SimilarWeb

4.1
(27)

Compare website traffic, discover valuable insights about competitors’ sites and Identify growth opportunities.

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Showing 27 SimilarWeb reviews
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SimilarWeb review by Agata J.
Agata J.
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"Competitive intelligence and website analytics platform"

What do you like best?

SimilarWeb offers free plan for beginners that includes up to five results per metrics, one months of mobile app data and three months , which is great for startup company. I like the feature where you can compare your website results with your competitors' website results and see it in comparison on one screen - it is very convenient and gives many insights.

What do you dislike?

Website and mobile app data that showed on similar web sometimes incorrect. I compared data in our Google Analytics and on SimilarWeb and have to say that Google Analytics is much more accurate and process new data much faster..

Recommendations to others considering the product

SimilarWeb is a great platform, but data could be not very accurate, so use SimilarWeb as an addition to GA

What business problems are you solving with the product? What benefits have you realized?

With SimilarWeb I get insights about website strategy of companies I am interested in, do keywords planning and analysis and simply track our website traffic in comparison with our main competitors.

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SimilarWeb review by User in Marketing and Advertising
User in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"Don't pay for premium"

What do you like best?

The free extension and our CSM is definitely trying to make us happy.

What do you dislike?

This is not a technology, but a service. You enter domains in a spreadsheet that can do look-ups. You cannot easily do a list build and the way they do look-ups eats into your API calls, which are limited every month. My CSM is definitely trying to be helpful, but the technology is just not there. If you are in the US, they are based in Israel, so you will usually get a response the following day. So far, I am disappointed that I moved from free to premium.

Recommendations to others considering the product

Ask a lot of questions and have them show you their capabilities in the product (or lack thereof). They have over promised and under delivered to the point of not delivering at all.

What business problems are you solving with the product? What benefits have you realized?

Finding website traffic

What SEO solution do you use?

Thanks for letting us know!
SimilarWeb review by Mark B.
Mark B.
Validated Reviewer
Verified Current User
Review Source

"Website analytics for industry analysis"

What do you like best?

The ability to review website visits data by subdomain and to measure the global footprint of websites is extremely useful for my industry analyst projects.

What do you dislike?

Sometimes i think the algorithms they use might predict too high a rate of website visitor numbers, but if i am comparing across an industry, i assume that if there is a miscalculation in the algorithm that it affects all of the comparable sites equally so comparisons between industry competitors would still be valiud, but just perhaps not at the numbers being suggested.

Recommendations to others considering the product

This product will really help you think outside the box in terms of market analysis, competitive positioning and industry trend analysis.I It really is what you make of it: i feel like there is a lot more analysis i could do with this if i spent more time digging in to the product's rich feature set.

What business problems are you solving with the product? What benefits have you realized?

I look at unique visits to developer portal subdomains of websites to measure the platform impacts of businesses. I can also make correlations between the success of digital transformation journeys and the industry category ranking of some businesses in particular verticals like banking. I have been able to enhance some analyst reports by looking at uptake of technologies globally and representing that visually, and in my own research i have been able to track what engagement strategies businesses were using that might see them achieving higher-than-expected traction in any given month and i can dig into referral sources to understand what moved the needle for them.

SimilarWeb review by User in Public Relations and Communications
User in Public Relations and Communications
Validated Reviewer
Review Source

"Does the job, could be better -- Could also be worse"

What do you like best?

It gives an OK estimate of site traffic. For a PR pro, it's a necessary tool to track metrics. The Chrome extension aspect of it is a huge plus. Makes it quick, seamless process.

What do you dislike?

It's not as good as it's predecessor, Compete. UVM doesn't really exist. It seems to share general site traffic which doesn't always seem accurate. Sometimes it's too low and others too high. For the most part, it does the job. Like I said, it could be better but could also be way worse.

Recommendations to others considering the product

Use it to get a ballpark estimate of website traffic. Consult other sources like Cision, Alexa Ranking, Google Analytics or any old records you have on hand for frequently visited sites.

What business problems are you solving with the product? What benefits have you realized?

It helps us gather UVM/circulation for online news sites and publications. It does help justify some publications to our clients and give us intel when reporters aren't forthcoming with their metrics or media kits.

SimilarWeb review by Administrator in Airlines/Aviation
Administrator in Airlines/Aviation
Validated Reviewer
Verified Current User
Review Source

"Good but a bit pricey platform"

What do you like best?

