SmartFocus Reviews

Smartfocus es una muy buena herramienta de CRM. Nos permite hacer nuestro sitio dinámico y diferente para cada cliente, basándose en sus gustos y navegaciones previas en nuestra pagina. También permite hacer campañas de correo dinámicas, donde, si bien es la misma campaña, el contenido es diferente, basándose en la locación del cliente, y en las compras anteriores que nos han hecho. Ademas es muy fácil de utilizar e implementar campañas, de bienvenida por ejemplo. El editor es muy amigable, permitiendo armar una pieza arrastrando y copiando bloques de texto o imágenes, y para los mas avanzados, también permite la edición de piezas a través de HTML

A pesar de que es muy fácil ocupar la plataforma, la integración con el sitio web se hizo un poco complicada. Ademas que permite muy poca administración por parte nuestra en cuanto a la creación de usuarios y campos en la base de datos. Para agregar un usuario o un campo adicional hay que pedirles a el equipo técnico de smartfocus.

Les recomiendo que hagan la integración con su plataforma web de forma inmediata al contratarlos, para que puedan usar todas las funciones que tiene Smartfocus.

Habíamos trabajado con algunas agencias y con otra plataforma de email marketing, pero Smartfocus han sido los únicos que nos han ayudado durante todo el proceso de implementación, planificación de campañas, etc. Ademas que nos han dado tips de buenas practicas a aplicar para tener mejores resultados. Su soporte es mucho mejor que otras herramientas.

The context of this review is only using Smart Focus's email platform vs. their data insights + message cloud solutions. Using all 3 means you'll have full marketing automation.

Clunky UI (although this may be updated) and hard to quickly on-board others. Data insight is a download to excel affair vs. using an intuiative dashboard past opens, sends etc...

As with any project, truly articulate what you are trying to achieve. When you know, seek out numerous vendors to understand their background, their present solutions and what they are investing in.

Many companies come from a data management background, then bolt on the ESP function. Others are ESPs with whom get acquired by data management companies. Smart Focus I'd say is the latter yet from my experience they do all the same things.

Consider whether you want full marketing automation. Smart Focus works on volume based pricing whilst other vendors are more inclusive in their pricing. i.e. they operate on a subscriber no. model + give you a fully integrated customer personalisation suite.

Smart Focus have 3 products. One is a traditional ESP. One is integrating the Data insights. The last stitches the previous two together called Message Cloud. If you want all three you will not see much change out of £60k+.

Batch and Blast emails for marketing purposes vs. transaction emails and marketing related emails.

I like it because it includes personalization elements in real time, such as a countdown, interactive coupons or personalized videos. It makes your web page alive even in the slightest instant. Simplifies content delivery. Let the algorithms automate what's important, like the next best offer and the price range of the recommended articles.

It adapts what the visitor sees of your web based on the emails in which they have clicked and seen, the web pages visited and their previous consuting

It requires a lot of coordination, to enter elements to update the product under construction to increase our clientele and to publicize our product.

My recommendation is that they continue with their interface improvement, and with the mother of tools that the software provides.

This software helps us in the distribution of our products to the clients with information in real time and knowing the context of each individual according to age, sex and location we can know their interests

As a company with a small group in which needs to send out many newsletter marketing campaigns, it definitely can be rather difficult. A system like this was necessary for our group in order to get all these emails sent out with a small group of people to work it. I love the management to see the confirmations of emails through the system itself, very convenient.

The support team was very poor in my opinion as they weren't really around to help at times when I needed it most and had a campaign that needed to get out. The cost is also much higher than anything else we at the time tried or even looked into.

It is a solid program with both many pros and many cons in my opinion. I would suggest contacting them about possibly a trial first as this way you will get to try it before making a large investment toward it. It does have features other competitors dont, so its really up to you if those are worth it to you or not.

Getting marketing campaigns out to large amounts of potential customers seemingly easily and allows our group to save time and man power for different projects and things going on. Ended up being a quick return on investment because of the amount of information were were able to get out and sales made from those.

The customer first mentality is unbeatable on SmartFocus and it really gives me the best picture on what the users needs/wants are

I dislike very little, but the interface experience does leave a bit to be desired

Make sure you utilize all the tools that help you analyze the user base in the marketing journey! It’ll help to a better outcome

In terms of getting to know how our brand may positively/negatively work with our client, this platform is top

SmartFocus is easy to use and allows for responsive design within its WYSIWYG layout. While is still allows me to go in and use HTML to hand code elements of it's design if I choose, SmartFocus has allowed users who may not have this background to still design and create emails.

A-B testing, segmented lists, isolating email sends by states or regions, SmartFocus has allowed us to dial in our customer base on a more detailed level then the systems we have used in the past.

There is a learning curve, like any new system, and SmartFocus is not quite as intuitive as it could be. I could see how someone new to email Marketing might not even know where to look for all of the robust features that SmartFocus offers.

SmartFoucs has had an issue in the 3 years I've been using it to go down, sometimes for more then a day. If you have not scheduled your emails ahead of time, or need a last second update this can make using their software problematic. While they will send out updates saying they are aware of the issues, you're still left in the dark as to how long it might be out, or when the site is back up with out trying to log in.

With SmartFocus we've been able to double our year over year email sales. By using many of its out of the box features we've continued to refine our email list. While counter-intuitive to our ownership, we are now having more customers open, click and most importantly buy for our emails all while sending to less people.