Process for administrator to create personalized email templates from scratch or incorporate and leverage existing templates.
Preset Template Availability
Quantity and quality of preset email templates for administrators to construct their own emails.
Able to customize the unsubscribe templates, handler, and tracking.
(Based on 20 reviews)
Able to segment transactional emails based on their purpose.
Detailed Server Logs
Detailed logs for tracking and debugging mail server activity.
Alerts administrator whenever a pre-set event occurs.
(Based on 29 reviews)
Integrates webhooks into emails to signal email status (i.e. sent, bounced, opened, etc.)
(Based on 10 reviews)
Event Tracking API
API used to track the status of emails.
(Based on 8 reviews)
Mail Send API
API used to send emails (e.g. Web API, SMTP API)
(Based on 15 reviews)
Spam Filter Testing
Testing to ensure emails do not go to recipient's spam folder.
(Based on 17 reviews)
Custom Tracking Domain
Ability to define a custom domain from which emails are sent.
(Based on 19 reviews)
Able to send emails from multiple domains.
(Based on 27 reviews)
Ability to use a dedicated IP for deliverability.
(Based on 22 reviews)
Availability and quality of documentation for API, code library, implementation, and set up.
Sender Reputation Management
Ability for the platform to manage individual domain reputations. That way, senders with good sending practices are not penalized based on the sending practices of others.
Tracking & Reporting
Tracks emails sent and delivery rates and compiles them into standard reports.
Provides features and infrastructure to allow scaling for large organizations.
Performance and Reliability
Emails are consistently received and software performs reliably.