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SendGrid Marketing Campaigns

4.1
(109)

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SendGrid Marketing Campaigns review by Matt P.
Matt P.
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Verified Current User
Review Source
Business partner of the vendor or vendor's competitor, not included in G2 Crowd scores.

"Great service for a great price"

What do you like best?

SendGrid delivers email better than any other vendor we've used for less than half of the price. We were easily able to integrate our current services and get set up very quickly. We've also been able to improve our deliverability, understand the issues we're facing with specific providers, and use tools to improve the quality of the messages and content that we're sending out.

What do you dislike?

The UI isn't as idiot-proof as some of the other services, but we're able to easily figure things out, walk clients through the dashboard, and see all of our metrics.

Recommendations to others considering the product

SendGrid is an awesome provider. It's a little more hands on, but you're able to do so much more than with a lot of other providers. I'm excited to see what comes of their new partnership with Twilio.

What business problems are you solving with the product? What benefits have you realized?

We're able to easily deliver our clients message to as much of their audience as is possible. We've been able to build a good relationship and decrease our spam complain rate while increasing deliverability.

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SendGrid Marketing Campaigns review by Dara R.
Dara R.
Validated Reviewer
Verified Current User
Review Source

"Great emailing site."

What do you like best?

SendGrid is a great emailing site. I've been using them for almost 3 years now. I love the way you can track the open and clicks for each email campaign you send. I also love the way you can customize the design of the emails. Unlike MailChimp where you can't change the columns. With SendGride, I'm able to add columns anywhere I want and I don't feel limited in the design options

What do you dislike?

I wish there was a way to mass remove people who unsubscribe from the list instead of removing them one by one.

Recommendations to others considering the product

Great product. I've worked with other email programs and by far I like this on the best. Once you get a campaign setup that you like, you can duplicate that campaign, make changes and send for another campaign.

What business problems are you solving with the product? What benefits have you realized?

I needed to be able to send emails for specials, new products and updates to my clients. SendGride offers a great solution for this. Once my email list got so big, my old email program couldn't handle it. That is when I was on a search for a new solution.

What Email Marketing solution do you use?

Thanks for letting us know!
SendGrid Marketing Campaigns review by Doug W.
Doug W.
Validated Reviewer
Verified Current User
Review Source

"Good mass email delivery tool, and getting better."

What do you like best?

SendGrid is developing more features that make them better.

When we first signed up a couple years ago, we had to jimmy-rig a way to dynamically adjust the number of rows in an email (such a an invoice with multiple line items). We embedded a whole HTML table into a single substitution tag. It worked, but it's not what it was meant for. But they recently released a new feature called Dynamic Templates that solves this exact problem.

That is an example of their continued focus on bettering their product. They are the kind of people you want to partner with when choosing who to trust with such a crucial part of your business, and what tool to build into your application.

What do you dislike?

If you don't purchase a dedicated sending IP address, you get randomly pooled in with other senders. This by itself is okay since I choose not to pay for the dedicated IP. What would be great is if SendGrid would look at your particular sending reputation contribution and experience and "graduate" you up to a pool of customers who also have an excellent sending reputation contribution. This way you can work your way into a pooled IP with a better reputation - reward the good apples.

Similarly, they could offer a Transactional Email only type of account with no access to the Marketing emails section. Transactional Email has high open rates and should have extremely high deliverability. Pooling these similar customers on the same shared IP address would help the overall shared sending reputation.

Recommendations to others considering the product

For a premium in transactional deliverability rates and template creator quality, also try Elastic Email.

What business problems are you solving with the product? What benefits have you realized?

With SendGrid, our application can send email as fast as our server creates them.

SendGrid Marketing Campaigns review by Stacy B.
Stacy B.
Validated Reviewer
Verified Current User
Review Source

"User friendly, cost-effective, and the best option for our small business!"

What do you like best?

The design editor used to create marketing campaigns is very user friendly, and for the options that our small business was looking for, SendGrid offers the best pricing! It is also very handy that we can pay for what we need since our email volume varies from month to month.

What do you dislike?

I wish there was a more robust preference center integrated with SendGrid that could monitor user preferences in terms of how much email they'd like sent and what lists they'd like to be on.

Recommendations to others considering the product

SendGrid offers a lot of documentation to assist with setup and learning, so make good use of it!

What business problems are you solving with the product? What benefits have you realized?

We've been able to send a wide variety of marketing campaigns and create some awesome-looking templates! Monitoring the success of the campaigns is easy with the metrics displayed directly in the campaign view.

SendGrid Marketing Campaigns review by Ben L.
Ben L.
Validated Reviewer
Verified Current User
Review Source

"Marketing Templates & Transactional Emails all in one place"

What do you like best?

One stop email solution for my product - we don't have to manage a separate marketing database and transactional email service.

What do you dislike?

-Lack of "drip" campaign and retargeting triggers when comparing to marketing automation platforms like Hubspot.

-The UI can be a bit buggy sometimes (button clicks/front end state seem to get out of phase with their backend when toggling settings), but always corrects itself after a browser refresh

-The "Activity Feed" feature suddenly changed from 30 days of logs to only 3 days within our package. This was pretty annoying to have a feature you use regularly suddenly become an upcharge opportunity.

What business problems are you solving with the product? What benefits have you realized?

We are a startup that needed both a way to send marketing (one-off) emails to our users as well as in-app triggered transactional emails for things like resetting a password. Sendgrid packages both of these in one easy to use app at an affordable price. The fewer systems to maintain and manage data across the better. We actually migrated from Mailgun since it only does transactional emails (or did at the time).

SendGrid Marketing Campaigns review by Vladimir M.
Vladimir M.
Validated Reviewer
Verified Current User
Review Source

"Что такое настоящая клиентоориентированность, точно знает SendGrid"

What do you like best?

