What do you like best?
Selligent provides very capable and user-friendly functionalities as an industry leading ESP. Creating a lifecycle email is very easy with their drag and drop interface. Batch and AB test emails are launched without failure. Their platform connects to our EDS very easily and syncing with an IDS is almost painless (just one minor complaint). Email personalization is very easy to set-up with their Content Block feature (need training to understand at first, but very flexible and useful once understood). Their reporting is straight forward, easy to navigate, and flexible. You have the ability to break your mailing down by device, browser, by day, by week, by month, and by year. Additionally, they provide you with overlay reporting, detailed failure reporting, and you can download the raw data so you can do the analytics yourself in excel or SQL. Lastly, they have an awesome support staff. They are very friendly, responsive, and go above and beyond with helping you trouble-shoot any problems.
What do you dislike?
The email template editor can use some work. Doing edits on the fly in the editor can take a lot of time. I suggest using third party websites/software to code your emails and importing the code to the editor.
Dynamic content can be improved with an addition of an IF ELSE statement. Nesting dynamic content logic solves this issue.
Recommendations to others considering the product
Highly recommended because of all the great functionalities and support. More technical users will thrive in this platform as Selligent does a great job with making EDS syncing, targeting, personalization, and executing lifecycle and AB tests very easy. Less technical users will require training.
What business problems are you solving with the product? What benefits have you realized?
Sending our Job Alerts and email communication to our list is very easy with Selligent. They take care of the technical work (data storage, IP & reputation monitoring, email validation, etc.) while us marketers can focus on email creation and strategy.