SAS Customer Intelligence 360 enables you to get answers from your digital channels, then
take the most effective actions. Marketers can use everything they know about a customer to
enable more relevant, targeted and individualized communications on all marketing touch points
I like the ability to see all the information based on criteria I select. It is an efficient tool that is easy to use. I like navigation ability throughout the layout. It has really helped learn more about my market. Throughout the company people are able to find information of customers a lot quicker for those who are inexperienced or slower to manually look up customer info. It has really improved our database all around! Truly Great Product
What do you dislike?
It can sometimes crash on my computer, sometimes the information in not accurate and simply not there so i will have to look it up manually which can get frustrating on busy work days. From time to time we will find looking up information manually will be easier. The cost is getting higher now that more people are discovering this great product and we are afraid it will keep increasing to a price we no longer will be willing to pay for or have the funds to expense unfortunately.
Recommendations to others considering the product
Great product don't be afraid to ask support for help!! They are always available and friendly when talking with anyone!!
What business problems are you solving with the product? What benefits have you realized?
Bad data problems and extra data enhancements to our systems are some reasons we have used SAS customer intelligence 360. We are solving every business current problem to fulfill their customer database with accurate data to help sale process go smoother and for the whole company to run more efficiently.
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