What do you like best?
My favorite features are the Talent Network forms, which allow you to collect data from potential applicants at events or on landing pages. They are easy to create and super useful. I also like the CRM, which allows you to search for the nitty gritty candidate details you need to send really targeted and personalized email campaigns.
What do you dislike?
The platform is not particularly user-friendly. It is difficult to create email templates and landing pages without HTML and CSS experience. The platform can do everything I want it to and more, but I often have to reach out to support for help figuring out how.
Recommendations to others considering the product
If you're looking for a product with a fantastic range of functions, this is it. It takes time to unlock its full potential because some of its features are difficult to use without experience. If you're thinking of buying this product, I would recommend having a small team that takes the learning courses SmashFly offers and really acquaints themselves with the platform. They will be able to help recruiters use the software at maximum capacity.
What business problems are you solving with the product? What benefits have you realized?
We're building a large database of potential candidates. We have a steady stream of applicants through nurture campaigns.