Я напишу этот отзыв на русском языке. Сделаю это потому, что в сети очень мало информации о компании SendGrid, на моем родном языке. Считаю необходимым подчеркнуть этот факт именно потому, что я сам плохо владею английским, и перевод отдельных статей, страниц и функций программы занимает у меня много времени. Итак, месяц назад я начал пользоваться услугами компании SendGrid через SMTP. Очень понравилось то, что во время тестового периода, можно отослать 40000 писем бесплатно. Эта цифра как раз подходила для моей компании. В моей клиентской базе несколько десятков тысяч получателей и время от времени они колучают от меня почту. Для рассылки писем мы используем скрипт написанный одним из наших коллег. Тестовая рассылка прошла хорошо, но в один из дней случилось страшное. Скрипт рассылки завис. Об этом я узнал от моих клиентов которые стали звонит мне и говорить о спаме. Я тут же связался с офисом и выяснил, что мы больше не контролируем скрипт и сколько писем и кому ушло тоже не известно. Наш хостер упорно молчал. Я тут же обратился в SendGrid и предупредил о том, что я стал спамером. Это случилось не намерено, И я просил выслать мне логи рассылки, что бы я мог оценит масштабы бетствия и принести свои извинения клиентам. В голове крутились мысли, что по моей вине моя рассылка и вместе с ней SMTP неминуемо попадет в блеклисты. SendGrid прислали мне фалй с логом рассылки. Некоторые из моих клиентов получили по 200 с лишним писем одинакового содержания. Лимит на рассылку был исчерпан, а это на тот момент более 30000 писем. Мы начали обзванивать клиентов и извиняться за спам. Вскоре со мной связались администраторы SendGrid и в качестве помощи подарили возможность отправить 20000 бесплатно. Я был в шоке. Я - спамер, хоть и не намеряно. Испортил репутацию компании и тут люди проникаются проблемой, входят в положение и дарят возможность реабилитироваться. При чем я об этом не просил. Это я называю клиентоориентированность и праввильнее - человечность. С таким положительным отношением я не сталкивался ранее никогда. По этому когда я читаю вопросы типа "Порекомендуете ли компанию SendGrid по 10 бальной шкале?"я отвечаю 100% да. Более того, уже порекомендовал и буду рекомендовать всем своим клиентам. Таких компаний мало. Их нужно ценить.

What do you dislike?

Мне все понравилось. Плохого сказать ничего не могу.

Recommendations to others considering the product

Пользуйтесь услугами копмании SendGrid. Это удивительные люди которые помогут вам быстро и от души.

What business problems are you solving with the product? What benefits have you realized?

SendGrid компания, которая относится с пониманием к проблемам клиентов.

SendGrid Marketing Campaigns review by Mark R.
Mark R.
Validated Reviewer
Verified Current User
Review Source

"Don't use sendgrid. "

What do you like best?

Nothing, they banned me after using the service for 12 hours.

What do you dislike?

I started developing using sendgrid to make write some email forwarding code. After about 12 hours, I was banned. I emailed them asking why, and here was their response:

"Thank you for contacting SendGrid Support! I would be happy to help you!

I am sorry to hear that you are having troubles logging into your account, I know that is very frustrating.

SendGrid leverages many different vetting techniques and as such we've determined that you're not a good fit for our platform. Because of this, we will not be able to activate your account. Our system does not provide myself or other members of Support with details regarding decisions made in the sign-up process. As such we are not able to provide any more information to you.

I sincerely apologize for this inconvenience.

Kind Regards,

Josh Fink

SendGrid Support""

So basically, sendgrid banned me immediately for reasons they weren't willing to tell me and gave no followup actions. They didn't budge on mentioning any of the reasons why they wouldn't let me have an account, or any followup steps. Sendgrid sucks. Do not use them.

Recommendations to others considering the product

Don't use it.

What business problems are you solving with the product? What benefits have you realized?

Email forwarding with some processing of emails before they're created.

SendGrid Marketing Campaigns review by Harimohan S.
Harimohan S.
Validated Reviewer
Verified Current User
Review Source

"Easy to use, Easy configuration, Budgeted plans"

What do you like best?

SendGrid app is a great tool for any organization for their emailing solution in terms of marketing and transactional emails. SendGrid is very easy in configuration as minimum need for support documents.

you can manage lots of things like white listing of domains and support IDs, email templates, reporting etc. Tech support is always available. there are multiple budgetary plan you can choose according to your requirement.

What do you dislike?

Improvement is always better than the things running as usual. so reporting system could have been better.

Recommendations to others considering the product

I always recommended to others to use Sengrid.

What business problems are you solving with the product? What benefits have you realized?

We have transactional emails which is based on auction platform. in our case the delivery of emails to customer should be immediate so that they can participants in running auction.

more number of participant in a auction resulted better dealing on your products. this is beneficial for our customer's customer.

SendGrid Marketing Campaigns review by Stephen U.
Stephen U.
Validated Reviewer
Verified Current User
Review Source

"Affordable and easy to integrate and start using"

What do you like best?

Sendgrid is an extremely easy to use SMTP solution. They have affordable plans that allow you to scale up your business easily. They make setup very simple which makes a really quick to implement. Sendgrid is also designed very nicely, they have a beautiful product that is powerful enough to handle anything you might throw at it.

What do you dislike?

An SMTP integration is not something a beginner should take lightly. There is a certain degree of difficulty and you should be aware of that before starting and allot yourself an appropriate amount of time to be able to get this set up.

Recommendations to others considering the product

Compare with similar products and be aware of the learning curve that is involved with installing third-party SMTP integrations.

What business problems are you solving with the product? What benefits have you realized?

I am currently using Sendgrid as my SMTP integration for my marketing software. It handles the delivery of all of the emails that get sent out through my marketing software. It sends automated emails as well as email broadcasts.

SendGrid Marketing Campaigns review by Zee G.
Zee G.
Validated Reviewer
Verified Current User
Review Source

"Cheaper than most but not too user friendly"

What do you like best?

It's more affordable than MailChimp, price-wise when it comes to the number of subscribers and emails per month. Our developers also said that it was convenient for them to set up on the backend side for confirmation emails sent, for example, once the mobile app user has registered.

What do you dislike?

If it's more affordable price-wise than MailChimp, it's certainly that much less user-friendly for those of us who are not developers (who don't think code but rather "What you see is what you get" kind of mindset).

