Cassie is an engineer at a company that sells rad custom-made helmets online. She loves her job, but there's one big problem. Every time somebody wants to install a new app or service for the business, like for analytics, marketing, or data warehousing needs, Cassie's the one who has to build (and then maintain) the integration! This is tedious and time consuming, and she'd much rather spend her time building cool stuff for the actual product they sell. Good thing there's Segment, the customer data platform that developers and analysts love for its elegant API and extensive partner ecosystem.
Segment provides the customer data infrastructure that businesses use to put their customers first. With Segment, companies can collect, unify, and connect their first-party data to over 200 marketing, analytics, and data warehousing tools.
Today, over 19,000 companies across 71 countries use Segment, from fast-growing businesses such as Atlassian, Bonobos, and Instacart to some of the world’s largest organizations like Levi’s, Intuit, and Time. Segment enables these companies to achieve a common understanding of their users and make customer-centric decisions.
Segment customers can collect data from everywhere customers interact with your business, including server-side and cloud application sources. Our platform offers a breadth of integration categories that are compatible with all methods of data collection.
Segment is proud of our industry-leading developer experience, which delivers transparency, ease of implementation, and raw data options for building on top of Segment -- all with scalability and redundancy built-in at the core. All of this combined enables you to ensure the quality and consistency of your data across your organization.