I've been in QA for over 20 years and saw the progression of the soapUI from an open source to Pro.
SoapUI Pro / ReadyAPI tools are customer-centric and make QA and DevOps lives so much easier.
I've completed close to 5 large-scale projects using the tool and it helped us tremendously with time to market.
I was able to automate application testing end-to-end. Built smoke,acceptence and integration tests for QA departments, implemented it as part of CI/CD process using Microsoft TFS.
SoapUI testcases could be re-used in other tools that Smarbear provides, such as AlertSite, Secure Pro, LoadUI and ServiceV. WIth the complete toolset, any organization could leverage the investment into SoapUI and make it a part of the enterprise.
SoapUI data-driven testing capabilities, extensibility via extensions and plug-ins had helped speed up implementations and save on development time for other QA engineers on my team.
Usage of APIs worldwide is on the rise and SoapUI Pro is a de-facto tool for API automation.