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Selligent Marketing Cloud

Selligent Marketing Cloud

4.2
(20)

Selligent omnichannel audience engagement platform

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Selligent Marketing Cloud review by Jennifer K.
Jennifer K.
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Verified Current User
Review Source

"Flexible and powerful platform with fantastic support services"

What do you like best?

We found Selligent to be an incredibly flexible solution with a depth of functionality and capabilities. Now we’re able to leverage data such as product category, purchase history, purchase affinity and interest levels within our content strategy to dynamically personalize all our communication. The platform allowed us to completely revolutionize our email programs and reach our goal to execute 1:1 marketing – and the investment is already paying off with a significant revenue uptick.

We also consider Selligent’s service team to be a true partner for us. I love our account manager. She is always available for our team and supportive of our initiatives and ideas. They not only provide strategic guidance on our campaigns and the use of the platform, but they also go above and beyond to make sure we are successful.

What do you dislike?

As with any platform or service, executing a custom, never-before-done, project can take quite a bit of upfront time investment. The tech service team could ‘ve used some work on translating concepts for non-technical audiences.

What business problems are you solving with the product? What benefits have you realized?

The Selligent platform allows us to be more efficient in creating complex and sophisticated campaigns that generate higher engagement rates and increased revenue. And, not only does the platform help us achieve our 1:1 marketing goals, but what really stands out to me is the team and the Selligent service support- I know they have my back and for us that is invaluable!

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Selligent Marketing Cloud review by Wilson L.
Wilson L.
Validated Reviewer
Verified Current User
Review Source

"Excellent all-around ESP, amazing support, and lots of functionalities"

What do you like best?

Selligent provides very capable and user-friendly functionalities as an industry leading ESP. Creating a lifecycle email is very easy with their drag and drop interface. Batch and AB test emails are launched without failure. Their platform connects to our EDS very easily and syncing with an IDS is almost painless (just one minor complaint). Email personalization is very easy to set-up with their Content Block feature (need training to understand at first, but very flexible and useful once understood). Their reporting is straight forward, easy to navigate, and flexible. You have the ability to break your mailing down by device, browser, by day, by week, by month, and by year. Additionally, they provide you with overlay reporting, detailed failure reporting, and you can download the raw data so you can do the analytics yourself in excel or SQL. Lastly, they have an awesome support staff. They are very friendly, responsive, and go above and beyond with helping you trouble-shoot any problems.

What do you dislike?

The email template editor can use some work. Doing edits on the fly in the editor can take a lot of time. I suggest using third party websites/software to code your emails and importing the code to the editor.

Dynamic content can be improved with an addition of an IF ELSE statement. Nesting dynamic content logic solves this issue.

Recommendations to others considering the product

Highly recommended because of all the great functionalities and support. More technical users will thrive in this platform as Selligent does a great job with making EDS syncing, targeting, personalization, and executing lifecycle and AB tests very easy. Less technical users will require training.

What business problems are you solving with the product? What benefits have you realized?

Sending our Job Alerts and email communication to our list is very easy with Selligent. They take care of the technical work (data storage, IP & reputation monitoring, email validation, etc.) while us marketers can focus on email creation and strategy.

What Marketing Automation solution do you use?

Thanks for letting us know!
Selligent Marketing Cloud review by John E.
John E.
Validated Reviewer
Verified Current User
Review Source
Business partner of the vendor or vendor's competitor, not included in G2 Crowd scores.

"The most flexible platform for 1:1 Communication & Customer Engagement"

What do you like best?

The ultimate flexibilty of the platform. Integration possibilities with other systems, user friendlyness and the local partnerships available. Reporting insights are phenomenal!

What do you dislike?

About the platform? None. What I dislike is to explain that the platform is no MailChimplike solution...

Recommendations to others considering the product

Here's the platform you really need to communicate with your customers. It gives you the best insights in how your customers behave. The power of automated campaign flows, segmentation and filter options is the ultimate marketers dream.

What business problems are you solving with the product? What benefits have you realized?

1:1 communication in a split second with all our customers. This saves so much time. By using the Express tool, we are able to create an e-mail campaign in 10 minutes, given that the content is available.

