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Social Toaster

3.9
(17)

SocialToaster helps you engage your fans and makes sharing your content over their social networks easy.

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Showing 17 Social Toaster reviews
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Social Toaster review by Jackie B.
Jackie B.
Validated Reviewer
Verified Current User
Review Source

"Great Platform with Helpful Customer Service"

What do you like best?

Social Toaster gives brands a simple way to reward audiences for advocating and sharing content. We've looked for something for years that would make earning points, giving away prizes and encouraging user promotion simple to integrate and use with existing social platforms. The Social Toaster team has been very helpful in providing direction and helping us get set up, and in maintaining the program. They see issues and opportunities and are proactive in helping us improve our campaigns.

When we did a test with our sales team, they were very excited about the platform and how they thought it would work to engage potential and existing customers. It's been a great way to get our advocates sharing our messages, which is often more effective than doing it ourselves.

What do you dislike?

My only complaint is that we've had three different account reps from Social Toaster in less than a year. We adored the first; he was so helpful and proactive and knew our account well. Some of the others have been less pleasant and don't know our account as well. I wish we still had our original rep!

Recommendations to others considering the product

Make good use of your Social Toaster rep to get the most from the platform, especially if you have an experienced one. Be sure to ask for walk-throughs of how to understand insights, how to update the sites, how to create posts and contests, and all the ins and outs. They are helpful and want to help you succeed.

What business problems are you solving with the product? What benefits have you realized?

Social Toaster enables us to engage our brand advocates and customers, rewarding them for their participation and advocacy. We have a lot of in-depth, educational content that our audience loves and it needs to get out through the users and not just our own channels. Our content is regularly promoted by our users to their friends, who are more likely to read it and trust the friend who shared.

Social Toaster also allows us to facilitate the acquisition of user generated content. Now we have photos, stories and survey results that we can use to help tell our story and feature our customers on our channels.

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Social Toaster review by Mark H. A.
Mark H. A.
Validated Reviewer
Verified Current User
Review Source

"Social Toaster is a novel way of engaging your audience's extended social reach"

What do you like best?

Social Toaster is a novel way of engaging the organization's existing fans and most interested community members, leveraging that audience's extended social reach in a way that can make these constituents feel both helpful and appreciated. The "gamification" of Social Toaster, allowing fans to collect points and win accolades and even prizes, is a great way to increase adoption.

What do you dislike?

Social Toaster seems to say it will, but doesn't, allow users to preview what will be shared with their social networks before messages go out. Letting users see exactly what they will be sharing on each platform should be the bare minimum, and letting users customize or introduce the messages in their own words would be appropriate and make me more confident in the tool.

What business problems are you solving with the product? What benefits have you realized?

The alumni affairs arm of Cornell (I'm an alum, not an employee of alumni affairs) uses Social Toaster for outreach on events and initiatives.

What Employee Advocacy solution do you use?

Thanks for letting us know!
Social Toaster review by Ashley B.
Ashley B.
Validated Reviewer
Verified Current User
Review Source

"Helping Cornell get the word out"

What do you like best?

SocialToaster allows us to send custom emails to hundreds of volunteer social media ambassadors. Ambassadors can share our content with their networks with a click of a button. Email allows us to explain our content strategy goals and share our results.

What do you dislike?

There is not much to dislike. We haven't used the platform to its full potential. It would be helpful to be able to segment our content by location and interests, but that might already be a feature I'm not using yet.

Recommendations to others considering the product

Request a demo and take it on for a specific campaign. We did this with our first Giving Day and decided to continue with the program after seeing how well it worked.

What business problems are you solving with the product? What benefits have you realized?

SocialToaster is helping us solve reach and engagement problems, especially for awareness campaigns. Our combined network reach is nearly 500K and our email open rate for ambassador messages averages 44%.

Social Toaster review by Administrator in Higher Education
Administrator in Higher Education
Validated Reviewer
Review Source

"Very Effective for Company Advocacy"

What do you like best?

