Easy to pick up and use immediately with minimal training required whatsoever. Lumira is much simpler than Tableau, which is an advantage for quick value, and minimal training requirements.
If Lumira were available for Mac OS, it could attract a larger following, especially among designers, writers, consultants, developers etc who typically are using Macbooks.
#1 choice for SAP & SAP BusinessObjects customers. If you already have invested in Universes, Data Warehouse, BW, etc. then save yourself time and headache, and potential data governance nightmare from choosing any other DV vendor.
For net new customers, be sure to evaluate the full breadth of your requirements, not just DV, but also Data Governance, Metadata management, data quality & integration.
80% of a typical analytics project is spent on Data Integration, and that is where SAP is continuing to invest, and already has market leading ETL, Data Quality & Management.
In addition, as part of the SAP BI Edge bundle, Lumira is extremley price competitive and better bang for the buck than other DV vendors, especially if you require Data Integration, management, reporting, etc. All of this is included in BI Edge.