Simon Data


Simon Data is a next-generation marketing automation platform focused on retention, lifecycle marketing, and data operability.

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Simon Data review by Kelly D.
Kelly D.
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Verified Current User
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"Great tools for managing and unifying customer data and communicating across channels"

What do you like best?

Unique dashboard of key metrics and methods of integrating data quickly and efficiently set Simon Data apart from the crowd. We pull in data from multiple sources and Simon joins it all together so we can use it to create smarter more effective customer segments and and analyze cohorts. I like that Simon also includes the workflow tools for creating outbound campaigns and managing triggers.

What do you dislike?

Would like to see more campaign level reporting / analysis tools, ability to leverage dynamic content more easily in campaigns. Currently, they lack visual tools for creating customer journeys although all the capabilities are there.

Recommendations to others considering the product

Consider what data sources you need to integrate and what channels you want to communicate to customers across. These are Simon's sweet spot. Also consider any loyalties you have to existing channel tools in your marketing stack for email, push messaging, etc. and make sure open API integrations are possible so you can hook them into Simon.

What business problems are you solving with the product? What benefits have you realized?

Data centralization, single view of the customer, centralized campaign workflow across channels. Simon Data is a cornerstone of our marketing stack and integrates

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Simon Data review by Administrator in Internet
Administrator in Internet
Validated Reviewer
Verified Current User
Review Source

"Unique product, lots of potential"

What do you like best?

As a smaller product, you get better service than established big players, and your feedback actively becomes part of their product development. Because you're dealing with their team over Slack, it's really easy to come up with creative solutions and they work hard to understand your business, instead of giving out rote examples.

What do you dislike?

They're working on this, but right now it's not easy to visualise the customer journey. Everything's in separate flows.

What business problems are you solving with the product? What benefits have you realized?

We feed multiple data sources into our email platforms, which would've been challenging otherwise.

What Customer Data Platform (CDP) solution do you use?

Thanks for letting us know!

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