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Smartlook

4.6
(283 reviews)

Smartlook is a tool designed to record the screens of real users on your website. It allows users to see what visitors clicked with their mouse, what they filled into a form field, where they spend most of their time, and how they browse through each page.

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Smartlook Features

User Behavior

Click Tracking

Tracks where users are clicking on a web page.

88%
(Based on 46 reviews)

Eye Tracking

Tracks where users are hovering over on a web page.

n/a

Mouse Movement

Tracks mouse movement over a web page.

88%
(Based on 44 reviews)

Frustration Tracking

See where users experience the most difficulty on a web page.

85%
(Based on 29 reviews)

Analysis

Conversion Opportunities

Identifies poorly performing or problematic areas of a web page

87%
(Based on 132 reviews)

Side-By-Side Analysis

Overlays heatmaps on top of existing web pages

86%
(Based on 117 reviews)

Mobile Device Analysis

Optimizes to gather insight about mobile web browser visitors

86%
(Based on 123 reviews)

Data Quantification

Contextualizes web visitor behavior beyond pure data points and statistics

87%
(Based on 106 reviews)

Webpage Element Analysis

Analyzes the performance and effectiveness of forms, call-to-actions, links, etc. that appear on a web page

86%
(Based on 19 reviews)

A/B Testing

Error and Bug Tracking

Tracks sessions where users encountered errors and bugs.

85%
(Based on 17 reviews)

Split URL Testing

Split web traffic to a page between two different URLs.

78%
(Based on 10 reviews)

Data Analysis

Offers insights into relationships between user information and user behavior.

81%
(Based on 18 reviews)

Notes

Leave notes on sessions and bugs.

79%
(Based on 15 reviews)

Reporting

Heat Maps

Aggregates and visualizes webpage clicks, scrolls, and movement data into color-coordinated data points

86%
(Based on 138 reviews)

Session Replays

Records web visitor sessions

91%
(Based on 161 reviews)

Monitoring

Tracks and monitors web visitor behavior

90%
(Based on 144 reviews)

Data Segmentation

Segments collected data on predetermined criteria

84%
(Based on 112 reviews)

Visitor Information

User Identification

Collects user information (location, IP address, email, etc.).

82%
(Based on 24 reviews)

Search Box

Search sessions by keywords or IP address.

85%
(Based on 16 reviews)

Variation Testing

A/B Testing

Test changes to a page by administering the change to a portion of visitors and measuring conversion.

Not enough data available

Conversion Goal

Able to set any user action as the conversion goal of the test.

88%
(Based on 24 reviews)

Percentage of Traffic

Able to adjust both the percentage of total traffic being tested and the proportion of the tested traffic that sees A and that sees B.

87%
(Based on 26 reviews)

Confidence Level

Able to view or adjust the necessary confidence level of your test.

n/a

Multivariate Testing

Test multiple changes at once by directing traffic to a random combination of all changes being analyzed.

Not enough data available

Split URL Testing

Split web traffic to a page between two different URLs.

Not enough data available

Build

WYSIWYG Editor

Quickly create variant web pages with an easy-to-use WYSIWYG editor.

n/a

Landing Pages

Build landing pages for user entry into the site.

n/a

Reporting

Segmentation

Break down a population of users by demographics, sequence actions, time, and able to build custom segments.

87%
(Based on 29 reviews)

Reports and Dashboards

Access pre-built and custom reports and dashboards.

88%
(Based on 179 reviews)

Mobile Optimization

Optimization tools are also available for mobile and tablet versions of websites.

85%
(Based on 129 reviews)

Personalization

Standard Targeting

Deploy different versions of webpages based on user demographics, user activity, etc. with out-of-the-box configuration.

n/a

Custom Targeting

Show different versions based on any variable set up to be tracked on the site's back end.

n/a

Profile Storage Duration

The amount of time that users can be tracked and segmented into targeted groups.

n/a

In-Page Analytics

Click Reporting

View percentage and total click rates for any link on a page.

87%
(Based on 154 reviews)

Heat Maps

Visual maps of where on a page visits are drawn to click/hover.

85%
(Based on 154 reviews)

Session Replays

Replay videos of user's interactions with your site.

91%
(Based on 180 reviews)

Administration

Performance and Reliability

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.

88%
(Based on 163 reviews)

User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

90%
(Based on 140 reviews)

API / Integrations

Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.

86%
(Based on 100 reviews)

QA Testing

Able to test that event and variable setup are reporting data accurately.

Not enough data available

Smartlook
4.6
(283 reviews)