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SEMrush

SEMrush

4.5
(431)

SEMrush is professional software for search and marketing professionals

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SEMrush review by Roman Y.
Roman Y.
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"You definitely should try it"

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SEMrush review by Jakub S.
Jakub S.
Validated Reviewer
Verified Current User
Review Source

"SEMRush Makes You Look Smart"

What do you like best?

The Backlink Analytics tool can provide lengthy lists of competitor's backlinks that can be exported in spreadsheet formats. You can see your competitors backlink strategies including legitimate (blogs, directories) and illegitimate methods for gaining domain and site authority on Google. I also appreciate the keyword rankings, as it allows for easy reporting and tracking of SEO optimization strategies and keyword campaigns. Great tools for tracking keywords campaigns against similar business as well.

What do you dislike?

The issue with all Analytics platforms is that they have, by their nature, a cluttered UI. While SEMRush allows users to customize their dashboards with the widgets of their choosing, it doesn't have a collection of custom-built templates like the Google Analytics Solutions Gallery. In short, use more contrast, negative space, and useful graphics, make it easier on my eyes.

Recommendations to others considering the product

If you want a full service solution to help track, inform, and improve your SERP placement, SEO strategies, backlinks and SEM activities, this is one of the best. The backlinks features alone are worth the price of admission, allowing you to study your competitor's backlink strategies and access the same blogs and directories.

What business problems are you solving with the product? What benefits have you realized?

SEMRush provides us with reports on SERP placement, keywords, SEO placement, competitors' SERP strategies, and backlinks. It's an invaluable tool for data which aids in analysis, guides marketing decisions and keeping clients informed of progress in SEO strategies. It was helpful to show how the results of a technical audit increased site visibility. Also good for tracking ad and keyword campaigns.

What SEO solution do you use?

Thanks for letting us know!
SEMrush review by ashwin k.
ashwin k.
Validated Reviewer
Verified Current User
Review Source

"Semrush is best seo tool for backlink creation & site audit"

What do you like best?

What i like best about Semrush is that it helps me to create high-quality backlinks without much efforts. This software helps me to do backlink gap analysis for competitors. This lets me evaluate and create a strategy to outrank my competitor. Also, this tool is great to find keywords and content suggestions to rank higher & drive traffic for my website. Without Semrush, I would not be able to obtain much success

What do you dislike?

One thing that I dislike about Semrush is that it is expensive and at a time only a single user can use this tool in my current plan

Recommendations to others considering the product

This tool is excellent for improving the SEO of your website

What business problems are you solving with the product? What benefits have you realized?

This tool has made SEO quite easy for me. I can easily create keyword focused high quality content and backlinks for my website. Also, using this tool, I can find all problems in my website and improve on page SEO of my website

SEMrush review by Sergio R.
Sergio R.
Validated Reviewer
Verified Current User
Review Source
Business partner of the vendor or vendor's competitor, not included in G2 Crowd scores.

"An indispensable tool in SEO"

What do you like best?

SEMRush has now grown so that it has a feature for pretty much any aspect of digital marketing, whether that's SEO, social and PPC.

The keyword tracking is one of the best elements. Daily position check on a good quota of keywords across your projects is great for quick references/health checks.

The reporting element is by far SEMRush's best feature, especially if you're an agency or company that needs to produce branded reports. The reports are fully customisable and use a simple builder tool to quickly make professional and data-rich reports in minutes.

The SEO audit tool doesn't feel like it's been expanded and improved much in recent years, but it's still one of the best features of the product. It's a pretty comprehensive and descriptive audit that is great for those with no to moderate SEO experience in improving SEO performance.

What do you dislike?

I feel they have become to bloated and lost their focus with the product features. They are trying too hard to be able to everything to some degree, rather than just focus on doing the SEO auditing and reporting as best as they can.

Originally SEMRush was loved by professionals because it was the go-to SEO audit tool, however I feel this is no longer the case. As they have tried too hard to add social, PPC and link metric tools into their product they have been left behind by competitors who can now provide more in-depth onsite audits.

Their position tracking is still as good as can be, although it would be good if they could track other search engines such as Bing.

What business problems are you solving with the product? What benefits have you realized?

Ability to keep a close eye on our SEO performance by tracking large numbers of keywords on a daily basis. The ability to create custom and data-filled PDF reports were also highly useful for internal meetings.

SEO auditing for quick glances at potential new issues and alerts of competitor changes.

SEMrush review by Mark C.
Mark C.
Validated Reviewer
Verified Current User
Review Source

"Great multi-purpose tool capable of much more than competitive analysis"

What do you like best?

At the top of my list of reasons why I like SEMrush is using it for competitive analysis. However I also use it for prospect evaluations, SEO keyword analysis/research, site audits, SEO quake for chrome, and API interface to SEMrush database.

I also particularly like it that the SEMrush team does not remain idle - they are constantly adding new features, and beta testing new value add ideas for SEMrush users to get more insights.

What do you dislike?

There is not much to dislike about SEMrush. Whenever I am disappointed that SEMrush doesn't have a particular feature, or discover something that I wished SEMrush had, I suggest it to the team and they are very receptive to new ideas- and including the new features in future versions.

Recommendations to others considering the product

If you are doing competitive analysis for clients or prospects this tool is a must have tool. The API interface is a great way to enhance links to other evaluation tools, but that part is probably is not for technically faint of heart. The site audits are fairly easy to use and exploit, for top level insights and seem to have a much greater depth of capability than I have taken advantage of just yet. Site audits are helpful for evaluating key clients, and provides on-going regular emails as to how each site is doing.

What business problems are you solving with the product? What benefits have you realized?

SEMrush provides great insight into a prospect's pain areas, and where they might need help. It provides a data driven evaluation, that prospects appreciate when they see how their website is seen from the outside. I believe this tool helps me build relationships with prospects, that improves their confidence in my resources for evaluating their situation and to give them strategic insights.

SEMrush review by Ryan D.
Ryan D.
Validated Reviewer
Verified Current User
Review Source

"Invaluable Tool For Webmasters & Marketers"

What do you like best?

I like the keyword position tracker and the site auditing with the competitor comparisons. It's really useful to see where my website is with a side-by-side comparison with our competition in regards to specific keywords we're targeting. The site auditing tool helps to identify issues with the website that can easily be fixed in order to get a better grade and be more relevant on search engines.

What do you dislike?

Only wish the interface was a little more streamlined and clean. There is a lot of noise on the various pages. Information overload with many tools I either don't know how to properly use (my own fault) or tools that are not useful to me.

Recommendations to others considering the product

Highly recommend using it for keyword tracking and research. It's a great tool for a side-by-side comparison with competitors.

What business problems are you solving with the product? What benefits have you realized?

SEO. We're able to track progress with keywords we are going after to see if our efforts are working.

