Identifies poorly performing or problematic areas of a web page
Overlays heatmaps on top of existing web pages
Mobile Device Analysis
Optimizes to gather insight about mobile web browser visitors
(Based on 111 reviews)
Contextualizes web visitor behavior beyond pure data points and statistics
(Based on 98 reviews)
Webpage Element Analysis
Analyzes the performance and effectiveness of forms, call-to-actions, links, etc. that appear on a web page
Aggregates and visualizes webpage clicks, scrolls, and movement data into color-coordinated data points
Records web visitor sessions
(Based on 147 reviews)
Tracks and monitors web visitor behavior
(Based on 134 reviews)
Segments collected data on predetermined criteria
(Based on 103 reviews)
Test changes to a page by administering the change to a portion of visitors and measuring conversion.
Able to set any user action as the conversion goal of the test.
Percentage of Traffic
Able to adjust both the percentage of total traffic being tested and the proportion of the tested traffic that sees A and that sees B.
Able to view or adjust the necessary confidence level of your test.
Test multiple changes at once by directing traffic to a random combination of all changes being analyzed.
Split URL Testing
Split web traffic to a page between two different URLs.
Quickly create variant web pages with an easy-to-use WYSIWYG editor.
Build landing pages for user entry into the site.
Break down a population of users by demographics, sequence actions, time, and able to build custom segments.
Reports and Dashboards
Access pre-built and custom reports and dashboards.
(Based on 149 reviews)
Optimization tools are also available for mobile and tablet versions of websites.
Deploy different versions of webpages based on user demographics, user activity, etc. with out-of-the-box configuration.
Show different versions based on any variable set up to be tracked on the site's back end.
Profile Storage Duration
The amount of time that users can be tracked and segmented into targeted groups.
View percentage and total click rates for any link on a page.
(Based on 129 reviews)
Visual maps of where on a page visits are drawn to click/hover.
(Based on 127 reviews)
Replay videos of user's interactions with your site.
(Based on 150 reviews)
Performance and Reliability
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.
(Based on 136 reviews)
User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
(Based on 116 reviews)
API / Integrations
Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.
(Based on 86 reviews)
Able to test that event and variable setup are reporting data accurately.