I haven't talked much to their support, but the help section of the website is explained in such complicated terms that it took me a while to go through the process step-by-step (and I've used a ton of various online services and tools, so it's not like this is my first one...)

Recommendations to others considering the product

1. Depending on your requirements for the email marketing, this may (or may not) be your instrument of choice. If you have lots of subscribers and low budget, it's a good one to use (plus developers like it... so you won't have the hassle there...)

2. SendGrid has drag-n-drop templates. They aren't as intuitive and user-friendly as MailChimp, but it's a convenient thing where you don't have to reinvent the wheel. Just make sure that you doublecheck all the fonts because sometimes they might be changing throughout the email (when it's already sent), so be sure to send tests beforehand.

3. If you change something in the source code of the text area (I like to get rid of the additional tags that import themselves somehow and mess up my designs), the area might be converted to HTML source. So, simply click "Remove Format" and THEN edit your fonts and everything.

What business problems are you solving with the product? What benefits have you realized?

We use SendGrid for one of our client's products for email marketing. Every two weeks, we send out a digest with news and updates, and because the user database is quite large, MailChimp was too expensive for this particular task. Also, we use transactional emails for the web and mobile apps.

SendGrid Marketing Campaigns review by Lori C.
Lori C.
Validated Reviewer
Verified Current User
Review Source

"Useful for companies who send out large quantities of emails"

What do you like best?

SendGrid has a nice user interface. It is very straightforward and provides the necessary tools needed to get a campaign out to our customers.

What do you dislike?

I am not a fan of the design editor. I know there are many issues when it comes to responsiveness with some email vendors but the email never looks the same in the editor, preview mode, or actually viewing the email after it is sent. This definitely is something they need to work on.

Recommendations to others considering the product

I never had any issues when uploading our own HTML into the code editor. It is only the design editor that gives me a headache sometimes. On another note, the global unsubscribe feature is great to have because it provides a safety net when uploading a new list each week and not catching all those that unsubscribed.

What business problems are you solving with the product? What benefits have you realized?

We send out two to three emails a week to our customer base of nearly 250,000 people. This is one of our biggest lead generators so we like these emails to have great content and look nice.

SendGrid Marketing Campaigns review by Jeremy N.
Jeremy N.
Validated Reviewer
Verified Current User
Review Source

"Disappointing support"

What do you like best?

When it works, it works just fine. Easy to use. I would recommend for marketing emails, just not transactional emails.

What do you dislike?

Support leaves a lot to be desired. The company seems to not treat issues with any significant urgency. We got burned (and ultimately switched services) after they introduced a bug that caused emails not to be delivered, and I contacted support 3 separate times with no resolution on any of them. The emails ultimately ended up being dropped because they didn't figure out the problem before the 72 hour timer expired. On the up side, I've always gotten through to somebody on live chat over the years, and on easy issues, they were able to get them resolved fairly quickly. To me, though, I can't bank my business on an company that fails to follow up and resolve issues that they themselves caused.

Recommendations to others considering the product

If you are looking for a transactional email solution, I would strongly consider other options that provide better support and higher visibility into what is going on with individual emails.

What business problems are you solving with the product? What benefits have you realized?

SendGrid is a cheap and easy way to send emails from non mail servers but maintain visibility into the traffic and pass DKIM/SPF/DMARC checks. We've used it for Linux servers, phone/voicemail systems, copy machines, etc.

SendGrid Marketing Campaigns review by Twin A.
Twin A.
Validated Reviewer
Verified Current User
Review Source

"Simple, Powerful, and Effective"

What do you like best?

Easy to learn, navigate, and create effective email campaigns with powerful metrics! I suggest this software to anyone that needs to get emails out without having to immerse themselves in code language. A sigh of relief even for developers not to have to crank out code for every line of instruction.

The performance metrics are fabulous - with delivered, unique opens, unique clicks, and unsubscribes in a simple view. You can drill down further into geographic locations, device type, category stats, mailbox stats and browser stats.

Definitely recommend!

What do you dislike?

Unsubscribe tags use long form code in the emails that are difficult to remove. The software spits out an email with a bunch of long form hypertext that makes the email look unprofessional at the end of a newsletter. This wasn't always the case. Since SendGrid migrated from a newer beta version to the live version, some quirky errors started to show up from customers still using the legacy version.

It would be beneficial for customers to reach support without having to leave feedback in a forum. I know we live in a digital age, but there is just something about stellar customer service when you can pick up the phone and speak to a fluent native language speaking representative.

Recommendations to others considering the product

Definitely use this software if you want to get emails out consistently, simply, and effectively.

What business problems are you solving with the product? What benefits have you realized?

Consistent, effective email campaigns with a strong set of deliverability metrics, clicks, and suppressions. Monitoring success rate of emails, keeping contact list clean, and promoting products via email.

SendGrid Marketing Campaigns review by Garth P.
Garth P.
Validated Reviewer
Verified Current User
Review Source

"Initially very positive, but vaguely disappointing"

What do you like best?

The transactional mail service concept. Don't use marketing mail as Mailchimp do this much better and frankly are a better company all round (business concept/pricing breaks/interface/support) in what they do, plus they have an affiliate program.

What do you dislike?

As a small business which caters to small business, it is a big jump between the entry level essentials to something with a dedicated IP address and ability to whitelabel.

Interface is easy enough to use though not stellar, but documentation, and getting to it and support is not well designed or integrated.

Recommendations to others considering the product

Well, I recommended Sendgrid for their free and then entry level product $1/mth and will continue to do so as long as that continues. But the jump to $99/mth for a reseller/combined account situation just doen't make commercial sense to us, and there's no affiliate structure. I look for commercial quality products that offer me a business advantage and in turn I can make money from from my clients, but it has to be at a price point that makes sense.

What business problems are you solving with the product? What benefits have you realized?

avoiding the use of web server mail or maintaining IP rep. easier tracking reporting on mail delivery

SendGrid Marketing Campaigns review by Megan K.
Megan K.
Validated Reviewer
Verified Current User
Review Source

"Easy to use and stellar support"

What do you like best?

