What do you like best?
Has all the features of their more expensive competitors but is also affordable. Customer service is second to none. Ability to build custom features if you're a larger advertiser and ability to push out new features in a timely fashion.
What do you dislike?
When we started working with SearchForce, they did not have a client services team to help with account management. Having this would have been nice when we first started our SEM program.
However, recently they have built a small client services team to solve this problem, but we no longer need the help.
Recommendations to others considering the product
I highly recommend at least considering SearchForce if you are in the market for a bid management solution.
What business problems are you solving with the product? What benefits have you realized?
Scalable bid management solution at the keyword level. Reporting platform for the big 3 search engines. Ability to push changes to multiple search engines in one place.