Sizmek

(233)
3.7 out of 5 stars

Sizmek is fueling digital advertising campaigns for advertisers & agencies around the world. See and be seen.

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Sizmek review by User in Marketing and Advertising
User in Marketing and Advertising
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An efficient way to track your ads

What do you like best?

Sizmek has easy to use reporting that allows you to track how your ads are performing. Multiple campaign managers that I have worked with have no problem working with them, even if they are new to the platform. We also love using the reach frequency tool when we run with multiple digital partners, helping us get valuable insight into how well we diversified our partners and targeting. They also have a team of very helpful service reps who are more than happy to answer our phone calls and help when something goes awry.

What do you dislike?

Sizmek does not track in real time and that sometimes effects how we are able to hold partners accountable who are running our ads.

Recommendations to others considering the product

Sizmek has a great team of very responsive individuals who have helped us in a time crunch. They also have a big team so even if it is after hours in one office, they will pass along a project to an overnight team to ensure that you can get done what you need to for your campaign.

What business problems are you solving with the product? What benefits have you realized?

Sizmek helps us hold all partners accountable for delivering on the number of impressions promised and allow us to bill off of these 3rd party numbers.

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Sizmek review by <span>Dustin F.</span>
Dustin F.
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Sizmek Review

What do you like best?

I can upload very large amounts of OTA creative assets in bulk. Sizmek really cuts down on my trafficking time!

What do you dislike?

Sometimes their are glitches in Sizmek, or delays when I add line items to Placements, etc.

Recommendations to others considering the product

If you are looking to cut down on your time spent trafficking OTA assets, billing, and reporting, I HIGHLY recommend Sizmek!

What business problems are you solving with the product? What benefits have you realized?

Trafficking large amounts of banners to multiple OTA services. It saves a huge amount of time, and we are able to speed up billing, reporting, and analytics. Many departments at our agency benefit from it, not just media.

What Cross-Channel Advertising solution do you use?

Thanks for letting us know!
Sizmek review by User in Entertainment
User in Entertainment
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Good Ad Server, but Needs some Major Fixes

What do you like best?

We love the scale of Sizmek. For our agency, we need a workhorse to run hundreds of ads across clients throughout the week. Sizmek lets us do that at scale. In addition, we like the ability to quickly generate retargeting and conversion pixels for clients who need their direct response campaigns fast.

What do you dislike?

I have two complaints, the constant "drops" in access and the customer service. Often (as in at least once per week) we can't access Sizmek because it's down. This stops all of our work in its tracks. Secondly, their customer management teams are little better than a help site. More often than not our questions are met with "maybe" or "not sure".

Recommendations to others considering the product

My recommendation for others considering Sizmek is to truly consider if they need the scale Sizmek provides. If scale is not a major need, than I would recommend another ad server provider. With their constantly down system and poor customer service, I can't recommend them strongly.

What business problems are you solving with the product? What benefits have you realized?

We use Sizmek to ad serve our campaigns at a large scale. In addition, we use Sizmek to track conversions, conversion revenue and basic metrics include clicks, impressions, CTR etc. for our campaigns. Our clients are predominantly direct response based, sales driven organizations so being able to generate and place pixels and track results with confidence is very important to us.

Sizmek review by <span>Jeremy W.</span>
Jeremy W.
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Verified Current User
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Sizmek Multichannel Setup

What do you like best?

It's ability to link up smoothly and effectively cross platforms, regardless of the platform type and produce and last touch attribution model to improve our cost efficiency

What do you dislike?

Sometimes a little heavy, feel it is in need of an update to provide a more user friendly, visually pleasing experience

What business problems are you solving with the product? What benefits have you realized?

Little problems, if anything, slow consolidation of data but benefits far outweigh cons - ad serving brain that serves and analyses multiple channels in one centralised location

Sizmek review by User in Marketing and Advertising
User in Marketing and Advertising
Validated Reviewer
Invitation from G2 Crowd
Reviewed On

User-Friendly Display/Video Tracking, Analytics and Trafficking Platform

What do you like best?

Sizmek is fairly intuitive and the platform itself contains a lot of prompts to explain each element/lever you can interact with. The analytics platform is easy to understand and makes automating reporting for both internal and external parties simple. The trafficking and campaign management section of the platform is also streamlined and allows for a lot of granularity in how you set up your campaigns without overcomplicating the process.

What do you dislike?

The interface look is outdated and you aren't able to do a of the execution online (i.e. instead you are pulling exports of plans, editing then reuploading instead of changing/editing within the platform).

Recommendations to others considering the product

I recommend learning how to use Sizmek on the newest release of the platform vs. Sizmek MDX. Our team learned on MDX and have found it hard to switch all of our campaigns over to the new platform simply because we typically run engagements with clients that run for years rather than one-off projects or campaigns. I also recommend meeting in person with your sales rep - we get a great level of support from both the Online Team and our rep.

What business problems are you solving with the product? What benefits have you realized?

We use Sizmek for trafficking ads, analyzing campaigns and tracking conversions for our clients. We've been able to pitch and run big campaigns with a relatively small team because of the easy of use of the platform and support from the Sizmek team.

Sizmek review by <span>Connie H.</span>
Connie H.
Validated Reviewer
Organic
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Intuitive platform, good customer service

What do you like best?

it's pretty easy to use from an ad serving standpoint, with functionality being intuitive, a lot of great reporting features, and i can always rely on our customer success rep to get back to me with help/answers in a timely manner.

What do you dislike?

it can be a little tedious to set up campaigns

What business problems are you solving with the product? What benefits have you realized?

i use sizmek as an ad server, and it's saved a lot of time and avoided confusion with trafficking and flighting ad creative because i can do it all in the platform and send tags off to partners instead of having to constantly monitoring several different partners at once.

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Kate from G2 Crowd

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