns. Our previous vendor was very hard to work with and unresponsive when we needed help, and the tool was archaic and inflexible.

With Salesfusion, we are able to run comprehensive nurture campaigns for both customers and prospects, get great insights and analytics about our prospects' behavior, and generally run as a much more efficient marketing organization. We're a lean team, so getting the right tools in place was one of my first priorities.

In addition, they have an excellent email plugin that allows 1-to-1 emails from sales rep to prospect to be tracked and recorded in Salesforce.

All in all, I highly recommend Salesfusion.

Salesfusion review by Ljubomir G.
Ljubomir G.
Validated Reviewer
Verified Current User
Review Source

"Salesfusion SaaS-based Marketing Automation Software for Business"

What do you like best?

- Excellent integration with the Infor (Saleslogix) CRM.

- Provides great features such as the ability to segment groups of people to deliver more personalized messages.

- Great reporting tools to measure the success of a marketing campaign and quickly evaluate what is working and what can be improved.

- Easy to learn.

- Superb customer support that responds to questions quickly and thoroughly.

What do you dislike?

- Identifying and removing unneeded contacts (duplicates etc.) can be challenging, though some recently added features should help with this.

- The WYSIWYG and HTML editor can be challenging to use for some content creators.

Recommendations to others considering the product

Salesfusion is a very full-featured SaaS-based email marketing automation software for business. They're a great company that provides excellent customer support. I recommend Salesfuison to any company who is ready to benefit from marketing automation.

What business problems are you solving with the product? What benefits have you realized?

A huge benefit is the ability to measure the effectiveness of various marketing campaigns. Integration with CRM and the reporting tools are also major benefits.

Salesfusion review by User
User
Validated Reviewer
Review Source

"Salesfusion marketing tool"

What do you like best?

The all in one interface to manage contacts and leads from Microsoft Dynamics.

What do you dislike?

The upload tool requires a lot of manual entry to map the fields of the spreadsheet. Also, the report generation tool is awful. It's not intuitive at all and it would be of great use to my team.

Recommendations to others considering the product

Decide if you're going to need to reporting tool and custom mappings to your CRM. Custom mappings have created a headache..

What business problems are you solving with the product? What benefits have you realized?

Management of all email blasts, campaigns, etc. Mass uploads to crm.

Salesfusion review by User in Computer Software
User in Computer Software
Validated Reviewer
Verified Current User
Review Source

"Salesfusion is a difficult platform to learn and since its a newer tool, it's missing functions"

What do you like best?

The ease of building an email template helps to quickly put together templates for approval as well as timely email communications that need to go out.

What do you dislike?

The lack of features offered as well as the fact that you can't copy and resend an email campaign to a new list withouth creating an entire new campaign and pulling in the template is very frustrating.

What business problems are you solving with the product? What benefits have you realized?

Email marketing strategy

Salesfusion review by User in Financial Services
User in Financial Services
Validated Reviewer
Review Source

"new client"

What do you like best?

The marketing dashboards and ease of use. The ability to see all of our campaigns and drill down and compare them to see which ones were successful and which ones weren't.

What do you dislike?

The tool works well for lead generation for sales for a company. We use it for multi marketing strategies with additional tracking and it can sometimes get challenging to have multiple users involved with leads / campaigns.

Recommendations to others considering the product

Take advantage of all of the training and early set up instructions. Become very familiar with the training and user guide available on line. Think about investing to attending the Salefusion Universities. They are indepth and provide individualized training that is specific to your needs and use.

What business problems are you solving with the product? What benefits have you realized?

Management and tracking of our marketing campaigns. We have realized tracking we have never had before.

Salesfusion review by Brian E.
Brian E.
Validated Reviewer
Review Source

"Great product and great service!"

What do you like best?

Salesfusion is always updating their product to enhance the user experience. It seems each update has a new feature or simpler set up that allows me to maximize the experience and increase my productivity.

The features have become so easy to use, when I train others, they understand the functions in one meeting, rather than two or three meetings. Plus, Salesfusion keeps a great online library of resources and guides.

Also, the customer service is top notch. My phone queries are nearly always answered and answered by a professional who can guide me to a solution, or provide within a couple of hours.

If the first solution does not work, the team continues to work until I receive teh desired outcome.

What do you dislike?

Sometimes on Google Chrome, the functionality ceases. Double-clicking items no longer loads until I reset my cache in the browser.

Sometimes the terminology used for some of the features is a bit too technical and as a layman, I need help translating to meet my needs. However, this has become less of an issue as Salesfusion continues to rename some of its features and provide detailed descriptions in the update newsletters.