It has many useful features that help to learn more about our industry and key players on the market. I like that I can create customized dashboards to monitor changes on the market and news and updates about our competitors and also see how our company performs against them.

What do you dislike?

Definitely the pricing options. Looks like they target medium and big companies and it is tough for small organization to pay such a high price for a software like this.

Recommendations to others considering the product

Try their free trial first before spending money for the software

What business problems are you solving with the product? What benefits have you realized?

Getting insights about our market and about companies I am interested in.

SimilarWeb review by Ben O.
Ben O.
Validated Reviewer
Verified Current User
Review Source

"My favourite paid tool out of many... love it... but it is expensive. "

What do you like best?

Ok... so this tool is actually amazing. It allows you to look at the search engine traffic, referrals and outgoing traffic for competitors. You can export this into excel sheets to manipulate the data and it's great for identifying affiliate blogs to network with and adwords / ppc campaigns.

The support is also amazing. They're active on email, twitter and are happy to get on the phone.

What do you dislike?

The price! It takes a lot of persuading to get this paid for if you're working in a small company.

Recommendations to others considering the product

export the data and learn to manipulate it... look for long tail keywords to identify good niches

What business problems are you solving with the product? What benefits have you realized?

We identify trends and opportunities like good blogs to target. It informs our PPC campaigns.

SimilarWeb review by Prashant L.
Prashant L.
Validated Reviewer
Review Source

"SimilarWeb - A Must tool for Digital Analytics"

What do you like best?

Competitor Analysis is one the best features which SimilarWeb has. It gives you instant analysis of keywords which your competitor is using, provides you with the source of the traffic which your competitor's website is getting.

What do you dislike?

It needs integration with Google Analytics to give in-depth and accurate data which is kind of more work to do then Just one place tool for Digital Intelligence.

What business problems are you solving with the product? What benefits have you realized?

We are providing our clients with Digital marketing solutions along with marketing technology. For us this is very benefitial as we analyze the competitors, their keyword use, traffic on their website by using similarweb's free chrome extention instead of going through various apps to do so, hence saving time and improving the efficiency.

SimilarWeb review by User in Internet
User in Internet
Validated Reviewer
Verified Current User
Review Source

"Efficient digital analytics tool"

What do you like best?

SImilarWeb offers an inside look into analytical information on websites and competitors. From a PR perspective, it's incredibly helpful in gauging outlet circulation and unique visitors. It also allows you to track how well your brand's website is doing versus competitors and includes keywords that users are looking for.

What do you dislike?

I would like the opportunity to download the data. It would also be helpful if it offered additional context on what different data sets meant.

What business problems are you solving with the product? What benefits have you realized?

I use it mainly to track engagement on different media outlets, however I find it fascinating to compare a brand's websites with competitors.

SimilarWeb review by User in Marketing and Advertising
User in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"Similarweb review"

What do you like best?

User experience is sup easy. Even if you have no experience with the platform, it is easy to figure out quickly.

What do you dislike?

I feel like the data could be a bit more accurate. I also wish you could view more mobile data.

Recommendations to others considering the product

If you're looking for a way to get quick insights on website traffic its a good platform. Good when looking at competitors to compare to your own data.

What business problems are you solving with the product? What benefits have you realized?

It helps us with our competitive report to see at a high level where are website traffic compares.

SimilarWeb review by Andrei B.
Andrei B.
Validated Reviewer
Verified Current User
Review Source

"Business analytics with Similarweb"

What do you like best?

A lot of insights about any website. Best part is traffic and popular pages.

What do you dislike?

Some features closed. Not all countries available even for Pro licence.

Recommendations to others considering the product

Look at Semrush, they implemented same functionality .

What business problems are you solving with the product? What benefits have you realized?

Provide good insight about any competitor. Fresh data.

SimilarWeb review by Colin C.
Colin C.
Validated Reviewer
Verified Current User
Review Source

"Efficient Research Tool"

What do you like best?

The best part for me has been the ability to track how visitors to competitor's websites arrive and what the most common keywords they search for are. It essentially provides an inside look into the Google Analytics information for your competitors.

What do you dislike?

While there is a lot of valuable information inherent in SimilarWeb, the data isn't always easy to actionable insights in the data. It takes the work of a data-driven individual or team to get the full functionality out of the product. That being said, it's a research tool, and should be utilized as such.

What business problems are you solving with the product? What benefits have you realized?

