What do you like best?
The best feature is how customizable it is. At first, as I had another team member teach me how to use Smart AdServer, I thought that it wouldn't completely meet our needs for the project, but the simplicity of customizing our advertising needs, as well as mobile and video, which has been our most recent target audience, I realized this has been one of most easiest ad services It will be helpful for real time bidding in the future.
What do you dislike?
The website itself could be a little bit more straight foward, it was a bit confusing to understand the concept of it, even after seeing a demo with coworkers. Takes a bit of time to get the hang of.
Recommendations to others considering the product
They have so many options, make sure you go into it knowing that you and your team have a solid game plan... with so many options available it can be hard to lose track of what the goal is. Also, it seems to be the best software for we found for RTB. Make sure to thoroughly understand the demo before deciding to switch or not and it can be best to bring it an outsider to explain the software. However, if your team have experience with other advertising softwares, it may be an easier transition, we may have had difficulty because we were a startup.
What business problems are you solving with the product? What benefits have you realized?
My company is looking to use it for our RTB campaigns and advertising once we they confident that they fully understand the service.