The features that Sendinblue touts as having, and supporting, are definitely awesome.
The GUI interface for builing marketing email automation workflows looks impressive on the website and in the demo material.
I was really hopeful and excited that this platform was going to allow us to manage our email automations much more easily, with it's API features and robust triggering system.
My experiences with this platform are mostly centered around the Automation and API features, with some additional limited experience with the one-off Campaign features.
Additionally with the Automation features, I tried for several hours to kick-off an automation to a list of contact I was importing via CSV. Between importing the users, copying or moving them from one list to another, triggering events for each user individually (which needed programmer intervention to make happen), I could not get the automation to start for pre-existing users. This is a major problem as we're testing migrating from a different platform and already have a list segment that we wanted to try out this Automation platform with.
Moving on to the API, the "standard" API (that manages Campaigns, Lists, and Users) seems to be managed completely separately from the Automation API. There are different API keys for both, and different server-side API libraries for both. This makes the platform feel incredibly amateur and poorly integrated from a user's perspective.
Furthermore, the documentation for the API leaves a lot to be desired. There are rudimentary examples for each endpoint with little explanation and description for each. The primary language of the documentation author(s) is obviously not english, which makes the documentation that much more difficult to understand and refer to. There is no technical level of documentation on the API, which makes it very hard to write integration code to really make the most of your lists.
Regarding the Campaign features, there is a *ton* of confusion everywhere in the platform with scheduling. There is no indication of which timezone any of the timestamps are reported in, other than the setting to configure your own timezone for your account. Unfortunately, there is no prompt or notification for you to set your own timezone, and you just have to find it on your own. This causes major issues with campaign scheduling and deliverability, and it's really tough to discern whether a campaign failed to send due to a scheduling timezone issue, or a platform stability issue (see delays mentioned above).
Lastly, the entire user interface is incredibly confusing and clunky. The Automation Workflow configuration is about the only interface that is intuitive, but it still needs a lot of improvement. For a platform that claims to be as prestigious, reliable, and stable as Sendinblue does, they clearly do not prioritize user interface design or working to improve the learning curve required to help their users make the most out of their platform by investing in the user interface.
The features that are offered by Sendinblue are definitely top-notch. Unfortunately, however, the execution of those features is very poor, which makes them, in my own opinion, a middle of the road platform. There are many other options available that may not offer the same feature parity of Sendinblue, but the features they do offer are rock solid and the support they offer is top notch.
Unfortunately, I absolutely can not recommend Sendinblue as a first-choice for sending emails. I wish that wasn't the case, as I really wanted to like their platform and tried to champion it, and work around the shortcomings. However, at this point, we've wasted days trying to "trick" the platform into doing things it claims to support out of the box. It's time to move on.
I'm sending marketing emails to users who have exhibited interest with my product, and have engaged with me in recent history. I'm attempting to get them to re-engage and convert them to buyers by sending them targeted marketing emails. To provide a pleasant experience, I want to end the email campaign when they convert into a lead, or take some other action with me.
Sendinblue claims to have the features to do this, and if they worked - I think the platform would be a slam dunk. It's unfortunate that they're not working as advertised.