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SendinBlue

4.0
(147)

Easily manage your marketing campaigns, transactional emails, and SMS messages all in one simple and powerful platform.

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SendinBlue Features

Email Marketing

Email and Mobile Preview

Make sure subscribers see email as intended. View emulated inboxes of major email providers and mobile devices (e.g., iOS, Android) to resolve rendering issues.

87%
(Based on 87 reviews)

Manage Email Lists

List management tools include importing and maintaining subscriber data. Manage list segmentation, profile attribute management, and delivery status. Subscribers self-manage preferences.

81%
(Based on 93 reviews)

High-Volume Sending

Ability to send thousands of unique, personalized emails per second.

82%
(Based on 73 reviews)

Building and Personalizing Emails

84%
(Based on 90 reviews)

Sending Outbound Emails

86%
(Based on 89 reviews)

Manage Email Deliverability

85%
(Based on 81 reviews)

Automated Email Responses

82%
(Based on 59 reviews)

Administration

Template Creation

Process for administrator to create personalized email templates from scratch or incorporate and leverage existing templates.

83%
(Based on 47 reviews)

Preset Template Availability

Quantity and quality of preset email templates for administrators to construct their own emails.

77%
(Based on 43 reviews)

Custom Unsubscribe

Able to customize the unsubscribe templates, handler, and tracking.

84%
(Based on 42 reviews)

Email Segmentation

Able to segment transactional emails based on their purpose.

83%
(Based on 39 reviews)

Detailed Server Logs

Detailed logs for tracking and debugging mail server activity.

84%
(Based on 18 reviews)

Notifications

Alerts administrator whenever a pre-set event occurs.

86%
(Based on 34 reviews)

Diagnosis

IP Address

IP address quality analysis.

Not enough data available

Domains

Sending domain quality analysis.

Not enough data available

Content

Email content analysis.

Not enough data available

Policy Compliance

Determing email and domain compliance with policies such as DMARC.

Not enough data available

Integrations

Webhooks

Integrates webhooks into emails to signal email status (i.e. sent, bounced, opened, etc.)

85%
(Based on 15 reviews)

Event Tracking API

API used to track the status of emails.

88%
(Based on 16 reviews)

Mail Send API

API used to send emails (e.g. Web API, SMTP API)

87%
(Based on 26 reviews)

Spam Filter Testing

Testing to ensure emails do not go to recipient's spam folder.

90%
(Based on 26 reviews)

Analysis

Application Attribution

Tracks and identifies each time the application is installed

n/a

Campaign Analysis

Measures impact and effectiveness of mobile marketing campaign

n/a

Tracking

Open Rate

Tracking open rate across recipients.

95%
(Based on 6 reviews)

Time to Open

Tracking time between delivery and open.

90%
(Based on 6 reviews)

Alerts

Notifications related to placement and opening.

Not enough data available

Processing Time

Measuring of delivery latency/processing time.

90%
(Based on 6 reviews)

Placement

Tracking which folder email appears in.

Not enough data available

Platform

Custom Tracking Domain

Ability to define a custom domain from which emails are sent.

85%
(Based on 21 reviews)

Multiple Domains

Able to send emails from multiple domains.

86%
(Based on 14 reviews)

Dedicated IP

Ability to use a dedicated IP for deliverability.

88%
(Based on 14 reviews)

Documentation

Availability and quality of documentation for API, code library, implementation, and set up.

82%
(Based on 31 reviews)

Sender Reputation Management

Ability for the platform to manage individual domain reputations. That way, senders with good sending practices are not penalized based on the sending practices of others.

85%
(Based on 22 reviews)

Tracking & Reporting

Tracks emails sent and delivery rates and compiles them into standard reports.

92%
(Based on 43 reviews)

Enterprise Scalability

Provides features and infrastructure to allow scaling for large organizations.

87%
(Based on 19 reviews)

Performance and Reliability

Emails are consistently received and software performs reliably.

89%
(Based on 42 reviews)

Campaigns

Proximity Marketing

Collects data on mobile users to customize relevant campaigns

n/a

Bulk Mobile Marketing

Provides templates for mass mobile marketing campaigns

Not enough data available

Push Notifications

Pushes notifications or text messages to mobile devices

n/a

Reporting

Campaign Performance

Measuring overall campaign performance across recipients.

95%
(Based on 6 reviews)

Domain Reputation

Measuring overall reputation related to specific sending domains.

Not enough data available

Brand Reputation

Measuring overall reputation of brand based on all email activity.

Not enough data available

Blacklist and Whitelist

Tracking recipient tagging of domains for blacklists and whitelists.

Not enough data available

Engagement

Coupons and Promotions

Sends out coupons and promotions to reward and entice mobile device users

n/a

Reporting & Analytics

A/B Testing

Run A/B tests on subject lines, areas of content (both images and text), from names, or send dates.

79%
(Based on 5 reviews)

Basic Reporting

84%
(Based on 89 reviews)

Platform

Optimization

Optimizes marketing campaigns for mobile devices

n/a

Integrations - Mobile Marketing

Integrates advertising/campaigns into mobile applications, games, and mobile browsers

n/a

Internationalization

Facilitates global text message and mobile marketing campaigns

Not enough data available

Platform

User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

79%
(Based on 30 reviews)

Internationalization

83%
(Based on 29 reviews)

Performance and Reliability

83%
(Based on 48 reviews)

Text Messaging

Bulk SMS

Provides templates for mass mobile messaging campaigns

Not enough data available

Two-Way Text Messaging

Facilitates two-way text messaging to encourage consumer engagement and loyalty

n/a

Integration

Data Import & Export Tools

80%
(Based on 42 reviews)

Integration APIs

78%
(Based on 25 reviews)

Breadth of Partner Applications

67%
(Based on 22 reviews)