Segment

Segment

4.7
(86)

Segment provides the customer data infrastructure that enables companies to put their customers first.

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Segment review by Stratos N.
Stratos N.
Validated Reviewer
Verified Current User
Review Source

"Full control when gathering information"

What do you like best?

What I like the most is that, while segment works as an intermediate bridge between the actual site and 3rd party services and platforms, it offers also a real-time monitor so you can see and understand all the process and improve your funnels. Also, it can help you better organize how they work and if everything is in place. Amazing tool.

What do you dislike?

One of the -unfortunate- dislikes (and this was expected actually) is that in order to keep this flexibility, there's a loss of functionality when it comes to 3rd party platforms working with Segment. But this is a small price to pay, compared with what you get at the end. Also, one other thing is that although they have a great Customer Care department, when it comes to support on the communication between segment and the 3rd party services, the guys usually prompt you to contact the other company. Although this is expected, still, it would be nice to provide a first level answers before forcing you to go to the other service in order to get the answers you're looking for.

Recommendations to others considering the product

You need to make sure you understand the combinations sources <-> destinations. As soon as you understand the way it works, you'll be able to do any kind of combinations. Imho, that's the key for a correct installation and configuration of segment.

What business problems are you solving with the product? What benefits have you realized?

Having an intermediate platform like segment when communicating with 3rd party services, means that you can easily switch between 3rd party services, with minimum changes in your actual code. The only thing you need to make sure is that the selected section is supported in segment. But that's one of the great things, the amazing support.

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Segment review by Sergio G.
Sergio G.
Validated Reviewer
Verified Current User
Review Source

"Integrating Segment is a no-brainer for most companies"

What do you like best?

Segment:

- Is very easy to implement

- Has multitude of tools can be then added or removed from their dashboard, from marketing to business intelligence

- Just keeps getting better

One of the best features you can get from Segment is getting your data back; that mean that a lot of analysis can be done manually by someone with some data science experience without having to pay for more expensive business analysis tools. And the data is there for you to keep, and even transform, and then can be send to other tools that might not even exists yet! All because Segment takes care of the integration, retrieval, and delivery of that data.

What do you dislike?

The pricing can be steep depending on the size of your company and stage. They are very good to work with, though, so properly explaining your use case, what you expect from it, and what budget you have in mind can get you a long way into getting a good price.

Recommendations to others considering the product

Regardless of your company size you should give it a shot; even for personal use is useful, and for large enterprises there will definitely be use cases.

What business problems are you solving with the product? What benefits have you realized?

Consulting.com has a small engineering team and an even smaller analytics one, as the sole Product Manager, with Segment we have been able to juggle analysis for business critical decisions; integration of tools required by marketing, sales, etc.; and a growing company doing something different in its usual market.

Segment has allowed us to stay nimble, support most of our use cases, and even build important features from our roadmap in a fraction of the time they would have taken without it.

What Customer Data Platform (CDP) solution do you use?

Thanks for letting us know!
Segment review by Luke H.
Luke H.
Validated Reviewer
Verified Current User
Review Source

"I no longer have to wait to try new scripts on our app"

What do you like best?

It took me a little bit to realize the full power of Segment but after I did I fell in love. I always felt a little guilty asking a developer to add a snippet of code so that I could test out a cool new tool that I thought could help our business. When I asked them to install segment I thought I was just asking for another script that I would evaluate and eventually remove. That was the last time I ever sent a script.

I love being able to simply implement different tracking tools in our web app, testing our products and choosing the ones that will help us achieve our business goals all without ever having to send a snippet of code to a developer.

What do you dislike?

Setting up tracking by logins was a little tricky and the documentation did not help too much.

Additionally setting it up for Staging, Development and Production branches is not too easy and we still do not have it set up properly.

Recommendations to others considering the product

Great product. It's free to give it a try so what is stopping you?

What business problems are you solving with the product? What benefits have you realized?

We are able to evaluate how people use the app, where they get stuck how often they are using it, what pages/ features are being used and how often.

Segment review by Gerard M.
Gerard M.
Validated Reviewer
Verified Current User
Review Source

"Best way to unify your analytics"

What do you like best?

The language specific APIs are very well documented and once your app is hooked up properly, the plug and play nature of destinations is super useful for piloting different tools. I really like how clean segment can keep code compared to implementing 3 or 4 tool-specific APIs.

What do you dislike?

I wish the debugger kept track of more history so I could go back further than 40 events without using a destination to record it. Some of the tool-specific features are not supported compared to using their tool-specific APIs.

Recommendations to others considering the product

For most use cases, Segment will be great. However if you choose an analytics tool and then decide to implement it using Segment, make sure that the features you chose the tool for are supported. For example, one of our tool-specific APIs supports real time logged in users/time in app, but Segment's API does not.

What business problems are you solving with the product? What benefits have you realized?

Once you need more than one tool that relies on events from your application, segment makes sense. The single API for multiple destinations keeps the code clean. And the turnaround from deciding on a tool to the tool providing value or realizing a tool is not useful becomes very small.

Segment review by George O.
George O.
Validated Reviewer
Verified Current User
Review Source

"Essential if you have tracking in mind"

What do you like best?

I like the way it integrates with any other analytics and marketing tools and seemingly collect and pass on the full customer data. I was also impressed by the price and ease of implementation.

What do you dislike?

For the purpose that Segment fulfills, i don't see any faults or lack of features. All that was needed is there pre-packed and ready.

Recommendations to others considering the product

You have to try Segment, it is the tool to tie all your user data.

What business problems are you solving with the product? What benefits have you realized?

I needed to tie user data with its session data in an easy way and have it passed on to other analytic tools and marketing tools to properly analyze conversions, the path to conversions, session details and so on. Segment was essential in tying user data with session, now each session corresponds to a specific user with all its historical data and not just an anonymous number.

Segment review by Kevin D.
Kevin D.
Validated Reviewer
Review Source

"All your relevant data, everywhere."

What do you like best?

Rapid development and implementation of Segment is probably the main feature. The UI is easy to interact with to see all of your sources and destinations, even for very large installs. Being able to quickly validate that data is sending with sample payloads is an excellent feature. Customer service is king and this company has it down cold. Anytime I have a question or an issue, they're ready to help.

What do you dislike?

Salesforce functionality is currently limited to standard objects. If you need to work with custom objects, you need to use another tool to harvest segment events and feed them into the custom object in Salesforce. The UI is still a work in progress with some small annoyances but nothing that I would consider a showstopper. They're constantly enhancing their UI so I'm willing to live with minor bugs.

What business problems are you solving with the product? What benefits have you realized?

Trial and usage data in platform stored in our CRM and analyzed in a few different BI tools. Having all of our data in one place has been a godsend. In the past we had data all over the place and it would take days or weeks to get a good picture of what was happening in our business. Now we have real-time information fed into one place and can analyze it in a BI tool quickly, Amplitude or Chartio.

Segment review by Agency in Dairy
Agency in Dairy
Validated Reviewer
Verified Current User
Review Source

"Best integration service I've ever used"

What do you like best?

I started using segment in 2013 when it was called segment.io and was just a better replacement for dozens of js snippets I wanted to add to my web apps. In the course of years, I found it can offer much more including:

- Zero hassle integration especially for eCommerce, multi-touchpoint (say website + app) services

- A true productivity booster especially for developers for debugging what is wrong with a specific integration (say Google Analytics)

- Organizer of tracking plan, adding uniformity and consistency to all events you track

- Simply becoming the core of all analytics data flows you need

What do you dislike?

Their price is not cheap. However, if you take into account the intangible future costs like developer costs to enable/disable an integration or debug an existing integration then it might be justifiable.

Recommendations to others considering the product

It makes the life of integration with hundreds of services easy but this doesn't come as a black magic. Your developers must read Segment documents well first, understand their integration modes and standards versus custom events.

Following their engineering blog is also highly recommended.

The community is not A-grade yet but you always can ask your questions in the forum.

One more thing: don't think about segment's way: just start by designing a business focused, solid tracking plan that answers your marketing questions. From there you can go backward and apply the best practices recommended by Segment. Don't re-invent the wheel if there is a semantic event (e.g. for Ecommerce) provided by Segment: just use it. Make sure your team read the well-written documents first.

