The concept is great. As a marketing in a regulated industry, I can easily update salesforce content, track updates and usage, track emails of materials. Really is a great tool when it works well.
The marketing admin side is extremely simple as well.
Our Salesforce uses Microsoft SurfaceBooks (I know). The app is extremely buggy in a derailing way. Different pieces of content seem to not work with different reps. The only current solution is to delete all content or the app itself and reload everything HOPING that it loads correctly. Often a different piece of content will be buggy each time you reload.
Usage and update statistics don't seem to be accurate as well.
Showpad support responds quickly to emails/calls, but hasn't offered any meaningful solution in 2 months of use. My reps aren't necessarily dead in the water, Showpad isn't quite delivering on its core value proposition.
My guess is that all of the above is due to their platform not working that well with Window 10, and that while they claim compatibility with Windows, most of their success is with iOS products.
Lastly, all of their support documentation is dated and/or not setup for windows and the SurfaceBook. Its nice to have a library of how-to's to send to the field team, but they don't help if they are not current or on the same system.
Sales Enablement, Content Management, Sales Effectiveness.
Unfortunately, we haven't realized much of a benefit due to all the bugs.