What do you like best?
Having worked in social media for over a decade, it was difficult to find a tool that would follow the flow of a conversation across platforms. Hashtag tracking used to be a pain, but now I can follow a conversation based on a specified keyword across Facebook, Instagram, and Twitter in real-time, or have a report delivered to myself and stakeholders at specified times. This tool saves me so much time gathering data to analyze & creating reports.
What do you dislike?
There's definitely a learning curve, which the staff at Simply Measured try to diminish with webinars & one-on-one touch bases, but knowing which reports to pull and whether or not you're accurately collecting the right data takes practice. Expect some trial and error.
Recommendations to others considering the product
Know what you're looking for, otherwise it's easy to get lost in the many different reports you can export. This tool is also very useful if you're looking to compare your social media efforts with those of another organization or company.
What business problems are you solving with the product? What benefits have you realized?
Most of my time as a community manager was spent collecting & analyzing data. With Simply Measured I just type in keywords I want to follow where, and the data comes to me. I am so happy to have my time back.