What do you like best?
The ability to review website visits data by subdomain and to measure the global footprint of websites is extremely useful for my industry analyst projects.
What do you dislike?
Sometimes i think the algorithms they use might predict too high a rate of website visitor numbers, but if i am comparing across an industry, i assume that if there is a miscalculation in the algorithm that it affects all of the comparable sites equally so comparisons between industry competitors would still be valiud, but just perhaps not at the numbers being suggested.
Recommendations to others considering the product
This product will really help you think outside the box in terms of market analysis, competitive positioning and industry trend analysis.I It really is what you make of it: i feel like there is a lot more analysis i could do with this if i spent more time digging in to the product's rich feature set.
What business problems are you solving with the product? What benefits have you realized?
I look at unique visits to developer portal subdomains of websites to measure the platform impacts of businesses. I can also make correlations between the success of digital transformation journeys and the industry category ranking of some businesses in particular verticals like banking. I have been able to enhance some analyst reports by looking at uptake of technologies globally and representing that visually, and in my own research i have been able to track what engagement strategies businesses were using that might see them achieving higher-than-expected traction in any given month and i can dig into referral sources to understand what moved the needle for them.