Shopify Plus has been a game changer for our business. Rewind about 6 months and we were handicapped by our shopping platform, Magento. That's not a situation that you want to be in.
The switch to Shopify was like a breath of fresh air. No more dealing with hosting. No need for a developer unless we want to do something cool and unique. No more security issues. No more website breaking every time we install a new extension.
With Shopify Plus we can easily add apps at the push of a button. Given that Shopify is now the most used eCommerce platform in the world, there are some great apps out there that have really helped us increase sales and retain customers. Shopify apps also have a sort of ecosystem where the top apps all integrate with each other, which leads to some pretty nice added functionality.
Specifically with Plus, we've taken advantage of Shopify Scripts to run promotions, offer free shipping on certain items, and limit which countries we can offer credit card payments for, thereby decreasing fraudulent orders. I've used launchpad to plan and execute sales which has made preparation much easier. And shopify flow has allowed us to segment customers and send stock re-order notifications. Shopify Plus live chat support has been invaluable and is available 24/7.
Possibly the most valuable thing that comes with Shopify Plus is access to the community. Basically a group of some of the most successful eCommerce merchants out there. It's great for new ideas and getting advice from other successful merchants.
For Plus, there is a significant price jump from the next highest plan. There are features that make it worthwhile, but it may not be for everyone.
For Shopify in general, there are little things that it doesn't do that seem like no brainers and it takes them a little too long to add requested functionality at times. For instance, only recently did they add a product cost field that had been widely requested for years.
We've increased our revenue by improving key metrics. Improved conversion rate through abandoned cart push, messenger, sms, and email notifications and on site messaging and pop ups. Added sms, messenger, and push marketing channels. Increased on page content via customer reviews by using review reminders. Able to correctly attribute sales by marketing campaign via the easy to use pixel setup.