Sizmek

(225)
3.7 out of 5 stars

Sizmek is fueling digital advertising campaigns for advertisers & agencies around the world. See and be seen.

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Sizmek review by User in Marketing and Advertising
User in Marketing and Advertising
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An efficient way to track your ads

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What do you like best?

Sizmek has easy to use reporting that allows you to track how your ads are performing. Multiple campaign managers that I have worked with have no problem working with them, even if they are new to the platform. We also love using the reach frequency tool when we run with multiple digital partners, helping us get valuable insight into how well we diversified our partners and targeting. They also have a team of very helpful service reps who are more than happy to answer our phone calls and help when something goes awry.

What do you dislike?

Sizmek does not track in real time and that sometimes effects how we are able to hold partners accountable who are running our ads.

Recommendations to others considering the product

Sizmek has a great team of very responsive individuals who have helped us in a time crunch. They also have a big team so even if it is after hours in one office, they will pass along a project to an overnight team to ensure that you can get done what you need to for your campaign.

What business problems are you solving with the product? What benefits have you realized?

Sizmek helps us hold all partners accountable for delivering on the number of impressions promised and allow us to bill off of these 3rd party numbers.

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Sizmek review by <span>Dustin F.</span>
Dustin F.
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Sizmek Review

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What do you like best?

I can upload very large amounts of OTA creative assets in bulk. Sizmek really cuts down on my trafficking time!

What do you dislike?

Sometimes their are glitches in Sizmek, or delays when I add line items to Placements, etc.

Recommendations to others considering the product

If you are looking to cut down on your time spent trafficking OTA assets, billing, and reporting, I HIGHLY recommend Sizmek!

What business problems are you solving with the product? What benefits have you realized?

Trafficking large amounts of banners to multiple OTA services. It saves a huge amount of time, and we are able to speed up billing, reporting, and analytics. Many departments at our agency benefit from it, not just media.

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Sizmek review by <span>Jeremy W.</span>
Jeremy W.
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Sizmek Multichannel Setup

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What do you like best?

It's ability to link up smoothly and effectively cross platforms, regardless of the platform type and produce and last touch attribution model to improve our cost efficiency

What do you dislike?

Sometimes a little heavy, feel it is in need of an update to provide a more user friendly, visually pleasing experience

What business problems are you solving with the product? What benefits have you realized?

Little problems, if anything, slow consolidation of data but benefits far outweigh cons - ad serving brain that serves and analyses multiple channels in one centralised location

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Sizmek review by User in Marketing and Advertising
User in Marketing and Advertising
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What do you like best?

Sizmek is fairly intuitive and the platform itself contains a lot of prompts to explain each element/lever you can interact with. The analytics platform is easy to understand and makes automating reporting for both internal and external parties simple. The trafficking and campaign management section of the platform is also streamlined and allows for a lot of granularity in how you set up your campaigns without overcomplicating the process.

What do you dislike?

The interface look is outdated and you aren't able to do a of the execution online (i.e. instead you are pulling exports of plans, editing then reuploading instead of changing/editing within the platform).

Recommendations to others considering the product

I recommend learning how to use Sizmek on the newest release of the platform vs. Sizmek MDX. Our team learned on MDX and have found it hard to switch all of our campaigns over to the new platform simply because we typically run engagements with clients that run for years rather than one-off projects or campaigns. I also recommend meeting in person with your sales rep - we get a great level of support from both the Online Team and our rep.

What business problems are you solving with the product? What benefits have you realized?

We use Sizmek for trafficking ads, analyzing campaigns and tracking conversions for our clients. We've been able to pitch and run big campaigns with a relatively small team because of the easy of use of the platform and support from the Sizmek team.

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Sizmek review by <span>Jose M.</span>
Jose M.
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Sizmek, reacting late to the HTML5 panic

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What do you like best?

I'm a software developer that builds ads for HTML5.

I like the ide that you can upload independent HTML5 projects you optimize and maintain on your own (beside the hacks and workarounds, my team of Developers has had to upload working assets to the platform, this is issued in the dislikes with detail).

I like your CDNs, I'm happy you offer updated Javascript libraries for ads, including Adobe edge, Neat, is great to take those 100k off your ads.. There should be a page in the platform or in your docs with the URLs and versions.

What do you dislike?

