What do you like best?
UNLIMITED EVERYTHING! Well, almost everything.
There are some great options out there, but most either have many restrictions or charge obscene monthly fees. This is one of the most comprehensive solutions that I have come across covering everything from keyword research to link building.
Their brand new update to SEO SpyGlass positions them as having the ability to "finds new backlinks faster than any other tool". So far, this seems evident from our experience, we're picking up new backlinks incredibly quickly.
The value doesn't stop there, with the enterprise plan, you get white-label reports which are customizable, automatic scheduled report delivery & exporting data and more.
Support so far has also been highly responsive.
What do you dislike?
Whilst you are purchasing a lifetime license, there is still an ongoing cost for 'Algo Updates'.
You get 6 months included but will need to extend this to ensure you receive search engine algorithm updates and SEO PowerSuites Cloud which allows you to save projects online and sync your data.
Initially, when I came across this, it was a bit a bit disappointing, but there is absolutely no value in a platform that doesn't get ongoing updates. After using the product only for a short while, I'm really impressed with the rate at which development and updates are happening.
Here's my recommendation, go for the 3-year Algo Update subscription to and get a great saving.
Recommendations to others considering the product
Go for the Enterprise version if you're planning to offer SEO services to other businesses, the extra cost is worth the value gained.
Know that there is an additional fee for Algo Updates, but rest assured that it's well worth it and there's a large reduction in cost if you purchase a long term subscription upfront.
What business problems are you solving with the product? What benefits have you realized?
We're quite a recent startup digital marketing agency. When you're in the early days of establishment, it's quite challenging to collect a set of tools covering the diverse requirements of SEO. Cost can ramp up quickly with multiple monthly subscriptions.
SEO PowerSuite was an ideal fit, it has proven to greatly assist us across the board. When selecting a product, we prefer a name that has been around for a while, SEO PowerSuite has stood the test of time.