Segment

Segment

(60)
4.7 out of 5 stars

Segment is the single hub to collect, manage and route your customer analytics data.

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Showing 60 Segment reviews
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Segment review by <span>Chase R.</span>
Chase R.
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Verified Current User
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"Dead simple while solving a problem every technical product faces"

What do you like best?

I've integrated Segment into multiple projects in different languages and environments. It is incredibly easy to use both their snippets and libraries; the documentation for their platforms has also improved significantly over the last two years. The customer support has also been incredibly responsive, even with very technical/implementation specific queries. I appreciate that we can get all the raw events in our own Redshift cluster, letting us perform powerful internal analysis separate from their data analytics integrations.

What do you dislike?

Not so much dislike, but I would like to see more support for tracking non-user entities (e.g. an action taken by an organization, which would also have organizational identify calls). Group calls help work around this use case, but feel like a band-aid. As many of their integrations don't support this entity concept though, it's an understandable deficiency.

What business problems are you solving with the product? What benefits have you realized?

Piping analytics events from mobile apps, web apps, backend APIs, websites. Tracking key events across our infrastructure and identifying users at both the known and anonymous level. We don't have to expend engineering resources for every new integration we'd like to try, in many cases, it is as simple as flicking a toggle. We also use Segment to pipe and format events into chatops (Slack) that are high priority, which would otherwise take custom engineering work and deployments.

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Segment review by <span>Tri Duong T.</span>
Tri Duong T.
Validated Reviewer
Verified Current User
Review Source

"Great service!"

What do you like best?

If there is an integration for a service, segment is a huge time saver. I don't need to implement any additional javascript snippets or change any other code in order to add new services.

What do you dislike?

I wish there were more options for plans, somewhere between the team plan (max. 7 seats) and the big enterprise plans.

Though the API documentation is easy to read some more explanations and examples could be of help.

Google Analytics integration could be explained a bit more.

Recommendations to others considering the product

Check available integrations first. In case of Google Analytics do some research first if every use case and features you wish to use with Google Analytics is supported and ask segment for support.

What business problems are you solving with the product? What benefits have you realized?

No changes in the code are necessary to integrate new services. Just activate the integration and you're done. Plugging in a data warehouse is very simple, this way we can provide all tracking data to our analysts.

What Customer Data Platform (CDP) solution do you use?

Thanks for letting us know!
Segment review by <span>Brett W.</span>
Brett W.
Validated Reviewer
Verified Current User
Review Source

"Features continue to improve and add value to an already outstanding product"

What do you like best?

Easy integration with dozens (hundreds?) of services and they continue to add valuable features to improve the core product without making it bloated. It's clear they listen to their customers and pay attention to their own metrics. Because of their attentiveness to their roadmap and customer value I have confidence in using the product going forward.

What do you dislike?

Initially when we were setting it up some variable assignments were tricky to align between various third party products, but that's been more a learning challenge than any fault of Segment.

Recommendations to others considering the product

Try it out and you'll likely not go back to having multiple includes in your app

What business problems are you solving with the product? What benefits have you realized?

Since late 2015 I've used Segment to easily test and implement a variety of services that normally would need to go through the team's sprint cycle one-by-one just to be able to evaluate them. This has allowed our marketing automation and funnel optimization efforts to be super-nimble and responsive to user activity.

Segment review by <span>William M.</span>
William M.
Validated Reviewer
Verified Current User
Review Source

"Analytics + Warehousing in a day"

What do you like best?

The onboarding process - Segment has clearly spent a lot of time perfecting the process of getting up and running with multi-platform analytics & data warehousing. In a matter of a day I had integrated analytics into an application, shared that with multiple services, and routed it to our data warehouse.

What do you dislike?

The Team plan is fairly priced for what you get, but it's a big jump up for the (our) simple initial use case of setting up multiple environments for a single application, or sending analytics data from multiple related platforms.

What business problems are you solving with the product? What benefits have you realized?

For a startup, Segment allows developers to focus on building the application without costly distractions. Segment's data warehousing has saved us a ton of what would have been costly data systems architecture time. The flexibility to leverage any existing analytics platform as our needs evolve is an excellent value. The analytics.js API is very well designed and has been painless to incorporate into our React / Redux app (thanks to the redux-segment library).

Segment review by <span>Chris A.</span>
Chris A.
Validated Reviewer
Verified Current User
Review Source

"Nailed it"

What do you like best?

Huge, huge time saver to deploy event analytics, and they get all the details right.

What do you dislike?

Nothing. This is one of the best single-service offerings I've seen in a long time.

Recommendations to others considering the product

If you have a wide top of funnel and cost is an issue, try omitting the javascript snippet from your main landing page.

What business problems are you solving with the product? What benefits have you realized?

Segment has totally nailed it. It just doesn't make sense to do this yourself anymore.

Here's some of the things I used to have to build for clients before Segment.

- Native, rich event collection libraries for Web, iOS, and Android.

- Asynchronous tracking that doesn't slow down page loads, is gentle on mobile links.

- No crashes. Ever. This gets its own bullet.

- Reliable & low-latency event collection servers. Cache controls, CORS. Dealing with spoofing, bot nets.

- Sensible schema for warehousing, synchronization/ETL.

Now I just set up Segment.

Segment review by Administrator in Computer Software
Administrator in Computer Software
Validated Reviewer
Verified Current User
Review Source

"So much easier to get things done now that I don't have to annoy the developers"

What do you like best?

Incredibly easy to set up sources and destinations, and then funnel them appropriately. No coding required on my end, minimal coding required on the developer's ends. The documentation is amazing and well thought-out. Huge, huge time saver in deploying almost any kind of analytics.

What do you dislike?

It takes a while to wrap your head around how Segment works when you first get started.

Google Analytics documentation could be better - it's by far one of the most puzzling integrations (no fault of Segment; GA just has whack terms).

What business problems are you solving with the product? What benefits have you realized?

Segment just nails it. I don't have to keep annoying a developer to program stuff for me,.

Here's some of the things we used to do manually before Segment.

- Asynchronous tracking that doesn't slow down page loads, is gentle on mobile links. Gentle on most links, to be honest.

- No crashes. Ever. This gets its own bullet. There's been some concern about a single point of failure with Segment, but it's never failed on me and the one time there was a call delay, Segment offered free replays to everybody who suffered from it.

- Sensible schema for warehousing

Now the developers just set up Segment sources, and I set up the destinations.

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