What do you like best?
I like how simple they make it to create effective marketing/trigger campaigns based on our actual customer data. Once you start using the segmenting tool, it's hard not to get excited about all the possibilities! So whether i'm looking to create straight forward trigger campaign (cart/browse abandon) to more targeted ones (people who viewed specific products or participated in past promotions) I can create that segment in a matter of minutes.
What do you dislike?
I don't have any real complaints. Any issues we've encountered have been addressed in a timely and professional manner. They don't really have any internal data reports built into the dashboard, but of course you should be able to get that from your ESP.
Recommendations to others considering the product
If you're an online retailer and you're ready to get serious about marketing automation, SmarterHQ is a great solution! They were easy to implement as they worked directly with our ESP to get integrated and worked out the technical side of setting up. You do have to provide a feed of your customers and products so some technical work on your side is required too. They also have a nice set of mobile responsive email templates that can easily be changed into your branding and creative. Once you get them setup initially, they're fairly simple to replicate when making new campaigns.
What business problems are you solving with the product? What benefits have you realized?
We approached them to take over our abandon cart campaigns and we definitely saw an increase in sends and revenue. We've realized there is a lot more we can be doing in terms of triggered email campaigns that are just not possible with a traditional ESP.