Silverpop, an IBM Company

Silverpop, an IBM Company

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3.1 out of 5 stars
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Silverpop is a digital marketing technology provider that unifies marketing automation, email, mobile, and social.
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Silverpop, an IBM Company Reviews (33 reviews)

  • The Silverpop Engage programs interface is intuitive and easy to use. We were able to setup a fairly complex branching nurture program in short order. The html...Read More
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    Sarah L.
    Administrator in Marketing and Advertising
  • It was a cumbersome user experience. The marketing automation wasn't what we needed, and the customer support was slow to respond to our questions. It was too...Read More
    Avatar 699b516ccb7c52c39a00a5a0b519c525492a57a311ed9ce017bc17b6c1c89a1c
    G2 Crowd User in Information Technology and Services
<span data-ue-widget='safe-name' data-safe-name-id='56741'>Anand K.</span> - Silverpop, an IBM Company Review Author
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Not recommended for automation, worst email marketing tool

What do you like best?

There is nothing that we should like in silverpop. It has very basic functionality that a simple email tool have but it also lack the very basic functionality of a email tool for eg. changing time of a scheduled campaign.

What do you dislike?

1. Automation of campaign is complicated and time consuming.

2. You Cannot reschedule a campaign. You have to unscheduled a campaign and do the complete process again. Every simple email marketing tool have this function that a scheduled campaign time can be changed but not in silverpop. You have to go through the same process of creating and scheduling a campaign again.

3. You cannot make changes in a automated campaigns. You have to cancel that automation and then again do the same process. Automation is meant to decrease the work load and optimize the automated campaign by changing the subject line, small changes in content etc. But you cannot do that in silverpop.

4. You cannot make any changes in a scheudled campaign, Like changing subject line, content etc.

5. Loading time. On every step of silverpop you will have to wait and see the pop ups and progress bar coming in. That is frustrating and irritating.

6. Email deliverability - They does not take care of IPs, they will...

Recommendations to others considering the product

If you want to automate your email marketing, Recommendation campaigns etc. Do not go for silverpop at all. Even if you want to use silverpop as a bulk email marketing tool then also I will not recommend it because the deliverability team of Silverpop is not experienced and they will let you handle your IPs which is dangerous. Even if you go for 5-6 IPs for your organization they will not rotate the IPs, You will have to manually assign the IPs to each and every query. But they will pool the ip for rotation if you insist.

What business problems are you solving? What benefits have you realized?

I have been into email marketing from last 7 years and have used N number of tools but this is the worst tool I have worked on. It is complicated, time consuming and irritating tool where you will see pop ups, progress bars every now and then. I would not recommend this tool at all. If you want to save your time and money.

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<span data-ue-widget='safe-name' data-safe-name-id='45353'>Brian K.</span> - Silverpop, an IBM Company Review Author
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Long Time Silverpop User - from Engage B2B to IBM

What do you like best?

I've worked with many platforms from MailChimp to Pardot. Silverpop is a very dynamic marketing automation tool. It has all the features that you need to run a simple marketing campaign to automated complex behavior marketing programs. Silverpop has a very active user community that allows users to share ideas, flag bugs, put in support cases, and suggest new functionality for the development road map.

What do you dislike?

The tool does not integrate with some popular 3rd party tools and the inbound and landing page reporting capabilities are not as strong as they can be. The interface can be challenging to navigate for new users and some of the org administrative functions and setup can be a bit confusing. The interface user experience has been greatly improved from the Engage B2B days as well as the functionality.

Recommendations to others considering the product

Choosing the right platform is a very important business decision. When choosing a platform you have to consider not only if the platform is right for you, but also if you are right for the platform. Do you have the internal resources needed to learn and utilize all of Silverpops functionality? Do you have the data to support the use of some of the more advanced features. If you have a database with less than 2,500 contacts and no database fields to use to create targeted queries and lists then you should consider a cheaper tool so you are not paying for functionality you will not be able to use.

What business problems are you solving? What benefits have you realized?

Making sure that the right audience gets the right message at the right time is essential to digital marketing. Having the right data and the right platform can make all the difference. I've worked with clients that were sending e-blasts to their entire database and worked with them to utilize the data that they had and Silverpops features to make their outbound digital marketing more targeted and effective. From website behavioral data, relational table data, web forms, and landing pages - you are able to track behaviors and collect data all in your Silverpop org. This allows you to send automated but also personalized outbound messaging to the right contact at the right time.

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<span data-ue-widget='safe-name' data-safe-name-id='22304'>Katie C.</span> - Silverpop, an IBM Company Review Author
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Silverpop is great email tool.

What do you like best?

Ability to set up email campaigns and not have to think twice about them. Also, being able to test multiple templates, subject lines, from names takes the guessing out of knowing which type of email will appeal to the email recipients.

What do you dislike?

Interface is a bit hard to work with, and it feels like more of an email tool, than an overall digital marketing suite (unless you purchase the plug-ins). We don't have instance access to our data, which makes creating automated campaigns a bit difficult. Also, our plug-in with EpiServer has never worked properly.

Recommendations to others considering the product

Great for use with companies that have instance access to marketing data.

What business problems are you solving? What benefits have you realized?

The forms are a great added bonus. Send time optimization has also been helpful with open rates and click-throughs... better than a mass send.

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Administrator in Packaging and Containers - Silverpop, an IBM Company Review Author
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Easy to use, still robost

What do you like best?

Silverpop's interface is extremely user friendly. With quick training, most people should be able to create, send and measure an email. For more advanced users, the automated programs and reporting features are very accessible without compromising on power or insight.

What do you dislike?

If you have a problem that requires advanced information, it can be hard to get a real response. They tend to give canned answers to problems. If you can get to someone more technical though, they're great.

What business problems are you solving? What benefits have you realized?

Silvepop makes it very easy to create attractive transactional emails, and they have tons of third party partners, so even if they don't have everything you want, you can find a solution that integrates easily.

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User - Silverpop, an IBM Company Review Author
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Some good, some not so good

What do you like best?

I like my representative. She is very responsive as are the support team when I establish a case.

What do you dislike?

I just recently started working on an integration to automate our abandoned cart emails. It should have been fairly seemless but I had to have several calls with Silverpop and our tracking company WebTrends. The integration hasn't gone well and frankly I'm really not happy with the IBM team. I really liked the team prior to IBM taking over the company.

Recommendations to others considering the product

There is quite a bit of bureaucracy with IBM now. I really liked the flexibility and accessibility and pricing prior to IBM buying Silverpop.

What business problems are you solving? What benefits have you realized?

As I stated, we are trying to automate abandoned cart emails. Once that is completed, there are other opportunites but now that IBM is the parent company the prices for those ideas have increased. I'm not sure we will be able to afford other opportunities.

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