The reporting is still tricky and required some database knowledge to be sure I include the correct fields to meet my needs.

Recommendations to others considering the product

If the primary user or administrator does not have a technical or database background, it may be worth checking out some of the Salesfusion training and guidance materials in their library.

What business problems are you solving with the product? What benefits have you realized?

I send emails to both our internal and external sales agents. We also host langing pages for events. We are in need of trackability of our email opens, clicks, and event activity.

The tool has worked as a short-term solution for posting some of our required materials. We can be sure that the required materials will be delivered directly to the recipient through email communication.

Salesfusion review by Kim R.
Kim R.
Validated Reviewer
Verified Current User
Review Source

"Salesfusion is the only tool you need"

What do you like best?

Salesfusion allows you to do everything you need to reach your target audience and track your campaigns. The platform is user friendly; even the technologically-challenged marketer can create comprehensive, effective campaigns. In addition, the Salesfusion team provides support, if needed, and is continually upgrading the platform's functionality based on feedback from the users. Definitely the way to go if you're looking for an email platform.

What do you dislike?

Nothing. My experience with Salesfusion has always been positive.

Recommendations to others considering the product

The Salesfusion team is awesome. They are easy to work with and always willing to assist you in any way necessary.

What business problems are you solving with the product? What benefits have you realized?

The platform provides detailed reports which allow our Marketing Department to study the statistics and trends for our campaigns and fine-tune our strategy in response to the findings. In addition, Salesfusion is willing to work with its customers to solve problems and ways to improve their platform or add functionality in response to customer needs and industry best practices.

Salesfusion review by Glenda R.
Glenda R.
Validated Reviewer
Verified Current User
Review Source
Business partner of the vendor or vendor's competitor, not included in G2 Crowd scores.

"Attending the Fusion conference was a very worthwhile experience"

What do you like best?

The best part of the Fusion conference was meeting that people that work there. They all are highly motivated people and it was a pleasure to meet them in person. As a reseller for Salesfusion, we came away with many awesome ideas for sales, marketing.

What do you dislike?

It's hard to think of something we dislike, but perhaps the reason we haven't started our lead scoring process yet is that it was difficult to set up the rules for it and get a good understanding of how to track the scores and see them convert. We could use help in this area if anyone at SalesFusion has time to work with us on this!

Recommendations to others considering the product

I would fully recommend the 30 day risk-free trail. During the process, we had a chance to use the platform, fully integrated with our CRM, to run test campaigns from. We used it for a few email sends and tracked the results without ever being committed. This was a game changer in deciding which automation platform to choose.

What business problems are you solving? What benefits have you realized?

We are trying very hard to align the marketing and sales departments in our company. We've received a lot of ideas at the Fused conference and would like to start implementing some of the features we've seen such Social Listening and the Nurture Campaign Editor. I think using some of these new tools and diving deeper into the SF platform will help us to reach our goals of highly valuable MQLs that our sales team will be happy to receive.

What do you dislike?

It's hard to think of something we dislike. Some areas of Salesfusion are so robust that it is difficult to set up, but I talked to our reseller trainer and he is taking the time to assist me with some one-on-one training. Thank you Andy!!

Recommendations to others considering the product

I would fully recommend the 30 day risk-free trail. During the process, we had a chance to use the platform, fully integrated with our CRM, to run test campaigns from. We used it for a few email sends and tracked the results without ever being committed. This was a game changer in deciding which automation platform to choose.

What business problems are you solving? What benefits have you realized?

We are trying very hard to align the marketing and sales departments in our company. We've received a lot of ideas at the Fused conference and would like to start implementing some of the features we've seen such Social Listening and the Nurture Campaign Editor. I think using some of these new tools and diving deeper into the SF platform will help us to reach our goals of highly valuable MQLs that our sales team will be happy to receive.

Recommendations to others considering the product

Just do it! This is the best marketing automation software out there!

What business problems are you solving with the product? What benefits have you realized?

As a Sage CRM consultant I can't wait to start helping our customers with a fully integrated marketing system. It makes me happy that I can assist our customers with the best marketing automation software that I have ever come across. Sales and marketing teams will finally be able to work together to pull in qualified leads.

Salesfusion review by Administrator in Civil Engineering
Administrator in Civil Engineering
Validated Reviewer
Review Source

"Lots of functions"

What do you like best?

It has all of the bells and whistles you want. The ability to view campaign-specific dashboards is also great.

What do you dislike?

My campaign timezone is always wrong, so I always have to convert local time to Azores GMT... Even though my account is setup with my local timezone.

