Social Toaster

(17)
3.9 out of 5 stars

SocialToaster helps you engage your fans and makes sharing your content over their social networks easy.

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Showing 17 Social Toaster reviews
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Social Toaster review by <span>Jackie B.</span>
Jackie B.
Validated Reviewer
Verified Current User
Organic
Reviewed On

Great Platform with Helpful Customer Service

What do you like best?

Social Toaster gives brands a simple way to reward audiences for advocating and sharing content. We've looked for something for years that would make earning points, giving away prizes and encouraging user promotion simple to integrate and use with existing social platforms. The Social Toaster team has been very helpful in providing direction and helping us get set up, and in maintaining the program. They see issues and opportunities and are proactive in helping us improve our campaigns.

When we did a test with our sales team, they were very excited about the platform and how they thought it would work to engage potential and existing customers. It's been a great way to get our advocates sharing our messages, which is often more effective than doing it ourselves.

What do you dislike?

My only complaint is that we've had three different account reps from Social Toaster in less than a year. We adored the first; he was so helpful and proactive and knew our account well. Some of the others have been less pleasant and don't know our account as well. I wish we still had our original rep!

Recommendations to others considering the product

Make good use of your Social Toaster rep to get the most from the platform, especially if you have an experienced one. Be sure to ask for walk-throughs of how to understand insights, how to update the sites, how to create posts and contests, and all the ins and outs. They are helpful and want to help you succeed.

What business problems are you solving with the product? What benefits have you realized?

Social Toaster enables us to engage our brand advocates and customers, rewarding them for their participation and advocacy. We have a lot of in-depth, educational content that our audience loves and it needs to get out through the users and not just our own channels. Our content is regularly promoted by our users to their friends, who are more likely to read it and trust the friend who shared.

Social Toaster also allows us to facilitate the acquisition of user generated content. Now we have photos, stories and survey results that we can use to help tell our story and feature our customers on our channels.

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Social Toaster review by <span>Mark H. A.</span>
Mark H. A.
Validated Reviewer
Verified Current User
Invitation from G2 Crowd
Reviewed On

Social Toaster is a novel way of engaging your audience's extended social reach

What do you like best?

Social Toaster is a novel way of engaging the organization's existing fans and most interested community members, leveraging that audience's extended social reach in a way that can make these constituents feel both helpful and appreciated. The "gamification" of Social Toaster, allowing fans to collect points and win accolades and even prizes, is a great way to increase adoption.

What do you dislike?

Social Toaster seems to say it will, but doesn't, allow users to preview what will be shared with their social networks before messages go out. Letting users see exactly what they will be sharing on each platform should be the bare minimum, and letting users customize or introduce the messages in their own words would be appropriate and make me more confident in the tool.

What business problems are you solving with the product? What benefits have you realized?

The alumni affairs arm of Cornell (I'm an alum, not an employee of alumni affairs) uses Social Toaster for outreach on events and initiatives.

What Brand Advocacy solution do you use?

Thanks for letting us know!
Social Toaster review by <span>Ashley B.</span>
Ashley B.
Validated Reviewer
Verified Current User
Invitation from G2 Crowd
Reviewed On

Helping Cornell get the word out

What do you like best?

SocialToaster allows us to send custom emails to hundreds of volunteer social media ambassadors. Ambassadors can share our content with their networks with a click of a button. Email allows us to explain our content strategy goals and share our results.

What do you dislike?

There is not much to dislike. We haven't used the platform to its full potential. It would be helpful to be able to segment our content by location and interests, but that might already be a feature I'm not using yet.

Recommendations to others considering the product

Request a demo and take it on for a specific campaign. We did this with our first Giving Day and decided to continue with the program after seeing how well it worked.

What business problems are you solving with the product? What benefits have you realized?

SocialToaster is helping us solve reach and engagement problems, especially for awareness campaigns. Our combined network reach is nearly 500K and our email open rate for ambassador messages averages 44%.

Social Toaster review by Administrator in Higher Education
Administrator in Higher Education
Validated Reviewer
Invitation from G2 Crowd
Reviewed On

Very Effective for Company Advocacy

What do you like best?

Social Toaster makes it very easy to use advocates to share information about your company/entity. Not only is it easy to send the information to advocates, the user side of the platform is incredibly easy to use. After linking your social media sites, the user is able to use single-button functionality to share the content across multiple social media sites.

What do you dislike?

I work in fundraising, and due to the company functionality that it was created for, SocialToaster did present some challenges. However, the platform has since been moved into a communications office and is functioning much more properly.

A more specific example of a challenge is the only information that you can have for your advocates is the information that they provide through their social media platforms.

What business problems are you solving with the product? What benefits have you realized?

The major benefit is you're able to easily create and send information in relation to your company/product to a mass audience. As mentioned above, the ease with which advocates can use the platform has proved to be incredibly effective.

Social Toaster review by <span>Suzanne Y.</span>
Suzanne Y.
Validated Reviewer
Invitation from G2 Crowd
Reviewed On

Powerful tool, but up to you to make it work

What do you like best?

The system is so user-friendly and does exactly what you want it to do - award points & make people feel special for sharing your client's content, using your client's hashtags, and spreading your client's keywords. The team at SocialToaster is always there to help update anything you can't figure out in the back end, verify winners, and help brainstorm ideas if you're stuck.

What do you dislike?

This is not a magical tool. You really need to dedicate a lot of time to sending out content emails AT LEAST weekly and making it extremely clear what prizes fans are working towards, and making sure you fulfill those prizes, etc. It's really a lot of work. This doesn't mean I dislike it, it's just true. It would be nice if SocialToaster would take on the responsibility of contacting winners and prize fulfillment, especially when it's prizes that are physical merch.

Recommendations to others considering the product

Make sure whoever is running the team has enough time to really dedicate to make it as effective as it can possibly be.

What business problems are you solving with the product? What benefits have you realized?

SocialToaster caused my artist to trend on Twitter multiple times, worldwide, within minutes, because I was capitalizing on an already rabid fan base. So it's a perfect tool if you have a situation where you need to organize a bunch of passionate people into one place and make them powerful. If you were starting from zero, this would not be the tool for you.

Social Toaster review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Verified Current User
Referral to G2 Crowd from another user
Reviewed On

A Fun Way to Increase Brand Awareness

What do you like best?

What I love about Social Toaster is that they make setup really easy and Social Toaster is always available to help.

What do you dislike?

The only thing I dislike about Social Toaster is that the design is pretty limited. You have to make your design elements work in a sort of grid of squares that can sometimes be limiting.

What business problems are you solving with the product? What benefits have you realized?

I am using and have used Social Toaster for brand awareness. The best benefit is getting so much real content that you can repurpose for other things.

Kate avatar
Kate from G2 Crowd

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