What do you like best?
Social Toaster gives brands a simple way to reward audiences for advocating and sharing content. We've looked for something for years that would make earning points, giving away prizes and encouraging user promotion simple to integrate and use with existing social platforms. The Social Toaster team has been very helpful in providing direction and helping us get set up, and in maintaining the program. They see issues and opportunities and are proactive in helping us improve our campaigns.
When we did a test with our sales team, they were very excited about the platform and how they thought it would work to engage potential and existing customers. It's been a great way to get our advocates sharing our messages, which is often more effective than doing it ourselves.
What do you dislike?
My only complaint is that we've had three different account reps from Social Toaster in less than a year. We adored the first; he was so helpful and proactive and knew our account well. Some of the others have been less pleasant and don't know our account as well. I wish we still had our original rep!
Recommendations to others considering the product
Make good use of your Social Toaster rep to get the most from the platform, especially if you have an experienced one. Be sure to ask for walk-throughs of how to understand insights, how to update the sites, how to create posts and contests, and all the ins and outs. They are helpful and want to help you succeed.
What business problems are you solving with the product? What benefits have you realized?
Social Toaster enables us to engage our brand advocates and customers, rewarding them for their participation and advocacy. We have a lot of in-depth, educational content that our audience loves and it needs to get out through the users and not just our own channels. Our content is regularly promoted by our users to their friends, who are more likely to read it and trust the friend who shared.
Social Toaster also allows us to facilitate the acquisition of user generated content. Now we have photos, stories and survey results that we can use to help tell our story and feature our customers on our channels.