Email and Mobile Preview
Make sure subscribers see email as intended. View emulated inboxes of major email providers and mobile devices (e.g., iOS, Android) to resolve rendering issues.
(Based on 129 reviews)
Manage Email Lists
List management tools include importing and maintaining subscriber data. Manage list segmentation, profile attribute management, and delivery status. Subscribers self-manage preferences.
(Based on 136 reviews)
Ability to send thousands of unique, personalized emails per second.
(Based on 111 reviews)
Building and Personalizing Emails
(Based on 133 reviews)
Sending Outbound Emails
(Based on 130 reviews)
Manage Email Deliverability
(Based on 122 reviews)
Automated Email Responses
(Based on 87 reviews)
Process for administrator to create personalized email templates from scratch or incorporate and leverage existing templates.
(Based on 64 reviews)
Preset Template Availability
Quantity and quality of preset email templates for administrators to construct their own emails.
(Based on 60 reviews)
Able to customize the unsubscribe templates, handler, and tracking.
Able to segment transactional emails based on their purpose.
(Based on 52 reviews)
Detailed Server Logs
Detailed logs for tracking and debugging mail server activity.
Alerts administrator whenever a pre-set event occurs.
(Based on 49 reviews)
IP address quality analysis.
(Based on 19 reviews)
Sending domain quality analysis.
Email content analysis.
Determing email and domain compliance with policies such as DMARC.
Integrates webhooks into emails to signal email status (i.e. sent, bounced, opened, etc.)
Event Tracking API
API used to track the status of emails.
Mail Send API
API used to send emails (e.g. Web API, SMTP API)
(Based on 40 reviews)
Spam Filter Testing
Testing to ensure emails do not go to recipient's spam folder.
Tracks and identifies each time the application is installed
Measures impact and effectiveness of mobile marketing campaign
Tracking open rate across recipients.
Time to Open
Tracking time between delivery and open.
(Based on 28 reviews)
Notifications related to placement and opening.
Measuring of delivery latency/processing time.
(Based on 32 reviews)
Tracking which folder email appears in.
Custom Tracking Domain
Ability to define a custom domain from which emails are sent.
Able to send emails from multiple domains.
Ability to use a dedicated IP for deliverability.
(Based on 25 reviews)
Availability and quality of documentation for API, code library, implementation, and set up.
(Based on 43 reviews)
Sender Reputation Management
Ability for the platform to manage individual domain reputations. That way, senders with good sending practices are not penalized based on the sending practices of others.
(Based on 34 reviews)
Tracking & Reporting
Tracks emails sent and delivery rates and compiles them into standard reports.
(Based on 58 reviews)
Provides features and infrastructure to allow scaling for large organizations.
Performance and Reliability
Emails are consistently received and software performs reliably.
Collects data on mobile users to customize relevant campaigns
Bulk Mobile Marketing
Provides templates for mass mobile marketing campaigns
(Based on 13 reviews)
Pushes notifications or text messages to mobile devices
Measuring overall campaign performance across recipients.
Measuring overall reputation related to specific sending domains.
Measuring overall reputation of brand based on all email activity.
Blacklist and Whitelist
Tracking recipient tagging of domains for blacklists and whitelists.
Coupons and Promotions
Sends out coupons and promotions to reward and entice mobile device users
Run A/B tests on subject lines, areas of content (both images and text), from names, or send dates.
(Based on 128 reviews)
Optimizes marketing campaigns for mobile devices
Integrations - Mobile Marketing
Integrates advertising/campaigns into mobile applications, games, and mobile browsers
Facilitates global text message and mobile marketing campaigns
(Based on 11 reviews)
User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
(Based on 55 reviews)
(Based on 46 reviews)
Performance and Reliability
(Based on 76 reviews)
Provides templates for mass mobile messaging campaigns
(Based on 8 reviews)
Two-Way Text Messaging
Facilitates two-way text messaging to encourage consumer engagement and loyalty
Data Import & Export Tools
(Based on 70 reviews)
(Based on 41 reviews)
Breadth of Partner Applications