SendGrid's marketing campaigns UI is incredibly intuitive. I've used a few email marketing systems in the past and SendGrid has one of the most intuitive UIs that I've come across. Most of my time in SendGrid is spent managing lists, creating email templates, building and deploying campaigns, and email reporting -- all very easy to accomplish with minimal need to reference support documentation. When I have needed to reach out to support, I've always received a response quickly and was able to resolve my question or issue in the same day.

What do you dislike?

We hit a maximum number of lists within our SendGrid account, requiring us to remove old lists before new ones could be created.

What business problems are you solving with the product? What benefits have you realized?

SendGrid makes it easy to deliver timely, well designed emails to our customers.

SendGrid Marketing Campaigns review by User in Information Technology and Services
User in Information Technology and Services
Validated Reviewer
Verified Current User
Review Source

"Excellent for form tracking to make sure clients receive emails from their website"

What do you like best?

For years, we had issues with our client's email servers randomly rejecting email leads from their website. When we created the site, we would test out the forms and the client would receive them, but randomly, after months of working, the client would not recieve an email or two from their website. This was frustrating for us because we are an SEO company and want to make sure every lead we bring to the client is seen. Sendgrid does an excellent job at showing us what web forms were filled out that day and if they bounced, dropped, or received by the client. We rarely get drops now thanks to SendGrid, and if we do, we can see them right away and rectify the issue!

What do you dislike?

This program does exactly what we'd like it to do - no complaints here!

Recommendations to others considering the product

love the app!

What business problems are you solving with the product? What benefits have you realized?

Making sure our clients receive emails from their websites is essential to our retention rates - If they don't get leads, they will not be satisfied with our work. Sendgrid gives us the piece of mind knowing that our clients are getting all of the emails they should off of their website!

SendGrid Marketing Campaigns review by Dallas H.
Dallas H.
Validated Reviewer
Verified Current User
Review Source

"Very helpful so far..."

What do you like best?

Their team's eagerness to get us on-boarded and help in testing. As a startup, they gave us a very generous discount to take their complete product for a test drive for a year.

What do you dislike?

The UI can be a little glitchy at times in the campaign builder. Not bad, but little problems can make it frustrating.

What business problems are you solving with the product? What benefits have you realized?

We use sendgrid primarily for their transactional email. I work with the Dev team to define events and triggers, and design the emails myself. While I can't claim to understand all that goes on behind the scenes, I've been told that their framework has been very easy to integrate with, and designing the email has been a breeze.

SendGrid Marketing Campaigns review by Russell S.
Russell S.
Validated Reviewer
Verified Current User
Review Source

"Great for transactional email"

What do you like best?

Transactional email service is top notch. Lots of options for sending including the ability to delay sends and replace variables in email. Reliable delivery and options to ensure that you can brand your links.

Simple one-off marketing campaigns are great.

There is a solid design tool for emails for folks not comfortable with coding their own.

What do you dislike?

Needs better support for logic and looping in email code.

Drip campaigns aren't supported.

Recommendations to others considering the product

Great service. Solid delivery

What business problems are you solving with the product? What benefits have you realized?

We send transactional email to customers to encourage reengagement and to facilitate communication. We have had great open and click through rates resulting in a better customer experience and better engagement numbers.

SendGrid Marketing Campaigns review by Rony C.
Rony C.
Validated Reviewer
Verified Current User
Review Source

"Great for transactional email!"

What do you like best?

It's easy to integrate, and has lots of docs to have a great newbie experience.

What do you dislike?

Their shared ips suck. They are flagged as spam by various spam checkers. If you are serious about your business, you will have to get a paid private ip, which I think is ok given there is no free lunch.

One thing I have never got to work is spam report alerts. I simply never get them, even though the hard bounce alerts work well.

Recommendations to others considering the product

They are great for sending transactional emails. Their email marketing efforts are still not up for the job, so for that I would suggest using other email marketing provider such as getresponse, mailchimp, drip, etc for marketing emails. Use the right tool for the right job.

What business problems are you solving with the product? What benefits have you realized?

Sending transactional email is their core, and that is what we use them for. It's simple to implement and we seem to get good delivery rates. However, sometimes I find out our emails go straight to the spam folder, while they are signaled as delivered. But I sort of think it is impossible for Sendgrid to correctly track that our emails are in the spam folder.

SendGrid Marketing Campaigns review by Jim H.
Jim H.
Validated Reviewer
Verified Current User
Review Source

"Stole my Money"

What do you like best?

it looked cheap - but was too hard to use and then they stole my money

What do you dislike?

they stole my money off me. made it impossible to close the account, by not sending verification emails when they say they have, then they keep charging your card each month. like thieves.

Recommendations to others considering the product

They do not let you close your account, then keep taking money from your card each month

Also near impossible to use- takes days to set up due to various authentication systems, which then dont work when you try to cancel. They are thieves in my view. Professional thieves.

What business problems are you solving with the product? What benefits have you realized?

nothing at all . they stole my money off me and will not let me close the account

SendGrid Marketing Campaigns review by Adam C.
Adam C.
Validated Reviewer
Verified Current User
Review Source

"Seemless transition"

What do you like best?

I really like the use interface, the drag and drop builder and the analytics provided within the 'stats' section.

What do you dislike?

Some of the learnings from the on boarding process only came AFTER the 1 month implementation time was over. But our system is quite bespoke so it was always going to take a while to test it properly.

What business problems are you solving with the product? What benefits have you realized?

We have a database of over 100k members. We can now segment and communicate to these members more effectively and more importantly we can monitor and build on the results of our interactions with them.

SendGrid Marketing Campaigns review by Administrator
Administrator
Validated Reviewer
Verified Current User
Review Source

"Trustworthy partner in sending transactional emails "

What do you like best?

We work with SendGrid to send all of our transactional emails. Their system is robust and stable giving us a sense of security.

Customer Success and Deliverability Consultant teams are excellent. They are caring, responsive, and helpful.

What do you dislike?

There is no easy way to preview emails for different platforms and clients on their UI.

Managing team members is not as intuitive as it should be.

Recommendations to others considering the product

Since we don't use their template system, we can't speak for that, but as a partner to send emails, SendGrid is great. Reliable and always there to help navigate you should you have any questions or issues.

