I love all of the options of integration that are already built into the software. From LinkedIn to Vidyard to Sendoso (and I'm sure many more that I'm not even utilizing), it has amazing capabilities. I also love the dash board and the ease of use. It is aesthetically pleasing and makes it very difficult to mess up. You can really taking the "thinking" out of the day to day for your sales reps. Build the campaigns, let them build their own, help them build their own, and then watch them stick to the program. It really is great.
After having used InsideSales.com at a previous employer, it was the first company I reached out to when joining my new firm. My current firm has over 4300 employees nationwide and a couple dozen worldwide. However, they currently have very little sales processes in place. I knew that a company like InsideSales.com would be an incredible fit and help with real organic growth.
However, because of no history with automated sales/marketing software space, my firm proceeded with caution and didn't want to spend a lot of money on software. I explained to InsideSales that I needed to begin with a pilot program for a "proof of concept" and that, if proven successful, that pilot would turn into a much larger purchase. The proposal that they sent back to me was just under 100k. For a pilot program. It turns out that was a great experience for me because it forced me to do some research and I quickly learned that a number of my peers at other companies were using SalesLoft and having great success. So, I reached out to SalesLoft expressing interest.
A short time later, an Enterprise Rep named Justin Golding called me back from SalesLoft. I explained everything to him the same way I did to InsideSales.com. He immediately caught the vision and thought long term. I informed him that I would need his help to make this successful and, if he would be willing to help, it would make his internal introductions much easier and I would help him get that Enterprise sized deal. Even though we started with a "pilot program", Justin gave me all the attention of a massive enterprise contract and we signed a deal.
On multiple occasions, Justin was doing work for me on the weekends, late at night, and early in the morning. It wasn't uncommon for he and I to be communicating at 11:00pm. He was doing all of this, by the way, while in the middle of having a new baby. He was, and still is, completely invested in my success and the success of this program (in fact, he sent me a report tonight at 9:30pm telling me of a lead I need to follow up with tomorrow morning). After every campaign he gives me market insights and shares best practices. He has given me multiple ideas I would never have thought of on my own about how to best use the technology to increase engagements and maximize returns. With his continued help, we have ran multiple campaigns that have had a tremendous impact on our revenue growth.
As you do your own "shopping around" you will find a couple of things that you like better about one technology over another. The technology at SalesLoft is second to none. The ease of use of the platform, the integration of multiple software and their constant investment into making their platform the best around, makes it a can't miss.
Finally, there are many things I enjoy about the software. I like how easily in integrates with LinkedIn. I like how they use video (Vidyard) as part of an effective marketing strategy, and much, much more. However, with all the benefits of the software, the one thing that you won't find at any other company is a consultant like Justin Golding. If all reps at SalesLoft are as dedicated to your success as he has been to mine, then it's another "can't miss" choice to go with them. Maybe even request Justin if you can ;-)