Email and Mobile Preview
Make sure subscribers see email as intended. View emulated inboxes of major email providers and mobile devices (e.g., iOS, Android) to resolve rendering issues.
(Based on 88 reviews)
Manage Email Lists
List management tools include importing and maintaining subscriber data. Manage list segmentation, profile attribute management, and delivery status. Subscribers self-manage preferences.
Ability to send thousands of unique, personalized emails per second.
Building and Personalizing Emails
(Based on 93 reviews)
Sending Outbound Emails
(Based on 102 reviews)
Manage Email Deliverability
(Based on 101 reviews)
Automated Email Responses
(Based on 58 reviews)
Process for administrator to create personalized email templates from scratch or incorporate and leverage existing templates.
Preset Template Availability
Quantity and quality of preset email templates for administrators to construct their own emails.
Able to customize the unsubscribe templates, handler, and tracking.
Able to segment transactional emails based on their purpose.
(Based on 60 reviews)
Detailed Server Logs
Detailed logs for tracking and debugging mail server activity.
(Based on 62 reviews)
Alerts administrator whenever a pre-set event occurs.
Integrates webhooks into emails to signal email status (i.e. sent, bounced, opened, etc.)
(Based on 57 reviews)
Event Tracking API
API used to track the status of emails.
(Based on 52 reviews)
Mail Send API
API used to send emails (e.g. Web API, SMTP API)
(Based on 77 reviews)
Spam Filter Testing
Testing to ensure emails do not go to recipient's spam folder.
(Based on 39 reviews)
Custom Tracking Domain
Ability to define a custom domain from which emails are sent.
(Based on 55 reviews)
Able to send emails from multiple domains.
(Based on 38 reviews)
Ability to use a dedicated IP for deliverability.
(Based on 42 reviews)
Availability and quality of documentation for API, code library, implementation, and set up.
(Based on 72 reviews)
Sender Reputation Management
Ability for the platform to manage individual domain reputations. That way, senders with good sending practices are not penalized based on the sending practices of others.
(Based on 69 reviews)
Tracking & Reporting
Tracks emails sent and delivery rates and compiles them into standard reports.
(Based on 81 reviews)
Provides features and infrastructure to allow scaling for large organizations.
Performance and Reliability
Emails are consistently received and software performs reliably.
(Based on 82 reviews)
Run A/B tests on subject lines, areas of content (both images and text), from names, or send dates.
(Based on 90 reviews)
User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
(Based on 26 reviews)
Performance and Reliability
(Based on 53 reviews)
Data Import & Export Tools
Breadth of Partner Applications
(Based on 24 reviews)