SimilarWeb

(27)
4.1 out of 5 stars

Compare website traffic, discover valuable insights about competitors’ sites and Identify growth opportunities.

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SimilarWeb Features

Organic Search
Backlink Tools

Provides tools that help you build additional link backs to your site and allow you to understand what your existing links backs are and how they are impacting your SEO

79%
(Based on 5 reviews)
On-Page Analysis

Analyze a URL based on the keywords you are targeting for the page

89%
(Based on 8 reviews)
Site Audits

Crawls all pages on your site pointing out potential issues search crawlers may have with your site

89%
(Based on 8 reviews)
Local Marketing

Provides tools to help manage listing in multiple local search engines (Google+ Local, Yelp, Bing Local)

76%
(Based on 5 reviews)
Keyword Analysis

Helps find the right keywords to target to drive appropriate traffic to your site

85%
(Based on 11 reviews)
SERP Rank Tracking

Tracks Organic Rank for keywords that you are targeting for a specific URL and provides history reports for multiple Search Engines

79%
(Based on 5 reviews)
Brand Alerts

Provides reports of when your Brand or Domain is mentioned or linked to from other domains

Not enough data available

Social Analytics

Provides tools that analyze social mentions and link backs relative to SEO

88%
(Based on 10 reviews)
Competitive Comparisons

Enables side by side comparisons on how you are doing vs competitors for key metrics such as back links, SERP Results, Domain Strength, etc.

97%
(Based on 11 reviews)
Website Analytics Integration

Integrates Google Analytics, WebMaster tools, etc

91%
(Based on 7 reviews)
Metrics
Sessions - Digital Analytics

Accurately measure total web traffic and present data elegantly.

81%
(Based on 14 reviews)
Engagement

Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc.

79%
(Based on 14 reviews)
Entry and Exit Pages

Accurately determine where most people enter your site and where they leave and present data elegantly.

76%
(Based on 12 reviews)
Standard Event Tracking

Software automatically tracks standard user actions.

83%
(Based on 8 reviews)
Custom Event Tracking

Able to set up custom variables to track any user activity on the site.

74%
(Based on 8 reviews)
Retention

Accurately measure bounce rate.

78%
(Based on 10 reviews)
Return

Track user return rates and related metrics.

78%
(Based on 11 reviews)
Conversions

Track what proportion of users convert via a certain action.

72%
(Based on 9 reviews)
Funnels

See how many users proceed down a certain path to conversion.

73%
(Based on 10 reviews)
Reporting
Real-Time Reporting

Obtain live data for who is currently accessing your site.

72%
(Based on 14 reviews)
Trending

Report on how any user activity has changed over time.

84%
(Based on 12 reviews)
Retroactive Reporting

Report on user activity in the past and set up predictive models for the future.

81%
(Based on 12 reviews)
Segmentation

Break down a population of users by demographics, sequence actions, time, and able to build custom segments.

79%
(Based on 12 reviews)
Mobile Reporting

Analytic tools are also available for mobile and tablet versions of websites.

75%
(Based on 11 reviews)
Unification Across Devices

Able to unify user data across devices, recognizing returning users.

67%
(Based on 11 reviews)
Custom Reports and Dashboards

Allows users to easily build customized reports and dashboards.

78%
(Based on 12 reviews)
User Identification
Geolocation

Identifies users locations.

Not enough data available

Demographics

Identifies user demographics like gender or age.

Not enough data available

User Segmentation

Enables the view of analytic data based on user segment.

Not enough data available

Platform
Internationalization

Allows orgainizations multi-national organizations to use tool effectively accross multiple languages and currencies

97%
(Based on 5 reviews)
User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

Not enough data available

Performance and Reliability

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.

Not enough data available

Reporting and Dashboards

Access pre-built and custom reports and dashboards.

88%
(Based on 6 reviews)
Mobile User Support

Allows software to be easily used on multiple mobile devices include phone and tablet devices.