SEMrush review by Logan D.
Logan D.
Validated Reviewer
Verified Current User
Review Source

"Best analysis tool for most everything related to digital marketing"

What do you like best?

Where do I begin? Keyword research, competitive audits, keyword tracking, social monitoring, local listing monitoring are just a few of the things you can do with the tool. It's got pretty much everything you ever need. I particularly like the historical data in the keywords report which allow you to track your historical listings/rankings on a page by page basis.

What do you dislike?

Really nothing. There are some things that aren't entirely fleshed out but these tools are typically in beta. It'd be cool to have the mobile and desktop reports combined to see total search volume as well as the ability to view them individually.

Recommendations to others considering the product

Make sure to watch the video tutorials and read their content on how to actually use the tool. At first glance it can be pretty overwhelming but once you know where everything is it is much more powerful.

What business problems are you solving with the product? What benefits have you realized?

Competitive audits (keyword, shopping, social). Measuring SEO efforts and website health.

SEMrush review by Leah H.
Leah H.
Validated Reviewer
Verified Current User
Review Source

"One of the best SEO Tools Available "

What do you like best?

Easy to use & manage multiple projects. I love the interface, the help features, all of the SUPPORT with the blogs and videos. Even if you are not an SEO expert, you can quickly get inundated with all of the help available. It covers absolutely every area of SEO - social media, backlinking, tracking rankings, keyword research. And I find it to be pretty affordable compared to using multiple tools.

What do you dislike?

Technical Glitches on occasion, but that's really it!

Recommendations to others considering the product

This will be invaluable for your business. You will be able to better allocate all your digital marketing funds with the knowledge you gain from this program.

What business problems are you solving with the product? What benefits have you realized?

SEMRush is one of the best solutions I have found for discovering site errors, getting a great explanation on how to fix it, and even posting for social media. It covers end to end so many of the varied areas of SEO, that it's become an invaluable part of my business. My favorite has been utilizing the ranking tools to see how we compare against competitors, and also tips on getting featured snippets (which we achieved for one client this year!)

SEMrush review by Taha A.
Taha A.
Validated Reviewer
Verified Current User
Review Source

"The best data-driven tool every marketer should have in their arsenal. "

What do you like best?

There are many aspects of the tool our marketing team enjoys. The first benefit of SEMrush is the reporting tool. The ability to create custom client reports with our logo has benefited us in many ways.

Next, the topic research tool is very powerful, as we can examine what people are searching for, and potential headlines/blurbs to address their search intent.

We can take this a step further and dig into keywords analytics to filter through which keywords are worth pursuing.

Another feature we really like about SEMrush is the ability to analyze our competitors. Seeing what keywords they rank for, their paid ads strategy, and where they generate traffic from is powerful. We can take this data and deconstruct our competitor's marketing strategy.

What do you dislike?

Only issue we've had with SEMrush is embedding the widget on our website

Recommendations to others considering the product

I think adding insight on social media ads (like AdEspresso or AdBeat) would be very beneficial.

What business problems are you solving with the product? What benefits have you realized?

Organic traffic: we use a combination of the keyword magic tool, position tracking, website audit, and numerous other elements to create, engage, and analyze an organic strategy.

Social media: we use the Twitter aspect of SEMrush the most. We track the number of total engagement, our best performing tweets, and any accounts that have mentioned us to boost our social media strategy.

Content template: this is our go-to tool to create a new, long post article to make sure we're optimizing our content strategy.

There are numerous other benefits of SEM. Each of the above elements can also be used to analyze competitors and deconstruct their strategy.

SEMrush review by Peter K.
Peter K.
Validated Reviewer
Verified Current User
Review Source

"Perfect for Competitor & Keyword Research"

What do you like best?

Being able to see which keywords are driving to a specific domain is invaluable. Also having detailed keyword research with search volume and difficulty as well as recommendations makes it essentially a one-stop solution.

What do you dislike?

The pricing is a bit steep for a small company. Also, the general analytics reporting is non-existent. I can't really use it to check analytics, I need to check it separately.

Recommendations to others considering the product

Use the keyword research tool as well as the new SEO recommendations feature which is improving with each upgrade.

The biggest and best new feature aside from the keyword magic tool has been the ability to monitor links to export to your disavow file. This has saved us hours of work.

What business problems are you solving with the product? What benefits have you realized?

Keyword research is extremely important and we wanted to ensure that we're targeting the correct keywords and optimizing our pages. Also, there are always missed opportunities that we're not capitalizing on now which makes SEMRush even more valuable to us.

SEMrush review by Jerrod W.
Jerrod W.
Validated Reviewer
Verified Current User
Review Source

"Excellent keyword and competitive research tool!"

What do you like best?

I've been a subscriber to SEMRush for 4 years. I love the ability to assess trends for keyword and overall traffic on the overview screen.

This has been so huge in benchmarking campaign success.

All the info on the keyword OVERVIEW is great.

I've been able to identify strong improvements and capitalize on them.

Also, it's helpful to know to see if there are any weaknesses, or improvements in my strategy to be made.

I LOVE how SEMRush still has more specific and precise keyword and Google traffic volume than Google's keyword tool. This has been a lifesaver in Keyword research and campaign development.

What do you dislike?

It goes down from time to time. It's frustrating, but it's not that often.

What business problems are you solving with the product? What benefits have you realized?

Google Keyword tool stopped giving accurate traffic volume estimates a couple of years ago, and the number range has been frustratingly broad.

It's been much more effective to use SEMRush for keyword research.

Also, knowing the previous positions of keywords to determine advancement or decline in the SERPS is really helpful.

SEMrush review by Tom V.
Tom V.
Validated Reviewer
Verified Current User
Review Source

"SEMrush: the Swiss Army Knife of SEO (and SEM) Tools. "

What do you like best?

The evolution of SEMrush over the years has been phenomenal. My first time using the product, over 10 years ago, left me slightly underwhelmed. Boy has that changed! They have evolved into a tool that I use every day and literally can't live without.

What do you dislike?

At this point I'd be hard pressed to find any flaws in the product since they continually evolve and improve. If I had to pick one issue, though, occasionally the ranking tool doesn't read the SERP results correctly and reports a drop when there is none. This is relatively infrequent and something I've seen with other tools as well.

Recommendations to others considering the product

Don't try it unless you are prepared to fall in love with it.

What business problems are you solving with the product? What benefits have you realized?

SEMrush helps me as a sales tool since I can generate reports to show potential clients where their weaknesses are. From there it becomes my go-to baseline report generator. After that, it helps me identify issues and opportunities when working on a site and provides a great way to show progress to my clients.

SEMrush review by Bernadette K.
Bernadette K.
Validated Reviewer
Verified Current User
Review Source

"SEMrush is My SEO Spirit Animal"

What do you like best?

