Smart AdServer

(5)
3.8 out of 5 stars

Integrated ad management platform: RTB, Video, Mobile.

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Smart AdServer Features

Channel Functionality
Display Functionality

Overall product functionality for display advertising.

88%
(Based on 5 reviews)
Video Functionality
Video Functionality

Overall product functionality for video advertising.

Not enough data available

Mobile Functionality
Mobile Functionality

Overall product functionality for mobile advertising.

Not enough data available

SSP Functionality
SSP Functionality

Product functionality for real-time advertising.

Not enough data available

Inventory Management
Ad Unit Bundling

Allows publisher to create sales-friendly packages of ad units.

91%
(Based on 5 reviews)
Insertion Order Management

Tools to manage insertion orders and view which ad units have been sold.

70%
(Based on 5 reviews)
Ad Unit Creation

Publishers can set up, classify, and manage different ad units to display on their site.

91%
(Based on 5 reviews)
Campaign Management
Impression Forecasting

Predicts the amount of impressions an ad campaign will receive within a given time.

Not enough data available

Targeting

Target who sees an ad or ad campaign based on demographics, location, technographic, or content being displayed.

Not enough data available

Ad Capping

Set limits on ads or ad campaigns such as click caps or conversion caps.

Not enough data available

Creative Upload

Allows publisher to easily upload ad creative into ad units.

91%
(Based on 5 reviews)
Creative Preview

Preview the advertising creative before it is published.

91%
(Based on 5 reviews)
Rich Media Capabilities

Supports rich media display and video ads that involve user interaction.

Not enough data available

SSP
Ad Unit Availability

Allows publisher to select which ad units to be bid on in real time.

Not enough data available

Impression Targeting

Ability to set which impressions to make available to bidders

Not enough data available

Floor Price

Ability to set a minimum price at which an ad unit can sell in an ad exchange.

Not enough data available

Advertiser Restrictions

Ability to disallow bids or restrict ad categories, brands, or buyers that you do not wish to advertise on your website.

Not enough data available

Bid Reporting

Ability to see which advertisers are bidding on and buying ad units.

Not enough data available

Platform
API / Integrations

Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc.

Not enough data available

Reporting and Dashboards

Customized reports created by the user to cater to specific metrics and key performance indicators.

91%
(Based on 5 reviews)
User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

Not enough data available

Performance and Reliability

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.

94%
(Based on 5 reviews)
Enterprise Scalability

Provides features to allow scaling for large organizations.

Not enough data available

Workflow Capability

Automates and simplifies communication between different roles within the ad operations team such as ad sales, scheduler, billing, etc.

Not enough data available

Internationalization

Publishers can use the ad server in multiple languages and sell ads using multiple currencies.

Not enough data available