Recommendations to others considering the product

Learn HTML/CSS so you can have greater flexibility in your email designs.

What business problems are you solving with the product? What benefits have you realized?

Fully-tracked communications are able to be distributed. It's allowed us to identify those who are engaging with our content.

Salesfusion review by Administrator in Insurance
Administrator in Insurance
Validated Reviewer
Verified Current User
Review Source

"I love Salesfusion!"

What do you like best?

The people-The customer service is great

What do you dislike?

The Onboarding was challenging, but it has changed since then

Recommendations to others considering the product

I highly recommend Salesfusion! We have been using it for under a year but already it has changed the way we work and we have only scratched the surface!

What business problems are you solving with the product? What benefits have you realized?

We are finally automated! We are able to view the email statistics and determine if the email subject line should have been changed.

We are now able to view web activity, create surveys, nurtures and so much more!

Salesfusion review by Cristy B.
Cristy B.
Validated Reviewer
Verified Current User
Review Source

"Salesfusion Product Review"

What do you like best?

The customer support and client advocacy is unmatched in the marketing automation industry. They go out of their way to hear new ideas and continue to thrive and make the system better constantly.

What do you dislike?

The features can be very buggy. I have many issues with the email builder on a day-to-day basis. I have issues with the reports (custom reports are a nightmare), the biggest pain point for me is the lack of consistency in the features working as they should and then those issues are not able to be replicated with IT support.

Recommendations to others considering the product

If you're a company that will use the system for 1-3 emails a week and for sales and marketing alignment it could work perfectly for your business.

What business problems are you solving with the product? What benefits have you realized?

The A/B testing functionality is helping to make testing smoother and easier.

Salesfusion review by Stephane L.
Stephane L.
Validated Reviewer
Review Source

"CASL Compliant Newsletter Tool that goes further with Analytics and Design Functionality in mind"

What do you like best?

Look for product that is CASL Compliant? Look no further.

SalesFusion 360 has it! It also sends the information back to your CRM with a seamless automation that took me a few minutes to setup. The analytics are out of the world. For example: You can find out who is searching what on you website, you can know when someone has opened a link to a particular newsletter within a dashboard. Looking for a new newsletter template for a campaign? Well, Salesfusion has made it very easy for you to select from over 500+ templates to select from - Looking for a Responsive design? Yes - they got it too. Can't go wrong, hence we are very satisfied with this product.

What do you dislike?

As with any type of new software, you will need to learn the in's and out's of the product.

Though I was able to self-learn the product, I do recommend that you complete the goto classes that are provided.

What business problems are you solving with the product? What benefits have you realized?

CASL Compliant with Subscribe/Unsubscribe Functionality (tracking) and Newsletter Responsive Design.

Salesfusion review by Jennifer C.
Jennifer C.
Validated Reviewer
Review Source

"B2B Technologies Looking to Align Sales & Marketing"

What do you like best?

The best part of SalesFusion are the people we work with through support and product questions. We receive answers immediately and the person helping us is interested in getting us to the end goal of the project and not just answering a one of question. Follow through is key and SF has mastered it.

What do you dislike?

It's hard to think of something we dislike, but perhaps the reason we haven't started our lead scoring process yet is that it was difficult to set up the rules for it and get a good understanding of how to track the scores and see them convert. We could use help in this area if anyone at SalesFusion has time to work with us on this!

Recommendations to others considering the product

I would fully recommend the 30 day risk-free trail. During the process, we had a chance to use the platform, fully integrated with our CRM, to run test campaigns from. We used it for a few email sends and tracked the results without ever being committed. This was a game changer in deciding which automation platform to choose.

What business problems are you solving with the product? What benefits have you realized?

We are trying very hard to align the marketing and sales departments in our company. We've received a lot of ideas at the Fused conference and would like to start implementing some of the features we've seen such Social Listening and the Nurture Campaign Editor. I think using some of these new tools and diving deeper into the SF platform will help us to reach our goals of highly valuable MQLs that our sales team will be happy to receive.

Salesfusion review by Administrator
Administrator
Validated Reviewer
Verified Current User
Review Source

"Amazing Product, Amazing People!!"

What do you like best?

The customer service and responsiveness to questions is top notch!

What do you dislike?

There is nothing about the product that I dislike.

What business problems are you solving with the product? What benefits have you realized?

Salesfusion has unlocked the limitless potential of digital marketing and CRM tools.

Salesfusion review by Geoff B.
Geoff B.
Validated Reviewer
Verified Current User
Review Source

"Efficient, effective, and intuitive marketing automation tool."