What business problems are you solving with the product? What benefits have you realized?

Centralizing all analytics integration in a simple, manageable platform. And with new Segment Personas, it helps a lot by creating much better audiences and feeding those to marketing automation tools.

Segment review by Nathan F.
Nathan F.
Validated Reviewer
Review Source

"Easy for everyone involved"

What do you like best?

We use the Connections component of Segment to track the eventstream across our two products. We have two UWP apps, iOS app, web app, our cloud, and marketing website sending data to the majority of our sales and marketing stack. Having one library to maintain on all these sources is super easy for the engineering team to manage and makes metrics components of feature briefs understandable in everyone's language. Not to mention that we can turn on and off data destinations to try them at a whim.

When enabling an integration/destination on a web property, the Segment script asynchronously loads destination scripts, and parameters for those scripts are configurable in the Segment web UI.

Another great element is that Segment pays great attention to the details of each destination, so that the configuration is as easy as possible and we don't have to compromise our usage of the destination because of a 'middle-man'.

I'm looking forward to trying the Protocols component of Segment as we bulk out our engagement events even more, and Personas in the mid-future for dictating user groupings to our end-destinations.

Big fan. I could talk about Segment for days given how much I hear people struggling with this sort of stuff. Thanks guys!

What do you dislike?

The Segment product team "cannot" turn on and off features like event filtering on a per-customer basis - it must be tied to a new pricing tier upgrade.

What business problems are you solving with the product? What benefits have you realized?

As a growing company, we needed to be able to test and try both varying stack technologies and processes as we go. Segment enables us to do that, so that we can continue to move fast.

Segment has also meant that our 25 person team (a product-heavy team), across two software products, can be on the same page with the mechanics around event tracking. We speak the same language.

Segment review by Administrator in Information Technology and Services
Administrator in Information Technology and Services
Validated Reviewer
Verified Current User
Review Source

"Great Service"

What do you like best?

Only have to code once and then you can toggle on/off integrations. It's awesome! Nearly ever major product is incorporated into it so it very helpful. They also have some really great debugging tools for figuring out what events are firing and what aren't.

What do you dislike?

It's can be pricey for B2C sites or high traffic sites since they look at visitors. A high number of unidentified visitors can add up in terms of price. Also, New features always seam to be costly add-ons instead of included in core product.

Recommendations to others considering the product

Look at the number of site visitors because that dramatically affects pricing. Also, look at the number of integrations you want to setup. Before implementing highly suggest a data plan and event naming convention.

What business problems are you solving with the product? What benefits have you realized?

It is very useful if you are using multiple services and don't want to constantly update site code. From a developer perspective and data consistency perspective, it's an amazing tool!

Segment review by Chase R.
Chase R.
Validated Reviewer
Verified Current User
Review Source

"Dead simple while solving a problem every technical product faces"

What do you like best?

I've integrated Segment into multiple projects in different languages and environments. It is incredibly easy to use both their snippets and libraries; the documentation for their platforms has also improved significantly over the last two years. The customer support has also been incredibly responsive, even with very technical/implementation specific queries. I appreciate that we can get all the raw events in our own Redshift cluster, letting us perform powerful internal analysis separate from their data analytics integrations.

What do you dislike?

Not so much dislike, but I would like to see more support for tracking non-user entities (e.g. an action taken by an organization, which would also have organizational identify calls). Group calls help work around this use case, but feel like a band-aid. As many of their integrations don't support this entity concept though, it's an understandable deficiency.

What business problems are you solving with the product? What benefits have you realized?

Piping analytics events from mobile apps, web apps, backend APIs, websites. Tracking key events across our infrastructure and identifying users at both the known and anonymous level. We don't have to expend engineering resources for every new integration we'd like to try, in many cases, it is as simple as flicking a toggle. We also use Segment to pipe and format events into chatops (Slack) that are high priority, which would otherwise take custom engineering work and deployments.

Segment review by Tri Duong T.
Tri Duong T.
Validated Reviewer
Verified Current User
Review Source

"Great service!"

What do you like best?

If there is an integration for a service, segment is a huge time saver. I don't need to implement any additional javascript snippets or change any other code in order to add new services.

What do you dislike?

I wish there were more options for plans, somewhere between the team plan (max. 7 seats) and the big enterprise plans.

Though the API documentation is easy to read some more explanations and examples could be of help.

Google Analytics integration could be explained a bit more.

Recommendations to others considering the product

Check available integrations first. In case of Google Analytics do some research first if every use case and features you wish to use with Google Analytics is supported and ask segment for support.

What business problems are you solving with the product? What benefits have you realized?

No changes in the code are necessary to integrate new services. Just activate the integration and you're done. Plugging in a data warehouse is very simple, this way we can provide all tracking data to our analysts.

Segment review by Brett W.
Brett W.
Validated Reviewer
Verified Current User
Review Source

"Features continue to improve and add value to an already outstanding product"

What do you like best?

Easy integration with dozens (hundreds?) of services and they continue to add valuable features to improve the core product without making it bloated. It's clear they listen to their customers and pay attention to their own metrics. Because of their attentiveness to their roadmap and customer value I have confidence in using the product going forward.

What do you dislike?

Initially when we were setting it up some variable assignments were tricky to align between various third party products, but that's been more a learning challenge than any fault of Segment.

Recommendations to others considering the product

Try it out and you'll likely not go back to having multiple includes in your app

What business problems are you solving with the product? What benefits have you realized?

Since late 2015 I've used Segment to easily test and implement a variety of services that normally would need to go through the team's sprint cycle one-by-one just to be able to evaluate them. This has allowed our marketing automation and funnel optimization efforts to be super-nimble and responsive to user activity.

Segment review by William M.
William M.
Validated Reviewer
Verified Current User
Review Source

"Analytics + Warehousing in a day"

What do you like best?

The onboarding process - Segment has clearly spent a lot of time perfecting the process of getting up and running with multi-platform analytics & data warehousing. In a matter of a day I had integrated analytics into an application, shared that with multiple services, and routed it to our data warehouse.

What do you dislike?

The Team plan is fairly priced for what you get, but it's a big jump up for the (our) simple initial use case of setting up multiple environments for a single application, or sending analytics data from multiple related platforms.

What business problems are you solving with the product? What benefits have you realized?

For a startup, Segment allows developers to focus on building the application without costly distractions. Segment's data warehousing has saved us a ton of what would have been costly data systems architecture time. The flexibility to leverage any existing analytics platform as our needs evolve is an excellent value. The analytics.js API is very well designed and has been painless to incorporate into our React / Redux app (thanks to the redux-segment library).

Segment review by Chris A.
Chris A.
Validated Reviewer
Verified Current User
Review Source

"Nailed it"

What do you like best?

Huge, huge time saver to deploy event analytics, and they get all the details right.

What do you dislike?

Nothing. This is one of the best single-service offerings I've seen in a long time.

Recommendations to others considering the product

If you have a wide top of funnel and cost is an issue, try omitting the javascript snippet from your main landing page.

What business problems are you solving with the product? What benefits have you realized?

Segment has totally nailed it. It just doesn't make sense to do this yourself anymore.

Here's some of the things I used to have to build for clients before Segment.

- Native, rich event collection libraries for Web, iOS, and Android.

- Asynchronous tracking that doesn't slow down page loads, is gentle on mobile links.

- No crashes. Ever. This gets its own bullet.

- Reliable & low-latency event collection servers. Cache controls, CORS. Dealing with spoofing, bot nets.

- Sensible schema for warehousing, synchronization/ETL.

Now I just set up Segment.

Segment review by Administrator in Computer Software
Administrator in Computer Software
Validated Reviewer
Verified Current User
Review Source

"So much easier to get things done now that I don't have to annoy the developers"

What do you like best?

Incredibly easy to set up sources and destinations, and then funnel them appropriately. No coding required on my end, minimal coding required on the developer's ends. The documentation is amazing and well thought-out. Huge, huge time saver in deploying almost any kind of analytics.

What do you dislike?

It takes a while to wrap your head around how Segment works when you first get started.

