Ease of use at both admin and end-user levels.
As an admin for a Showpad account I have found it to be simple and quick to set up, and very easy to maintain. The analytics also give great insights into what information is being used, by whom and how often which helps to make future decisions about the content offered and training provided to specific team members.
The end users report having a great experience too. Showpad has given them access to a large amount of information on portable devices which they otherwise would not have had. The platform is easy to navigate and very intuitive. This is extremely important for my team as many of them live in developing countries and have lower levels of education and training than users in modern countries.
Honestly there's very little to not like. For someone with very limited IT skills I have found it to be easy and stress free to use, and the team has improved results since they were given access to Showpad.
Showpad is being used in developing markets in the Pacific Islands to help field sales forces and distributors. The key difficulties we experienced in these markets is poor access to information and training, particularly for those in remote locations, and inconsistent execution standards due to lack of knowledge and clear objectives.
Showpad has allowed us to communicate with field sales forces:
- channel strategy
- targets and KPI's
- "what good looks like" for retail and sales execution
- provide product and category information to build individual expertise
- information and insights for retailers, to help the sales team build win-win propositions
- provide access to policy, training and support information
Team engagement has improved in leaps and bounds, execution standards have lifted and there are early indications of increased sales as a result.