What do you like best?
We love the scale of Sizmek. For our agency, we need a workhorse to run hundreds of ads across clients throughout the week. Sizmek lets us do that at scale. In addition, we like the ability to quickly generate retargeting and conversion pixels for clients who need their direct response campaigns fast.
What do you dislike?
I have two complaints, the constant "drops" in access and the customer service. Often (as in at least once per week) we can't access Sizmek because it's down. This stops all of our work in its tracks. Secondly, their customer management teams are little better than a help site. More often than not our questions are met with "maybe" or "not sure".
Recommendations to others considering the product
My recommendation for others considering Sizmek is to truly consider if they need the scale Sizmek provides. If scale is not a major need, than I would recommend another ad server provider. With their constantly down system and poor customer service, I can't recommend them strongly.
What business problems are you solving with the product? What benefits have you realized?
We use Sizmek to ad serve our campaigns at a large scale. In addition, we use Sizmek to track conversions, conversion revenue and basic metrics include clicks, impressions, CTR etc. for our campaigns. Our clients are predominantly direct response based, sales driven organizations so being able to generate and place pixels and track results with confidence is very important to us.