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SendinBlue

4.2
(206)

Easily manage your marketing campaigns, transactional emails, and SMS messages all in one simple and powerful platform.

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SendinBlue Features

Email Marketing

Email and Mobile Preview

Make sure subscribers see email as intended. View emulated inboxes of major email providers and mobile devices (e.g., iOS, Android) to resolve rendering issues.

89%
(Based on 129 reviews)

Manage Email Lists

List management tools include importing and maintaining subscriber data. Manage list segmentation, profile attribute management, and delivery status. Subscribers self-manage preferences.

83%
(Based on 136 reviews)

High-Volume Sending

Ability to send thousands of unique, personalized emails per second.

84%
(Based on 111 reviews)

Building and Personalizing Emails

86%
(Based on 133 reviews)

Sending Outbound Emails

88%
(Based on 130 reviews)

Manage Email Deliverability

87%
(Based on 122 reviews)

Automated Email Responses

85%
(Based on 87 reviews)

Administration

Template Creation

Process for administrator to create personalized email templates from scratch or incorporate and leverage existing templates.

84%
(Based on 64 reviews)

Preset Template Availability

Quantity and quality of preset email templates for administrators to construct their own emails.

79%
(Based on 60 reviews)

Custom Unsubscribe

Able to customize the unsubscribe templates, handler, and tracking.

84%
(Based on 56 reviews)

Email Segmentation

Able to segment transactional emails based on their purpose.

85%
(Based on 52 reviews)

Detailed Server Logs

Detailed logs for tracking and debugging mail server activity.

85%
(Based on 29 reviews)

Notifications

Alerts administrator whenever a pre-set event occurs.

87%
(Based on 49 reviews)

Diagnosis

IP Address

IP address quality analysis.

90%
(Based on 19 reviews)

Domains

Sending domain quality analysis.

90%
(Based on 22 reviews)

Content

Email content analysis.

89%
(Based on 21 reviews)

Policy Compliance

Determing email and domain compliance with policies such as DMARC.

91%
(Based on 21 reviews)

Integrations

Webhooks

Integrates webhooks into emails to signal email status (i.e. sent, bounced, opened, etc.)

88%
(Based on 26 reviews)

Event Tracking API

API used to track the status of emails.

89%
(Based on 29 reviews)

Mail Send API

API used to send emails (e.g. Web API, SMTP API)

90%
(Based on 40 reviews)

Spam Filter Testing

Testing to ensure emails do not go to recipient's spam folder.

89%
(Based on 37 reviews)

Analysis

Application Attribution

Tracks and identifies each time the application is installed

n/a

Campaign Analysis

Measures impact and effectiveness of mobile marketing campaign

n/a

Tracking

Open Rate

Tracking open rate across recipients.

93%
(Based on 33 reviews)

Time to Open

Tracking time between delivery and open.

93%
(Based on 28 reviews)

Alerts

Notifications related to placement and opening.

91%
(Based on 26 reviews)

Processing Time

Measuring of delivery latency/processing time.

90%
(Based on 32 reviews)

Placement

Tracking which folder email appears in.

92%
(Based on 22 reviews)

Platform

Custom Tracking Domain

Ability to define a custom domain from which emails are sent.

87%
(Based on 33 reviews)

Multiple Domains

Able to send emails from multiple domains.

88%
(Based on 23 reviews)

Dedicated IP

Ability to use a dedicated IP for deliverability.

88%
(Based on 25 reviews)

Documentation

Availability and quality of documentation for API, code library, implementation, and set up.

85%
(Based on 43 reviews)

Sender Reputation Management

Ability for the platform to manage individual domain reputations. That way, senders with good sending practices are not penalized based on the sending practices of others.

85%
(Based on 34 reviews)

Tracking & Reporting

Tracks emails sent and delivery rates and compiles them into standard reports.

91%
(Based on 58 reviews)

Enterprise Scalability

Provides features and infrastructure to allow scaling for large organizations.

89%
(Based on 31 reviews)

Performance and Reliability

Emails are consistently received and software performs reliably.

90%
(Based on 56 reviews)

Campaigns

Proximity Marketing

Collects data on mobile users to customize relevant campaigns

n/a

Bulk Mobile Marketing

Provides templates for mass mobile marketing campaigns

91%
(Based on 13 reviews)

Push Notifications

Pushes notifications or text messages to mobile devices

n/a

Reporting

Campaign Performance

Measuring overall campaign performance across recipients.

92%
(Based on 35 reviews)

Domain Reputation

Measuring overall reputation related to specific sending domains.

86%
(Based on 23 reviews)

Brand Reputation

Measuring overall reputation of brand based on all email activity.

86%
(Based on 23 reviews)

Blacklist and Whitelist

Tracking recipient tagging of domains for blacklists and whitelists.

89%
(Based on 31 reviews)

Engagement

Coupons and Promotions

Sends out coupons and promotions to reward and entice mobile device users

n/a

Reporting & Analytics

A/B Testing

Run A/B tests on subject lines, areas of content (both images and text), from names, or send dates.

89%
(Based on 35 reviews)

Basic Reporting

86%
(Based on 128 reviews)

Platform

Optimization

Optimizes marketing campaigns for mobile devices

n/a

Integrations - Mobile Marketing

Integrates advertising/campaigns into mobile applications, games, and mobile browsers

n/a

Internationalization

Facilitates global text message and mobile marketing campaigns

86%
(Based on 11 reviews)

Platform

User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

84%
(Based on 55 reviews)

Internationalization

85%
(Based on 46 reviews)

Performance and Reliability

86%
(Based on 76 reviews)

Text Messaging

Bulk SMS

Provides templates for mass mobile messaging campaigns

89%
(Based on 8 reviews)

Two-Way Text Messaging

Facilitates two-way text messaging to encourage consumer engagement and loyalty

n/a

Integration

Data Import & Export Tools

85%
(Based on 70 reviews)

Integration APIs

80%
(Based on 41 reviews)

Breadth of Partner Applications

75%
(Based on 37 reviews)