What business problems are you solving with the product? What benefits have you realized?

SendGrid is a reliable way to send emails to our customers. Especially with transactional emails, it is very important that emails go out when they're supposed to. SendGrid helps us do that.

SendGrid Marketing Campaigns review by Jobsamuel N.
Jobsamuel N.
Validated Reviewer
Verified Current User
Review Source

"The free tier made me try it and the GREAT product made me stay"

What do you like best?

I really love the simplicity behind the Whilelabel configuration and the detailed data that show the Email Activity feed. I just set up the Whilelabel domains in a couple of minutes: no doubts, no reading the docs for 2 hours, no visit to stackoverflow. Simple.

The other thing I love is the free tier, it's just perfect for any startup (and sometimes enough if you are really efficient with the notifications).

What do you dislike?

I do really hate the Transactional Template section. If you take an overview everything looks beautiful but when you use it, you'll realize that isn't. I mean, the UI is great but the UX is not. Sometime my team or I just want to access a template to edit it, but a modal just shows a preview and it take one or two steps more to go where we need to. Moreover, sometimes it feels a little bit laggy which it's pretty uncomfortable. SendGrid needs to improve this section, in my opinion it just need to improve details to make everything awesome.

Recommendations to others considering the product

As I always say, just try their service, take advantage of their free tier and I guarantee you are gonna love it.

What business problems are you solving with the product? What benefits have you realized?

We use the service to notify our clients the status of their orders, verify their accounts and give their a welcome when they signup. Furthermore, we use the Inbound Parse (webhooks) the interaction between our clients and with our platform. And the main benefit is the stability of their infrastructure; since we are using SendGrid, we have never suffer for a downtime or painful delays... It just work.

SendGrid Marketing Campaigns review by Christopher G.
Christopher G.
Validated Reviewer
Verified Current User
Review Source

"Great for Transactional and Marketing Email"

What do you like best?

It is very easy to integrate with multiple programming languages as well as SMTP addressing for existing applications and devices (such as office printers/scanners).

What do you dislike?

We had been using a legacy version of the marketing campaign platform and when we switched to their new product (the legacy version is now end of life) there is some functionality that is changed in a way that doesn't fit our workflow as well.

Recommendations to others considering the product

This is an easy to implement product. My only suggestion is to be sure to pay attention to the guidelines concerning warming up your IP address before introducing a production workload.

What business problems are you solving with the product? What benefits have you realized?

Email marketing, transactional email (account creation, password resets) out of our applications, internal notification emails from various systems and applications.

SendGrid Marketing Campaigns review by Brandon T.
Brandon T.
Validated Reviewer
Verified Current User
Review Source

"It's a great mass emailing product that connects to our database system"

What do you like best?

I don't have any problems with it. All of my emails get delivered on a personal level without any problems. I like all of the data that SendGrid provides me so I can accurately see the data from each email and I can see what works and what does not. I like that you can make your own template if you're good with that stuff.

What do you dislike?

There's not much that I don't like about it. Sometimes it's hard to navigate the website and figure out what's going on. It's simple but also complicated at the same time because there's so much data it's sometimes overwhelming to figure out which data is best for you.

Recommendations to others considering the product

It's a great platform with amazing instant data at your fingertips.

What business problems are you solving with the product? What benefits have you realized?

We need to send emails through our database and SendGrid gives us the opportunity to do just that. And it's free because we don't send more than 10,000 emails.

SendGrid Marketing Campaigns review by Jessica P.
Jessica P.
Validated Reviewer
Verified Current User
Review Source

"Okay"

What do you like best?

It is (mostly) simple to use. It has a great drag and drop feature to build campaigns, but you can tell there are a much smaller and more green company than the ones that have been around for a while (Constant Contact, Mail Chimp etc.)

What do you dislike?

Technical issues occur all the time and formatting is not always smooth. You will build an entire campaign in the SendGrid portal and then go to send a test email and the footer background color will not be the same. There is also not an easy way to imbed videos. It is much more effective if you code your own newsletter, but most people want a simple drag and drop way to build a marketing newsletter vs. coding one.

Recommendations to others considering the product

Check out other email marketing DEMOs before you sign up, but there is no contract and you only pay for what you use so it's worth a test.

What business problems are you solving with the product? What benefits have you realized?

Email marketing, consistent communication with customers, perfected and clean image. There are many benefits to email marketing in general as far as communicating with customers and maximizing branding but SendGrid itself hasn't perfected email marketing entirely just yet.

SendGrid Marketing Campaigns review by Joey D.
Joey D.
Validated Reviewer
Verified Current User
Review Source

"Great for batch email/newsletter"

What do you like best?

The new Sendgrid “campaign” tool makes sending newsletter and batch email easy. The platform is user friendly and clean. I also love the "wysiwyg" HTML Editor!

The average marketer will, without a doubt, find what he is looking for with Sendgrid for a price that makes sense.

What do you dislike?

I used to love the "Legacy Newsletter" and now it is gone... On the other hand, Campaign is great!

Recommendations to others considering the product

Just try it. I know that the price is a little high, but it worth it.

What business problems are you solving with the product? What benefits have you realized?

Let me send email to my contacts easily, have a nice HTML editor and the reports are on point!

SendGrid Marketing Campaigns review by Luke A.
Luke A.
Validated Reviewer
Verified Current User
Review Source

"Solid solution for transactional email"

What do you like best?

I've been using SendGrid as an SMTP server for many years now. It handles not only various account-related emails (signup confirmation, password reset, etc.) but also weekly community digests, private messages, and even a newsletter delivered via WordPress's MailPoet plugin. I suppose what I like best is that I haven't had to think about it, ever, except for setup and a few changes I've made over the years.

What do you dislike?

I have a small side project that I needed an SMTP server for. Started by using my primary SendGrid account but realized that it was sharing the primary's suppression list and that was a problem in at least one case. SendGrid recently increased their prices to $10/month for the most basic plan that includes whitelisting, which is too much for my side project. I ended up setting up an account with a different mail delivery service.

What business problems are you solving with the product? What benefits have you realized?