SEMrush is so feature rich it's like your most favorite desert and after dinner drink all in one - with second helpings included! The keyword data, the social posting tool, the competitor data and more is simply incredible. The training tools, special webinars, and all the support SEMrush offers clients is of tremendous value over and above all its functionality as an SEO/SEM tool.

SEMrush allows me to grow my business and stay competitive in highly competitive and saturated niche. I'm grateful for SEMrush and thank everyone there for all they do to help online business grow and thrive!

What do you dislike?

Other than I wish SEMrush would run a Black Friday special price every year (Any year? C'mon guys, just once! LOL) I love everything about SEMrush!

Recommendations to others considering the product

Take the time to learn ALL the tools. You'll come upon opportunities to improve your site and marketing efforts that you didn't even know you were missing!

What business problems are you solving with the product? What benefits have you realized?

Massive growth in traffic & ability to surpass competitors based on provided data Also, started working with the Social Media Posting Tool and was able to give up paying for Hootsuite as well as increase social media following.

SEMrush review by Martin L.
Martin L.
Validated Reviewer
Verified Current User
Review Source

"A Must for Your SEO Stack"

What do you like best?

The range of features, the accuracy of data, the ease of use, and ability to manage dozens of clients'. All of these features make it much easier and faster to do SEO and SEM research, audits, and creation.

What do you dislike?

There isn't much to dislike. SEMrush continues to add new features and test out new tools for different types of marketers. I do wish the API was available for all paying accounts, or at least those not on the first tier.

Recommendations to others considering the product

There isn't much of a consideration here. You have to use this platform if you're trying to manage clients (or for your own company). SEMrush is a must. They compliment other SEO/SEM tools, so while there might be some overlap in features, they work together.

What business problems are you solving with the product? What benefits have you realized?

The list is enormous. We run scheduled website audits for 30-40 clients and our own website; we do keyword research and track the keyword rankings for our clients; we do ideation for content creation, ppc campaigns, etc; we do competitor research; we perform backlink audits; and so much more.

SEMrush review by Bill R.
Bill R.
Validated Reviewer
Verified Current User
Review Source

"SEMRush is essential to what we do"

What do you like best?

SEMRush goes beyond dumping a bunch of data on you. They help shape, guide, and package our research and insights into deliverables. Even our junior SEO analyst can add value immediately to our campaigns.

What do you dislike?

It can be overwhelming. There is a lot of stuff and new features coming fast. I recommend starting a "Project" and move through section by section to can create a strong dashboard and insights that will make you look smart in front of clients.

Recommendations to others considering the product

Try it. You won't find a more full-featured SEO tool.

What business problems are you solving with the product? What benefits have you realized?

For us, the real switchover moment came with the reports that we could generate for clients. We were spending valuable time collecting and analyzing data, but then when we were ready to deliver our findings and recommendations to clients we were spending TONS of less valuable time packaging it up and making it presentable and consumable.

SEMrush review by JL F.
JL F.
Validated Reviewer
Verified Current User
Review Source

"All-in-One SEO Tool for Beginners & Experienced Professionals"

What do you like best?

The beautiful UI not only allows our SEO team to learn what's what in the SEO game much easier, but our clients love the reports! In-depth, pretty and customizable for any niche out there.

What do you dislike?

What do I dislike? Sounds like a trick question because I have yet to find anything I don't like. The SEMrush Support Team is reachable and insightful and quick to help!

Recommendations to others considering the product

Worth the money. No doubt about it. That is my promise.

What business problems are you solving with the product? What benefits have you realized?

Keyword Research: a lot of clients don't know what queries to go for, they just assume their best product is what's best to focus on. SEMrush helps determine what users actually search for. Competitor Research: again, most clients don't know who their true competitors really are. Site Audit: easily find and fix crucial issues in client websites that quickly increase organic search results. And there's so much more!

SEMrush review by Chris K.
Chris K.
Validated Reviewer
Verified Current User
Review Source

"SEMRush Used for InHouse SEO and Digital Marketing. "

What do you like best?

The best tools about SEM Rush are the link analysis and and keyword analysis tools. The keyword and link reports, comparisons, and dashboards are very robust in SEMRush so you can get very broad information from dashboards are get very granular with specific back linking or keyword analysis reports.

What do you dislike?

Some of the things I dislike about SEMRush are the suggestions that they provide with page checkerr etc, they are good general guidelines but don't always apply to every situation. Also some of the terminology that they use is way to niche, not even in the SEO world but niche to SEMRush.

Recommendations to others considering the product

If you do In-House SEO and Digital marketing I highly recommend using SEMrush. It has great features from both a monitoring standpoint and working standpoint.

What business problems are you solving with the product? What benefits have you realized?

SEMRush allows me to have a second opinion when it comes to SEO tools and techniques. It also provides a valuable keyword analysis tool. Additionally, it allows me to build links for local SEO which has been a huge help with local SEO link-building and monitoring. It allows me to monitor my back links in-depth to ensure that I don't have spammy or poor links connecting to my site, and to search for the best place to create new local links.

SEMrush review by Andrea S.
Andrea S.
Validated Reviewer
Verified Current User
Review Source

"Very good SEO dashboard - good keyword analysis / awesome customer service / great overall resource"

What do you like best?

Awesome SEO tool. I use it on a daily basis and most other SEO colleagues also use it. You can benshmark your domain with that of competitors - on different levels (PLA/Display Ads/backlinks/rankings). Very usefull and very detailed information.

You can further use it to expand on the keywords and find new related ones with the keyword analysis function. Also good if you want to expand into new markets.

What do you dislike?

There is not a lot you really miss. Updates are not as frequent as they used to be, but the team is always open to suggestions and actively communicating what is about to change and what they are working on.

I am missing a bit the information on big changes to google and what we as end users should keep in mind when optimising the website. This could be a lot clearer.

Recommendations to others considering the product

Definetly give it a try. Most features are free and a great help.

I know you probably already work with a lot of tools and dashboards. But I could get rid of a few tools and now use SEMRush for it. Love it.

What business problems are you solving with the product? What benefits have you realized?

Optimizing our website for search engines.

SEMrush review by Kelsey C.
Kelsey C.
Validated Reviewer
Verified Current User
Review Source

"SEMRush is an easy to use tool"

What do you like best?

It's easy to use to in terms of just dropping in a domain or keyword for quick metrics. I also like that you can compare 5 domains. It has been really easy for me to teach our content strategists how to use the tool, even thought they are not as technically savvy. This was the first tool I learned to use for SEO, and it's definitely easy to catch on as a beginner and you do not need extensive technical knowledge.

What do you dislike?

The dashboards are a bit clunky compared to competitors dashboards and sometimes when I've clicked through the sidebar it has cleared the domain search. I prefer using Ahrefs to this tool because I think the upper toolbar presents your options better and it has an easier user interface with which to interact.

