What do you like best?
The thing I like the most is how quick it is now to find an influencer for a campaign. I used to spend a lot of time scrolling through Instagram hashtags trying to find an influencer, only to have them be in the wrong location and have to start again. It’s also saved me a lot of time keeping a spreadsheet up to date. I used to have an intern updating the social reach of all of our influencers, but now I just create a list in Scrunch and they keep it up to date for me.
What do you dislike?
There’s nothing that I dislike, but I’ve spoken to their customer service team and there are a lot of features coming that I am looking forward to, like the ability to manage your whole campaign and the influencer payments all through the platform as well.
Recommendations to others considering the product
There’s a 7-day free trial, try it for yourself!
What business problems are you solving with the product? What benefits have you realized?
The biggest problem Scrunch solves for me is time. I don’t have a dedicated marketing person for influencer campaigns, so the fact that it saves me so much time out of my day is awesome.