In my opinion this packages’ biggest asset is its customization. With just a few clicks you can create some beautiful looking emails. It also gives you full control over which segments of your email list you want to contact and even the time the email should go out, tailoring it down to factors such as the individual’s time zone. This has been really effective as I have been able to schedule my emails so they appear in the inbox at the times they are most likely to be checking in their emails (e.g. such as in the morning for their time zone, rather than midnight).
Another big benefit of this package is that it combines several functions of other packages. For example, you can make landing pages, pop-ups and offer downloadable gifts. With other email newsletter apps, you would have to use other packages to get these features, so it’s nice to have them all in one.
The customer service is also excellent.