A couple of years ago we realized that besides Google Analytics we want to use another analytical system, and after a thorough research we had a list of tools to try (Mixpanel, Kissmetrics, RJMetrics, Heap, Keen.io and others). But we had to try them all and choose the best one within the shortest possible time. Although all the integrations were quite straightforward, we would have spent months to implement them into our complex infrastructure..
Looking for a solution we stumbled upon a system called Segment. During the next month, we tried all the analytics tools in our list, which, as we thought, could improve our website’s conversion rate and thus significantly boost profits. All through Segment. Without a single line of integration code written.
-we created a conversion funnel with Mixpanel
-we made scroll and heat maps with CrazyEgg to visualize users’ behavior on our website.
-we made A/B testing with Optimizely, which allowed us to experiment with the website’s interface.
-We also tested different types of chatbots and finally chose the best one — UserVoice
-We went on to make some more well-thought improvements based on the data collected.
You know what? We were amazed at the results. www.x-cart.com conversion rate increased by 320%. Sales — by a factor of 3.
We have been so inspired that we have even written a case-study about this in X-Cart blog: