Silverpop, an IBM Company

Silverpop, an IBM Company

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3.1 out of 5 stars
28 6.2 / 10
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Silverpop is the only digital marketing technology provider that unifies marketing automation, email, mobile, and social.
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Silverpop, an IBM Company Reviews (28)

  • It was a cumbersome user experience. The marketing automation wasn't what we needed, and the customer support was slow to respond to our questions. It was too... Read More
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    G2 Crowd User in Information Technology and Services
  • The Silverpop Engage programs interface is intuitive and easy to use. We were able to setup a fairly complex branching nurture program in short order. The html... Read More
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    Sarah L.
    Administrator in Marketing and Advertising
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Silverpop is great email tool.

What do you like best?

Ability to set up email campaigns and not have to think twice about them. Also, being able to test multiple templates, subject lines, from names takes the guessing out of knowing which type of email will appeal to the email recipients.

What do you dislike?

Interface is a bit hard to work with, and it feels like more of an email tool, than an overall digital marketing suite (unless you purchase the plug-ins). We don't have instance access to our data, which makes creating automated campaigns a bit difficult. Also, our plug-in with EpiServer has never worked properly.

Recommendations to others considering the product

Great for use with companies that have instance access to marketing data.

What business problems are you solving? What benefits have you realized?

The forms are a great added bonus. Send time optimization has also been helpful with open rates and click-throughs... better than a mass send.

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User - Silverpop, an IBM Company Review Author
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Some good, some not so good

What do you like best?

I like my representative. She is very responsive as are the support team when I establish a case.

What do you dislike?

I just recently started working on an integration to automate our abandoned cart emails. It should have been fairly seemless but I had to have several calls with Silverpop and our tracking company WebTrends. The integration hasn't gone well and frankly I'm really not happy with the IBM team. I really liked the team prior to IBM taking over the company.

Recommendations to others considering the product

There is quite a bit of bureaucracy with IBM now. I really liked the flexibility and accessibility and pricing prior to IBM buying Silverpop.

What business problems are you solving? What benefits have you realized?

As I stated, we are trying to automate abandoned cart emails. Once that is completed, there are other opportunites but now that IBM is the parent company the prices for those ideas have increased. I'm not sure we will be able to afford other opportunities.

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One of the best email-centric platforms currently available

What do you like best?

I can easily manage a large number of users while keeping an eye on deliverability. There are a lot of "securities" in place to force deliverability best practices. I can easily send emails in 30 different languages with no problems.

What do you dislike?

As many have mentioned, the UI is dated and needs help. Silverpop is aware and slowly rolling out improvements. A lot of focus seems to be on adding new functionality and new "apps" over addressing some of the usability problems of the core features of the software.

Recommendations to others considering the product

Engage is a great tool with a lot of advanced features to really help you focus on your targeted audience and make informed decisions. It has a well-documented API to allow you to take advantage of a lot of the functionality of Engage in your own applications/websites. After personally reviewing Eloqua and ExactTarget, Silverpop was attractive not only from a feature set, but from a pricing perspective as well.

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Robust Marketing Automation Tool

What do you like best?

Silverpop is a robust marketing automation tool that is designed for marketers to get the most out of their campaigns. For me, deliverability was one aspect that stood out compared to competitors - in a good way. I also liked the Send Time Optimization feature as I was sending emails out for an exclusive event and didn't want my message to get 'lost.'

It'd be a mistake not to mention that their service was awesome at handling the most minor or problems.

What do you dislike?

The GUI could use some 'dummy proofing' especially for those just starting out using it.

Recommendations to others considering the product

Consider the size and reach that you need with your campaigns and what your expected ROI should be.

What business problems are you solving? What benefits have you realized?

Marketing Automation

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Administrator in Information Technology and Services - Silverpop, an IBM Company Review Author
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Not for SMB

What do you like best?

Vanity URLs for landing pages, deliverability of emails, ability to store lots of data, forward to a friend tracking was a cool feature!

What do you dislike?

It was a cumbersome user experience. The marketing automation wasn't what we needed, and the customer support was slow to respond to our questions. It was too expensive for our needs and the size of our CRM. Salesforce integration was lacking.

Recommendations to others considering the product

If you are an in-house marketing team with beginner or no coding capacity, this isn't for you. The WYSIWYG capabilities for building email templates and landing pages is messy, and would be helpful with built in templates. If you have over 50K in contacts, the database functions may be helpful.

Overall, I truly found the experience to be slow and constantly found myself telling my execs that Silverpop had messed one thing or another up, after checking for user error, of course! ;)

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