The biggest business problem we are solving has been learning where traffic to competitor's websites is coming from and how much traffic they generate compared to our more readily available data.

SimilarWeb review by Consultant in Computer Software
Consultant in Computer Software
Validated Reviewer
Review Source

"Most of the details are over rated but it's good for initial research"

What do you like best?

You can get a bit idea about how great a website is. Also, you can decide your potential competitors with it.

What do you dislike?

Most of the data is overrated. Where the actual monthly traffic will be 15K, this platform shows more than 1 lakh per month. So you actually can't rely every time on this. Also, their support system is very poor and the guys are full of attitude. The way they greet the customers is pathetic. The worst part is you have to wait for 2 months to get your things done.

Recommendations to others considering the product

Invest in other tool like SEMRush. You can get a lot of data from it.

What business problems are you solving with the product? What benefits have you realized?

Competitor Research

SimilarWeb review by User in Financial Services
User in Financial Services
Validated Reviewer
Review Source

"Similarweb has been an incredible helpful tool! "

What do you like best?

Similarweb is a fantastic tool for market research. The ability to view the breakdown of traffic sources for any given website, say referral traffic, and dig in to the specific websites sending traffic is invaluable as we prospect for new partners.

What do you dislike?

Time-span of data often isn't clear or changes when clicking around a websites profile

Chrome extension should work better, often has data that mismatches with what is on the website

What business problems are you solving with the product? What benefits have you realized?

Prospecting for new potential partners by analyzing competitor traffic.

Measuring market-share for new potential business ventures

Measuring website traffic for prospective partners to judge business potential

SimilarWeb review by Pedro U.
Pedro U.
Validated Reviewer
Verified Current User
Review Source

"SimilarWeb Rocks out the info"

What do you like best?

The amuont of competitive info is great and very useful

What do you dislike?

the little flexibility for the enterprise plans is not good. For the price of the product you'll be willing to be able to negotiate.

Recommendations to others considering the product

The pro-version totally worths it.

What business problems are you solving with the product? What benefits have you realized?

Competition infois great and very useful

SimilarWeb review by User in Internet
User in Internet
Validated Reviewer
Review Source

"Competitor and prospect research tooling"

What do you like best?

The chrome extension is fantastic. It's made for speed and the data is accurate enough to provide insight. The visual breakdowns are very, very easy to digest quickly -- which is important for me while prospecting.

Customer engagement data and tracking traffic is itself so easy to work through on the dashboard.

What do you dislike?

Nothing really so far. The PPC spend figures in the extension would be nice. The dashboard is not as quickly navigable as some competitors.

Recommendations to others considering the product

Look at SimilarTech too -- I use a competitor, but it's quick a nifty tool. Again, very visually focused.

What business problems are you solving with the product? What benefits have you realized?

Quick prospecting, monitoring customer engagement on client and prospect websites, and having more knowledge makes it useful.

SimilarWeb review by Agency in Public Relations and Communications
Agency in Public Relations and Communications
Validated Reviewer
Verified Current User
Review Source

"Great tool to find out website traffic"

What do you like best?

Chrome plug in

Traffic stats

Traffic source stats

What do you dislike?

Overall traffic not always 100% accurate

Infomration about originating sites often not obviously useful

What business problems are you solving with the product? What benefits have you realized?

Identify popular sites and see how much traffic they have and where they get traffic from

SimilarWeb review by User in Marketing and Advertising
User in Marketing and Advertising
Validated Reviewer
Review Source

"SimilarWeb "

What do you like best?

Good program to give you high level insights about a website’s traffic. Can then use this info to make advertising decisions, audience insights, etc.

What do you dislike?

Some of the information isn’t always useful. For example when referring traffic or other top visited sites lists google/Facebook/ etc.

What business problems are you solving with the product? What benefits have you realized?

We have used this when creativity digital advertising recommendations in order to get information on the prospective clients site, their audience as well as their competitors and industry insights.

SimilarWeb review by Laralyn E.
Laralyn E.
Validated Reviewer
Review Source

"Review of SimilarWeb"

What do you like best?

It's easy to use and it gets the job done. I don't have to get out my phone to see if the company has apps.

What do you dislike?

Whether or not there are apps isn't always accurate.

Recommendations to others considering the product

Just be aware that it seems like the more popular the website, the more accurate the data, and vise versa.

What business problems are you solving with the product? What benefits have you realized?

Just trying to understand the accounts that I am selling into and how their customers discover and interact with those accounts.

