What do you like best?
In 2016, I used handwritten notes to capture messaging, a spreadsheet to manage prospect lists, and my email drafts folder to write initial communication and follow-up. Sendbloom allowed me to scrap my archaic process, automate my persistence, and understand what's not working with expansive reporting. After using the product for almost one year, my top 3 features: Salesforce integration, Smart Clean, and One-to-One Campaigns.
What do you dislike?
Like most software tools, I assumed I could figure out Sendbloom on my own- using the help articles and emailing support allowed me to get my account set up quickly. However, there's more to using Sendbloom than just getting ready to launch your campaign. I should have made a strong effort to engage with the amazing Customer Success team. They helped me understand response rate benchmarks for my industry and iterate messaging to improve the volume and quality of replies.
Recommendations to others considering the product
From an outsider perspective, the Sendbloom product team is closely aligned with Customer Success. I say this because features we've asked for are usually already being developed- this shows me that Sendbloom knows how to prioritize our needs.
What business problems are you solving with the product? What benefits have you realized?
My job is to initiate the sales cycle with cold prospects. In the first 2 months of using Sendbloom (I insisted on doing it without intervention from Customer Success), I was able to get <5 demos scheduled in any given month. After asking for help, my results have improved- now each month I get between 15-25 demos. As we improve our conversion to sale, the ownership cost is marginal compared to the revenue gains. My ultimate advice is to utilize the tribal knowledge already learned by the Sendbloom Customer Success team- they are the best asset to our success.