SimilarWeb

(20)
4.2 out of 5 stars

Compare website traffic, discover valuable insights about competitors’ sites and Identify growth opportunities.

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SimilarWeb review by User in Marketing and Advertising
User in Marketing and Advertising
Review Source

Don't pay for premium

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Verified Current User
What do you like best?

The free extension and our CSM is definitely trying to make us happy.

What do you dislike?

This is not a technology, but a service. You enter domains in a spreadsheet that can do look-ups. You cannot easily do a list build and the way they do look-ups eats into your API calls, which are limited every month. My CSM is definitely trying to be helpful, but the technology is just not there. If you are in the US, they are based in Israel, so you will usually get a response the following day. So far, I am disappointed that I moved from free to premium.

Recommendations to others considering the product

Ask a lot of questions and have them show you their capabilities in the product (or lack thereof). They have over promised and under delivered to the point of not delivering at all.

What business problems are you solving with the product? What benefits have you realized?

Finding website traffic

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SimilarWeb review by <span>Mark B.</span>
Mark B.
Validated Review
Verified Current User
Review Source
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Verified Current User
What do you like best?

The ability to review website visits data by subdomain and to measure the global footprint of websites is extremely useful for my industry analyst projects.

What do you dislike?

Sometimes i think the algorithms they use might predict too high a rate of website visitor numbers, but if i am comparing across an industry, i assume that if there is a miscalculation in the algorithm that it affects all of the comparable sites equally so comparisons between industry competitors would still be valiud, but just perhaps not at the numbers being suggested.

Recommendations to others considering the product

This product will really help you think outside the box in terms of market analysis, competitive positioning and industry trend analysis.I It really is what you make of it: i feel like there is a lot more analysis i could do with this if i spent more time digging in to the product's rich feature set.

What business problems are you solving with the product? What benefits have you realized?

I look at unique visits to developer portal subdomains of websites to measure the platform impacts of businesses. I can also make correlations between the success of digital transformation journeys and the industry category ranking of some businesses in particular verticals like banking. I have been able to enhance some analyst reports by looking at uptake of technologies globally and representing that visually, and in my own research i have been able to track what engagement strategies businesses were using that might see them achieving higher-than-expected traction in any given month and i can dig into referral sources to understand what moved the needle for them.

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SimilarWeb review by <span>Ben O.</span>
Ben O.
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Verified Current User
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Verified Current User
What do you like best?

Ok... so this tool is actually amazing. It allows you to look at the search engine traffic, referrals and outgoing traffic for competitors. You can export this into excel sheets to manipulate the data and it's great for identifying affiliate blogs to network with and adwords / ppc campaigns.

The support is also amazing. They're active on email, twitter and are happy to get on the phone.

What do you dislike?

The price! It takes a lot of persuading to get this paid for if you're working in a small company.

Recommendations to others considering the product

export the data and learn to manipulate it... look for long tail keywords to identify good niches

What business problems are you solving with the product? What benefits have you realized?

We identify trends and opportunities like good blogs to target. It informs our PPC campaigns.

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SimilarWeb review by <span>Prashant L.</span>
Prashant L.
Validated Review
Review Source
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What do you like best?

Competitor Analysis is one the best features which SimilarWeb has. It gives you instant analysis of keywords which your competitor is using, provides you with the source of the traffic which your competitor's website is getting.

What do you dislike?

It needs integration with Google Analytics to give in-depth and accurate data which is kind of more work to do then Just one place tool for Digital Intelligence.

What business problems are you solving with the product? What benefits have you realized?

We are providing our clients with Digital marketing solutions along with marketing technology. For us this is very benefitial as we analyze the competitors, their keyword use, traffic on their website by using similarweb's free chrome extention instead of going through various apps to do so, hence saving time and improving the efficiency.

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SimilarWeb review by User in Internet
User in Internet
Review Source

Efficient digital analytics tool

Reviewed On
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Verified Current User
What do you like best?

SImilarWeb offers an inside look into analytical information on websites and competitors. From a PR perspective, it's incredibly helpful in gauging outlet circulation and unique visitors. It also allows you to track how well your brand's website is doing versus competitors and includes keywords that users are looking for.

What do you dislike?

I would like the opportunity to download the data. It would also be helpful if it offered additional context on what different data sets meant.

What business problems are you solving with the product? What benefits have you realized?

I use it mainly to track engagement on different media outlets, however I find it fascinating to compare a brand's websites with competitors.

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SimilarWeb review by User in Marketing and Advertising
User in Marketing and Advertising
Review Source

Similarweb review

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Verified Current User
What do you like best?

User experience is sup easy. Even if you have no experience with the platform, it is easy to figure out quickly.

What do you dislike?

I feel like the data could be a bit more accurate. I also wish you could view more mobile data.

Recommendations to others considering the product

If you're looking for a way to get quick insights on website traffic its a good platform. Good when looking at competitors to compare to your own data.

What business problems are you solving with the product? What benefits have you realized?

It helps us with our competitive report to see at a high level where are website traffic compares.

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