Google Analytics documentation could be better - it's by far one of the most puzzling integrations (no fault of Segment; GA just has whack terms).

What business problems are you solving with the product? What benefits have you realized?

Segment just nails it. I don't have to keep annoying a developer to program stuff for me,.

Here's some of the things we used to do manually before Segment.

- Asynchronous tracking that doesn't slow down page loads, is gentle on mobile links. Gentle on most links, to be honest.

- No crashes. Ever. This gets its own bullet. There's been some concern about a single point of failure with Segment, but it's never failed on me and the one time there was a call delay, Segment offered free replays to everybody who suffered from it.

- Sensible schema for warehousing

Now the developers just set up Segment sources, and I set up the destinations.

Segment review by Martin L.
Martin L.
Validated Reviewer
Verified Current User
Review Source

"Great product"

What do you like best?

The number of connections, the ease of setting everything up, and their commitment to keep everything up-to-date. It's a great platform.

What do you dislike?

Honestly, logging in is annoying b/c Chrome Password Manager and Lastpass don't recognize the form fields, so they won't auto-populate with my credentials. Otherwise - it's great!

Recommendations to others considering the product

I think they have a free trial version - give it a shot. It's easy to setup and manage your data.

What business problems are you solving with the product? What benefits have you realized?

We're dumping our marketing data (website, hubspot, UX, ads, etc), sales data, help desk, and finance platform into a data warehouse so we can build a custom DMP for various business functions.

Segment review by AJ Z.
AJ Z.
Validated Reviewer
Verified Current User
Review Source

"Very dynamic, straight-forward analytics tool"

What do you like best?

Segment is great for quickly getting analytics data from your app, to wherever you need it to be. My favorite aspect about it is that you can rest easy knowing that you'll always be able to pivot to a new analysis tool or integration down the road, without having to rewrite any code

What do you dislike?

The setup process was poorly documented for single page apps. Once I got everything connected, it ran great, but setup ended up having more hoops and hurdles than I expected

Recommendations to others considering the product

If you're using Segment in an Angular project, I suggest using Angulartics: https://github.com/angulartics/angulartics2

What business problems are you solving with the product? What benefits have you realized?

It is great being able to take data from one source and instantly use it in multiple tools. My teammates are able to stick to their favorite tools with no extra setup on my end

Segment review by Javier G.
Javier G.
Validated Reviewer
Review Source

"Great service but horrible pricing for apps with anonymous users."

What do you like best?

Easy to set-up both for server-side event tracking, and client-side. Connects in seconds to various 3rd party tools for analytics, marketing, tracking, support, and more. It's made it super easy for us to test new services by turning integrations on and off without any additional needed development.

What do you dislike?

When they changed their pricing to MTUs, it made it extremely pricey for websites and apps with anonymous users. It'd be way better if pricing was based on the number of events, and not tracked users. If your website sees a ton of anonymous users, be ready for a high cost.

We do occasionally go back and forth trying to decide if Segment is worth the cost, or if developing an internal service that sends data to any new services would be a better use of time and costs.

What business problems are you solving with the product? What benefits have you realized?

We use Segment to track users and send data to various analytics tools, like Amplitude, KeenIO, and a few others. We've removed tracking of anonymous users, and only load up Segment for a specific type of logged in user in order to reduce costs.

Segment review by Jonathan M.
Jonathan M.
Validated Reviewer
Verified Current User
Review Source

"Swiss army knife of data analytics"

What do you like best?

We can try and switch to new tools without having to manage tons of different integrations/snippets/libraries.

As a software engineer segment allow us to really implement separation of concerns as we don't need to mix our code-base with different integration.

The marketing teams are free to do what they want with this tools, that's a pretty big win !

What do you dislike?

Basic use of all integrations are covered but when you want to delve into more advanced use it can be tricky.

The debug tools could use a more features.

What business problems are you solving with the product? What benefits have you realized?

We are sending events from our back-end and front-end. We use this events to feed multiple marketing tools to track and identify users. We also use segment to trigger action on some events like sending email with customer.io.

Segment review by Grey V.
Grey V.
Validated Reviewer
Review Source

"We used Segment to measure the whole thing"

What do you like best?

The visual query creation tools have made it incredibly easy to create very complex joins across many data sources an step through the logic later on when we want to make changes.

What do you dislike?

5:35pm downtimes have on occasionally coincided with deadlines where we were crushing to get out some numbers.

Recommendations to others considering the product

Unless you know exactly why you needs something harder and more complex to use for creating charts, you owe it to yourself to give this a try first.

What business problems are you solving with the product? What benefits have you realized?

We used Segment to create a huge variety of operational dashboards, including key business metrics for the CEO, user social behaviors, and even to identify users of our platform that built up their own large audiences. Identifying our influential customers has a huge help to the marketing team.

Segment review by Adam F.
Adam F.
Validated Reviewer
Verified Current User
Review Source

"Segment Keeps Our MarTech Tool Stack Connected & Synced"

What do you like best?

With segment up and running, we've been able to quickly implement and evaluate marketing tools without the need to consult or loop in developers. Limiting that bottleneck has helped us move faster and sleep better know that the data feeding into our tech stack is as reliable as possible.

What do you dislike?

The initial implementation can be a little tricky, but in the long run, Segment saves a ton of time and headaches.

What business problems are you solving with the product? What benefits have you realized?

Syncing marketing and product-specific events/properties to third-party tools. Quickly launching, testing, and evaluating new tools.

Segment review by Todd K.
Todd K.
Validated Reviewer
Verified Current User
Review Source

"Single tool for collecting all your data"

What do you like best?

Simple, easy to use and a cost per MTU (monthly trackable user) versus raw data. This means we can build deep, rich sets of information about our customers while only being charged based upon the number of customers.

What do you dislike?

Segment's own dashboard is quickly overwhelmed with so much data and it is really necessary to use another tool to consume and work with the data collected.

What business problems are you solving with the product? What benefits have you realized?

Customer behavioral tracking and flow across multiple properties and systems. Insights that we haven't had in the past.

Segment review by Avi E.
Avi E.
Validated Reviewer
Verified Current User
Review Source

"Easy and Robust"

What do you like best?

Over the past few years I've implemented segment with 3 different companies. Each time I've been very pleased with the ease of setup and maintenance. On top of all of that, Segment has continued to add more robust and valuable features (e.g. warehouses) with great customer service/help when needed.

What do you dislike?

I wish there was a 'native' analytics experience in the web product, at least as a baseline. I think there could also be some value in a workflows/transformations feature as well.

What business problems are you solving with the product? What benefits have you realized?

We are using segment to track user behavior in a centralized way while also making the data accessible to various tools we rely on. It has also been really valuable to use to consolidate user interaction data from multiple sources into a single warehouse.

Segment review by Christopher L.
Christopher L.
Validated Reviewer
Verified Current User
Review Source

"Bringing it all together"

What do you like best?

We can bring information in from our application and send it out to a variety of sources to track metrics, usage, communications, conversions and more. Instead of littering our code with a dozen javascript libraries, links and other maintenance and loading headaches, we can consolidate it into calls that do what we specifically want.

What do you dislike?

Most of the integrations don't let you set filters for what events to send through without paying a lot for their business plan (not great for startups). For example, we don't always want to include our developers in analytics, but we need to write the filters on the app side as opposed to the segment side in order to facilitate this. In addition, integrating it into your app requires coding on your app side. It would be nice if you could feed selected info to segment and then create rules on the segment side as to what to do with it.

Recommendations to others considering the product

Unless you can do some scripting/coding, this product isn't for you. However, if this doesn't frighten you, Segment is a very powerful tool for spraying information across a variety of destinations.

What business problems are you solving with the product? What benefits have you realized?

We have improved page load time for our app while simultaneously allowing more systems to get our data, and to get the data in a structured way that we define.

Segment review by Roy Z.
Roy Z.
Validated Reviewer
Verified Current User
Review Source

"The most simplified analytics integration"

What do you like best?

The ease of integrating so many 3rd party services into one unified interface. everything is very well documented and "it just works"

What do you dislike?

