What do you like best?
This software is extremely powerful, we find new ways to use it to support our digital marketing and eCommerce site management each week. Dynamic lists of products that power alerts and workflows have reduced the time it takes to manage many manual processes. The support staff is the best of breed. They are responsive knowledgeable engineers and will work through complicated requests.
What do you dislike?
There is a slight learning curve when it comes to using logic statements in some of the export functions, but they have great documentation.
Recommendations to others considering the product
crawl, walk, run. Start with the basics, get used to the tool, then start adding in more complex uses. You learn more each month which allows you to use it strategically for long-term. You want your implementation t be scaleable. Learn the system before you start to train other departments.
What business problems are you solving with the product? What benefits have you realized?
Digital Asset Management, Data syndication. We have a better product data repository using parent child relationships, it has allowed us to clean up missing dimensions and attach marketing copy for better item level data. We have set up "alerts" to tackle a variety of scenarios that need manual attention. The sales team uses the interactive digital catalogs. We have realized the benefit of having product information readily available in various business uses and departments (No more Vlookups!).