Scrunch

(6)
4.7 out of 5 stars

Scrunch is a data-driven influencer marketing platform that allows brands and agencies to discover influential bloggers and social media influencers, and manage influencer marketing campaigns.

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Scrunch Features

Database
Media Database

Provides tools to help identify and house media oppurtunties and potential influencers.

Not enough data available

Contact/Campaign Management

Allows users to manage campaigns, as well and media opportunities and influencer information.

Not enough data available

Newsroom

Provides a centralized hub for all media opportunities and current news regarding relevant influencers.

Not enough data available

Outreach
Media Distribution

Gives visability into multiple media channels, allowing for optimal media exposure.

Not enough data available

PR Planner

Helps the public relations process with planning tools to capatilize on media opportunities.

Not enough data available

Social Media Services

Provides tools that help engage influencers and increase media contacts.

Not enough data available

Reporting
Monitoring

Provides analysis on media and influencer contacts, as well as the effectiveness of each action.

Not enough data available

Response Desk

Helps respond to media inquires through automation features.

Not enough data available

Impact Measurement

Measures the full impact of campaigns, as well as each individual influencer and media opportunity.

Not enough data available

Influencer Marketing
Influencer Recruitment

Locate and recruit social influencers through a proprietary influencer marketplace or across social networks. Build digital profiles of relevant influencers with information about them and their audience.

Not enough data available

Influencer Scoring

Utilize a proprietary algorithm to score influencers and asssess their authority within your target market.

Not enough data available

Audience Analysis

Analyze the demographic and psychographic characteristics of influencers and their audience to understand their brand affinities and interests.

Not enough data available

Influencer Segmentation

Segment influencers into groups based on their work on specific brand initiatives and campaigns. Activate individual segments and assign levels of ownership.

Not enough data available

Influencer Collaboration

Engage and collaborate with influencers around influencer marketing marketing campaigns. Maintain records of past partnerships and communications.

Not enough data available

User-Generated Content (UGC) Management

Schedule, publish, and optimize user-generated content (UGC). Create Terms and Conditions to share with social influencers. Configure content usage and ownership rights within a centralized system.

Not enough data available

Workflow Capability

Create automated influencer marketing program workflows to structure the creation, review, and approval of contributed work.

Not enough data available

Influencer Analytics

Evaluate the performance of influencers and associated marketing campaigns. Rank influencers according to impact on key performance indicators (KPIs) such as revenue, brand mentions, and contributed work.

85%
(Based on 5 reviews)
Reporting and Dashboards

Campaign performance can be monitored and visualized in dashboard that displays key success metrics in real time. Reports can be generated and distributed to relevant stakeholders.

Not enough data available

Data Importing and Exporting Tools

Import and export lists of influencers and brand advocates with detailed profiles and contact information.

Not enough data available

User Rights/Roles
Version Control

Helps establish a permissions workflow, allowing and restricting access to different company materials.

Not enough data available

Team Collaboration

Gives visability and allows team members to communicate effectively and collaboratively.

Not enough data available