The lack of dashboards to visualize and work on the data. although most of it is "fwd" to the specific integration which is built for the specific data, it's still something I would love to use as high level overview of the events

Recommendations to others considering the product

Just try it, it takes very short time for on-boarding. In addition, they are very friendly to SU coming from accelerators so it's worth checking

What business problems are you solving with the product? What benefits have you realized?

it is solving the many integrations that we have for many kind of analytics/marketing/emailing etc. it simplifies code management and unifies event tracking

Segment review by User
User
Validated Reviewer
Review Source

"Easy integrations, solid customer support"

What do you like best?

It's easy to implement multiple different types of analytics and advertisement solutions into our site. It's less maintenance work for our engineers to deal with issues and keep things up to date. We can use their REST API to send data to their server without needing to host their code on our side, which is great from a security perspective.

What do you dislike?

- We can only send user removal requests (i.e. for GDPR) with user IDs, not other identifiable information.

- Our implementation of Segment+Mixpanel is complex enough that we need to load the Mixpanel clientside library alongside using Segment's REST API in order to get the appropriate distinct ID in some situations. This is because we use Mixpanel for both logged out and logged in users, and we're trying to connect those user profiles in Mixpanel as much as possible. This is more because of Mixpanel than Segment.

It'd be nice if we could copy integration settings, e.g. mixpanel configuration, from one source/site to another would be great. Sometimes we have multiple sources, one with just Mixpanel, and one with Mixpanel, ad trackers, etc, for certain purposes - part of our site needs ad trackers, the rest doesn't or isn't allowed to from a security perspective.

What business problems are you solving with the product? What benefits have you realized?

Tracking user behavior in order to report on and improve user growth, user stickiness, and revenue.

Segment review by Ksenia E.
Ksenia E.
Validated Reviewer
Review Source

"Thanks to Segment we increased the conversion rate on our website by 320%."

What do you like best?

Segment is a single key to many doors. Integrating segment to a website, you get 100+ ready-made integrations with all sorts of tools one may need to optimise the website using data-based approach

What do you dislike?

The G2 crowd wants me to write 40 symbols of what I dislike but I can not add any single word here. Just not applicable. =)

Recommendations to others considering the product

Do not just "consider", but go on and try!

What business problems are you solving with the product? What benefits have you realized?

A couple of years ago we realized that besides Google Analytics we want to use another analytical system, and after a thorough research we had a list of tools to try (Mixpanel, Kissmetrics, RJMetrics, Heap, Keen.io and others). But we had to try them all and choose the best one within the shortest possible time. Although all the integrations were quite straightforward, we would have spent months to implement them into our complex infrastructure..

Looking for a solution we stumbled upon a system called Segment. During the next month, we tried all the analytics tools in our list, which, as we thought, could improve our website’s conversion rate and thus significantly boost profits. All through Segment. Without a single line of integration code written.

-we created a conversion funnel with Mixpanel

-we made scroll and heat maps with CrazyEgg to visualize users’ behavior on our website.

-we made A/B testing with Optimizely, which allowed us to experiment with the website’s interface.

-We also tested different types of chatbots and finally chose the best one — UserVoice

-We went on to make some more well-thought improvements based on the data collected.

You know what? We were amazed at the results. www.x-cart.com conversion rate increased by 320%. Sales — by a factor of 3.

We have been so inspired that we have even written a case-study about this in X-Cart blog:

https://www.x-cart.com/blog/partnership-with-segment.html

Segment review by Juan R.
Juan R.
Validated Reviewer
Verified Current User
Review Source

"Amazing experience across 4 years so far"

What do you like best?

- Customer support folks: they're just amazing, always willing to go as further as possible with good advises and problem-solving skills to tackle pretty much any doubt, problem or issue that a team might have when integrating Segment into a platform.

- SDKs available: most of the (if not all) web-oriented programming languages are included here, that's simply amazing and is really desirable when analyzing possible solutions for a platform.

- SDK Ruby: Simplicity has was always been an important goal of mine when dealing with web applications and third-party libraries, and I can attest the same from Segment products (E.g.: "analytics-ruby" ruby gem). From it's core instance methods to their API endpoints, once you read the Docs, you'll find all the information you need about how it should work and what to expect about it.

What do you dislike?

Sometimes I would go into Segment's Debugger tool to check some specific logs that I need, and whenever we have a lot of requests being triggered really close in time within each other, it's difficult to spot the right request to investigate since the debugger only stores the last X logs made from the platform, the rest of them are just not shown within the debugger.

What business problems are you solving with the product? What benefits have you realized?

Business problems solving with Segment: keeping track of Users and Companies and their actions from the moment they signup into the platform to every event triggered: Membership upgrades/downgrades, Purchases, Emails sent out, etc.

Benefits: Using Segment as a "universal proxy" across a wide variety of analytics/tracking tools is one of the best choices we made for our platform, primarily because it allow us to keep adding tools with a plug-and-play feel sometimes. Also Intercom's collaboration with Segment has been a game changer for us since we have all the data we need in 1 place and we can start extracting valuable information from that data.

Segment review by ✌ Björn W.
✌ Björn W.
Validated Reviewer
Verified Current User
Review Source

"Segment makes piping data to any app easy."

What do you like best?

The time you save & flexibility you gain from using Segment is really good - of course if you're running a very lightweight analytics stack (few 3rd party tools) it's not a software for you necessarily, but as your company grows and you add these tools Segment becomes invaluable. So i'd say invest early and reap the benefits later in either case :)

What do you dislike?

Not much tbh... maybe it'd be nice to cache the last 10 (20?) events per event if i wanted to look into them in the "debugger" mode instead of having to wait for new events to trickle in

What business problems are you solving with the product? What benefits have you realized?

We use segment with to pipe data to different apps (track/identify calls) plus their ETL product to load event data into redshift. Having a uniform way to implement analytics track calls is nice, and getting the ability to "turn on" data streams into pretty much any 3rd party app on the fly from the segment dashboard is very powerful

Segment review by User in Renewables & Environment
User in Renewables & Environment
Validated Reviewer
Verified Current User
Review Source

"Help us to avoid analytics vendor lock-in"

What do you like best?

Helped us easily switch analytics vendors when one of them jacked up the prices on us to an unsustainable level. Within a matter of minutes, we were up an running with a new provider without having to deploy any code.

What do you dislike?

I wish the event replay feature was available without needing an enterprise plan. We lost over a year's worth of our data when we switched providers.

Recommendations to others considering the product

Give it a try, it is easy to set up and use and decide for yourself during the trial phase.

What business problems are you solving with the product? What benefits have you realized?

Easier to write maintainable analytics code; avoids lock-in with any particular analytics vendor; allows us to easily experiment with new analytics offerings

Segment review by Ruben U.
Ruben U.
Validated Reviewer
Verified Current User
Review Source

"Must have for any company that wants control of their analytics data"

What do you like best?

I use Segment in nearly every single one of the my analytics projects because it makes it easier to control where we send our data.

In a typical project, we will send event data to tools like Google Analytics, Mixpanel, Intercom, Facebook Ads, etc and Segment saves us the hassle of having to code these implementations individually.

What do you dislike?

It would super useful to be able to send that data to a service like Zapier which would then let us send that to another universe of tools like Google Sheets, CRMs, etc.

Recommendations to others considering the product

I would encourage any company to run the numbers on Segment.com. For most companies, this will be an added expenses on top of Mixpanel/Intercom/etc but the expense will be a small investment in options for the future.

What business problems are you solving with the product? What benefits have you realized?

-Ownership of our analytics data

-Reduce the cost of switching tools

-Simplify implementations by having a central API to interact with.

Segment review by Administrator in Internet
Administrator in Internet
Validated Reviewer
Verified Current User
Review Source

"Segment - great tracking and analytics tool"

What do you like best?

Nice debugger web-based tool, very helpful in my case. Simple API, at least there are no any issues to work with Segment from Drupal 8 application.

What do you dislike?

Actually, there are no any negative points to write about.

Recommendations to others considering the product

Pretty simple analytics tool to integrate with, pretty clear API, has an ability to communicate via JS or other high-level languages, including PHP. Very useful web-based debugger, nice design. I recommend choosing this product.

What business problems are you solving with the product? What benefits have you realized?

