What do you like best?
After being a Hootsuite and Buffer user for years, SocialReport has changed the way our team does business. I originally made the switch because I needed something with more robust reporting tools that didn't cost an arm and a leg. While this tool is still an investment I make each month, I was surprised to realize I could get rid of those other programs I was using for scheduling posts, curating content, and managing my team's posts. I feel like every week or so I discover a new feature the software offers. There is a lot going on in this tool (lots of menus), but it also does a lot too. They've done a good job keeping things organized so once you learn the way the menus work, it's pretty intuitive to find what you're looking for.
What do you dislike?
I wish the reporting tool allowed you to select which pages/profiles you want included. For example, if I add peers' or competitors' FB pages into my project, ALL of those pages' info is included in reports, when I may only want to see MY Facebook pages' info. I feel like this is something that would be simple to do, and it would add a lot of value.
I also wish there was a way to post to individual Facebook profiles (people, not page) and specify which group of friends you want to send to. For example, I have a group of just business contacts, rather than all of my friends and family, that I would send to via social report if I could specify.
Also, recently I haven't been able to toggle between content groups as easily. Something changed and it adds a few extra steps, which seems unnecessary and is annoying.
Recommendations to others considering the product
If you're looking for a robust scheduling tool that also has awesome analytics/reporting, this is the one to go with. If you have a team, then, you'll love it too! It feels a little confusing because there are so many menus and options, but once you dig in, you realize that it has so many options because it has so much capability!
What business problems are you solving with the product? What benefits have you realized?
Reporting - wows our clients and gives us great insights!
Scheduling - great tools for scheduling, repeating posts, sending posts to specific profiles or combos of profiles.
Automation - love the automation options for Twitter and Instagram you provide!