I think it's pretty common knowledge that a dedicated SMTP server is the way to go these days, but I will say that a few years ago when I switched from using mailman on my web server to SendGrid, it was a revelation. The benefit is, like I said... no worries, mate!

SendGrid Marketing Campaigns review by Patrick M.
Patrick M.
Validated Reviewer
Verified Current User
Review Source

"Support has gotten much much better"

What do you like best?

Early on support was lacking, but after a few recent major impending issues (sunsetting of their legacy newsletter) we found their response time and support help in general was second to none. They helped us find a solution through an empathic position to our needs.

What do you dislike?

Drag and drop does lack a few of the truly customizable features that other senders seem to have picked up on (but we can see them making an effort to follow suit).

What business problems are you solving with the product? What benefits have you realized?

We send millions of emails within the course of a month and we find the ease of drag and drop building and continually advancing analytics to be a huge asset for our growing business.

SendGrid Marketing Campaigns review by Thomas S.
Thomas S.
Validated Reviewer
Verified Current User
Review Source

"Simple & Developer Friendly"

What do you like best?

I enjoy the documentation that was there from the start for the API's. The service itself has been rock solid and we've seen it grow out many features on the marketing side. Very affordable for what we use it for.

What do you dislike?

Nothing that causes a problem. I think over time SendGrid has catered more towards marketing to expand their footprint which is completely understandable. It has not infringed on any functionality for us.

Recommendations to others considering the product

Give it a shot especially if your marketing department is aligned with IT!

What business problems are you solving with the product? What benefits have you realized?

We're using transactional email for some select account communication that we choose not to send through another service.

SendGrid Marketing Campaigns review by John Frank R.
John Frank R.
Validated Reviewer
Verified Current User
Review Source

"Fast & Furious Email Marketing"

What do you like best?

I like the customer service and the backend user interface and design templates. So far the design piece has been the best I've seen to date

What do you dislike?

Difficult for beginners to catch on, but I'm just being picky. When a newbie logs in, it looks intimidating and the learning curve is a little longer.

Recommendations to others considering the product

Make sure you have your list segmented.

What business problems are you solving with the product? What benefits have you realized?

Staying top of mind with our customers, and easier to segment our database. This is important for us since our customers financial situation is always changing.

SendGrid Marketing Campaigns review by Julie C.
Julie C.
Validated Reviewer
Verified Current User
Review Source

"Gets the job done"

What do you like best?

The interface is easy to use and navigate. Setup with websites, ecommerce, and marketing automation programs has been easy as well thanks to so many solutions having plugins already. Support has been good, not always immediate but fast enough (tip: use their chat option). Billing has been helpful as well.

What do you dislike?

Reputation management and deliverability are an issue from time to time due to shared IPs getting flagged or blacklisted. If you're on a shared IP plan and suspect there's an issue, you have to hassle support to find out what the IP numbers for your block are so you can investigate. Seems like something they should easily be able to display dynamically on your account profile. I would advise shelling out the extra dough for a dedicated IP to avoid being penalized for other senders' misdeeds. Blacklist issues do seem to resolve fairly quickly.

There are a few features they could add to better control over the emails going out. For example, we recently had a glitch where a solution accidentally duplicated its 'send email' actions, Everything turned out okay, but a duplication prevention check on the SendGrid side could have saved us a good bit of headache. It also would have saved us from burning through our monthly send limit at double the pace for that day.

Pricing model recently changed and it is going to increase our monthly cost. Not too thrilled with that, but that's business.

What business problems are you solving with the product? What benefits have you realized?

We're a web and digital marketing agency and we use SendGrid for ourselves and some of our clients. Probably the biggest benefit we've seen is being able to connect multiple solutions to a single SMTP which saves us a lot of time in data management and passing information back and forth.

SendGrid Marketing Campaigns review by Administrator in Medical Devices
Administrator in Medical Devices
Validated Reviewer
Verified Current User
Review Source

"Great for Developers"

What do you like best?

We use sendgrid as a third party provider. Their email sending program is built into our patient communication platform. We code and create the emails, put them into sendgrid, then link their unique ID through sendgrid into our platform. An office can choose to send out that email and send it to their patient base. It is validated and sent through sendgrid, however an office sees it as sent through their office software

What do you dislike?

For the most part it is pretty intuitive. I have found that in some cases, sendgrid will build random code into the templates I paste in. Often times, this exceeds character limits and confuses servers. I am not sure if it is a user error or something on sendgrid's end. Either way, that is the only thing I've found confusing.

Recommendations to others considering the product

Figure out what your needs are. If you are looking for an intuitive platform with a lot of functionality, this is a great way to go. If you want a simple and more broken down email server and creation, I would lean toward MailChimp.

What business problems are you solving with the product? What benefits have you realized?

We are providing all of our clients and offices with an easy solution to send out an email campaign,. They don't have to worry about creating, designing, or finding a platform to send it. Since it is built into their patient communication software, it creates an all-in-one solution for them. They are given a variety of campaigns to choose from and can send with a few simple clicks.

SendGrid Marketing Campaigns review by Pat C.
Pat C.
Validated Reviewer
Verified Current User
Review Source

"SendGrid Review"

What do you like best?

Can't beat the price - I'm using the free version and you get a lot for this price level.

What do you dislike?

I was trying to edit templates but it would not save. After many tries and several conversations with support, I was advised to use firefox instead of chrome. This worked. However, it took a long time to figure this out.

Recommendations to others considering the product

Definitely I would recommend.

What business problems are you solving with the product? What benefits have you realized?

Sendgrid is being used for transactional email for my web application. It does what it is supposed to do and sends an email when an action is triggered,

SendGrid Marketing Campaigns review by Court V.
Court V.
Validated Reviewer
Verified Current User
Review Source

"Best choice for easy to set up transactional email"

What do you like best?

The free version is a great way to get your feet wet and try out the service. Great service for sending transactional emails. The UI is great and very straightforward. Easy to setup, and has comprehensive documentation and videos.

What do you dislike?

Would like a more robust dashboard with longer historical reporting on email activity/events.

Recommendations to others considering the product

Try the free tier, besides costing nothing to get started, it shows how easy to use and setup the service is. Certainly a no brainer.