Basically, I'm a developer and I worked on Segment integration for the Drupal 8 site that we are developing for the client. They use Segment data to make some analytics investigations.

Segment review by Bradley H.
Bradley H.
Validated Reviewer
Verified Current User
Review Source

"Great for getting analytics data to any service"

What do you like best?

I think segment is best for early stage companies who want to test out lots of other services... One integration allows you to pipe your data pretty much anywhere you want. It keeps the codebase organized and uncluttered and lets developers focus on building features. They also have some cool features like self hosted data warehouses that can be pretty powerful too.

What do you dislike?

My only issue with Segment is that it's not really necessary unless you're trying to remove all implementation decisions away from engineers when building an ETL pipeline... And also, unless you really want to push your data to a ton of places (which you probably shouldn't care about), then there's no reason to use it. Lastly using Segment restrains you to their implementation and you don't always get to leverage more advanced integration features from external services you would get from direct implementation.

Recommendations to others considering the product

I would only invest time in using it if you don't have any engineers on your team with ETL experience, or if you want to test out a lot of data services at once without having to fuss with implementation details.

What business problems are you solving with the product? What benefits have you realized?

We use Segment right now to pipe our event based application data to a few different services including google analytics, tag manager, heap, and customerio

Segment review by Tim A.
Tim A.
Validated Reviewer
Verified Current User
Review Source

"Best analytics solution for startups "

What do you like best?

Segment is the only analytics event provider that lets you easily and cheaply take your event data into your own environment. Other ones either charge a ton (GA) or make it really hard to export data.

I recommend Segment to every startup I advise.

What do you dislike?

They need to build more sources. Many of the services they have integrations with could be great sources.

What business problems are you solving with the product? What benefits have you realized?

Event tracking and exporting data from other services (example would be zendesk). The event tracking is easy to implement and I love that you can export it to your own data warehouse.

Segment review by Michael B.
Michael B.
Validated Reviewer
Verified Current User
Review Source

"Segment - solves a problem and does it well"

What do you like best?

We had started with Mixpanel, and the transition to Segment was really painless. The JS implementation used roughly the same structure, so it only took a couple of hours to re-instrument our whole app.

What do you dislike?

Very little to dislike here. In some ways there is nothing sexy about Segment, but it gets the job done and stays out of your way.

Recommendations to others considering the product

Particularly if you are starting a new product, or just adding metrics to a product, I recommend starting with Segment.

There are a few things that it doesn't do (for example, Mixpanel.Union and a few others). But, it is easy to implement those calls manually, as Segment just wraps mixpanel code.

What business problems are you solving with the product? What benefits have you realized?

We have multiple metrics platforms in operation (Intercom, Mixpanel, GA, and others). Makes it trivial to keep all our metrics unified.

Segment review by Luis M.
Luis M.
Validated Reviewer
Verified Current User
Review Source

"Awesome"

What do you like best?

How fast are the technical responses and how complete is the product documentation.

What do you dislike?

The billing module is not the best. We would like to pay via credit card but wire transfers are ok too.

Recommendations to others considering the product

Use segment to build every analytics around the house. The Redshift Warehouse is a must!

What business problems are you solving with the product? What benefits have you realized?

Customer Analytics, Business Intelligence, Product Metrics.

Segment review by Andrew S.
Andrew S.
Validated Reviewer
Verified Current User
Review Source

"Segment is indispensable and a game changer"

What do you like best?

Infinite flexibility. Instead of going to your developer every time you want a new tool installed, Segment can be installed once and new tools can be added as your needs scale.

Being able to measure events in analytics tools AND being able to trigger marketing automation workflows from the same events is powerful. Marketing can focus on what happens and fine tuning the funnel without the involvement of too many development resources.

What do you dislike?

I do wish the pricing was based more on usage and not on tiers. There are times where the upgrade to a higher tier of Segment will cost more than the integration itself.

Recommendations to others considering the product

Install Segment's client side (analytics.js) library as the first part of any project. The cost may seem a bit high, but if it saves developer time it's worth the cost.

What business problems are you solving with the product? What benefits have you realized?

Integrating multiple marketing tools without having to harass my developer every time marketing gets shiny object syndrome.

Segment review by Valeri K.
Valeri K.
Validated Reviewer
Verified Current User
Review Source

"My go-to tool for analytics"

What do you like best?

Quick and easy way to plug any analytics tool into any JavaScript application. My company's marketing people love mixpanel, our devs prefer keen.io, some people are using KISSmetrics, but with segment everybody's happy.

What do you dislike?

The 2 big problems I've had are that analytics.js doesn't work with react native and that there's no easy way to filter events from segment's UI: if you want certain events to only go to certain sources, you need to implement that in your code.

Recommendations to others considering the product

Use it. Stop copy/pasting tracking snippets.

What business problems are you solving with the product? What benefits have you realized?

We now have a central solution for tracking user behavior and app performance, which makes it easy for us to dump data into whichever analytics tool works best - mixpanel, keen.io, amazon redshift, etc.

Segment review by User
User
Validated Reviewer
Verified Current User
Review Source

"Your SaaS stack made easy"

What do you like best?

In less than a minute you can connect a new third party tool to your app – no developers required (in most cases).

What do you dislike?

There could be more straightforward docs on best practices for setting up sending analytics to Segment.

Recommendations to others considering the product

Segment is a no-brainer for companies building their marketing or analytics stacks.

What business problems are you solving with the product? What benefits have you realized?

It now takes us minutes instead of days to try out new tools. We set up analytics track, identify, and page calls once, and Segment takes care of funneling the relevant information to each connected app – including formatting the data properly.

Segment review by Lachlan P.
Lachlan P.
Validated Reviewer
Verified Current User
Review Source

"Seamless"

What do you like best?

I can enable and disable integrations with a variety of platforms without having to edit my codebase - it's actually pretty amazing how simple it is.

What do you dislike?

There is no way to review an integration - it would be cool to be able to say "Segment + Intercom is a great experience, it works as well as integrating directly" or "You lose some flexibility if you integrate through Segment".

What business problems are you solving with the product? What benefits have you realized?

We integrate with a variety of platforms, so it's nice to be able to only have to deal with one API.

Benefits realized would be saved time.

Segment review by Ty P.
Ty P.
Validated Reviewer
Verified Current User
Review Source

"Vital data tool for our drive to Legalize Trees"

What do you like best?

One of the simplest, but most effective products we utilize to understand the early growth of our unconventional startup, Segment is an essential ingredient in the mix.

What do you dislike?

Wait, there is something to dislike? News to me.

What business problems are you solving with the product? What benefits have you realized?

A tool like Legalize Trees comes to life by connecting with a well understood community of committed folks. Segment allows us to connect appropriately, in an authentic voice well received by a diverse community of Americans nationwide.

Segment review by Consultant in Music
Consultant in Music
Validated Reviewer
Review Source

"Easy to integrate, great docs, helpful support"

What do you like best?

Segment is really easy to integrate. We are using Segment's client side (browser) module and Segment's official NodeJS module which just works, optimized, overall very easy to use.

The dashboard is also really nice. I use the debugger a lot.

Integration with 3rd party analytics is also easy (we use Periscope Data) and straightforward.

The best part of all: I love reading the articles about analytics provided by Segment. It really helps me as a developer to understand more about analytics and the best practices in general. I'd love to see more of this.

Customer support is also great, though I might be a little bit biased because Wesley Robinson answered my questions all the time through Slack.

What do you dislike?

Not dislike, but maybe just some improvements:

We implemented our own offline-cache analytics wrapper on top of Segment's NodeJS library. I think it'd be great in the future if this is built in directly in the library itself.

I'd love to see more articles regarding analytics best practices in general, and maybe what is possible and what is not possible in general, or maybe some other techinques to solve a specific problem. For example, I currently capture the state of how a user flows through this particular modal. For every interaction, I send to Segment the state of "button clicked" on that modal. I'm not sure if this is a good idea, and I can see this kind of stateful data is hard to analyze in general.

Recommendations to others considering the product

Very easy to use. Multiple official libraries in popular programming languages.

What business problems are you solving with the product? What benefits have you realized?