Recommendations to others considering the product

Great product for the price but Ahrefs is my preference.

What business problems are you solving with the product? What benefits have you realized?

General SEO research for writing new content pages on my company's website and looking at keyword gaps compared with competitors. It is very beneficial to see quick results and nice to be able to compare various domains in one view. An SEO tool is necessary when auditing pages on your site or other sites. I use it now internally, but used to work at an agency where I used it on websites in many different industries. It works well across different industries and has not lacked in terms of collecting more bizarre, unique terms.

SEMrush review by Yum Y.
Yum Y.
Validated Reviewer
Verified Current User
Review Source

"awesome tool for everything SEM"

What do you like best?

the multitude of different tools and frequent updates for additonal features is the best on the market. Also especially good when comparing your competitors with you.

Also very usefull for looking at your backlinks, top keywords, site statistics etc.

Use it to find relevant keywords all the time. Do not want to miss it. You can also run a SEO audit on your website . Which is OK useful.

What do you dislike?

The customer service is not as good as I would like. Probably because you are not with the highest plan, the priority isnt the highest for me, but I would still like some kind of fast feedback from a representative for me and my clients.

Recommendations to others considering the product

Try not to overly rely on customer service. I got faster help on reddit than by the reps. Quora is also sometimes helpful

What business problems are you solving with the product? What benefits have you realized?

Optimizing our website and the website for our clients for search engines, do audits, and keyword analysis

SEMrush review by Fred H.
Fred H.
Validated Reviewer
Verified Current User
Review Source

"Continuously making content marketing lives easier"

What do you like best?

What's not to like? There are comprehensive tools to make your search engine marketing (SEM) as strong us possible. With organic and paid search insights, you can find ways to align your keyword strategy and PPC strategy to meet your budget and understand what you're up against and, subsequently need to do. Within a keyword, you can analyse the types of content you are up against: long form, white papers, long blogs, video, if the term has PPC copy topped and tailed, if a snippet exists.

This is before I even get into the other tools that allow you to do more: the SEO content template builds you a content strategy straight from a keyword search by analysing what the top SERP links are offering.

What do you dislike?

The paywall is a minor quibble, as software this comprehensive requires investment. However, I think a cheaper cost of entry than $100/month is warranted.

Recommendations to others considering the product

Ahrefs isn't cheaper and has a less appealing interface and layout. SEMrush is aesthetically pleasing, but you need to be willing to allocate budget to it and to make use of the comprehensive array of tools it brings to the table to recoup that investment. Free plans might suit if you only want 10 keywords to look at; if not, buckle up. Use it right, and it'll be worth it.

What business problems are you solving with the product? What benefits have you realized?

Understanding where our traffic generates from, where we stack up against our competitors and how we can overcome this. We're gaining insights on what content is working for competitors, and mapping out how we're going to overcome that.

SEMrush review by Renee P.
Renee P.
Validated Reviewer
Verified Current User
Review Source

"Great Platform For A Small SEO Team"

What do you like best?

I really like the projects you can set up in SEMrush. We have a lot of different solutions so I create projects for each one with specific keywords. Then I used the project dashboard to see how that set of keywords is ranking, trending, SEO suggestions, social etc. I also like that within the project you can see specific landing pages and what keywords are ranking for that landing page.

What do you dislike?

In addition to the projects, there's a lot going on and it's kind of overwhelming. There's a lot you can do in the platform but I haven't found any helpful documentation or videos to help me through the other elements. I had a call and someone showed me the projects but then they just moved on to trying to sign me up for the business account.

Recommendations to others considering the product

Set up projects - they are really helpful and you can get a lot of detailed information.

What business problems are you solving with the product? What benefits have you realized?

I manage our SEO and I needed another tool in addition to Google Search Console. We also didn't want to pay an SEO vendor, so we decided to go with this tool to help track how our keywords were doing. We had an issue with one of our tags and our keywords dropped off completely and I was able to see that this happened because of the charts in SEMrush, and we made the needed adjustments. If we didn't have this tool that could have been left for months.

SEMrush review by Pat G.
Pat G.
Validated Reviewer
Verified Current User
Review Source

"The Best Tool for Keyword Research"

What do you like best?

SEMrush is hands down the best tool for keyword research. I love that you can do competitor analysis and find the keywords people are searching to go to your competitor's site. You can add all your projects in one big dashboard and see a quick overview of your keyword rankings (I do this every other day to check if my sites were penalized/keywords dropped). The reporting feature is also a great alternative to Google Analytics and we send automated reports to our clients.

Overall this tool, along with Ahrefs are must-haves for any SEO who's serious.

If you know what you're doing the price for this tool is a bargain.

What do you dislike?

The keyword tracker is not the most accurate. If you want something better I suggest Microsite Masters or Pro Rank Tracker.

What business problems are you solving with the product? What benefits have you realized?

SEMrush saves our company time and $$$.

SEMrush review by Tamara B.
Tamara B.
Validated Reviewer
Verified Current User
Review Source

"A Must-Have for SEO and Web marketers"

What do you like best?

Competitive analysis, definitely. SEMRush lets you compare the results from different websites, so that you can fine-tune your strategy against competitors, both for SEO and SEM.

What do you dislike?

I think it's a bit expensive. I'd like they had some cheaper plans just with SEO *or* adv/SEM tools. I could have the tools I need without paying for things I don't use.

Recommendations to others considering the product

I like it and it is a very good tool. But I mainly focus on small businesses, and I often find SEMRush a bit expensive. Plus, I do SEO and not SEM, and I'd pay less for a plan with SEO tools only. I recommend to do a trial first: the keyword and page analysis are amazing and I think they are really helpful when it comes to optimize every page of a website. Plus, SEMRush competitive analysis allows you to compare the SEO/SEM/domain strenght etc. performances of several websites of your choice, so that you can take action and improve your rankings.

What business problems are you solving with the product? What benefits have you realized?

I can have a complete view on what's happening in SERPs with my site and with my competitor's and I can generate complete reports in a short time.

SEMrush review by Lucy B.
Lucy B.
Validated Reviewer
Verified Current User
Review Source

"Great at monitoring SEO initiatives"

What do you like best?

Easy to configure reports and notifications to let you know how new pages on your website are doing to get you to your goal of ranking for certain keywords. I also love how you can look at a cerain site and see other sites that would rank along side them for specific keywords. Has been a really reliable tool for our company over the years.

What do you dislike?

Because I have notifcations set up on the keywords I'm monitoring, I'm not in SEM Rush every day and when I need to jump back into it, it can be hard to remember where things are and the reset password work flow has always tripped me up on their site.

What business problems are you solving with the product? What benefits have you realized?

We're able to easily realize the effectiveness of the pages we publish on our website in targetting certain keywords for ranking initiatives.