Selligent Marketing Cloud review by Jan B.
Jan B.
Validated Reviewer
Review Source

"Marketer-friendly, great for custom integrations thanks to open API and flexible data model"

What do you like best?

It's a rare combination of cloud solution with flexible data setup. It basically allowed us to migrate from previous campaign management platform within weeks. We simply replicated the same data model we used to have for on-premise installation of other vendor. Even having moved to the cloud, we still have an access to SQL console to understand what happens under the bonnet. Very much appreciated by IT guys. On marketing side: friendly GUI, powerful A/B testing and remarkable delivery speed.

What do you dislike?

Not 100% HTML5 ready. For agencies like ours, who run their business on Apple computers, there is a small challenge while Selligent requires tiny *.exe component to be installed.

What business problems are you solving with the product? What benefits have you realized?

We run a few loyalty programs (some with millions of participants) and we really like how easy it is to convert sometimes complicated business logic into actionable lifecycle campaigns. Having completed data integration trainings at Selligent, we really can dive deep into Selligent system tables to extract data needed to control in-store systems and applications. Really powerful combination.

Selligent Marketing Cloud review by Thomas D.
Thomas D.
Validated Reviewer
Verified Current User
Review Source

"Powerful Application, Great Company"

What do you like best?

Excellent testing capabilities (subject line, content testing), very reliable application (up-time, application speed, import speed etc.), excellent support model (great RM, technical/strategic resources, deliverability services), easy to use/powerful reporting, customize roles and permissions, good amount of flexibility with how you set up/use data within the application

What do you dislike?

Dynamic content is very time consuming to build, not as scalable/easy to use as other platforms I've used. Some of the terminology used within the tool can be difficult to grasp. Takes a bit to learn, but in the end it all makes sense.

Recommendations to others considering the product

Requires a bit more training than average, but it is worth the effort. Gives you great control over your programs.

What business problems are you solving with the product? What benefits have you realized?

Advanced content testing - optimized/highly personalized emails

Selligent Marketing Cloud review by Nicola A.
Nicola A.
Validated Reviewer
Verified Current User
Review Source

"One-Stop-Shop for CRM Campaign/Program Management"

What do you like best?

Life-cycle Campaign Management Tool allows the execution of complex, multi-channel campaign flows in a simple drag and drop interface.

Integrates forms and landing pages to allow seamless data flows between website and Message Studio databases.

Open Time Personalization with LiveContent allows for very cool functionality within email templates.

What do you dislike?

Some functionality limitations in the drag and drop features, however these can usually be remedied with SQL coding.

What business problems are you solving with the product? What benefits have you realized?

Complete campaign and CRM data management with limited need to involve IT.

Efficiency in campaign execution with templates and multiplicative work flows.

Facilitates multiple sub-organizations with users ranging from novice to campaign and data experts.

Selligent Marketing Cloud review by User in Computer Software
User in Computer Software
Validated Reviewer
Verified Current User
Review Source

"Great ESP for Batch and Lifecycle Programs"

What do you like best?

Selligent is a very robust platform. Great for batch mailings, AB testing and database management.

Reporting is great but still missing certain layers (like drilldown user reports and history). Missing a time graph of mailing engagement from when the campaigns are sent.

I think the platform's strength is in the Lifecycle program. Lots of features and mapping capabilities.

What do you dislike?

Can be buggy at times and slow when layering in multiple targets and exclusions at once.

Dynamic content blocks with WYSIWYG capabilities would be helpful.

A lot of the personalization and dynamic capabilities has to use complicated XML,JSON development that is an extra cost.

What business problems are you solving with the product? What benefits have you realized?

More personalized 1-1 experience using dynamic LCM programs and logic. Selligent has a great drip feature that lets you visualize the whole experience as complicated as it can be.

Selligent Marketing Cloud review by User in Retail
User in Retail
Validated Reviewer
Verified Current User
Review Source

"Excellent ESP, Excellent Support"

What do you like best?

Selligent's platform provides an impressive variety of functions that allow us to manage our email campaigns with great flexibility and the technical support is excellent. Our Relationship Manager is not only supportive of our initiatives, but she seems to see our needs before we have them! Between the platform and our Relationship Manager, it's tough not to be successful with this ESP.

What do you dislike?