We are sending analytics from our web front end, iOS/Android app, and our Electron app. We are a VR business, so in the future, we are thinking to send analytics directly from the Unity environment itself. Currently, Unity has its own analytics, but not as flexible as we want it to be.

Segment review by Andrew E.
Andrew E.
Validated Reviewer
Review Source

"Really nice overall experience and sure beats 10s of individual trackers/analytics"

What do you like best?

Real time view in debug mode is pretty nifty when you're in development mode. And just sort of fun to look at. (A fun analytics package? Yes indeed.)

What do you dislike?

At our level of integration Segment is costly but it's still worth it.

Recommendations to others considering the product

Give it a shot and it's pretty evident how nice it is and how easy to use once you get your hands on it. From a developer's perspective it's lovely.

What business problems are you solving with the product? What benefits have you realized?

We pipe a lot of metrics through Segment, which in turn helps us track everything from revenue to usage. It gives us the info we need to make decisions that directly affect revenue/sales. Can't really ask for more than that.

Segment review by Kees R.
Kees R.
Validated Reviewer
Verified Current User
Review Source

"Segment - our hub for data"

What do you like best?

It's really easy to connect data tools (like zapier, but also analytics / mixpanel) to the segment input side, that was also really easy to setup

What do you dislike?

pricing can be painful in certain (edge) cases

Recommendations to others considering the product

If you're in doubt to implement, just think about the insane amount of work that goes into integrating any new analytics tool. This is already worth it!

What business problems are you solving with the product? What benefits have you realized?

biggest benefit on our end is the ability to access real time data, without having to adapt to all different kinds of tools afterwards. We can just as easily switch from Analytics to Amplitude, or from Zapier to a more mature platform to handle our data needs. All without engineering required!

Segment review by Patrick B.
Patrick B.
Validated Reviewer
Verified Current User
Review Source

"Send product usage data to any system!"

What do you like best?

Sending product usage data to any system. It allows other teams (marketing, sales, etc.) to start using this data and implementing new systems without any engineering time. It's awesome!

The team and the level of support they provide is remarkable.

What do you dislike?

There is nothing I have found at all to dislike. It is incredibly easy to use and valuable.

What business problems are you solving with the product? What benefits have you realized?

We can automate how we communicate with our customers based on how they use our product. We can then encourage ideal customer behaviour.

Segment review by Eduardo S.
Eduardo S.
Validated Reviewer
Verified Current User
Review Source

"Awesome tool to integrate with any analytics/crm tools out there"

What do you like best?

Segment is a great tool to use whenever you are considering tracking anything on your website using third party services. Easy setup, very powerful and reliable. The UI is a pleasure to use and the debugger makes it easier to check if everything is working fine from your side, helps a lot to debug during integration with other platforms.

Their are offering a brand new integration with Amazon Redshift or Postgres as Data Warehouse and it looks very promising!

What do you dislike?

Nothing to dislike so far, haven't had to use any support so I can't comment much on that.

Recommendations to others considering the product

I'd definitely recommend Segment to whoever is considering tracking anything on their website using third party services.

What business problems are you solving with the product? What benefits have you realized?

Made it much easier for us to try several different integrations and pick which one worked best for us.

Segment review by Gilles B.
Gilles B.
Validated Reviewer
Verified Current User
Review Source

"The new standard in analytics."

What do you like best?

Analytics and tracking have become a no-brainer. One API to rule them all.

What do you dislike?

Implementation can be tricky for some integrations, but the problem comes mostly from the vendor, not Segment.

Recommendations to others considering the product

Read the documentation AND the blog.

What business problems are you solving with the product? What benefits have you realized?

Tracking implementation and historical data storage. Now we have historical data on our users we can push anywhere, and even switch tools with a flip of a switch.

Segment review by Mohit D.
Mohit D.
Validated Reviewer
Verified Current User
Review Source

"Apparently a new user."

What do you like best?

Ability to include multiple analytics scripts from single dashboard.

Interface is also nice.

Debugger is quite handy to check for events in realtime.

What do you dislike?

Pricing is too high for a startup. If you use it for free you are limited to use one source only.

Also, many times i have encountered a problem that segmentjs take forever to load or does not load at all.

Recommendations to others considering the product

If you can afford it, go for it for sure.

What business problems are you solving with the product? What benefits have you realized?

Adding and testing new analytics tools like woopra and mouseflow are a breeze.

Segment review by Justin C.
Justin C.
Validated Reviewer
Verified Current User
Review Source

"Perfect for developers who are sick of including 14 conversion scripts"

What do you like best?

I love that project stakeholders no longer have to come to me to update conversion scripts, also I love that I no longer have to set different events for twitter, facebook, GA conversions!

What do you dislike?

Nothing really, except that now that I'm not constantly bugged about implementing a different facebook ad script I'm starting to get worried about my company needing me!

Recommendations to others considering the product

They have a free option that allows for 50,000 API calls which should be enough for you to realize that the software is super useful!

What business problems are you solving with the product? What benefits have you realized?

Ease of marketers to track conversion events in one place instead of many.

Segment review by User in Computer Software
User in Computer Software
Validated Reviewer
Verified Current User
Review Source

"Great fit for small startup"

What do you like best?

Without Segment our 4-person engineering department would never had been able to prioritize building an analytics pipeline. Segment saved us lots of time implementing our analytics pipeline, and continues to save us time because our customer success team can self-serve configure the integrations that they want to use through the web.

What do you dislike?

I wish there was a linkedin integration and a google sheets integration. I also wish you could do more filtering on the events sent to slack.

What business problems are you solving with the product? What benefits have you realized?

We want an analytics pipeline for both our customer success team as well as our algorithm research time.

Segment review by Kevin A.
Kevin A.
Validated Reviewer
Verified Current User
Review Source

"The only analytics tool that is an absolute must"

What do you like best?

With Segment, my company has been able to decouple our software development efforts from improvements to our analytics, allowing our business to analyze data easier and simpler than ever before.

What do you dislike?

Some third party integrations require special data be sent in order for them to work correctly.

Recommendations to others considering the product

Read the documentation carefully and use the entire range of API calls, including "alias," from the beginning.

What business problems are you solving with the product? What benefits have you realized?

All of our company's analytics are being done through Segment now, letting us iterate on how we react to data at the speed of our data analysts instead of at the speed of software development.

Segment review by Chris D.
Chris D.
Validated Reviewer
Verified Current User
Review Source

"Segment partnership to enable optimizing of analytic data"

What do you like best?

The technical support when there's a question as a rule it's answered promptly and followed up on which makes you feel well cared for.

What do you dislike?

Some of the technical tools are still in development from our perspective and are changing and adapting in the short, medium and long term. Of course, we want it all now. But understand the limitations.

What business problems are you solving with the product? What benefits have you realized?

Segment provided us with the ability to centralize the flow of data and split it off as was necessary to send on to other partners or to our back end to help with analysis in many ways.

Segment review by Sebastian C.
Sebastian C.
Validated Reviewer
Verified Current User
Review Source

"Plug in services in minutes."

What do you like best?

I in marketing, and my code knowledge is minimal. To be able to plug in a service a get using it within a few minutes is pretty unreal.

I had Drip (The email service) plugged in and sending out event based automation in about ten minutes.

What do you dislike?

Haven't found much to dislike so far, will let you know!

Recommendations to others considering the product

If you have non technical people and you use a lot of 3rd party integrations. You need this.

What business problems are you solving with the product? What benefits have you realized?

Plug & play integrations. Debugging funnel issues. Ensuring consistent events across all integrated services.

Segment review by James D.
James D.
Validated Reviewer
Verified Current User
Review Source

"Simplify your analytics with code snippets. "

What do you like best?

It quickly allows us to test the different analytics dashboards and platforms.

What do you dislike?

It can be expensive when you use this in conjunction with other paid analytics tools. But overall a great service.

Recommendations to others considering the product

Try it out. It is pretty quick to test. And really helpful for using with new analytics tools. Love the overall design of the product.

What business problems are you solving with the product? What benefits have you realized?

Quickly integrate and iterate with different analytics platforms.

Segment review by User in Printing
User in Printing
Validated Reviewer
Verified Current User
Review Source

"Integrate once and push button activation after that"

What do you like best?