Social Toaster makes it very easy to use advocates to share information about your company/entity. Not only is it easy to send the information to advocates, the user side of the platform is incredibly easy to use. After linking your social media sites, the user is able to use single-button functionality to share the content across multiple social media sites.

What do you dislike?

I work in fundraising, and due to the company functionality that it was created for, SocialToaster did present some challenges. However, the platform has since been moved into a communications office and is functioning much more properly.

A more specific example of a challenge is the only information that you can have for your advocates is the information that they provide through their social media platforms.

What business problems are you solving with the product? What benefits have you realized?

The major benefit is you're able to easily create and send information in relation to your company/product to a mass audience. As mentioned above, the ease with which advocates can use the platform has proved to be incredibly effective.

Social Toaster review by Suzanne Y.
Suzanne Y.
Validated Reviewer
Review Source

"Powerful tool, but up to you to make it work "

What do you like best?

The system is so user-friendly and does exactly what you want it to do - award points & make people feel special for sharing your client's content, using your client's hashtags, and spreading your client's keywords. The team at SocialToaster is always there to help update anything you can't figure out in the back end, verify winners, and help brainstorm ideas if you're stuck.

What do you dislike?

This is not a magical tool. You really need to dedicate a lot of time to sending out content emails AT LEAST weekly and making it extremely clear what prizes fans are working towards, and making sure you fulfill those prizes, etc. It's really a lot of work. This doesn't mean I dislike it, it's just true. It would be nice if SocialToaster would take on the responsibility of contacting winners and prize fulfillment, especially when it's prizes that are physical merch.

Recommendations to others considering the product

Make sure whoever is running the team has enough time to really dedicate to make it as effective as it can possibly be.

What business problems are you solving with the product? What benefits have you realized?

SocialToaster caused my artist to trend on Twitter multiple times, worldwide, within minutes, because I was capitalizing on an already rabid fan base. So it's a perfect tool if you have a situation where you need to organize a bunch of passionate people into one place and make them powerful. If you were starting from zero, this would not be the tool for you.

Social Toaster review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"A Fun Way to Increase Brand Awareness"

What do you like best?

What I love about Social Toaster is that they make setup really easy and Social Toaster is always available to help.

What do you dislike?

The only thing I dislike about Social Toaster is that the design is pretty limited. You have to make your design elements work in a sort of grid of squares that can sometimes be limiting.

What business problems are you solving with the product? What benefits have you realized?

I am using and have used Social Toaster for brand awareness. The best benefit is getting so much real content that you can repurpose for other things.

Social Toaster review by Administrator in Marketing and Advertising
Administrator in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"Tool for Outreach among volunteers"

What do you like best?

This product is an easy-to-use software that is intuitive for novice and tech-savvy people alike. It is a great tool for setting up affiliate and sponsored social posts. The staff were very helpful too.

What do you dislike?

but there is a snag with companies who want to offer rewards to their participants because legal teams may need to review terms of service.

What business problems are you solving with the product? What benefits have you realized?

If you have a volunteer group, this is a great tool to spread the social word among these constituents.

Social Toaster review by Georgia J.
Georgia J.
Validated Reviewer
Review Source

"Great way to spread social messages"

What do you like best?

Easy to use, easy to spread messages and great way to engage with communities

What do you dislike?

Nothing really, I used it for a very simple process and it always worked great!

Recommendations to others considering the product

Get familiar with the platform, and once you do it it so easy to use!

What business problems are you solving with the product? What benefits have you realized?

Utilizing digital influencers, having them share our client's blog posts.

Social Toaster review by Internal Consultant in Banking
Internal Consultant in Banking
Validated Reviewer
Review Source

"Social toaster"

What do you like best?

The ability to cross channel -engage our top prospects. The ability to drive engagement through these key users in an authentic way.

What do you dislike?

As new social platforms arise, the ability to engage with these platforms will be essential. We're often nervous about the ability to constantly "keep up"

What business problems are you solving with the product? What benefits have you realized?

Social toaster has taken a very manual process of weeding through influencers and top prospects and allowing us to move those resources into engagement vs searching out these influencers and contacting them.