We experience occasional technical hiccups that, because of our reliance on the ESP, can cause quite a headache. Support is always quick to help, though!

What business problems are you solving with the product? What benefits have you realized?

We have migrated our emails from multiple platforms to Selligent because it's so responsive and allows us to be incredibly agile. We make use of Content Blocks for personalization, Reports to measure engagement, and A/B Testing for campaign optimization.

Selligent Marketing Cloud review by User in Financial Services
User in Financial Services
Validated Reviewer
Verified Current User
Review Source

"A full featured ESP with as much self service, or full service support as your team needs. "

What do you like best?

I enjoy the autonomy to manage my own campaigns and make changes when I need, as well as the flexability to have work done by myself or by team when it makes sense.

What do you dislike?

As with any full featured tool, you have to learn the tool to get all the use from it. This isn't really a complaint, just something to be aware of.

Recommendations to others considering the product

I only have experience with Harmony, Siebel, and Selligent and I favor Selligent above them all, and am working to consolidate all emails to that platform.

What business problems are you solving with the product? What benefits have you realized?

Email automation and modularization. We can and have reduced speed to market and reduced creative and development costs. The limit to your efficiency is your willingness to invest and execute.

Selligent Marketing Cloud review by Administrator
Administrator
Validated Reviewer
Verified Current User
Review Source

"Extensive tool for email marketing needs"

What do you like best?

Message Studio has a lot of potential to turn a regular program into an extensive one. It offers a variety of lifecycle marketing solutions for automation.

What do you dislike?

Some of the features are not easy to figure out and not intuitive without referring to the manual.

Recommendations to others considering the product

Examine your email marketing needs and review Selligent's feature to make sure you are able to take advantage of them.

What business problems are you solving with the product? What benefits have you realized?

We were able to get the abandoned cart program up and running using the lifecycle marketing. It has generated much better results for us as compared to the way we have been sending out the abandoned cart emails before. These emails are deployed hourly now.

Selligent Marketing Cloud review by Sina S.
Sina S.
Validated Reviewer
Review Source

"Übersichtliche Plattform und guter Support von Anfang an."

What do you like best?

Das Tool ist sehr nutzerfreundlich und leicht zu bedienen. Es bietet viele FunktionalitĂ€ten, die zusĂ€tzlich nutzbar wĂ€ren. Guter Kundenservice - auch das Onboarding funktionierte reibungslos, unsere Ansprechpartner waren sehr hilfsbereit und standen fĂŒr Fragen stets zur VerfĂŒgung.

What do you dislike?

Die Template-Erstellung im Editor ist relativ aufwendig und braucht definitiv Übung - daher nutzen wir meist die Möglichkeit des Versandes mit dem Express-Template. Das ist wiederum sehr einfach, bietet aber auch weniger FlexibilitĂ€t in der Gestaltung.

What business problems are you solving with the product? What benefits have you realized?

Newsletter-Versand fĂŒr Kunden und Interessenten, gezielte Kundenansprache durch verschiedene Targeting-Listen

Selligent Marketing Cloud review by Administrator in Internet
Administrator in Internet
Validated Reviewer
Verified Current User
Review Source

"Best tool for Dynamic content and personalization"

What do you like best?

Easy to use and versatile token syntax which allows for dynamic content and personalization

What do you dislike?

General loading time is slow. I've experience this at previous companies as well.

What business problems are you solving with the product? What benefits have you realized?

Bottleneck of production time. We spent a lot of time coding from scratch and manually adding in tracking, but were able to resolve this problem by utilizing token calls and token definitions, content blocks, reusable templates to reduce the amount of time spent on production.

Selligent Marketing Cloud review by User in Photography
User in Photography
Validated Reviewer
Verified Current User
Review Source

"Email platform with a lot of functionality"

What do you like best?

The people. Everyone from our relationship manager to the support staff are amazing and always trying to go out of their way to support.

What do you dislike?

Sometimes we have issues with software bugs.

Recommendations to others considering the product

Make sure to thoroughly vet your potential platforms and design your data in a manner that properly functions with how you plan to leverage it within Message Studio.

What business problems are you solving with the product? What benefits have you realized?

We are using Selligent to help us automate our currently manual email work flow.