What business problems are you solving with the product? What benefits have you realized?

Sending transactional emails and ensuring their delivery or notification of non-delivery is key. The easy to use interface to monitor email events is extremely helpful.

SendGrid Marketing Campaigns review by Adam H.
Adam H.
Validated Reviewer
Verified Current User
Review Source

"Transactional Godsend"

What do you like best?

Sendgrid drop in EXIM replacement for Cpanel servers, we use Send grid as a mail provider for all smaller servers transactional mail. This takes away new/young IP mail issues for smaller businesses. Thus far mail gets delivered to all the major providers without a problem.

What do you dislike?

Not being able to View a particular mail in reporting functions, We used to use Mandrill which had the ability to view a mail of which had failed/rejected, this was very much used when tracking problems.

Recommendations to others considering the product

Cpanel EXIM replacement

What business problems are you solving with the product? What benefits have you realized?

Server side mail sending, taking away young IP reputation hinders of sending mail .

SendGrid Marketing Campaigns review by Bethany M.
Bethany M.
Validated Reviewer
Verified Current User
Review Source

"Dead simple"

What do you like best?

SendGrid is as simple or as full-featured as you want it be. I'm just using SendGrid to send transactional emails from my application, and SendGrid made it incredibly easy to send out white labeled emails.

What do you dislike?

I wish that the activity field had more information - for example, I'd like to see specifically what the body of a delivered message was or which link it was that a user clicked.

Templating could be improved drastically. I wish that there was some sort of CSS inlining feature, like mailchimp has. For example, I wish I could pass in a body message with several classes applied to elements throughout, and SendGrid would then replace that class with the inline styles associated with that class.

Recommendations to others considering the product

For a really simple quick implementation, just use SMTP. I was able to configure the SMTP settings in 2 of my applications to use SendGrid and it was a very painless process.

What business problems are you solving with the product? What benefits have you realized?

I was having trouble configuring Postfix on my servers and emails were going to spam. Since I switched over to SendGrid, emails are whitelabeled and users are no longer having issues getting their emails.

SendGrid Marketing Campaigns review by Ashley J.
Ashley J.
Validated Reviewer
Verified Current User
Review Source

"Very polished product easy to use and very informative when you want to generate the information."

What do you like best?

I like the analytics part where i can see n which link the recipient has clicked and on what time how many mails has been shoot to the same email ID best software for automation.

What do you dislike?

I dont no how it gives click i get more clicks than opens sometimes and i cant see that many traffic on my website.

Recommendations to others considering the product

Overall good product does exactly what is to be done. good for all size companies. An affordable product

What business problems are you solving with the product? What benefits have you realized?

Marketing

SendGrid Marketing Campaigns review by Dan P.
Dan P.
Validated Reviewer
Verified Current User
Review Source

"Perfect for a small business like ours!"

What do you like best?

Sendgrid makes it easy for a person to create nice looking emails and send them out in a targeted way!

What do you dislike?

I think they could offer more in the way of analytics but they do offer a good base!

Recommendations to others considering the product

I think this is worth a try if you're just starting out. I think Sendgrid is going to be a big player in the future!

What business problems are you solving with the product? What benefits have you realized?

We link up with customers that don't live in the immediate area or haven't visited in a while and let them know about current sales.

SendGrid Marketing Campaigns review by J. Adam P.
J. Adam P.
Validated Reviewer
Verified Current User
Review Source

"Transactional Email Success"

What do you like best?

We've used sendgrid for quite some time for transaction emails. Works well, reporting is accurate, and we rarely have any technical issues.

What do you dislike?

I'd like a better user interface for email marketing campaigns. At this time, I prefer another platform for marketing emails vs. transactional emails. A more intuitive HTML editor and inbox preview function would take sendgrid to the next level.

Recommendations to others considering the product

Do your research and determine what features are important to you. If you need to manage security settings, SPF records, DMARC records, etc. Sendgrid knows their stuff. If you need simple, intuitive email marketing, you might be better off with a simpler platform.

What business problems are you solving with the product? What benefits have you realized?

Clilent engagement. It is nice to be able to track and view trends on email data.

SendGrid Marketing Campaigns review by User
User
Validated Reviewer
Verified Current User
Review Source

"SendGrid is pretty awesome!"

What do you like best?

We use SendGrid for the purpose of sending out automated emails to customers. Welcome emails, weekly summary emails, etc. A great platform for both sales/marketing and developers to work together on.

What do you dislike?

While I like the graphs and the basic data SendGrid provides for users to see how well emails are performing, there could be more customizable views available. That would help in really getting more granular with the data.

Recommendations to others considering the product

If you need to launch automated emails, this is an excellent platform for this, and customer service has always been readily available.

What business problems are you solving with the product? What benefits have you realized?

SendGrid allowed us to finally launch automated emails, taking away lots of the laborious work we were doing in sending emails out one by one. For the purpose of sending out automated emails to customers, SendGrid is much more user friendly than other platforms we've tried.

SendGrid Marketing Campaigns review by Administrator in Marketing and Advertising
Administrator in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"Sendgrid is great for bulk email sending"

What do you like best?

The api's are fast and have had zero issues. The system is pretty solid for off the shelf to make sure we get great deliverability of our emails.

What do you dislike?

I have had trouble getting answers for what would be described as complicated technical issues as it relates to email deliverability. For example, you manage your own IP's but found it difficult to resolve issues if you got on a blacklist or were trying to get whitelisted / IP certified by a 3rd party. This is is specific to our use case, but would love to see an option to talk to a super senior engineer to help us solve these issues as we are not an email company but sometimes have to be to solve these issues.

What business problems are you solving with the product? What benefits have you realized?

We don't use the marketing emails product currently.

SendGrid Marketing Campaigns review by User
User
Validated Reviewer
Verified Current User
Review Source

"SendGrid: A practical tool for email marketing"

What do you like best?

As a support team member, I use sendgrid to verify email send outs. Its easy to see if the person has opened, received, clicked or not received the email. This way we know for sure what is happening to our automatic email sendouts.

What do you dislike?