I strongly dislike the HTML5 creator abilities to manage files and locate creative assets precisely where you want them, it makes asset directory management painful and annoying, and discourages usage of the platform built in creator.

Creator custom controls are quite stiff for customization.

All platform features lots of 1990s web techniques like opening dialog windows, and actually I think the whole platform needs overhauling to even make it available in mobile platforms. (considering we can abandon Flash).

But some steps towards a compliant HTML5 Layout could be done so even in desktop all things look less like a Flex RIA (so 2000s) :)

GoogleWebDesigner and Adobe Edge support is niceIt supports GWD and Adobe Edge Creatives, and has notoriously outdated Documentation to implement EB classes on both.

http://www.sizmek.com/assets/pdf/Adobe_Edge_Polite-Standard.pdfhttp://www.sizmek.com/assets/pdf/Google_Web_Designer.pdf

1. PDFs? Really? Host a web page so is easier to update to current application version and platform standards!

2. Links to EB loader downloaded an old version of EBLoader.js and GWD directions state this: do not publish, how would you recommend that? If you don't publish your CSS will only have -webkit vendor prefixes, and the add would only work in webkit.. Absurd!

3. Adobe Edge Is a great animation tool, but your documentation points to old EBLoader.js in the PDF had to be updated with the Loader on Showcase Templates.

Creative Asset Manager.

I dislike the arbitrary requirements to upload assets, like a script call to EBLoader, or sniffing JS for EB.clickthrough action length (it has bugs and rejects completely functional minified javascript), discouraging code optimizations (minification) for ads is obscurantist, when it would decrease the load on server requests, These type of blocking controls obstruct a flow where you only want to upload assets.

The platform should not be checking for Javascript compliance in a more discrete way, within the ad preview iframe and the inspect panels the platform already provides and should not let you publish the ad (that's the blocker) until problems are addressed.Asset manager works great in some scenarios; remembers where you left of, lets you replace folders with zip files; but looks a bit antiquated for a file manager of this decade. The window options panels: familiar windows XP chrome.Documentation is scattered all over the and full of vestiges.

Platform home screen is unhelpful for HTML5 ad creation should have a more clear and visible way to instruct developers their options. A starter Kit, sort of documentation, as in other common web API documentations, including all the possible scenarios (Custom Built ads, Adobe Edge, GWD and Platform HTML5 Creator, etc).

Showcase Standard and Rich Media templates could be an open sourced github group set of repositories that include all scaffolding to deploy optimized assets directories. I build one for our team using gulp, gulp build task creates zip files ready for deployment in seconds. You can use either Browserify, gulp or webpack, whatever the masses like the most.

Search should remember what users search the most and show it, as developers, my team searches for ads most of the time. Other users (campaign managers) will search for campaigns mostly.

Recommendations to others considering the product

They need to work towards, as much as other competing platforms, making this a modern way to do advertisement.

Either by improving the WYSIWYG, and renewing platform UX and workflow for custom ad units.

Is full of arbitrary and rather antiquated functionality, when things could be a lot simpler.

What business problems are you solving with the product? What benefits have you realized?

Other than having to work with something that makes me feel like a productive part of the process.

This platform needs a lot of overhauling to make things work like they are in this decade (or century?).

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Sizmek review by <span>Alanna C.</span>
Alanna C.
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What do you like best?

The UI is generally more efficient than other ad-servers I have experience with. You can accomplish most trafficking tasks with very few clicks. I think the best feature is being able to edit things like placement, site and click-through url in-line, which speeds up the process a lot in comparison with Google software, where you have to click into each placement/ad to make most amendments. Being able to change the site after the placement has been created is great, as is being able to delete placements rather than just archive them.

The Testing Mode feature in Conversion tagging is great - if you visit a url with a conversion tag on you get a pop-up telling you the name of the tag. This saves SO much time, I don't know any other adserver with this function.

What do you dislike?

The adserver has an unusually slow processing speed; however I'm told this will be improved once the new UI is rolled out. Un-assigning ads is a laborious process because you have to make sure all live placements have at least one published ad assigned to them at all times; so you have to swap in a new ad, publish it, and then go back to un-assign the original.

What business problems are you solving with the product? What benefits have you realized?

Tag auditing client's websites is made much easier with the testing mode pop-up function for conversion tags

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Kate from G2 Crowd

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