social code offers solutions for optimizing campaigns run on facebook and twitter and provides innovative performance insights that boost the agency offering to big clients interested in expanding social presence. advisor in particular gives agencies an additional edge in proposing great social spend, because it makes it so easy to quantify the effectiveness of social media campaigns and how paid and organic media play together.
What do you dislike?
the social code reps were not the most responsive when it came to managing tags and other day to day campaign activation responsibilities.
Recommendations to others considering the product
Insist on face to face meetings with reps to better understand all of Social Codes different products and offerings. Reps are not helpful over email, but were much better in person meetings.
What business problems are you solving with the product? What benefits have you realized?
How best to integrate social into the greater media mix of display, broadcast and print. Social Code has allowed us at the agency to assure clients they are getting value from social campaigns through regular performance optimizations, insights and beta opportunities to keep them on the cutting edge.
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