Content Creation Tools
Tools that help in the ideation, writing, and designing of content.
(Based on 59 reviews)
Tools to discover, capture, and share third-party content.
(Based on 61 reviews)
Set buyer personas so users can target content to their most valuable audiences.
(Based on 37 reviews)
Optimize content to increase search engine result rankings.
Ability to test two (or more) versions of content and collect viewer interaction data.
Dashboards & Reporting
Access pre-built and custom dashboards and analytics around content performance.
(Based on 76 reviews)
Deploy different versions of webpages based on user demographics, user activity, etc. with out-of-the-box configuration.
Ability to import sales and marketing collateral built outside of the solution
(Based on 139 reviews)
Overall functionality of building unique sales and marketing collateral within the product
(Based on 85 reviews)
Pre-built templates for fast and simple content creation
(Based on 80 reviews)
Ability to search through all content to easily find necessary collateral
(Based on 121 reviews)
Overall storage and organziation capabilities
(Based on 141 reviews)
User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. to both internal and external users.
(Based on 71 reviews)
Integrations & APIs
API's typically enable integration of data, logic, objects, etc. with other software applications.
(Based on 49 reviews)
Customizable Templated Workflows
Suggested workflows that can be adopted as is or adapted to fit business needs.
Ability to access and restore past versions of content.
Features to distribute content through a variety of channels including social, websites, blogs, etc.
(Based on 62 reviews)
Collaborative Editorial Calendars / Scheduling Content
Create editorial calendars that can be accessed by multiple users. Schedule content in advance to post at a later date.
(Based on 25 reviews)
Tools to communicate with internal and/or external parties involved in the workflow.
(Based on 63 reviews)
Editing and Approval Tools
Tools to facilitate the editing and content approval process.
Not enough data available
Reports created by the user, custom or otherwise, that report on prospect interaction and helpfulness of the collateral
Notification as to when a prospects interacts with a piece of collateral
The level of engagement for a specific account based on the presented collateral
(Based on 89 reviews)
How frequently sales teams use a particular piece of content and its effectiveness
(Based on 131 reviews)
Ability to present to a prospect in-person
(Based on 101 reviews)
Virtual presentation capabilities via sharing screens
(Based on 67 reviews)
The option to present live on a mobile device
(Based on 106 reviews)