Let's get straight to the point: the best thing about SharpSpring is cost performance. When it comes to returning a robust marketing automation feature set at this price point, no other platform comes close.
Having worked as a Marketo partner for a few years and flirting on and off with Hubspot, I was blown away when I finally discovered SharpSpring. If you understand how to use marketing automation in a content marketing strategy, every critical feature and all of the flexibility of the other platforms is available in SharpSpring for a fraction of the cost.
When you compare side by side, you will find that there are small features available in other platforms that you won't find in SharpSpring. But frankly, in my experience, the vast majority of these features apply to "edge use case" examples that will apply to a small minority of users at best, and, IMO, are foisted in the collateral and lauded by the sales reps more or less as a gimmick than an actual value add.
Are you surprised that a company with a name like Marketo is pretty good at marketing?
For example, if you're doing an evaluation, ask yourself if you really think you're going to use that Revenue Cycle Analytics system. I'm betting your marketing team has better ways to spend their time.
In a nutshell, sure, if your company has "more money than brains" and a dozen marketers with nothing better to do, Marketo was custom built for you. Or if you enjoy reading amazing marketing blog content and want to make a trip to Boston each year to see comedians and pop stars share their marketing expertise, Hubspot may just be the right fit. (You were wondering where your exorbitant "setup" fees are going?)
On the other hand, if you're actually focused on building content marketing programs and need a solid technology backbone to operate and monitor your campaigns that doesn't eat half your budget for breakfast, stop wasting your time, SharpSpring is the droid you've been looking for.
Of course, as a newer platform, SharpSpring does not yet have as many integrations available out of the box as the older platforms. This is something we'd all like to see and SharpSpring promises that they are always working on new integrations. There are, in fact, many existing third party integrations via Zapier, but you will still come across some marketing technologies that already connect to Marketo and Hubspot that aren't yet in the SharpSpring ecosystem. But that said, with the budget you save with an MA like SharpSpring, you can easily cover the cost of a custom integration if necessary.
Having lots of anonymous visitors come to your website is nice, but not very useful to your sales team. Wouldn't it be nice to know the contact information of those visitors spending lots of time evaluating your products and services? Wouldn't it be nice if your primary sales problem was not finding new leads, but figuring out how to prioritize among the dozens of warm opportunities available in your pipeline?
Without great content, marketing automation is pointless. So the obvious math here is simple: the more money you spend on your marketing technology, the less spend you dedicate to your content. All things being equal, your technology needs to offer the feature set rich enough to operate your campaigns. But beyond that, the determinative factors for your success are going to be based on the quality of the content you are offering, not on the useless bells and whistles in your technology stack.
B2B content marketing strategy is about developing intelligent content offers that actually return real value to your audiences. To create this kind of content, you need to have a deep understanding of how your value propositions solve your prospects' pain points. You also need to understand what kind of content works best for your audiences and how to get your content in front of those audiences. And finally, you need a way to turn those anonymous audiences into known leads and a way to warm those leads with strategic messaging so your sales team can close more deals.
SharpSpring is the marketing technology we recommend to accomplish the last piece of that puzzle. But you will need a steady and persistent supply of high quality content to do effective marketing automation. My job is to help my clients orchestrate and execute an intelligent strategy that combines both content and technology to deliver high quality marketing communications on a robust marketing technology backbone.