Selligent Marketing Cloud review by Adriana G.
Adriana G.
Validated Reviewer
Review Source

"Perfect for email campaigns"

What do you like best?

Easy to use and very intuitive. Perfect for mass email campaigns.

What do you dislike?

Its complicated to integrate GIFs in the email. Except this, it is one of the best tools for mailing.

Recommendations to others considering the product

Perfect for media campaign and marketing at emails. Better than mailchimp.

What business problems are you solving with the product? What benefits have you realized?

Its a perfect campaigner for marketing and massive mail attachments.

Selligent Marketing Cloud review by Michael P.
Michael P.
Validated Reviewer
Review Source

"Great tool once you learn how to use it properly."

What do you like best?

The open API platform (which is native to Selligent) is great for connecting partners and other services.

What do you dislike?

Each additional component of the tool is an "add-on" where is should be available from the start.

What business problems are you solving with the product? What benefits have you realized?

Having an open API platform helps us connect to programs and platforms which we'd normally have a flat-file or some type of manual load. Message Studio takes that out of the equation.

Selligent Marketing Cloud review by Administrator in Retail
Administrator in Retail
Validated Reviewer
Verified Current User
Review Source

"Alright...but not wow."

What do you like best?

I like the service rep that we have. He's awesome!

What do you dislike?

I dislike that Selligent is not updating our platform any longer. I also dislike that their back end doesn't play well with our back end. That isn't entirely their fault.

Recommendations to others considering the product

Spring for the program that is being updated.

What business problems are you solving with the product? What benefits have you realized?

We launch successful batch and blast email campaigns.

Selligent Marketing Cloud review by Executive Sponsor in Internet
Executive Sponsor in Internet
Validated Reviewer
Verified Current User
Review Source

"Reliable, with great service"

What do you like best?

Selligent has proven very reliable as well as extremely collaborative in problem solving when there have been issues on our end.

What do you dislike?

nothing to add here, our experience with selligent has been very positive

What business problems are you solving with the product? What benefits have you realized?

We use selligent as our primarily email tool for sending huge numbers of transactional product emails.

Selligent Marketing Cloud review by Administrator in Retail
Administrator in Retail
Validated Reviewer
Review Source

"Strong Marketing Platform"

What do you like best?

Selligent is a very efficient platform for sending large volumes of email marketing campaigns quickly. Their support is responsive, they promote proactive deliverability support and work with our marketing teams to implement new programs and ideas.

What do you dislike?

As is the case with many marketing platforms, data integration can sometimes be daunting and slow. In the day and age of data driven marketing platforms a tighter integration with our internal systems would be beneficial.

Recommendations to others considering the product

Very solid platform, easy integration, strong support

What business problems are you solving with the product? What benefits have you realized?

We use Selligent for email deployment and customer targeting.

Selligent Marketing Cloud review by User in Automotive
User in Automotive
Validated Reviewer
Verified Current User
Review Source

"Great tool for managing email deployments"

What do you like best?

The simplicity of the User Interface, responsiveness of their customer support and dynamic personalization capabilities

What do you dislike?

The tool's reporting capabilities could be more robust.

What business problems are you solving with the product? What benefits have you realized?

Selligent has allowed us to consolidate hundreds of mailings into one dynamic mailing. It has also enabled us to automate a lot of our nurture streams.

Selligent Marketing Cloud review by Administrator in Higher Education
Administrator in Higher Education
Validated Reviewer
Review Source

"Overall, great tool for sending to mid-size audiences"

What do you like best?

Easy to use. Does require technical expertise to setup correctly. Lots of data available on performance.

What do you dislike?

Requires technical expertise to tweak settings.

What business problems are you solving with the product? What benefits have you realized?

Sending emails to subscriber lists. Easily distributes weekly and adhoc email communications to a wide audience.

Selligent Marketing Cloud review by User in Photography
User in Photography
Validated Reviewer
Verified Current User
Review Source

"Email marketing execution vie Selligent"

What do you like best?

User-friendly interface, clear navigation

What do you dislike?

Analytics tools could be more straight-forward

Recommendations to others considering the product

Good enough platform

What business problems are you solving with the product? What benefits have you realized?

This email marketing platform has solved the issues we had with the previous platform, such as target creating problems and analytics issues

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