Social Toaster review by Administrator in Internet
Administrator in Internet
Validated Reviewer
Verified Current User
Review Source

"Old trusty"

What do you like best?

From the beginning, Social Toaster has been a reliable place to engage fans and give them insider information they can share with their fans

What do you dislike?

The platform can use an update. More user-friendly UI is a must in 2016

What business problems are you solving with the product? What benefits have you realized?

Engaging the right people is always important for our brand. Social toaster allows for this in a unique way that keeps customers engaged

Social Toaster review by Bryan D.
Bryan D.
Validated Reviewer
Review Source

"It's an excellent program for engaging a group."

What do you like best?

I like the concept of creating an incentive for sharing on social media.

What do you dislike?

There should be more ways to build your point total.

Recommendations to others considering the product

I think this is the perfect way to engage users of a product/service. I primarily use it with my alma mater, and it's the ideal way to celebrate the University and promote what they are doing--and to do so in a way that's fun and engaging.

What business problems are you solving with the product? What benefits have you realized?

--

Social Toaster review by Administrator in Food Production
Administrator in Food Production
Validated Reviewer
Verified Current User
Review Source

"I work with Social Toaster on our advocacy program."

What do you like best?

Social Toaster is a very agile company and constantly looking at our advocacy program and suggesting ideas for refinement and improvement.

What do you dislike?

Measuring the true ROI is a challenge and not sure that the community is true advocates of the brand and not just deal seekers.

What business problems are you solving with the product? What benefits have you realized?

Viral voice for the brand.

Social Toaster review by User in Marketing and Advertising
User in Marketing and Advertising
Validated Reviewer
Review Source

"Social Toaster Review "

What do you like best?

I like social toaster because it has a really great user experience, and is very customer focused for it's users.

What do you dislike?

I have only used less than a couple months, so at this time, there are no dislikes.

What business problems are you solving with the product? What benefits have you realized?

Being able to measure, organize and create digital marketing strategies and campaigns.

Social Toaster review by Administrator in Food Production
Administrator in Food Production
Validated Reviewer
Review Source

"Building Your Advocacy Program"

What do you like best?

The platform is very intuitive in setting up campaigns as well as users navigating through the platform. You can gain great metrics on your community.

What do you dislike?

There are some limitations on setting up the platform. Most of the emails that are sent to the community need to follow the template and is hard to customize.

What business problems are you solving with the product? What benefits have you realized?

We found great insights on what our advocates are looking for in new products. Also, a great way to find out new flavor trends.

Social Toaster review by User in Internet
User in Internet
Validated Reviewer
Review Source

"Social Toaster"

What do you like best?

I like how fast and easy it is to get your content through the web.

What do you dislike?

Nothing I really dislike about the product.

Recommendations to others considering the product

Definitely user friendly and does the job!

What business problems are you solving with the product? What benefits have you realized?

I like how it shares my content through hastags, promotions, polls/surveys, and incentives like giftcards/ points etc.

Social Toaster review by User in Automotive
User in Automotive
Validated Reviewer
Review Source

"Easy to use running effective campaigns"

What do you like best?

Easy to use system. Good support turnaround.

What do you dislike?

Nothing at this time. Good reporting, good integration.

What business problems are you solving with the product? What benefits have you realized?

Getting customers to understand new products.

Social Toaster review by Daniel W.
Daniel W.
Validated Reviewer
Review Source

"Amplifying your social media content"

What do you like best?

Social Toaster is easy to use and can really help you amp up your social media presence by helping the content spread through your "superfans" first.

What do you dislike?

They used to have a free version, which they no longer offer.

Recommendations to others considering the product

This is a great piece of software to use for organizations that want to cultivate and motivate long-term relationships. Superfans earn points for actions (tweeting, FB'ing, etc.) and can redeem them for various rewards.

Kate from G2 Crowd

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* We monitor all Social Toaster reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. Validated reviews require the user to submit a screenshot of the product containing their user ID, in order to verify a user is an actual user of the product.