SendinBlue

(132)
3.9 out of 5 stars

Easily manage your marketing campaigns, transactional emails, and SMS messages all in one simple and powerful platform.

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SendinBlue Features

Email Marketing
Email and Mobile Preview

Make sure subscribers see email as intended. View emulated inboxes of major email providers and mobile devices (e.g., iOS, Android) to resolve rendering issues.

85%
(Based on 78 reviews)
Manage Email Lists

List management tools include importing and maintaining subscriber data. Manage list segmentation, profile attribute management, and delivery status. Subscribers self-manage preferences.

80%
(Based on 84 reviews)
High-Volume Sending

Ability to send thousands of unique, personalized emails per second.

81%
(Based on 68 reviews)
Building and Personalizing Emails

82%
(Based on 82 reviews)
Sending Outbound Emails

85%
(Based on 80 reviews)
Manage Email Deliverability

84%
(Based on 74 reviews)
Automated Email Responses

81%
(Based on 55 reviews)
Administration
Template Creation

Process for administrator to create personalized email templates from scratch or incorporate and leverage existing templates.

82%
(Based on 44 reviews)
Preset Template Availability

Quantity and quality of preset email templates for administrators to construct their own emails.

76%
(Based on 39 reviews)
Custom Unsubscribe

Able to customize the unsubscribe templates, handler, and tracking.

82%
(Based on 37 reviews)
Email Segmentation

Able to segment transactional emails based on their purpose.

83%
(Based on 36 reviews)
Detailed Server Logs

Detailed logs for tracking and debugging mail server activity.

82%
(Based on 16 reviews)
Notifications

Alerts administrator whenever a pre-set event occurs.

85%
(Based on 32 reviews)
Integrations
Webhooks

Integrates webhooks into emails to signal email status (i.e. sent, bounced, opened, etc.)

84%
(Based on 14 reviews)
Event Tracking API

API used to track the status of emails.

87%
(Based on 15 reviews)
Mail Send API

API used to send emails (e.g. Web API, SMTP API)

86%
(Based on 24 reviews)
Spam Filter Testing

Testing to ensure emails do not go to recipient's spam folder.

89%
(Based on 25 reviews)
Analysis
Application Attribution

Tracks and identifies each time the application is installed

67%
(Based on 5 reviews)
Campaign Analysis

Measures impact and effectiveness of mobile marketing campaign

Not enough data available

Platform
Custom Tracking Domain

Ability to define a custom domain from which emails are sent.

84%
(Based on 18 reviews)
Multiple Domains

Able to send emails from multiple domains.

86%
(Based on 13 reviews)
Dedicated IP

Ability to use a dedicated IP for deliverability.

88%
(Based on 12 reviews)
Documentation

Availability and quality of documentation for API, code library, implementation, and set up.

82%
(Based on 29 reviews)
Sender Reputation Management

Ability for the platform to manage individual domain reputations. That way, senders with good sending practices are not penalized based on the sending practices of others.

84%
(Based on 21 reviews)
Tracking & Reporting

Tracks emails sent and delivery rates and compiles them into standard reports.

91%
(Based on 39 reviews)
Enterprise Scalability

Provides features and infrastructure to allow scaling for large organizations.

88%
(Based on 18 reviews)
Performance and Reliability

Emails are consistently received and software performs reliably.

88%
(Based on 38 reviews)
Campaigns
Proximity Marketing

Collects data on mobile users to customize relevant campaigns

Not enough data available

Bulk Mobile Marketing

Provides templates for mass mobile marketing campaigns

Not enough data available

Push Notifications

Pushes notifications or text messages to mobile devices

Not enough data available

Engagement
Coupons and Promotions

Sends out coupons and promotions to reward and entice mobile device users

Not enough data available

Reporting & Analytics
A/B Testing

Run A/B tests on subject lines, areas of content (both images and text), from names, or send dates.

n/a
Basic Reporting

83%
(Based on 80 reviews)
Platform
Optimization

Optimizes marketing campaigns for mobile devices

73%
(Based on 5 reviews)
Integrations - Mobile Marketing

Integrates advertising/campaigns into mobile applications, games, and mobile browsers

79%
(Based on 5 reviews)
Internationalization

Facilitates global text message and mobile marketing campaigns

Not enough data available

Platform
User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

74%
(Based on 24 reviews)
Internationalization

81%
(Based on 25 reviews)
Performance and Reliability

81%
(Based on 40 reviews)
Text Messaging
Bulk SMS

Provides templates for mass mobile messaging campaigns

Not enough data available

Two-Way Text Messaging

Facilitates two-way text messaging to encourage consumer engagement and loyalty

Not enough data available

Integration
Data Import & Export Tools

79%
(Based on 37 reviews)
Integration APIs

77%
(Based on 23 reviews)
Breadth of Partner Applications

66%
(Based on 21 reviews)