Smartlook

(217)
4.6 out of 5 stars

Smartlook is a tool designed to record the screens of real users on your website. It allows users to see what visitors clicked with their mouse, what they filled into a form field, where they spend most of their time, and how they browse through each page.

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Smartlook Features

Analysis
Conversion Opportunities

Identifies poorly performing or problematic areas of a web page

88%
(Based on 115 reviews)
Side-By-Side Analysis

Overlays heatmaps on top of existing web pages

87%
(Based on 103 reviews)
Mobile Device Analysis

Optimizes to gather insight about mobile web browser visitors

87%
(Based on 105 reviews)
Data Quantification

Contextualizes web visitor behavior beyond pure data points and statistics

88%
(Based on 93 reviews)
Webpage Element Analysis

Analyzes the performance and effectiveness of forms, call-to-actions, links, etc. that appear on a web page

n/a
Reporting
Heat Maps

Aggregates and visualizes webpage clicks, scrolls, and movement data into color-coordinated data points

86%
(Based on 113 reviews)
Session Replays

Records web visitor sessions

91%
(Based on 138 reviews)
Monitoring

Tracks and monitors web visitor behavior

91%
(Based on 125 reviews)
Data Segmentation

Segments collected data on predetermined criteria

85%
(Based on 97 reviews)
Variation Testing
A/B Testing

Test changes to a page by administering the change to a portion of visitors and measuring conversion.

n/a
Conversion Goal

Able to set any user action as the conversion goal of the test.

n/a
Percentage of Traffic

Able to adjust both the percentage of total traffic being tested and the proportion of the tested traffic that sees A and that sees B.

n/a
Confidence Level

Able to view or adjust the necessary confidence level of your test.

n/a
Multivariate Testing

Test multiple changes at once by directing traffic to a random combination of all changes being analyzed.

n/a
Split URL Testing

Split web traffic to a page between two different URLs.

n/a
Build
WYSIWYG Editor

Quickly create variant web pages with an easy-to-use WYSIWYG editor.

n/a
Landing Pages

Build landing pages for user entry into the site.

n/a
Reporting
Segmentation

Break down a population of users by demographics, sequence actions, time, and able to build custom segments.

n/a
Reports and Dashboards

Access pre-built and custom reports and dashboards.

87%
(Based on 141 reviews)
Mobile Optimization

Optimization tools are also available for mobile and tablet versions of websites.

84%
(Based on 101 reviews)
Personalization
Standard Targeting

Deploy different versions of webpages based on user demographics, user activity, etc. with out-of-the-box configuration.

n/a
Custom Targeting

Show different versions based on any variable set up to be tracked on the site's back end.

n/a
Profile Storage Duration

The amount of time that users can be tracked and segmented into targeted groups.

n/a
In-Page Analytics
Click Reporting

View percentage and total click rates for any link on a page.

86%
(Based on 120 reviews)
Heat Maps

Visual maps of where on a page visits are drawn to click/hover.

84%
(Based on 117 reviews)
Session Replays

Replay videos of user's interactions with your site.

90%
(Based on 139 reviews)
Administration
Performance and Reliability

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.

89%
(Based on 129 reviews)
User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

90%
(Based on 109 reviews)
API / Integrations

Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.

85%
(Based on 81 reviews)
QA Testing

Able to test that event and variable setup are reporting data accurately.

n/a