Not enough data available

Other
User Data

Able to access user-specific data such as location, language, gender, and activity while on the site.

81%
(Based on 11 reviews)
Site Search Reporting

Report on keywords used in internal searches.

79%
(Based on 10 reviews)
Load Time Monitoring

Track load times on different devices and systems.

75%
(Based on 10 reviews)
Campaign Tracking

Analyze inbound marketing traffic to identify which campaigns are working best.

72%
(Based on 7 reviews)
E-Commerce

Track revenue and transactions.

73%
(Based on 5 reviews)
Promotional Messages

Able to deploy promotional or other pop-up messages based on user actions.

75%
(Based on 6 reviews)
Administration Alerts

System can self-monitor critical metrics and alert administrators when they reach concerning levels.

81%
(Based on 7 reviews)
Tracking & Reporting
User Path Tracking

Displays a users progress throughout specific paths in an application.

Not enough data available

User Activity History

Displays a users activity history.

Not enough data available

Crash Reporting

Provides information about why a crash occurred.

Not enough data available

Custom Event Tracking

Enables you to define custom events for analysis.

Not enough data available

Real-Time Insights

Provides real-time reports.

Not enough data available

Attribution

Measures user acquisition analytics.

Not enough data available

Dashboard

Provides a holistic summary of your data.

Not enough data available

Administration
Performance and Reliability

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.

77%
(Based on 9 reviews)
User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

78%
(Based on 8 reviews)
API / Integrations

Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.

63%
(Based on 9 reviews)
QA Testing

Able to test that event and variable setup are reporting data accurately.

76%
(Based on 7 reviews)
Metrics
Conversions

Track what proportion of users convert via a certain action.

Not enough data available

Sessions - Mobile App Analytics

Accurately measure total traffic and present data elegantly.

Not enough data available

Engagement

Configure and accurately measure an appropriate measure of engagement, such as average session length.

Not enough data available

Exit Tracking

Accurately determine where in the program people close the app.

Not enough data available

Events

Easily set up which user actions on your app should be recorded as events and accurately record them.

Not enough data available

Retention

Accurately measure bounce rate.

Not enough data available

Return

Track user return rates and related metrics.

Not enough data available

Funnels

See how many users proceed down a certain path to conversion.

Not enough data available

Reporting
Real-Time

Obtain live data for who is currently accessing your site.

Not enough data available

Trending

Report on how any user activity has changed over time.

Not enough data available

Retroactive Reporting

Report on user activity in the past and set up predictive models for the future.

Not enough data available

Segmentation

Break down a population of users by demographics, sequence actions, time, and able to build custom segments.

Not enough data available

Dashboards

Provides pre-built dashboards to aggregate and display data.

Not enough data available

Custom Reports and Dashboards

Allows users to easily build customized reports and dashboards.

Not enough data available

Other
User Data

Able to access user-specific data such as location, language, gender, and activity while on the site.

Not enough data available

Load Time Monitoring

Track load times on different devices and operating systems.

Not enough data available

Campaign Tracking

Analyze inbound marketing traffic to identify which campaigns are working best.

Not enough data available

E-Commerce

Track revenue and transactions.

Not enough data available

Tracking
Standard Tracking

Software automatically tracks standard user actions.

Not enough data available

Tracking Flexibility

Able to set up custom variables to track any user activity on the site.

Not enough data available

Notifications and Alerts
In-App Notifications

Able to deploy a message to users while inside the app.

Not enough data available

System Notifications

Able to deploy push notifications that wake the device even when the app isn't running.

Not enough data available

Alerts

System can self-monitor critical metrics and alert administrators when they reach concerning levels.

Not enough data available

Administration
API / Integrations

Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.

Not enough data available

QA Testing

Able to test that event and variable setup are reporting data accurately.

Not enough data available

Performance and Reliability

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.

Not enough data available

User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

Not enough data available