Spend the time setting up perfectly once and then easy to turn on/off activations as needed. And I can be assured the data is being submitted to all the sources consistently

What do you dislike?

Missing Campaign Monitor integration and Microsoft Dynamics

What business problems are you solving with the product? What benefits have you realized?

Saves us time when we want to setup new integrations and makes it easy to demo/test services before we commit to them.

Segment review by User in Leisure, Travel & Tourism
User in Leisure, Travel & Tourism
Validated Reviewer
Verified Current User
Review Source

"Great if you have to use a lot of metric services"

What do you like best?

Each metric service is good at different things, and you may not know which is the best for you in the beginning or when you're trying to measure something new. Even when you've been doing metrics for a while and don't want to have to make three separate api calls on one event. Also great way to just test your analytics are working with their debug feature

What do you dislike?

Not much! I think it's a great tool and we'll keep using it.

Recommendations to others considering the product

It's actually really great that I don't have to use it that often. More integrations, I guess?

What business problems are you solving with the product? What benefits have you realized?

Analytics are hard and anything that makes them easier will help you measure everything better

Segment review by Administrator in Computer Software
Administrator in Computer Software
Validated Reviewer
Verified Current User
Review Source

"Segment Aggregates Data Like the Best Analyst"

What do you like best?

Segment makes combining data sources across a Saas application so easy that it feels unnatural. We've aggregated data across mobile, web, and companion applications in a breeze, and sent it to any destination. Segment plugs naturally into databases, tools, and analytics.

What do you dislike?

Getting the right execution pattern down is a challenge at the start.

Recommendations to others considering the product

Use Segment as your foundation for data management. Remove other tools in place and add them to Segment.

What business problems are you solving with the product? What benefits have you realized?

Aggregating data and sending it to various sources.

Segment review by Jeff G.
Jeff G.
Validated Reviewer
Verified Current User
Review Source

"Easy way to connect data"

What do you like best?

Simple method to connect data from one system into another

What do you dislike?

I haven't found anything yet that I really dislike.

What business problems are you solving with the product? What benefits have you realized?

Making it easy to connect application and website data into analytics tools.

Segment review by Radhika M.
Radhika M.
Validated Reviewer
Review Source

"Very useful product"

What do you like best?

Allows you to enable many extensions by just including the snippet for segment once in your code.

What do you dislike?

The segment debugger isn't the most useful when you're trying to figure out whether your data is being sent to all the extensions you enabled correctly.

Recommendations to others considering the product

Useful when you have a lot of analytics software you want to use in your application.

What business problems are you solving with the product? What benefits have you realized?

There are many analytics tools out there and without segment you would have to add them to your application one by one, which is a very tedious process. With segment, you only have to include segment once.

Segment review by Administrator
Administrator
Validated Reviewer
Review Source

"Great service"

What do you like best?

I love being able to connect to virtually any service that I currently use such as Mixpanel, Intercom. I think what's the BEST part is that I never have to implement event tracking ever again.

What do you dislike?

I think it's the best and probably only product I know out there that makes it easy to implement event tracking.

Recommendations to others considering the product

I've already recommended Segment to at least 2 other friends. I think it's the best in clas product for what it does.

What business problems are you solving with the product? What benefits have you realized?

User analytics. Being able to see this data enables me to make product decisions

Segment review by Maulik B.
Maulik B.
Validated Reviewer
Review Source

"All-in-one!"

What do you like best?

Ability to configure all analytics a product may need from one place.

What do you dislike?

Information for integrations available can be provided in a better way. In other words, I understand Segment is not promoting any integration over the other but there is a good chance user is looking at them for the first time in Segment. So, a better introduction with comparison to other alternatives in terms of features & pricing would help user pick an apposite integration.

What business problems are you solving with the product? What benefits have you realized?

Data analytics.

Segment review by Keegan M.
Keegan M.
Validated Reviewer
Verified Current User
Review Source

"Great platform for advertisers and developers"

What do you like best?

The best part of the software is how easy they make it is to setup integrations and events. Having all your advertising platforms receiving data from the same source is also very nice.

What do you dislike?

I'd like to be able to get more information about the events that are firing. Would like it to be able to help with de-duplicating conversions.

What business problems are you solving with the product? What benefits have you realized?

Not having to bug developers when creating new events or trying new platforms is the biggest pain point it's solved.

Segment review by Administrator in Internet
Administrator in Internet
Validated Reviewer
Review Source

"Best in class multiplexer for any data-driven organization"

What do you like best?

In addition to integrating with nearly every third-party tool imaginable, the actual API itself reflects best practices in tracking. The presence of both server and client side tracking tools ensures that data is always collected as close to the source as possible. Reliability has been near perfect so far. Support is top notch and bugs are few and far between. Price is generally fair, given the amount of value they provide.

What do you dislike?

It would be nice if there was a built-in mechanism to provide client-side only integrations (such as Facebook ads) data from the server-side. Something analogous to Google Tag Manager's "dataLayer". Pricing for Warehouses offering is less reasonable. Would be nice if there was a more graceful tool-by-tool off of Segment (as adoption of certain tools become mature and more advanced functionality is necessary, it becomes less appropriate to multiplex them through Segment - but you don't really want to turn the integration off entirely while making that transition).

What business problems are you solving with the product? What benefits have you realized?

Use to hook up all marketing and engagement tools to real-time activities from our production systems. Powers our email system through Customer.io, our analytics through Google Analytics and Mixpanel, our A/B testing through Optimizely - the list goes on. Allows us to try new tools in no time at all, with next to no developer involvement. Eliminates the need for in-house devs to spend a lot of time ramping up on each tool's API, only to discover that the tool was not a good fit for the company.

Segment review by Michael P.
Michael P.
Validated Reviewer
Verified Current User
Review Source

"Organization in an unorganized world"

What do you like best?

Love the UI/UX. Great number of potential integrations. Easily add multiple data streams to one place. Works with nearly every one of the products we use.

What do you dislike?

The price is a bit on the high side. Tough for a new startup to handle.

Recommendations to others considering the product

None! Just dive in and have fun.

What business problems are you solving with the product? What benefits have you realized?

Easy access to all stats in one place. Not spending the time to login and check 10 different data sources.

Segment review by User in Information Technology and Services
User in Information Technology and Services
Validated Reviewer
Verified Current User
Review Source

"Need technical knowledge for sure"

What do you like best?

Segment has a clear value proposition to translate events across the third party tools connected in the marketing stack. It saves a LOT of time.

What do you dislike?

For some reasons we still spent a lot of time getting to know it and we're still struggling with a couple of apps.

Recommendations to others considering the product

Segment is actually a must if you're running more sophisticated SaaS business. It's going to save you a lot of time but you have to make it right at the start.

What business problems are you solving with the product? What benefits have you realized?

Connecting marketing stack tools together.

Segment review by Administrator in Human Resources
Administrator in Human Resources
Validated Reviewer
Verified Current User
Review Source

"Very crucial"

What do you like best?

it connects all my internal, 3rd party and analytics tools together and sync them

What do you dislike?

limitations on some destinations like the number of web-hooks you can connect to single source

What business problems are you solving with the product? What benefits have you realized?

biggest problem is syncing all of my departments tools to have a synced view of our customers

Segment review by Loïc C.
Loïc C.
Validated Reviewer
Review Source

"I love it"

What do you like best?

no need to put 50 snippets in the code

the product team has the hand

What do you dislike?

features that are gated for enterprise users

I want to use protocols and personaes

What business problems are you solving with the product? What benefits have you realized?

product team has been able to experiment with many of new tools without bugging engineering

Segment review by User in Professional Training & Coaching
User in Professional Training & Coaching
Validated Reviewer
Review Source

"Amazing product, not priced right small startups"

What do you like best?

I really the technology segment has. Everything works really well, and has many tools for troubleshooting which are missing in this domain.

What do you dislike?

The pricing. The jump from free to paid is very big, and as a small startup we don't feel comfortable doing it at all.

Recommendations to others considering the product

Segment is great if you're a relatively larger companies. and also more suitable for web apps I find (rather than mobile apps)

What business problems are you solving with the product? What benefits have you realized?

We wanted to simplify our dev efforts on everything analytics.