What do you like best?

I like the layout of the software. There is a large working space for customizing your HTML and the buttons to navigate elsewhere in the application are neatly hidden to the left side of the application. Great access to the learning management system within the application allows for quick and easy troubleshooting when an issue arises. Email delivery is fantastic, great Social plugins, and a complete lead scoring model makes Salesfusion one of the best and most capable marketing automation systems I've had the pleasure of using.

What do you dislike?

It can be a bit clunky and repetitive when navigating from one area of the software to another. I have consistently seen shortcuts and "quick steps" developed in the application to cut down on some of the congested areas. That's why I like this application. It's always evolving and becoming easier to use!

What business problems are you solving with the product? What benefits have you realized?

Overall marketing communication have been streamlined and more efficient. I had an 87% better email delivery rate compared to my previous email service provider. Cranking out campaigns and messaging has never been easier! I'm working 2 weeks in advance now and it makes my life easier.

Salesfusion review by Emily K.
Emily K.
Validated Reviewer
Review Source

"Great so far but excited to maximize the tool even more!!! :)"

What do you like best?

I like the ease with which you can create an email without being an HTML expert or knowing a lot about graphic design. My background is in writing yet I can still create a visually appealing email using the email editor (although after trying the new one this morning, I'm excited for it to become even ore user-friendly!) I also love the reporting feature; I love how you can totally geek out on the numbers. I'm only beginning to explore the custom reports but I love what I see so far!

What do you dislike?

I dislike having to repeat a text style - font size, color or style - because the editor doesn't always keep the change you just made. I often make a change, save the email, send myself a test email, and the change does not render and I have to repeat myself.

Recommendations to others considering the product

I would highly recommend this product to others - I can't wait to do more with it!

What business problems are you solving with the product? What benefits have you realized?

I am able to target more specific audiences with the tool, and measure how those efforts are working using the great reporting features.

Salesfusion review by Ryan W.
Ryan W.
Validated Reviewer
Review Source

"Powerful marketing automation solution with successful implementation"

What do you like best?

The best thing about SalesFusion is the ability to tailor nurture campaigns based on specific actions or knowledge that you already have about the user. It allows us the ability to speak directly to what the user may want so they aren't flooded with messaging they don't care about.

What do you dislike?

Some of the interface is clunky and HTML designing is the easiest for our look and feel - something that I'm not well-versed in at all. Other than that, I don't have the content to fully utilize the tool, but that's an internal issue!

Recommendations to others considering the product

Definitely shop around, you'll find that Salesfusion offers the best bang for the buck. It's also a growing tool. Even in the short time I've been using it (less than 1 year), I've seen some great changes and there are more changes to come!

What business problems are you solving with the product? What benefits have you realized?

We are trying to better qualify our sales leads as well as create some better interest generation. We've been able to have more access into the seeing what users are doing on our site, see what they are engaging with, and see more of the product interaction.

Salesfusion review by Rachelle G.
Rachelle G.
Validated Reviewer
Review Source

"Salesfusion review"

What do you like best?

Great product that is extremely robust, but my absolute favorites is how awesome their customer service is. Every single question is answered and they always follow up to make sure that you don't have any other issues. They host great events to make sure that you really are getting the most out of the system and they listen to how you would use the product so that you're using it to align with what your needs are.

What do you dislike?

It's hard to come up with an answer because they are always open to hearing your feedback and constantly take those into consideration as they work to make a product that aligns to what their users are seeking.

Recommendations to others considering the product

Always plan your integration and keep your CRM team in the loop. Make certain you have sales and marketing on the same page with expectations.

What business problems are you solving with the product? What benefits have you realized?

We are getting better insight on how to clean our data so that we can really target the users who want to see our product and have the best potential to become customers. As well, for our existing customers, it's a great way to keep them engaged and in the know of our current activities.

Salesfusion review by Danny E.
Danny E.
Validated Reviewer
Verified Current User
Review Source

"The Right Approach to Marketing Automation"

What do you like best?

For those in the world of marketing it is great to have a one stop shop for one price to reach all of our marketing goals.

What do you dislike?

I was not as much of a fan of the old UI but they have addressed the issue with the new interface.

Recommendations to others considering the product

It is important to understand the breadth of the different marketing channels that this solution can address. And, make sure to involve sales and marketing personnel during the evaluation process.

What business problems are you solving with the product? What benefits have you realized?

We sell lots of different products and services and we get the flexibility of designing marketing programs based on the unique buying styles of our different customers for the various solutions we provide.

Kate from G2 Crowd

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