What do you like best?
SAP CRM is a pleasure to use. It is a very reliable program and is easily integrated with other SAP modules, such as the ERP, and Business Warehouse (as we currently have in my organization). We have a complicated setup across numerous locations and countries, and our SAP CRM is able to handle these situations so that each region and country has clear data and functionality.
What do you dislike?
Although I enjoy using the SAP CRM, there are many Sales people in our team who do not because they find it difficult to use. It is not always the most user-friendly, especially for new users. To be able to use the SAP CRM effectively, you need a lot of training and patience, and it helps if you understand how the software works. The most difficult thing for people to understand is how to make changes in the program and what they will affect.
Making changes and testing is also very time-consuming and labor intensive.
Recommendations to others considering the product
SAP CRM is a great program, but you must be comfortable using it because it can be overwhelming for beginners. If you know how to properly utilize all the functions that this software has, then it can be a great tool that will greatly improve your sales and marketing efforts.
What business problems are you solving with the product? What benefits have you realized?
The SAP CRM handles our entire sales process and client management and is integrated with our other enterprise software. We use it for pipeline creation and forecasting, and to create and keep track of leads and clients. Without the SAP CRM software we would not be able to effectively run our Sales department, and our marketing department would greatly suffer as well.