SEMrush review by Scott E.
Scott E.
Validated Reviewer
Verified Current User
Review Source

"Excellent all in one tool for SEO and SEM"

What do you like best?

their tools for seo and sem are great, especially the audit tool and campaign tracking. I rely on their customer friendly graphs and competitive intelligence to show customers where they measure up to the competition and where they're performing well. It's really hard to estimate traffic to any particular site, but SEM Rush has some algorithm that calculates it. They also produce great content on their blog and with webinars. They really know who their audience is. I've also found their support to be top notch and are helpful walking you through using the tools features. Campaign tracking and SERP monitoring are also very useful. I've used the site audit feature for years now too.

What do you dislike?

It's hard to dislike anything, but some custom reporting would be nice. Some sites aren't crawled yet. Keyword research feels more indirect and could be more robust like Moz. I wonder how accurate the estimated traffic is, but I feel it's the best competitive info out there. SpyFu also does a great job.

Recommendations to others considering the product

Great for estimating pay per click traffic, competition, organic traffic, and common keywords. Site audit tool is also super helpful and provides specifics to help the site improve. Competitor comparisons are also exportable. Customer support is great and they also produce great content on their blog.

What business problems are you solving with the product? What benefits have you realized?

Mainly we're trying to get business competitive intelligence from SEM Rush. It's great for estimating and approximating PPC spend and traffic.

SEMrush review by Benjamin B.
Benjamin B.
Validated Reviewer
Verified Current User
Review Source

"Great product to support your client work"

What do you like best?

What I like best is the number of tools offered to manage your client work. Two items I rely on weekly are site audits and search visibility tracking. In addition to this, there are tools offered for organic and paid competitor research which are fairly thorough, as well as optimization recommendations and backlink opportunity reports which can be useful, once the necessary setup has been process. Overall, SEMrush has become a fairly robust tool in the past couple years.

What do you dislike?

I get updates from the SEMrush team about how they're improving their keyword research data, however there are still holes in the data when I process reports to get competition levels. Compared to Moz, SEMrush is still behind the curve a bit. I hope they'll continue to make improvements.

What business problems are you solving with the product? What benefits have you realized?

From a business standpoint, SEMrush enable me to manage several clients from an SEO standpoint. Automating reports and offering remediation steps is a huge win when it comes to saving time.

SEMrush review by Chad A.
Chad A.
Validated Reviewer
Verified Current User
Review Source

"An SEM tool "oldie", no longer a "goodie" for all SEM Needs"

What do you like best?

If you've worked in SEO/SEM for a good amount of time, then you are likely familiar with the platform and tool-sets and so ease of use is decent. Specifically, the keyword comparison tools.

Platform support is solid, as is there on-site knowledge base/FAQs if you do have questions. Competitive review of GA is solid.

What do you dislike?

Price. Expensive compared to comparable SEO or Paid Search tools (MoZ, Ahrefs, Keyword Spy, SpyFu) that are lower in cost per month and offer more.

Analyzing SERP competition is a bit clunky and other tools have better visualizations.

BETA tools are unusable/unreliable.

Semantic keywords/backlinks database are remedial for 2018.

Recommendations to others considering the product

Evaluate the trial version to see if it meets your company's needs before committing to a $99/mo rate when comparable or superior tools are available at much lower costs.

What business problems are you solving with the product? What benefits have you realized?

SERP ranking. Backlink analysis. Keyword research. Site Audits. Link Management. Research.

SEMrush review by Santosh M.
Santosh M.
Validated Reviewer
Verified Current User
Review Source

"Semrush is SEO Specialist tool"

What do you like best?

Semrush is a great tool that helps me to easily create high quality backlink for our website which is a hard job. Moreover, using this tool, I can perform SEO audit on my website and improve the page on page of my website. Also I can get best keywords to write blogs and drive traffic on my website

What do you dislike?

I have tried many tools but this tool is great tool and there is nothing to dislike in this tool except price which is high

What business problems are you solving with the product? What benefits have you realized?

This tool is great as it help our client websites to improve the ranking and drive results for us. This tool give us notification of high quality backlink opportunity which is great and we need not to do any extra efforts.

SEMrush review by Mitch L.
Mitch L.
Validated Reviewer
Verified Current User
Review Source

"The Perfect SEO Tool"

What do you like best?

SEMRush is just one of those tools that you can't live without. They have a very worthy competitor in a similar price range, but where SEMRush takes the cake is on their data for Google SERPs and SERP history.

What I like best is that you can see the entire SERP ecosystem of a website from rankings 1-100. Other tools do this, but SEMRush provides way more data and updates more often than competitors.

They also have multiple beta tools that eventually become fully integrated into the standard tool set. Domain vs Domain was a beta tool that has recently been fully integrated. It's very useful to see how well you stack up with competitors using this tool.

What do you dislike?

My only gripe is that lower tier players cannot white label reports. Monthly reporting is an essential in agency world, so being able to white label and combine the SEMRush reports with other reports would be nice.

Recommendations to others considering the product

SEMRush continues to innovate and test with their beta tools. If you use SEMRush, expect to keep getting new features!

What business problems are you solving with the product? What benefits have you realized?

SEMRush is an all-in-one SEO tool. It helps you save on costs compared to the enterprise tools like BrightEdge and Conductor. The toolsets within SEMRush are robust enough to keep your workflow tidy and the SERP data provides key insights for planning SEO tactics.

SEMrush review by Deepak B.
Deepak B.
Validated Reviewer
Verified Current User
Review Source

"Arguably the most robust SEO tool in the market"

What do you like best?

Absolutely love their keyword research tool. Its phrase and related keywords reports give some really good suggestions and the metrics make it possible to decide upon not just the focus keywords but also some related keywords which make way for a strong keyword strategy. And, the fact that they are building a separate mobile database for keywords is also amazing.

Their SEO content template tool is also a great one for beginners. You have to just put the keyword you want to rank for and the target geo and it will provide you a template to do that. It'll tell you the keywords you need to use in your content and on-page elements and the domains from which you need to rope some backlinks to make your piece rank on the first page.

Also, you would absolutely love their Reports tool. It makes SEO reporting a breeze. The layout lets you bring the data on to the report in the form of tables/graphs/charts with just drag and drop. The only thing that is left for you is to analyze and summarize the data.

What do you dislike?

There's nothing really to dislike about the current features in the tool. But, I would definitely like to see some more tools/features for on-page SEO and content research.

What business problems are you solving with the product? What benefits have you realized?

Essentially we use SEMrush to minimize our keyword research time and to track our SEO efforts. The tool has been quite helpful in realizing both these objectives, so far.

SEMrush review by Enrique C.
Enrique C.
Validated Reviewer
Verified Current User
Review Source

"Good tool for analysis of the competition and especially for SEO"

What do you like best?

This tool has many functionalities (and more that are releasing).

The most important for me are:

1) Information on competition keywords and organic traffic.

