What do you like best?
The ability to quickly type in a keyword and know whether or not its valuable for paid or organic search. The search also provides similar keywords and their respective values in that same search box from your original search.
What do you dislike?
Project planning/organization isn't done as well as it is with a tool like SEMrush, but the tools also aren't directly competitive. I dislike that the tool doesn't help tell you the best way to use it to get the most out of it. SEO tools can be complicated and robust and should help a marketer navigate them to their fullest ability.
Recommendations to others considering the product
Make some time in the training and knowledge base of the platform if you want to get the most out of it. While the software is intuitive for the basic functions you probably signed up for, there's more it can you that you may not find out about unless you dig a little.
What business problems are you solving with the product? What benefits have you realized?
We've been able to determine what topics we should focus our blog and page content on. Further, we've realized not only primary topics and keywords to use, but also supplemental ones to use in sub header and paragraph copy.