SimilarWeb review by Marianna C.
Marianna C.
Validated Reviewer
Review Source

"Rep Prospecting"

What do you like best?

the information is well displayed and easy to evaluate

What do you dislike?

that it is not one hundred percent accurate, especially the Alexa rank

What business problems are you solving with the product? What benefits have you realized?

I'm trying to better understand my prospects online presence before calling them

SimilarWeb review by User in Public Relations and Communications
User in Public Relations and Communications
Validated Reviewer
Verified Current User
Review Source

"Good for quick stats: yours and your competitors'"

What do you like best?

SimilarWeb seems to be more accurate than other platforms which offer a similar service: Compete and Alexa. In addition, SimilarWeb provides additional insights about referrers, UV location and more. SW also has some great, pretty much presentation-ready visuals you can screengrab and drop into a deck.

What do you dislike?

As with any platform, it's not always the MOST accurate - especially the free version.

Recommendations to others considering the product

Definitely worth a look, especially if you're considering the packages offered by Compete, Alexa and Quantcast.

What business problems are you solving with the product? What benefits have you realized?

I've used SimilarWeb as a quick way to get stats on my company's website, as well as my competitors' sites.

SimilarWeb review by User in Staffing and Recruiting
User in Staffing and Recruiting
Validated Reviewer
Review Source

"Easy way to get high level website data quickly"

What do you like best?

I love that I can see how many page views a site has per month as well as other baseline analytical data regarding their site

What do you dislike?

Sometimes websites don't show up in the extension and it can be challenging to not get all of the applicable data

What business problems are you solving with the product? What benefits have you realized?

I'm able to quickly qualify the leads we talk to based on their websites and how they produce content.

SimilarWeb review by Juan Manuel B.
Juan Manuel B.
Validated Reviewer
Review Source

"Excelente"

What do you like best?

The customer service and the plataform, generate reporting and data

What do you dislike?

nothing i got all what i need from the service

What business problems are you solving with the product? What benefits have you realized?

data/analisys

SimilarWeb review by User in Internet
User in Internet
Validated Reviewer
Review Source

"Amazing Market Intelligence"

What do you like best?

The interface makes super easy to peak into the digital marketing strategy of any website or app.

What do you dislike?

The accuracy can sometimes be misleading, but when used for comparison or benchmarking its great.

Recommendations to others considering the product

Better than anything else on the market. SEMrush is not real data, and comScore is too expensive..

What business problems are you solving with the product? What benefits have you realized?

Competitive market intelligence.

SimilarWeb review by User in Public Relations and Communications
User in Public Relations and Communications
Validated Reviewer
Review Source

"Helps report impressions"

What do you like best?

I like that Similar web allows me to use their plug in to quickly ID impressions for sites.

What do you dislike?

Sometimes smaller bloggers are not on the site.

Recommendations to others considering the product

If you need it for smaller bloggers, it's not really helpful.

What business problems are you solving with the product? What benefits have you realized?

We're able to report impressions with the tool.

SimilarWeb review by User in Information Technology and Services
User in Information Technology and Services
Validated Reviewer
Review Source

"Good way to track your competitiors business and insight."

What do you like best?

Ease to use , with detailed analysis. Even we can compare your company with your competitior's business.

What do you dislike?

Nothing . Till now I haven't find any false or dislike.

Recommendations to others considering the product

First try to find your company's profile. Then give it try , and find your competitior .

What business problems are you solving with the product? What benefits have you realized?

It solving one of the most relevant and hard problem.It tracks your competitior growth.

SimilarWeb review by User in Internet
User in Internet
Validated Reviewer
Review Source

"SimilarWeb"

What do you like best?

Good user interface for users. Very detailed analysis of your company & competitors

What do you dislike?

I still remain a little skeptical of the accuracy of the data

Recommendations to others considering the product

Google Analytics, MozPro

What business problems are you solving with the product? What benefits have you realized?

An alternative to Google Analytics

SimilarWeb review by Consultant in Public Relations and Communications
Consultant in Public Relations and Communications
Validated Reviewer
Review Source

"Great for showing website quality"

What do you like best?

Compare feature, where web traffic comes from, chrome extension

What do you dislike?

Many sites will show "not enough data" in many important categories

What business problems are you solving with the product? What benefits have you realized?

Preparing for meetings by knowing pain points before speaking to the client

Kate from G2 Crowd

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