We can see the traffic of our competition and the keywords that have positioned and what % of traffic takes each one.

It estimates the visits that any website you want to know more information about. It tells you exactly which keywords are the most traffic generated for the web you want, in any language or version of google.

2) Search related keywords

It gives us information about similar words or synonyms.

3) Domain analysis vs. domain

We can make comparisons between different domains.

4) Ranking of the keywords

You can get reports of what words the domains have positioned. Which has won or lost since the last time. Ideal to monitor the evolution and track a website and our competition.

What do you dislike?

In my opinion, the biggest weak point is the estimate of visits made by the tool, which is not reliable at all. I have checked with domains that are making an important advertising investment, and the tool fails a lot in its estimation, giving values ​​much lower than real.

Recommendations to others considering the product

Semrush offers you a trial. Try this tool and see if it is worth the price you will pay for it.

What business problems are you solving with the product? What benefits have you realized?

Analysis of the competition for SEO and suggestions of related keywords.

SEMrush review by Ryan W.
Ryan W.
Validated Reviewer
Verified Current User
Review Source

"Saddle up for Strong SEO"

What do you like best?

There are many SEO tools out there but the customer support on SEMrush makes it stand out from the rest. The learning curve for SEO can be high for most people but they have tools and resources to get your website high ranking really fast.

What do you dislike?

The pricing could come down a bit. If the pricing match competitors like SERanking and/or Moz, SEMrush would monopolize the SEO industry.

Recommendations to others considering the product

If you're looking for an SEO solution to scale with, SEMrush is a bit higher budget but with the return it provides, you won't think twice about the fees.

What business problems are you solving with the product? What benefits have you realized?

We use SEMrush to provide metrics on what works best to bring our website to high rankings in Google. They show us which keywords are trending and would rank us high if we used them and it helps us increase the readability of pages.

SEMrush review by Matthew G.
Matthew G.
Validated Reviewer
Verified Current User
Review Source

"Great Tool for SEO & SEM Research"

What do you like best?

The most essential feature of SEMRush working in SEO is measuring our sites' organic rankings for our keywords. The ability to choose a month and view how those rankings have changed over time is great. I love the competitive analysis features of SEMRush, especially being able to view a competitor's paid search keyword list.

What do you dislike?

I wish you could connect SEMRush with Google Analytics or Google Adwords so that the keyword data from SEMRush also had real keyword data from your own analytics/adwords accounts.

Nitpicking but I wish the overall UI was slightly easier to use because a lot of great features get lost. For example, I did not know about the Site Audit and SEO Ideas features until recently.

What business problems are you solving with the product? What benefits have you realized?

SEMRush helps us with measurement and optimization of our search engine optimization and paid search campaigns. We have seen better reports, improved organic rankings, and improved paid cost per conversion .

SEMrush review by Gurmandeep S.
Gurmandeep S.
Validated Reviewer
Review Source

"There is no match for this SEO tool"

What do you like best?

I have been using this Tool for around two years for generating SEO reports for my client and company as well. There are different features which i like most, for instance- Backlink checker, Traffic analytic and domain vs domain. Semrush is the best tool I ever used to do Search Engine Optimization. When it comes to backlink then Semrush is my favorite due to its accuracy and specificness. In addition, Semrush has also helped us to improve our website's search engine ranking by providing insights. The tool also provides a management feature where we can add our project and work on them for a long time. Its been an awesome journey with Semrush. The tool enables us to work on different projects at the same time.

What do you dislike?

For being an SEO analyst I have tried many such tools but Semrush is better from all perspective except one thing which is multiple features. The beginner would not be able to use this tool perfectly initially but feel good over time.

Recommendations to others considering the product

Otherwise, this tool is best from all angles but if you just want to have experience then go for its free trial. Must watch some videos or read the documentation before start using this tool.

What business problems are you solving with the product? What benefits have you realized?

Semrush has helped our organization in different ways as it not just improved our website ranking but also enable us to make our clients happy by providing the best results. Semrush helped us by letting us know about the backlink opportunities. The tool also allows generating performance report which saved our time as we were able to send SEO performance reports to our clients any time.

SEMrush review by Melanie D.
Melanie D.
Validated Reviewer
Verified Current User
Review Source

"Great tool for making Performance-Based decisions for SEO"

What do you like best?

SEMrush gives you information on performance of things like keywords, backlinks, traffic, and more, for both yourself, and competitors, so you can make better informed decisions in all of your marketing efforts. You can learn exactly which keywords to use in your posts, web pages, and social media, and you can even find out where your competitors are getting backlinks from. This is helpful when creating a PR plan, or for boosting your SEO.

What do you dislike?

To take full advantage of all it has to offer, you have to go in with a good knowledge of SEO, campaigns, etc. It's not necessarily a tool for beginners.

What business problems are you solving with the product? What benefits have you realized?

It helps to optimize your time and effort, because you're able to focus on what we know already works, instead of starting from scratch and relying solely on our own A/B testing.

SEMrush review by John B.
John B.
Validated Reviewer
Verified Current User
Review Source

"SEM Rush is a Digital Marketing Agencies Best Friend!"

What do you like best?

We love the auto keyword finding feature because it allows to quickly find opportunity.

What do you dislike?

Nothing really. The interface is busy but that's about it.

Recommendations to others considering the product

Definitely use it.

Even if it is just for competitive research.

What business problems are you solving with the product? What benefits have you realized?

We are using this primarily for competitive intelligence.

Identifying what competitors rank for to see where their efforts are or have been focused.

We also use it to identify areas of opportunity for customers.

Are there terms that we did not know they have visibility for that are on the cusp of breaking into higher profile positions that can be pushed a little to make that leap into high conversion territory.

This leads to High ROI for our customers.

The research is unmatched when compared to similar platforms.

SEMrush review by dinesh g.
dinesh g.
Validated Reviewer
Verified Current User
Review Source

"Semrush review"

What do you like best?

I like the SEO audit of SEMrush. I can easily perform SEO audit on my website and improve the on page of my website. Moreover, using this tool I can discover the backlink opportunities for my website. I can find out how my competitors are performing and steal their backlinks

What do you dislike?

There is nothing much to dislike in this tool but as compared to other tools this is expensive

Recommendations to others considering the product

This tool is best for those who are serious about SEO and backlinking

What business problems are you solving with the product? What benefits have you realized?

This tool makes the seo of my website very easy. I can easily find backlink opportunity for my website. Moreover, I can discover the best keywords for my website and content ideas for my webiste

SEMrush review by Bharath A.
Bharath A.
Validated Reviewer
Verified Current User
Review Source

"Excellent Tool for SEO Professionals"

What do you like best?

Backlink Analytics - It's the best tool in the market for backlink analysis. Besides backlink analytics, I also like detailed site audit and SEO Ideas features

What do you dislike?

