Process for administrator to create personalized email templates from scratch or incorporate and leverage existing templates.
(Based on 53 reviews)
Preset Template Availability
Quantity and quality of preset email templates for administrators to construct their own emails.
(Based on 46 reviews)
Able to customize the unsubscribe templates, handler, and tracking.
Able to segment transactional emails based on their purpose.
(Based on 57 reviews)
Detailed Server Logs
Detailed logs for tracking and debugging mail server activity.
Alerts administrator whenever a pre-set event occurs.
(Based on 59 reviews)
IP address quality analysis.
Sending domain quality analysis.
(Based on 42 reviews)
Email content analysis.
Determing email and domain compliance with policies such as DMARC.
(Based on 37 reviews)
Integrates webhooks into emails to signal email status (i.e. sent, bounced, opened, etc.)
(Based on 56 reviews)
Event Tracking API
API used to track the status of emails.
(Based on 55 reviews)
Mail Send API
API used to send emails (e.g. Web API, SMTP API)
(Based on 77 reviews)
Spam Filter Testing
Testing to ensure emails do not go to recipient's spam folder.
(Based on 40 reviews)
Tracking open rate across recipients.
Time to Open
Tracking time between delivery and open.
(Based on 45 reviews)
Notifications related to placement and opening.
Measuring of delivery latency/processing time.
Tracking which folder email appears in.
Custom Tracking Domain
Ability to define a custom domain from which emails are sent.
(Based on 54 reviews)
Able to send emails from multiple domains.
Ability to use a dedicated IP for deliverability.
Availability and quality of documentation for API, code library, implementation, and set up.
(Based on 76 reviews)
Sender Reputation Management
Ability for the platform to manage individual domain reputations. That way, senders with good sending practices are not penalized based on the sending practices of others.
(Based on 75 reviews)
Tracking & Reporting
Tracks emails sent and delivery rates and compiles them into standard reports.
(Based on 82 reviews)
Provides features and infrastructure to allow scaling for large organizations.
Performance and Reliability
Emails are consistently received and software performs reliably.
(Based on 84 reviews)
Measuring overall campaign performance across recipients.
Measuring overall reputation related to specific sending domains.
(Based on 47 reviews)
Measuring overall reputation of brand based on all email activity.
Blacklist and Whitelist
Tracking recipient tagging of domains for blacklists and whitelists.