Segment review by Administrator
Administrator
Validated Reviewer
Verified Current User
Review Source

"Abstraction "

What do you like best?

All third party integration can be done easily by the abstraction provided by segment

What do you dislike?

No way for backlog tracking and debug on the data that we push to segment

What business problems are you solving with the product? What benefits have you realized?

A true abstraction with so many third party software providers

Segment review by Karen L.
Karen L.
Validated Reviewer
Review Source

"One API to rule them all"

What do you like best?

Segment is easy to setup, doesn't require ongoing maintenance, and you can send the same consistent customer data to your favorite marketing tools.

What do you dislike?

Not much to dislike. Maybe access to more tools.

What business problems are you solving with the product? What benefits have you realized?

Some business problems that Segment solves:

- Reducing risks for data discrepancies

- Making it easier for marketing team to use tools

- Reducing analytics debt

Segment review by Jose Santiago C.
Jose Santiago C.
Validated Reviewer
Verified Current User
Review Source

"Segment is a great solution for 3rd party integrations"

What do you like best?

The ease of adding new third party integrations is Segment's top feature.

What do you dislike?

I don't like how I can't add multiple codes for a specific app. IE: Multiple Google Analytics code (One for me and one for a client)

What business problems are you solving with the product? What benefits have you realized?

This has cut our development time AND code down tremendously. We only integrated Segment once, and can send events to GA, Mixpanel, and Intercom.

Segment review by Administrator
Administrator
Validated Reviewer
Verified Current User
Review Source

"My swiss knife solution"

What do you like best?

Add it to your app once and Deploy as much as you want

What do you dislike?

Pricing is not flexible, we are a small team.

Recommendations to others considering the product

If pricing is suitable to your budget then go ahead asap

What business problems are you solving with the product? What benefits have you realized?

Adding code only once

Segment review by ★ William K.
★ William K.
Validated Reviewer
Verified Current User
Review Source

"Great for startups"

What do you like best?

Implementing segment in your code will allow you to use 3rd parties with very low effort

What do you dislike?

Some bugs need to be ironed out. Integration with some 3rd parties need rework to be more robust.

What business problems are you solving with the product? What benefits have you realized?

Very low implementing & switching costs between 3rd parties (wanna switch from Mixpanel to Aplitude? Done in 5 minutes without a line of code)

Segment review by User in Financial Services
User in Financial Services
Validated Reviewer
Verified Current User
Review Source

"Good to track events"

What do you like best?

It's really good for capturing events, data, which helps a lot to track day to day business.

What do you dislike?

I didn't find such kind of disadvantages

What business problems are you solving with the product? What benefits have you realized?

To track customer's where exactly he got stuck while filling the applications, or where he is keen interested in an application (which helps us to serve him better), etc.,

Segment review by Peter S.
Peter S.
Validated Reviewer
Verified Current User
Review Source

"Easy to deploy and configure"

What do you like best?

Segment is great at allowing us to integrate new tools very quickly.

What do you dislike?

Pricing - Segment gets expensive pretty quickly

What business problems are you solving with the product? What benefits have you realized?

Segment allows us to integrate all the various tools we use without having to install tracking code from a variety of tools. The ability to store and analyze the analytics data is also invaluable.

Segment review by Victor P.
Victor P.
Validated Reviewer
Verified Current User
Review Source

"Making analytics easy"

What do you like best?

Segment makes it really easy to get data between my various data sources and analytics uses.

What do you dislike?

No complaints here! The team has been really helpful w/ support as well. And the docs and API are great.

What business problems are you solving with the product? What benefits have you realized?

Segment helps us warehouse and move our data.

Segment review by Michael Ewald H.
Michael Ewald H.
Validated Reviewer
Verified Current User
Review Source

"Excellent product"

What do you like best?

I like that its so easy to setup new marketing tools. A few clicks and I have new tools fully integrated and receiving data.

What do you dislike?

Hard to filter data like internal traffic etc

What business problems are you solving with the product? What benefits have you realized?

Much much easier tracking and analytics

Segment review by Boaz O.
Boaz O.
Validated Reviewer
Review Source

"great BI for non developers"

What do you like best?

love it as a product manager i shift data to 3rd party platforms easily

What do you dislike?

no integration with Google sheets yet and thats a bummer

What business problems are you solving with the product? What benefits have you realized?

product usage tracing and RT errors

Segment review by User in Internet
User in Internet
Validated Reviewer
Verified Current User
Review Source

"Great enterprise data warehouse and integrations platform"

What do you like best?

Very easy to connect and integrate with modern marketing platforms. We connected it with HubSpot and it started populating records with product usage data automatically.

What do you dislike?

It's difficult to integrate the enterprise data warehouse with outside BI and data viz tools (Looker, Chartio, Bime, etc.)

Recommendations to others considering the product

Make sure you ensure data sources will connect when you're evaluating marketing tools, especially marketing automation.

What business problems are you solving with the product? What benefits have you realized?

The need to pull all of our digital marketing platforms into one place.

Segment review by Consultant in Venture Capital & Private Equity
Consultant in Venture Capital & Private Equity
Validated Reviewer
Review Source

"The only way to integrate marketing tech "

What do you like best?

A standardized way to integrate marketing analytics and automation across all digital platforms.

What do you dislike?

Can tend to get a little expensive as you get bigger.

What business problems are you solving with the product? What benefits have you realized?

Easily manage and add marketing tech across multiple digital platforms. Our ability to measure customer journey's and act on them using a consistent set of customer events is key to our success.

Segment review by Soyinka M.
Soyinka M.
Validated Reviewer
Verified Current User
Review Source

"Great tool to listen and act on real time data events and analytics with no tech investment"

What do you like best?

Seamless information flow between third party tools and business application.

What do you dislike?

Need further enhancements for non tech users

Recommendations to others considering the product

try it out. Its great

What business problems are you solving with the product? What benefits have you realized?

Live analytics, Funnel drop off conversions

Segment review by Thomas P.
Thomas P.
Validated Reviewer
Review Source

"Excellent"

What do you like best?

The team, customer support and overall service

What do you dislike?

Nothing much, really !

Can't say more than that, great product that's all.

What business problems are you solving with the product? What benefits have you realized?

Data pipeline management drastically improved.

Segment review by User
User
Validated Reviewer
Review Source

"Segment is an amazing source of informations"

What do you like best?

Tracking all the mouse movement to optimise the customer journey or purchase pass has an amazing impact on conversion rate

What do you dislike?

Need to refresh screen ofter and sometime difficult during meeting

Recommendations to others considering the product

Look at it and use it

What business problems are you solving with the product? What benefits have you realized?

Tacking in real time what is happening live. Killer in sales pitch

Segment review by Administrator in Hospital & Health Care
Administrator in Hospital & Health Care
Validated Reviewer
Review Source

"Strong, Straightforward Solution"

What do you like best?

Time-saving integration offerings and simple UI for setup & monitoring.

What do you dislike?

Segment won't sign a business associate's agreement. This would've allowed a previous healthcare company I was at the chance to get more visibility in the data.

What business problems are you solving with the product? What benefits have you realized?

Efficient tracking integration & deployment.

Segment review by Executive Sponsor in Computer Software
Executive Sponsor in Computer Software
Validated Reviewer
Review Source

"Best option for instrumentation"

What do you like best?

Flexibility! Love the ability to send data wherever and combine datasets in redshift.

What do you dislike?

Web interface used to be very clunky, now it is much easier to use.

What business problems are you solving with the product? What benefits have you realized?

One time instrumentation! Saves tons of time and takes out friction from trying out 3rd party tools

Segment review by User in Computer Software
User in Computer Software
Validated Reviewer
Review Source

"Great service for sending data to multiple sources"

What do you like best?

Very easy to use their API, and super easy to setup multiple sources to send that data to.

What do you dislike?

Nothing to dislike. Everything is super simple to use.

What business problems are you solving with the product? What benefits have you realized?

It helps us easily analyze and understand customer behavior, and allow us to create campaigns targeted to customers.

Learn more about Segment

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* We monitor all Segment reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. Validated reviews require the user to submit a screenshot of the product containing their user ID, in order to verify a user is an actual user of the product.