The keyword positions are not 100% accurate.

Recommendations to others considering the product

It's an excellent tool for SEO professionals and pretty much covers all aspects of SEO

What business problems are you solving with the product? What benefits have you realized?

I constantly look at backlink analytics to monitor toxic backlinks. I also use SEMRush to look at other backlink metrics such as no. of links, no. of referring domains etc. Beside backlinks, I use SEMRush to see what keywords my competitors are ranking for, common keywords among competitors.

Technical site audit is another excellent tool. It gives comprehensive information regarding on-page issues and technical issues. This tool helped me immensely while migrating our site from HTTP to HTTPS.

I also use SEO Ideas tool that gives me insights on how to improve on-page SEO, get more backlinks etc.

SEMrush review by Yohan A.
Yohan A.
Validated Reviewer
Verified Current User
Review Source

"La mejor herramienta SEO del mercado."

What do you like best?

Es la herramienta definitva para SEO y planificacion de palabras clave, cuenta con una base de datos muy amplia la cual ayuda muchisimo a la hora de hacer un analisis SEO de algun portal. La posibilidad de monitorear el progreso de nuestra estrategia a traves del tiempo es un factor muy importante y las alertas por email cuando hay cambio relevantes son sumamente utiles.

What do you dislike?

La herramienta para analizar el diseño de los sitios carece de informacion relevante y algunas veces reporta issues que realmente no son problemas o que dificilmente se pueden solucionar.

Recommendations to others considering the product

Exprimir la herramienta al maximo: Para poder sacarle el provecho necesario se deben pasar muchas horas usando esta herramienta, y podemos estar seguros de que con ella tendremos todo lo necesario para realizar una analisis SEO completo y adecuado para cualquier sitios web.

What business problems are you solving with the product? What benefits have you realized?

Analisis y creacion de estrategias SEO para una agencia de E-commerce y marketing digital.

SEMrush review by Jeffrey S.
Jeffrey S.
Validated Reviewer
Verified Current User
Review Source

"Excellent Tool for Ironing Out Website Issues"

What do you like best?

SEMrush has a ton going on, and I mean that in the best way possible. The Website Audit tool is still the bread and butter, being that it allows you to fix pretty much every single negative flag you can imagine on your website. But tools like the social tracker/poster, the On Page SEO Checker, and Link Building center can make any SEO experts life significantly easier.

Everything in the suite is available from other companies as stand-alone software, but in many cases done more poorly. I was able to consolidate several of our monthly fees into a single one with SEMrush without losing any functionality.

What do you dislike?

Like most SEO tools, SEMrush can get you in a ton of trouble if you don't know what you're doing. Many of their suggestions can be risky in regards to rankings, and it isn't uncommon at all to go overboard making changes to get a 100% health score just to realize you have no idea which of them wound up negatively affecting you. It is very easy to wind up with data paralysis with the huge amount of information that winds up being presented to you at once, but it's manageable if you take it one tab at a time.

Recommendations to others considering the product

Don't get bogged down in information, just correct issues one-by-one and before you know it, you'll have a solid grasp of the platform.

What business problems are you solving with the product? What benefits have you realized?

SEMrush is an excellent SEO tool that allows us to not only improve our own digital strategy; but monitor our competitors as well.

SEMrush review by Jovan M.
Jovan M.
Validated Reviewer
Verified Current User
Review Source

"Complete PPC & SEO suite for marketing professionals"

What do you like best?

Using Sem Rush new feature Keyword Magic Tool I saves a lot of time to find a search suggestions. Competitor analysis works good with fresh and useful data. They also developed backlink audit tool, which was not before, and it's also works well.

I like their legendary support, they are very accurate with very helpful insights. It happened that my payment had expired by my mistake, they have renewed my account within a few hours. Well done.

What do you dislike?

I using password manager to login, but it happens that they will not accept the password in login fields.

Recommendations to others considering the product

Complete solution for PPC & SEO management.

What business problems are you solving with the product? What benefits have you realized?

Beside well developed tools it saves mi a lot of time in reporting, rank tracking audit and keyword research.

SEMrush review by Rick P.
Rick P.
Validated Reviewer
Review Source

"Amazing set of tools for SEO and social media management"

What do you like best?

I started out using SEMrush because I needed an additional social media scheduling tool, performed a Google search and came up with the blandly but accurately named Social Media Poster, which is only a small part of the suite of tools that SEMrush provides. But it's not an afterthought. It's easily the best scheduling and sharing tool I've tried for Twitter in particular. The Chrome extension is superior and more feature-rich than Buffer, dlvr.it, Crowdfire, Postcron, all of them. The full-screen overlay shows you, among other things, desktop and mobile previews of your posts as well as a full calendar view showing your posting history and all scheduled posts. I mean really Social Media Poster has no competition.

Social Media Poster is only a tiny part of SEMrush though. You'll use to analyze backlinks, to analyze competitors success and failures on social media, to routinely analyze your campaign's website for broken links, on-page SEO and more.

Of course, you can also use SEMrush to research keywords. Some of the best tools in the suite are geared toward analyzing competitors in terms of advertising and keyword research. You can compare one domain with another.

There's also an SEO writing tool, a lead generation tool, a CPC map of the U.S. and a comprehensive set of reports for each of your campaigns.

To fully review this tool would take at least 3000 words, I'm guessing, and probably would not be comprehensive.

There's a free trial for the full version and very limited forever-free tier after that so there's no reason not to try out SEMrush.

What do you dislike?

As much as I've raved about how much I like Social Media Poster, unfortunately and inexplicably, analytics are not available for Twitter posts, only posts to Facebook pages. Weird.

Overall, it's easy to get lost with all the tools available. I do not envy the devs and designers in charge of how to present and organize all these valuable tools.

Even the lowest priced tier is pretty pricey. Thankfully the Social Media Poster is completely free and full-featured.

Recommendations to others considering the product

This should be your first stop for SEO tools and social media management.

What business problems are you solving with the product? What benefits have you realized?

Dead-simple to schedule and share posts to Twitter and Facebook, with media attachments. I also appreciate the regular SEO reports and the constant monitoring for broken links of my site. Analyzing competitors and how they rank with certain keywords has proven invaluable.

SEMrush review by Amy P.
Amy P.
Validated Reviewer
Verified Current User
Review Source

"I could not do my job without SEM Rush. "

What do you like best?

Complete package - organic, paid, link, social, audits and always improving. ALWAYS improving. I work with two sites and this allows me to see everything + competitors. SEMRush isnt the only tool in my arsenal but it is the most valuable. I use it daily.

What do you dislike?

Sometimes reporting picks up things that are very nominal, but then again I'd rather know about them.

The backlinks tool needs some work still but is getting better all the tim

What business problems are you solving with the product? What benefits have you realized?