There's not a lot to dislike about sendgrid. Perhaps when emails are dropped, there could be a better explanation as to why it was dropped and what we can do about it. I had to ask their (great) live chat support for help about it.

Recommendations to others considering the product

Use their great live chat support

What business problems are you solving with the product? What benefits have you realized?

We are able to track and report on email send outs. There is no more ambiguity. We know exactly when and to whom the emails are being sent and if they are being received, clicked and so on.

SendGrid Marketing Campaigns review by Ashley D.
Ashley D.
Validated Reviewer
Verified Current User
Review Source

"Fantastic for transactional emails - marketing emails are improving"

What do you like best?

Fast and easy to use for transnational emails. Very rarely any downtime which is important for our business.

What do you dislike?

I feel like their support could be better. Live chat often takes a LONG time and their marketing product doesn't quite stack up against some of their competitors.

Recommendations to others considering the product

Evaluate your needs for transactional vs marketing emails and then make your decision based on that.

What business problems are you solving with the product? What benefits have you realized?

Email automation - moved from custom in house

SendGrid Marketing Campaigns review by User in Marketing and Advertising
User in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"Simple and pleasant to use"

What do you like best?

Every time I had a question I was quickly able to get a hold of an Account Manager on the phone or a response via email. Also, the interface was easy to use. Mostly, the reporting was excellent. They offered plenty more options such as domain delivery which are not included in other email service providers.

What do you dislike?

I disliked navigating the interface. I found it confusing at times using the marketing tools. Also, tried to get transactional emails going but they were in the middle of a change to a new software for drip campaigns so they only had a beta version available that was difficult to set up.

Recommendations to others considering the product

Better explanation on implementing and working with some of your features.

What business problems are you solving with the product? What benefits have you realized?

We are trying to drive more traffic through email and have the traffic fill out our lead forms. Emails are a tough way to do this since click through rates have been really low but targeting previous consumers who have opened emails is helpful. Also, subject lines and using the reporting to target domains that are working better.

SendGrid Marketing Campaigns review by Administrator in Religious Institutions
Administrator in Religious Institutions
Validated Reviewer
Verified Current User
Review Source

"SendGrid allows us to see exactly what happens to each email."

What do you like best?

I love that people can click unsubscribe and I can tell what they clicked on so I can make sure they get only the emails they want.

What do you dislike?

It would be nice to see the email details in the list of activity without having to click on each email. That is very tedious. I also dislike that bounced emails can't be removed from contacts in bulk.

Recommendations to others considering the product

It is a solid product that will handle your email needs.

What business problems are you solving with the product? What benefits have you realized?

SendGrid allows us to contact our base and let them know what is going on.

SendGrid Marketing Campaigns review by User in Computer Software
User in Computer Software
Validated Reviewer
Verified Current User
Review Source

"Great and simple for distributing mass emails. "

What do you like best?

The ease of editing email templates and ability to edit & segment marketing lists as needed.

What do you dislike?

I wish it would easily integrate with more CRM systems and allow for marketing automation. In addition to being able to link more events with Zapier.

You aren't able to see a recipients actions throughout their lifetime based on email address. So I can't open open John Doe and see all the emails I send him and which ones he opened and clicked.

I'm also not a big fan that the "send" button is right next to the "save" button. I've definitely sent a communication out to contacts on accident before.

Recommendations to others considering the product

Its great for a simple, large scale email marketing distribution if you aren't looking to get to specific based on contact's interactions with the emails.

What business problems are you solving with the product? What benefits have you realized?

Looking for a solution to send emails to a large group of people and have performance indicators available immediately. I use it to send mass email communications for our blog posts and webinar events. I also just discovered the WordPress plugin to allow for subscribers to automatically be subscribed to a certain list. It would be nice to have the ability to edit the form fields in the plugin and have multiple forms in order to subscribe to different marketing lists.

SendGrid Marketing Campaigns review by kai c.
kai c.
Validated Reviewer
Verified Current User
Review Source

"Sendgrid made it easy"

What do you like best?

Had been looking for while for a product robust yet intuitive enough to train a team of 5 junior CRM agents at my company. Sendgrid made it easy

What do you dislike?

No much at the moment, still early days but enjoying finding new sections as i go along

Recommendations to others considering the product

The live chat support is great and very knowledgable

What business problems are you solving with the product? What benefits have you realized?

Segmentation and using the tool as a logic center for the campaigns

SendGrid Marketing Campaigns review by Administrator in Information Technology and Services
Administrator in Information Technology and Services
Validated Reviewer
Verified Current User
Review Source

"SendGrid Marketing Campaigns has potential"

What do you like best?

SendGrid is definitely geared toward a B2B client like me. I frequently upload lists from events we participate in and it doesn't block them like some other platforms I've tried. I like the segmentation options in the lists. Templates are all responsive. Sending is quick and I get good stats on the overall campaign. I can automatically delete the records that have hard bounces.

What do you dislike?

Many things - but I've given feedback and I know they're working on them!

1) Can't change a contact's email address! If someone changes their address you have to delete the contct record and create a new one

2) Campaign info at the contact level is non-existent (ie I can't look at a contact record ano know what they've done for a specific campaign)

3) You can't sort or limit by date in the activity reports (shows you who did what kind of activity - open, unsub, click,etc)

4) If you're not an HTML pro customizing the templates is difficult.

5) Can't send a test email of the text version

6) If I need to send a campaign to a couple additional people I have to clone the campaign and create a new list with just those 2 people

7) Doesn't integrate easily with Salesforce so I have to manually add or upload new records

What business problems are you solving with the product? What benefits have you realized?

Weekly email sends from a small startup software company.

SendGrid Marketing Campaigns review by Paddy C.
Paddy C.
Validated Reviewer
Verified Current User
Review Source

"Great Product and Service Support"

What do you like best?

Loads of functionality and Analytics. Well priced as well

What do you dislike?

They do have lots of blacklisted IPs in their shared IP pools. I think it has to do with our sending habits putting us into their lower tier pools, but our business model requires it. We have a good internal reputation with them, so more transparency on what pool we are in and why would be helpful...

What business problems are you solving with the product? What benefits have you realized?

It provides us with a cost effective delivery method for our platform

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