TIME SAVINGS + ONE STOP SHOP (I dont only use SEMrush but I use SEMRush every day!) Able to make good progress on correcting errors and problems on our website and monitor changes that may impact rank. LOVE it for keepign up with competitors.

SEMrush review by Christian S.
Christian S.
Validated Reviewer
Review Source

"Good tool but trust your instincts as well"

What do you like best?

Is a good tool to have it the toolbox. Has a lot of new enhancements, that can help with outlining your digital tactics. However, don't trust 100% as it acts as a proxy of the real numbers.

I really like social scheduler, keyword gap analysis, and topic research.

The social scheduler is very practical if you have many accounts. I like particularly the drag and drop functionality.

Also, what I like about the tool is that is very comprehensive for those who deal with multi-channel strategies.

What do you dislike?

As I said before, numbers may not be most accurate, so take their results it with a grain of salt. Use as many tools as you can to compare. For example, doing site audits, the tool will throw you at you as many issues as it possibly can. Only experienced SEOers, that have done manual audits can identify real issues with a website.

In this case, I would recommend doing a manual audit rather than using SEMrush.

Also, Keyword data, competitior's ad budget may vary. Big differences with other similar tools. Even when retrieve your own company's data, you will notice a big difference between what SEM rush gives you and what Google analytics tells you about your company.

Recommendations to others considering the product

Don't trust 100% the numbers SEM rush give you. Have another tool to compare your research.

What business problems are you solving with the product? What benefits have you realized?

We've done multiple site audits (good at a certain point), competitive research, keyword research, etc.

SEMrush review by Pawan K.
Pawan K.
Validated Reviewer
Review Source

"Best Tool for Competitive Analysis in Digital Marketing "

What do you like best?

Semrush is very useful for Competitive Analysis and keyword analysis for brand promotion. This tool is very important for SEO Analysis and Planning. I am using this tool to find keyword ranking for different pages on my website. After using it the traffic of our our website is increased after small changes suggested by this tool. This is really awesome tool for Digital Marketing.

What do you dislike?

Semrush is a nice tool for SEO analysis but I think its user Interface could be better from existing UI. But I am still satisfied with this for its better functionalities.

Recommendations to others considering the product

If someone wants the full-service solution to help track, inform, and improve SERP rankings, Improved SEO strategies, backlinks and SEM activities, then this is one of the best tool for him/her.

What business problems are you solving with the product? What benefits have you realized?

I am using this tool for our company's Digital media promotion and competitive analysis. We have got huge traffic increase and search appearance after optimizing our web portal. This is really a great tool for keyword analysis and backlink racking.

SEMrush review by ankita s.
ankita s.
Validated Reviewer
Verified Current User
Review Source

"Semrush review"

What do you like best?

Semrush is great tool for discovering high quality backlink opportunity for our website. Moreover, using this tool, I can find out all the existing issues in my website and improve it. Moreover, this tool also help me to find out toxic links for my website and I can easily disavow those links from the same panel

What do you dislike?

Everything seems fine in this tool however, it should not be so expensive

Recommendations to others considering the product

I would recommend this software to everyone who is serious about SEO of their website

What business problems are you solving with the product? What benefits have you realized?

This tool is making it easy for to find new backlink opportunity for our website and also help us to improve on page seo of our website

SEMrush review by B.J. E.
B.J. E.
Validated Reviewer
Verified Current User
Review Source

"If you aren't following your competitors, you better believe they are following you."

What do you like best?

I love the ability to track keywords vs competitors in specific areas of the country. I work for several urgent care centers in the Philadelphia area and it is great to be able to see how things are going in specific towns, rather than a more worldly or regional view. I am on their several times a day doing keyword and competitor research.

What do you dislike?

Sometimes I don't think their "Tracking" matches up with what is actually going on. However, it does give a good general overview. Most of the time it is close, other times It seems way off.

Recommendations to others considering the product

Your competitors are tracking you, you should definitely have someone or something keep tabs on them. Not only does this give you a good idea of what the competition is doing, but it'll give you a heads up when their are changes in the Google Search formula.

What business problems are you solving with the product? What benefits have you realized?

SEM Rush has allowed me to see how content changes are improving overall organic search. It has allowed me to justify changes to my supervisors, show progress, and they have given me more latitude to tweak with the website.

SEMrush review by User
User
Validated Reviewer
Verified Current User
Review Source

"It's Great but a bit confusing"

What do you like best?

SEMRush is a very complete software, not just for link building and tracking, but as a keyword tool.

What stands aside from the other one that I is the toxic score for disavowing, makes things a lot faster compared to going through your link profile one by one. The Lost links report looks useful, tried to use it but found it SEMRUSH is tagging lost links that really aren't lost. So I stopped using it.

What do you dislike?

It's very confusing at first. Too many flashy menus. I use AHREF mostly for link building (I am a link builder) because it is simpler, minimalistic. But AHREF likes a few of the alerts from SEMRUSH.

I have a feeling that I could be using SEMRUSH more efficiently, and I know the courses are there, I have seen a couple, but AHREF was just more readily available.

Recommendations to others considering the product

This is one of the 4 main tools you must have for serious SEO. AHREF is a lot simpler if your needs are just basic backlink building, SEMRUSH is a step higher with a few more tools and integration with other tools like analytics and search console and many others. So if your projects require a lot more data use SEMRUSH.

What business problems are you solving with the product? What benefits have you realized?

I only use it for the toxic score, to keep an eye on bad spammy links. Our content managers do use it a bit more for Keyword search.

SEMrush review by Eric M.
Eric M.
Validated Reviewer
Review Source

"The Ultimate SEO Toolkit"

What do you like best?

SEMRush, in our humble opinion, is like an SEO Swiss Army Knife for our Inbound Marketing Agency. It provides critical intelligence on not only our own website and SEO campaign, but for all our clients as well. From website audits, competition analysis, keyword analysis, keyword tracking, position tracking, backlink building, white label reporting and I haven't even scratched the surface on all the amazing features. It’s the all-in-one SEO Toolkit for serious SEO professionals.

What do you dislike?

It's hard to say that we dislike anything that helps our agency so much. If I had to say anything, it would be the sheer number of tools available. If you are an SEO newbie, then the massive set of tools can be quite overwhelming at first.

Recommendations to others considering the product

It's important that you try other tools available first, such as MozPro, WooRank, RavenTools, and SEranking to name a few, so that when you finally try SEMRush you will have a solid foundation for comparison.

What business problems are you solving with the product? What benefits have you realized?

Our Agency, COFORGE Marketing, used numerous tools to manage our various SEO campaigns for years and it was a real struggle to make sense of all the data and then assemble ad-hoc reports for our clients. SEMRush reporting is easy and provides valuable intel in a modular fashion for our SEO campaigns. This new intel now allows us to not only understand the metrics but also allows us to make more informed decisions on each campaign.

Learn more about SEMrush

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